People are pumped about the 2012 Summer Olympics—the Olympics Twitter account has 740,000+ followers, and the Games don’t begin until July 27. Your company can leverage the excitement of the Summer Games with promotional products.
Custom products that tie into the Olympics—think logo sport items—help you build a community with your customers. When you dive into something your customers care about, it’s easy for them to form a connection with your company.
Plus, landmark events such as the Olympics call for celebration and fanfare. Don’t let London have all the fun—your customers can use promotional products wherever they are to cheer on their favorite athletes or celebrate a victory.
While some revelry with custom products is all good, know that there are some copyright and trademark limitations. For example, using the Olympics logo (those iconic, six multi-colored rings) is a promo no-no.
However, your logo is fair game. Why not add it to one of these promotional items to spark some Olympic-sized enthusiasm for your brand?
|Volleyball has long been one of the most top-watched sports in the Olympics, making this custom drawstring backpack the perfect giveaway. Add your logo and message, and you’re set for an exciting promotion.|
|Net some big-time exposure for your company with this promotional basketball and hoop set. It’s equipped with two suction cups on the back, and it’s even pre-assembled so your customers can set it up, shoot and score.|
|Your customers can make some noise for their favorite Olympic soccer players with this custom noisemaker. Your logo is a can’t-miss imprint on the front, so it’s always seen as recipients flap it back and forth to show their support.|
|Get youth swimmers in the competition with these promotional goggles. They feature UV, anti-fog lenses with silicone straps. Your logo gets seen before every swim as a bold imprint on the travel case.|
Promo know-how tip: Don’t blatantly use the Olympics logo or name in your promotion or try to tie your business to the Olympics. Instead, use promotional products as a way to generate excitement and share in this worldwide event with your customers.