There’s certainly no shortage of swag for the Winter Games that kick off in Sochi, Russia, in February. Fans can collect memorabilia ranging from custom apparel and bags to promotional mugs and pins.
What better way than promotional products to capture a piece of the historic occasion? The Olympics are meant to be commemorated, and there’s plenty of swag to do it.
But the swag isn’t just for flag-waving fans cheering from afar – it’s also for those on the frontlines.
NBC and its networks, which are broadcasting the Olympics, are sending hundreds of employees to Sochi to work on the games this winter, according to Fox News, and these staffers will be equipped with all the right promotional gear.
We got an inside look at the swag they’re receiving: custom jackets, sweatshirts, and backpacks.
Considering that Sochi’s coldest months are January and February, with temperatures hovering at a brisk 40 degrees, the custom apparel is the perfect gift for NBC employees. And backpacks are perpetually useful – on the job site and then back at home.
All of the promos feature a custom patch spotlighting the NBC logo and the Sochi 2014 Olympics logo. NBC got it exactly right. The promos are useful to employees while they’re covering the Winter Games, and they’re also great memorabilia from the experience.
NBC employees are pumped about the promos, too. ePromos’ staffer, Kathryn Wilson, has a sister who’s heading to Russia in January to work the Olympics for NBC. She was thrilled to receive the package with all the gear.
“It reminded me how people really love branded merchandise,” says Wilson.
Let’s hear from you: Will you commemorate the 2014 Olympics with promo items?