Tag: adidas

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Adidas Reinvents Their Business Cards On A Shoestring


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Business cards definitely aren’t the most exciting way to spread the word about your business. Everybody uses them, and more often then not they wind up in lost or in the garbage before they get a chance to do their job. But not every business card has to be completely dull and lifeless. When you use inexpensive promotional products as your blank slate, the possibilities for creative and engaging business cards are endless.

Here’s one example of a tangible product being used as a business card from Adidas stores in Brazil. The brand wanted to experiment with something more memorable than a cheap white paper card, and came up with the idea to print their store information on something all of their customers would recognize – a custom shoelace!

Studies have shown¬†that tangible products lead to greater brand recognition, so the next time you’re about to pour money into your business cards, consider investing in something more powerful!


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Adidas Releases Promotional Watch Just for Kicks


Adidas created a promotional watch as a tie-in with the new documentary Just for Kicks, which is an overview of the “sneaker phenomenon” that looks at the role sneakers played in sports, hip-hop and street culture. The movie features Bobbito Garcia, who wrote the definitive book about sneaker culture from 1960-1987, Where’d Ya Get Those? I’m guessing anyone lucky enough to score one of these watches is going to hear a lot of “Where’d ya get that?”

adidas-just-for-kicks watch