Can the hypnotic allure of free stuff stave off the slow demise of print media? The New York Times seem to thinks so! Check out this beautiful bounty of promotional products on display at this NYT subscriber recruitment booth. I see custom water bottles, coffee tumblers, cooler bags, and of course, promotional tote bags. The guy at the booth is even wearing a sharp embroidered polo emblazoned with the New York Times logo.
As you can see by the woman passing by in the picture, promotional giveaways certainly have the power to turn heads. People love free stuff, and they’ll usually give you some time out of their day if they think it will result in cool schwag. Keep that in mind the next time you’re looking for creative ways to drive booth traffic at your next convention or trade show. Giveaways or gift-with-purchases are a great way to break the ice and encourage visitors to stop by and see what you have to offer.