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How To Run A March Madness Promotion In Four Simple Steps


Hey, HR managers: Are you planning a March Madness promotion? More than 50 million Americans participate in March Madness office pools, according to MSN.

This year might just draw more participation than ever – there’s $1 billion on the line if you have a perfect bracket.

Warren Buffet, who ranks 4th on Forbes’ list of top billionaires, is kicking in $1 billion to anybody that correctly picks the winners of all 63 games in this year’s NCAA men’s college basketball tournament.

How’s that for some March Madness?

Instead of staffers having to slink around to stream games and check scores (which they’re going to do anyway), why not organize a March Madness promotion for your basketball-enthused employees?

OfficeTeam, a leading staffing service, says it’s smarter for managers to acknowledge the appeal of March Madness than to ignore it.

Robert Hosking, Executive Director for OfficeTeam, said in a Forbes article: “When enjoyed in moderation, there are potential benefits to March Madness activities at work. They can be a morale-booster and bring out team spirit in the office. It provides an opportunity for employees to bond as they talk about scores and root for their favorite schools.”

custom basketball hoop set

You can even eliminate the gambling aspect of traditional office pools by allowing people to participate for free – no buy-in required. Instead, winners score some awesome promo items as prizes – gifts such as custom Beats-style headphones or Bluetooth speakers.

Want to put a March Madness promotion into play at your office? Follow these four steps:

1. Get people pumped up about the promotion.

There are dozens of basketball-themed promotional products – from mini basketball hoops to notepads and stress balls – to introduce the promotion. Staffers already have basketball on the brain, and by handing out promo items, you’re building a buzz for the festivities.

2. Make a bracket.

Pass out copies of the bracket (here’s where you can print out the brackets) to employees who want to participate, and then gather them up before the tournament begins. You’ll also need a big bracket to hang up in a common area such as a break room or kitchen. It’s as simple as grabbing a ruler and sketching out the bracket on a poster.

3. Keep track.

After each game’s final buzzer, write it up on the big bracket. Everyone’s likely already keeping track on their own, but it fosters a sense of community when employees can gather in a central place to celebrate victories or lament defeats together.

4. Bestow the prizes.

Reward those with the most basketball prowess with some worthy prizes. Some of the biggest trends in custom logo merchandise now are custom audio gear and technology items. It’s important to select promotional products that participants actually want to receive. For help choosing the right prizes for your March Madness promotion, just call or chat with one of ePromos’ expert Brand Consultants.

Running a March Madness promotion can be a win in your workplace – and it can be done in just four moves. Don’t balk at your company’s basketball fans this time of year – give them a way to celebrate the season together.

You’ll be promoting camaraderie (and a fun company culture), and you’ll help boost employee morale. You know what that means – increased employee retention, lower turnover, more productivity in the long run, and most importantly, a jump in sales and profits.


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