Custom water bottles aren’t just great giveaways – they’re vessels for full-fledged marketing promotions. The reason? All that space on the inside. You can insert coupons, business cards, invitations, contest details – anything you want to promote. You can even insert smaller promo items such as lip balm, pens or keychains.
By making use of a water bottle’s ability to hold something, you’re elevating it from a basic giveaway to a potentially amazing promotion.
At ePromos, we love calling attention to businesses that creatively use promotional products. Hickory & Tweed is a great example. The premier ski and cycle shop in Armonk, New York, handed out promotional water bottles at the Armonk Outdoor Art Show Road Race last month.
But the shop didn’t settle for simply adding its logo and handing out the bottles. It printed a coupon with an expiration date to place inside the water bottles. Hickory & Tweed used the opposite side of the coupon for general branding and a congratulatory note to runners.
When recipients open the bottle, they have no choice but to take out the coupon. Hickory & Tweed offered a 10% discount on all bike-related items. Whether your offer is a percent-off discount or a freebie (free appetizer, free upgrade – whatever works for your business), your audience comes in direct contact with it. There’s no chance of the marketing offer not being seen.
No wonder the shop has been so well-known in the Westchester and Fairfield counties and the New York City metro area for more than 50 years. It gets how to maximize promo giveaways.
Many marketers just give out promotional items and don’t take time to think about how to turn them into a promo success. With water bottles, it’s simple: Fill them up.