The San Francisco Giants certainly know how to hit a home run with their promotional giveaways. They don’t just dole out free stuff—they co-market with community interests in mind.
This week included a promotion to celebrate the 70th birthday of San Francisco’s own Jerry Garcia. Fans could score a special-event ticket package that included great seats and a special-edition promotional giveaway: custom bobbleheads.
The team took the promotion a step further and donated ticket proceeds to the Rex Foundation, along with other nonprofits associated with the Grateful Dead. This promotion was perfect for San Francisco, home of the free love movement in the late 1960s and, of course, the Grateful Dead.
We’re also impressed with the other promotional giveaways the Giants have lined up. They’re giving fans custom games (bocce ball sets) for Italian Heritage Night, custom t-shirts for Filipino Heritage Night and promotional yoga mats for Yoga Day at the Park, a chance for fans to participate in a morning yoga session on the field at AT&T Park.
The Giants are connecting with the community in a number of ways—from hosting a Healthcare Workers Night to an Alzheimer’s Awareness Night. And that’s just in August and September.
For Frank Sinatra Night in a couple weeks, they’re giving custom bobbleheads. We wonder, though, if they’ll play “New York, New York.” That would be music to our ears, but then again, the tune wouldn’t sound as sweet outside of Yankee Stadium. In our humble opinion, anyway.
Hats off to the brilliant marketing done by the San Francisco Giants. They’ve got some serious promo know-how.
Promo know-how tip: Determine who your audience is, and use promotional products to reach out to them in a specific, personal and memorable way.