The only thing better than a promotional product that sells your brand is a promotional product that sells itself as well! Staples really hit the jackpot with their “Easy Button” campaign. The intent was to show customers how Staples makes things as easy as pushing a button, and now the button itself has become a fun part of corporate culture. We spotted a cartload of these Easy Buttons in the Staples store, where people are actually buying them. Imagine that – people lining up to pay money for products intended to promote your company! That’s the epitome of a win-win situation.
