|The childvertising continues. The latest incident comes to our attention courtesy of adfreak via Ilise from our Merchandising Department. It seems an enterprising mother is auctioning off the rights to clothe young Jake in corporate logo apparel for a year for a paltry $100,000. Presumably this revenue will be set aside for Jake’s college education, where he will presumably study marketing.
Of course, as Helen Lovejoy might ask, “Won’t somebody please think about the children?” Given the relative recency of the childvertising explosion, it may be years before we know the effects it has on the children involved. I suspect it may turn out to serve as a form of “gateway marketing” that eventually leads to headvertising. I hope I’m wrong.