That’s why the Mother’s Milk Bank of North Texas (MMBNT), an organization that provides human milk to premature and critically ill infants, is using logo t-shirts as the centerpiece of its “Peace, Love, Share” campaign.
“Our goal is to initiate questions about sharing excess breast milk with needy babies,” says Simone Summerlin, donor program coordinator.
MMBNT gives custom shirts to all donors and also sells them for $5 a pop. Since the campaign kicked off last month, the shirts have brought in more than $1,000.
Summerlin is confident they’re spreading the word about MMBNT. “Just wearing my name badge has spurred questions. T-shirts are a whole lot more visible,” she says.
Plus, supporters have been specifically requesting promotional apparel. “We’ve had countless requests from moms, lactation centers and nurses for something they could wear to promote the milk bank,” says Summerlin.
MMBNT uses a variety of promotional products: pens, water bottles, and Life Savers with the message, “Donor milk: a life saver.” The organization even has a powder-pink, wrapped vehicle that transports donations to regional hospitals.
With t-shirts and other promotional items in play, Summerlin hopes that many conversations will be sparked about MMBNT and its life-saving mission.
“Our focus,” she says, “is all about love and sharing: Loving the babies who receive the donations, and sharing about the milk bank with other people.”
Promo know-how tip:
Custom t-shirts turn wearers into walking billboards for your message, so make the most of the opportunity by personalizing the front and back.