You may have had a swig of wine to loosen up before a job interview, but what about sending the vino to your interviewer? Custom wine bottles, it turns out, can be just the thing to set yourself apart in a competitive job market.
We applaud Ben Egnal’s creative self-promotion using custom logo wine. The Canadian art director, hungry for his next gig, sent custom-designed bottles of wine to creative directors in lieu of a traditional resume.
Egnal showcased his credentials on the back, and was even thoughtful enough to include a self-portrait on the front of the label.
The wine, “a polished mellow wine with a warm body and a cheesy finish,” sounds intriguing. It also hints at Egnal’s good humor, which is a great trait to have in the creative world.
With a self-promotion using custom wine bottles, there’s no doubt Egnal has a promising future ahead of him. It’s different than what everybody else is doing, and it’s a gesture that his target audience (creative directors) will remember.
Promo know-how tip:
Use promotional products to spotlight something unique about your company or your personal brand. If you’re in the restaurant industry (or you want to be), for example, opt for kitchen promotional products. Tap our Brand Consultants for creative ideas.