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Turtle Invasion


I love this promotion. Basically they made a bunch of cardboard sea turtles, which look really cool and remind me of this fancy paper 3-D modeling (scroll down to the faces). Plus, it’s a promotion with a really great cause: on the underside of the turtles is a message reminding people not to buy souvenirs made from endangered sea turtles. It’s interesting to note that these promotions were done in the UK and the Netherlands, targeting vacationers, rather than in places where turtles actually nest.

cardboard turtles


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