The sixties were a time of great social upheaval. Kids were turning on, tuning in, dropping out and wearing paper dresses. According to my sources, paper clothing was seen as futuristic, and started as a mail-in promotion:
To the right is a promotional paper dress created for Universal Studios. |
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If you’re in Europe, you can revisit this golden era of promotional clothing at the RRRIPP!! Paper Fashion exhibit, currently in Luxembourg, but headed to Belgium and London. Below are a couple Warhol-style paper dresses, including one that was actually used as a promotional product by Campbell’s Soup Company.
