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Can Promotional Products Reflect Your Company’s Brand?


Promotional products aren’t just logo gifts or giveaways to get your business name out there—they can say something about your brand and serve as an extension of your company culture.

The trick is to not think of promotional products as one-size-fits-all giveaways. Promotional items can be fine-tuned for every business and every occasion. With a few custom touches, you can turn any promotional giveaway into a recognizable, powerful expression of your company’s brand.

custom golf towel

Take Playboy, for example. Its iconic Playboy Bunny is one of the world’s most recognized logos, and when the company uses it on promotional items, it’s instant brand recognition.

But Playboy takes its promotional giveaways one step further to fully reflect its brand. Note the black satin stripes on this custom golf towel promoting PlayboyGolf.com. It’s a classy, subtly seductive upgrade (how often do you see satin on a golf towel?) to give the towel a signature Playboy touch.

Playboy is proof that promotional products can mirror a company’s brand. When you capture your company’s personality with your promotional items, you’re sharing a little piece of your company culture with your audience and bringing your brand to life.

Promo know-how tip:

Make your custom products distinctly your own by making small adjustments. You can accent a product or experiment with different logo treatments. Our Promotions Specialists have honed their creativity—see what they can do for you.  


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