We recently came upon this direct-mail piece from Duralee, one of the interior design industry’s most exciting fabric brands. Duralee is using promotional mouse pads to announce the re-launch of its website.
This isn’t your standard promotional mouse pad with a company name and logo—it’s done in a beautiful, four-color process. It has some real style and flair, just like the brand itself.
Duralee does a great job at following one of our core marketing philosophies: Reach your customers where you want them to be.
Designers aren’t driving all over town to see swatches and samples anymore. The industry has changed. They’re now browsing websites and ordering samples online, making custom mouse pads smart, stylish promotional gifts that reach designers where they are: at their computers.
Promo know-how tip:
Make your custom mouse pads get noticed on the desktop by doing something different—think sand-filled wrist cushions or a mousepad that doubles as a notepad. Chat with our Brand Consultants for some creative ideas, and read on for why custom mousepads are effective promotional giveaways.