Also at the Open

Also spotted at the US Open this year was this tennis-ball themed fan. This tennis fan from Lexus made the perfect giveaway for thousands of tennis fans at the Open. It’s a great example of how a tangible product can be used to get the most out of a high-profile, expensive partnership. This inexpensive fan is cost-effective enough to give away to everyone, but also serves as a memento from the event, making it more likely to be saved – and seen – after the Open itself is over. us-open-lexus fan

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