The best way to ensure a successful promotion is to cater directly to your target audience – even if that target audience happens to be a bunch of dogs. To advertise their “Bark in the Park” event, Purina created irresistible promotional posters to capture the attention of any dogs that happened to be strolling by. “Capture their attention?”, you ask, “…but how?” By applying a “meaty smelling attractant,” Purina made sure that dogs came over to the posters (posted at dog-height) and got their owners to read them as well!
