Tag: bags

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We Love How California Pizza Kitchen Is Using Custom Tote Bags


We’ve shared some great uses for custom tote bags, and here’s another one: use them as fundraising tools.

That’s exactly what California Pizza Kitchen (CPK) is doing. The famed pizza restaurant with more than 250 locations in more than 30 states and 11 countries is selling tote bags imprinted with its logo – and it’s all in the name of charity. Customers can purchase one for a buck, and CPK will donate 50 cents to Make-A-Wish Foundation, the premier wish-granting organization for children.

use promotional tote bags as fundraising tools

The fundraiser lasts all year, and CPK has committed to donating up to $100,000.

This isn’t the company’s first philanthropic endeavor – it has donated more than $1 million through its CPK Foundation, FUNdraisers, and in-kind donations.

CPK’s CEO, G.J. Hart says: “We are committed to giving back to the communities we service. Promoting positive change has inspired California Pizza Kitchen from the beginning. It is our hope that we can promote acts of kindness and inspire others to pay it forward by continuing to do good in the communities they live in, always striving to make it a little better.”

Promos For A Good Cause

Feeling inspired for your business to give back in some way? Put promotional products to work for a charitable purpose. Custom tote bags are great for CPK because they fill an immediate need for customers – they’re the perfect size for shimmying in some takeout pizza boxes.

And because they’re priced at $1 a piece, it’s easy for customers to grab one to go, and maybe a couple more to take home or give to friends.

With an increasing number of plastic bag bans going into effect around the country, people have a need for reusable tote bags now more than ever.

Think about imprinting your logo on tote bags and turning them into fundraisers for a charity that’s important to your business. CPK’s fundraiser is a great example of how a simple promotional product can do some serious good for a brand and a charitable organization. CPK gains exposure and goodwill, and Make-A-Wish benefits from the funds.

Has your business ever used promotional items to raise money for an organization or cause?


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See How DC Thrifty Mom Promotes With Custom Bags (And Learn How You Can, Too!)


elevate your event with custom tote bags from ePromos

Custom bags: You see them everywhere. They’re one of those perpetually useful promotional items that can spread the word about any brand.

And at an average of nearly 6,000 impressions (more than any other promotional product, according to the Advertising Specialty Institute), promo bags get marketers some seriously impressive exposure.

For our client, Nicole, aka DC Thrifty Mom, the extraordinary brand exposure at an affordable price point made custom logo bags an ideal giveaway to promote her blog, DCThriftyMom.com.

Blog Promotion In The Bag

Nicole created the blog, which is geared toward families in the DC Metro area, last year. “I started the blog to offer a free resource to my community by highlighting free, cheap and discount happenings,” she says.

Nicole aka DC Thrifty Mom

Meet Nicole, the creator and owner of DCThriftyMom.com.

The blog attracted about 1,200 frugal-minded followers within the first six months, and today generates an average of 20,000 views per month.

Did Nicole ever dream the blog would take off the way it did?

“No,” she says, “but my Thrifty Friends (my blog followers), always tell me: ‘Who doesn’t love free and cheap?’”

As the first anniversary of DCThriftyMom.com approached, Nicole wanted to give her audience something she knew they’d appreciate: a family-friendly event and useful freebies.

“I noticed it was customary for bloggers to celebrate their blog’s anniversary,” she says. “I wanted to acknowledge the occasion by offering the type of event I highlight [on my blog].”

 

And so the 1st Blogiversary Celebration was born.

The family-friendly bash, held at the National Children’s Museum (NCM), an interactive children’s museum in the DC area, featured local businesses, organizations, performances, interactive exhibits, and, perhaps most appealing to the 1,000+ attendees, promo bags filled with free stuff.

Why Promotional Bags?

Go to almost any event – tradeshow, conference, festival – and there will likely be swag bags filled with goodies. The 1st Blogiversary Celebration was no different.

Nicole contacted ePromos to order promotional tote bags to distribute during the event. In classic black with a white imprint, the bags were bold, eye-catching promotional giveaways that helped spread the word about DCThriftyMom.com and the blog’s sponsors.

Nicole selected these particular bags for a number of reasons: they’re reusable with a large, double-sided imprint space, they have reinforced handles with a sturdy bottom, and they were priced to fit her budget (many totes are priced under a buck a piece).

promotional bag

Promotional bags were perfect for attendees to sling over their shoulder and enjoy the event.

There’s another reason Nicole chose to hand out custom bags: Plastic bags are taxed in the DC area.

“If you go to the grocery store and don’t have your own bag, you get taxed five cents per plastic bag,” she says. “Reusable bags are the thing here, and I knew they’d be useful for moms in our area.” (Here’s a list of all the cities with plastic bag bans in the U.S.)

Of course the custom bags weren’t handed out empty. Inside were all kinds of freebies geared toward budget-minded families: discount sporting tickets from the Washington Nationals, free foreign language classes for kids, information from various mom support groups, and other giveaways.

Nicole says there’s no doubt the 400 custom bags distributed at the event were well-received by attendees. “Everyone was excited to receive a bag,” she says. “The quality and attractiveness made them sought-after items.”

Like anyone promoting with bags, Nicole is always thrilled when she sees her custom bags out in the community. “I definitely feel like they’re accomplishing their purpose,” she says, “especially when I see them being used at the grocery store.”

How Bags Can Work For Your Brand

The great thing about custom bags is that they’re effective for bloggers and mega-brands alike. It doesn’t matter the size of your business or what you’re promoting – bags keep your logo visible and get your brand exposure time and time again. In fact, studies show bags get used an average of nine times per month.

Here’s a quick tip list on how to use custom logo bags in a promotion:

Consider your audience.

What type of bag is most appealing to your target market? Are they, like DCThriftyMom.com’s readers, busy moms who need a way to transport groceries? Are they college students who could use a great backpack? Business travelers who could benefit from a checkpoint-friendly laptop bag? The most important factor when deciding on promotional bags is determining who will be receiving them.

promote your brand with custom bags from ePromos
Define your purpose for handing out bags.

Why are you giving bags in the first place? Are they swag bags on which you want your logo to be bold and noticeable? Are they client gifts where perhaps a more subtle logo is a better choice? Think about your objective when using the bags. Do you want to get your name out to the masses? Provide a luxe gift for loyal customers? Clarifying your purpose is another key element when using bags.

Know what’s going inside the bags.

Custom bags are designed to tote stuff around, and it’s important to consider the size and weight of what may be placed inside. If you’re using custom bags in place of single-use bags at your business, for instance, you’d want to opt for a bag sturdy enough and sized right to carry contents. Here are a couple examples: See how bags were used in a retail setting, and see why tote bags are great for takeout.

The key to using custom bags is selecting the right bag for your audience and purpose. You want recipients to appreciate receiving the bag and actually get to use it. In the case of our client, DCThriftyMom.com, tote bags turned into swag bags fit perfectly with the blog, the event, and the audience.

Want more on how to use bags in a promotion? Check out our Slideshare on what you need to know about custom tote bags.

Let’s hear from you: Have you promoted your business with custom bags? Tell us about the promotion in the comments!

Photo credit: Bright Life Photography


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Two Great Uses For Custom Tote Bags


Custom tote bags are promotional items that get your message a ton of mileage. They have a huge imprint space, and they get thousands of impressions – almost 9,000 for the average bag.

Our client, Flute Pro Shop, a Delaware-based, full-service flute specialty shop, is successfully using custom tote bags in two ways:

  1. Tradeshow giveaways
  2. Shopping bags

The shop fills the bags with a custom pen and a CD featuring the owner of the boutique, flutist Joan Sparks, and hands them out at tradeshows throughout the year. More than 1,000 custom tote bags have been given to flutists from around the globe, getting Flute Pro Shop worldwide exposure.

custom bag

“The bags are a great way of promoting our business,” says Kristen Lober, Marketing Manager. “They are something that both we and our customers can get great use out of, and they look fabulous.”

The shop also uses the promo tote bags in place of disposable bags for customers. “We give them to customers who come into the shop to purchase a flute or get repairs done by our repair specialist,” she says. “Everyone loves them. They are particularly fond of the metallic gold that’s incorporated into our logo.”

Flute Pro Shop is smart to use the bags for what they’re designed to do – hold stuff. Rather than hand out empty tote bags at conventions, the shop includes some nice extras inside. Everybody can use a new pen, and the CD humanizes the Flute Pro Shop brand. Recipients can enjoy harmonies right from the shop’s owner.

We also love how the shop uses the bags as shopping bags. There’s a huge difference between receiving a brand-new or just-repaired flute in a custom tote bag instead of a disposable bag. It instantly elevates the experience. The bags have a substantial, elegant feel to them – they’re worthy of toting home a shiny, silver flute.

The biggest benefit, though, is that recipients now have a bag they can use over and over. Flutists can use them for any number of things, and because the website is imprinted along with the logo, people know exactly where to find the shop. The bags are a useful gift for recipients and an excellent marketing tool for Flute Pro Shop.

Want to know more about marketing with custom bags? Check out our Slideshare on promotional tote bags.


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3 Takeaways From The Swag Bags At The Golden Globes


This year’s Golden Globes swag bags were, as usual, filled to the brim with a mishmash of luxury gifts. Celebs took home a variety of goodies including facial treatments, fragrances, make-up and waterproof speakers all packed in a covetable bag – a Dooney & Burke bag for ladies and a Travelpro garment bag for the guys.

Swag bags always generate a lot of buzz at red-carpet events, but even if you’re not hosting A-listers, you should still know the basics of putting together an epic swag bag. They’re a great way to show people you appreciated their attendance at your event – whether it’s a grand opening, conference or, well, awards ceremony.

swag bags

Here are three takeaways from the swag bags at the 2014 Golden Globes:

1. Pay attention to your presentation.

The first step to an epic swag bag is the bag itself. It’s just as exciting as the contents inside, and it’s also a first impression of the gift. Select a bag that’s the appropriate size for what you’re giving away – you don’t want items spilling out of the bag, and you also don’t want it to be so large that gifts are rattling around inside.

The bag sets the tone for the entire gift experience – make it representative of the event, and make it relevant to attendees. If you’re creating swag bags for a teacher’s conference, for example, consider using insulated lunch bags to house your gifts. If swag bags are for a grand opening, reusable tote bags will get your brand continued exposure.

2. Give people items they actually want.  

The Golden Globes (and really all awards events) nail it with the swag bags – they’re always filled with swoon-worthy gear and products. Your swag bag doesn’t have to be worth hundreds or thousands of dollars for it to be cool – it just has to contain gifts that people are actually happy to receive.

Determining the items to include in your gift bags depends largely on the audience attending and what you want to market. Do you have a ground-breaking new product? Consider including a sample in each bag. The contents of your swag bag should be swanky enough for it to be labeled a swag bag. Otherwise, it’s just a hodgepodge of freebies that may or may not end up in the trash.

3. Always consider the quality and functionality of the gifts.

It’s better to include one or two useful gifts with a high-perceived value than a handful of inexpensive giveaways. This isn’t a booth at a tradeshow where the goal is to hand out as many promo items as you can to get your name out there. This is an opportunity for you to engage with event attendees in a lasting, memorable way. Make your swag bags unforgettable by including a few choice gifts that will really wow attendees.

Swag bags can either impress or fall flat. To make sure yours are on the right track, always do a gut check: Would you be excited to receive the swag bag? Take a cue from the Golden Globes to get on the path to sensational swag bags – no matter what your budget and who’s attending your event.


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Why Plastic Bag Bans Are A Golden Marketing Opportunity


Plastic bag bans are sweeping the globe, and whether you’re all for them or you hate the inconvenience, one thing is certain: they present a major marketing opportunity.

As more and more shoppers are left with two choices at the checkout line – pay a fee for paper bags or purchase canvas ones – custom reusable bags make more sense than ever.

People have a need for them – now. There’s no longer the option of paper or plastic for shoppers in many cities.

In California alone, there are 90 cities and counties that have banned single-use bags. On New Year’s Day, Los Angeles joined the list, becoming the largest city in the United States to ban plastic bags. See the other U.S. cities with plastic bag bans here.

Nobody wants to plunk down upwards of $4 for a canvas sack to tote home their groceries. And they certainly don’t want to pay for paper bags they’ll just throw away anyway.

custom tote bag

The best promotional gift when plastic bags are banned? Reusable bags.

So what’s a shopper to do? Bring their own bags.

Smart marketers want shoppers to be using their promotional tote bags. They know it’s not just about marketing their brand – it’s about establishing goodwill.

By giving people something they need, they naturally feel more favorable toward you. You’re helping them out. In the case of the plastic bag bans, people need a solution for transporting their purchases. Problem solved: custom tote bags.

You can get reusable bags imprinted with your logo for as low as 62 cents a bag. Not bad, especially considering that the need for these bags has just skyrocketed. In L.A., the bag ban law applies not only to grocery stores, but big-box stores such as Target and Wal-Mart as well. By July 1, the ban will also include convenience stores.

Seize the marketing opportunity created by plastic bag bans. By giving out promotional tote bags, you’ll be getting your company name out there and putting something truly useful into the hands of your audience.

Not sure where to get started? Click through ePromos’ Slideshare on custom totes.

 


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Wedding Idea: Custom Tote Bags For Guests


If you’re planning a wedding, don’t overlook custom tote bags – they’re the perfect way to welcome out-of-town guests to your fête. When far-flung family and friends are traveling from across the country or globe, isn’t it nice to have a little something special awaiting them?

Our client, Christine Montz, thinks so. This mother-of-the-bride came to ePromos seeking a unique keepsake to hold memorabilia from the wedding locale: Louisiana.

custom tote bagCustom bags were the perfect wedding giveaway item solution. They’re roomy enough to fit other gifts, and they’re ideal for traveling. Plus, the personalization options are endless: wedding date, names, photos, something unique to the couple or destination.

“I didn’t want a huge bag, but one that would hold a sufficient number of products,” Montz says. “We used them to put products from Louisiana as a gift to the guests.”

Montz selected a gorgeous, golden-hued shopping tote customized with iconic Louisiana imagery along with the couple’s names. With a simple addition of ribbon tied on the handles, Montz had a classy, distinctive gift for non-local guests.

The personalized tote bags were presented to guests upon check-in at the hotel, setting the stage for a memorable wedding experience from the moment they arrived.

“Everyone loved the bags—said they were the cutest gift bags that they had ever received,” says Montz. “The quality of the bags was great, and the feedback from everyone was so positive.”

Custom tote bags provide a warm welcome and are great mementos of the big occasion. And hey, there’s nothing like an unexpected gift to prepare your wedding guests for love, laughter and happily ever after.

Promo know-how tip:

Incorporate wedding colors into your favors and gifts for a nice touch and to round out the overall wedding experience. Let our Brand Consultants help you find unique, memorable favors and gifts for your special event.