Staffers in your tradeshow booth should wear custom apparel—it creates a unified look, and it’s one more way to keep your logo visible. Plus, there’s a hidden perk to custom apparel: It gets seen everywhere.
The same thing goes for custom products—whether you give employees custom backpacks or custom caps. Your logo and company name get seen wherever your employees go during the day; they don’t have to be in your booth to advertise your company.
Shopatron, a provider of retailer-integrated e-commerce solutions, was smart to provide employees with custom shirts and custom backpacks. You can’t help but notice its bright orange logo on a crisp white shirt or backpack.
ePromos’ CEO, Jason Robbins, spotted this group of Shopatron staffers on an escalator at IRCE 2012, the world’s largest e-commerce show. Jason wasn’t anywhere near their booth, and yet he was exposed to the company’s logo.
It’s proof that custom products and custom apparel continue to advertise your logo—even when your tradeshow booth is nowhere in sight.
CEO Jason’s promo know-how pointer: “The value of wearing logo merchandise extends far past looking good in your booth. Make sure your employees wear custom apparel , and while you’re at it, give ’em promotional backpacks, too.”