|The sixties were a time of great social upheaval. Kids were turning on, tuning in, dropping out and wearing paper dresses. According to my sources, paper clothing was seen as futuristic, and started as a mail-in promotion:
To the right is a promotional paper dress created for Universal Studios.
If you’re in Europe, you can revisit this golden era of promotional clothing at the RRRIPP!! Paper Fashion exhibit, currently in Luxembourg, but headed to Belgium and London. Below are a couple Warhol-style paper dresses, including one that was actually used as a promotional product by Campbell’s Soup Company.