Promotional products can be immensely beneficial—even in the most somber of situations. We recently spotted this promotional item, a custom bag from Star of David Memorial Chapel, a funeral parlor in West Babylon, New York. (As promotional professionals, we always have our eyes open.)
When it comes to funerals, there are often multiple items that must be transported as family members travel from the funeral parlor to the cemetery.
Star of David recognized this need. While the funeral parlor could have given away nondescript bags to serve an operational purpose only, it was smart to give mourners custom bags to carry their items. It was a way to put something truly useful in the hands of those grieving, while still promoting its services.
It even added its tagline to the bags, “Because in the end, everything matters,” helping position itself as caring and attentive to all the details of a funeral.
This bag is an example of how promotional products can add a personal touch and build lasting relationships with families—possibly for generations.
Promo know-how tip: Promotional products aren’t just for promos—they can also be used operationally by recipients. If you’re going to buy items such as bags or pens anyway, add your logo to get your message out there.