For years, marketers have been doling out eco-friendly promo products. They put their logo on anything from organic cotton t-shirts to recycled tote bags to position their brand as a green one and to connect with eco-minded customers.
But is it really worth it to go green? What’s the payoff? Here are three reasons to include eco-friendly promo products in your marketing campaigns.
1. They generate hype for your brand.
Eco-minded consumers tend to be some of the most loyal and vocal in the world, and eco-friendly promo items are a way to connect with this influential group. Give them logo items that resonate with them, and they’ll enthusiastically stand behind your brand. They’ll also tout it to their friends and followers, gaining your brand extra exposure.
2. They cut through the clutter.
Marketers have to compete to gain the attention of their target audience. Eco-friendly promo products stand out because they’re directly targeted to recipients. People want to receive promos that are relevant to their interests and lifestyle. For example, a yoga studio would be smart to give away organic cotton tank tops or yoga bags. A juice bar could hand out eco-friendly tumblers or sports bottles. These giveaways align with the brands and help differentiate them.
3. They position your brand in a positive light.
Eco-friendly promo items can increase brand awareness while simultaneously showcasing a commitment to sustainability. Marketers aren’t limited to a handful of organic or recycled options, either. There’s an abundance of unique, innovative green products, from solar-powered tech promos to trendy apparel choices. Take a look at all the eco-friendly promo items you can choose from.
Eco-friendly promo products are a smart addition to any marketing program. They’re also more affordable than you might think – many are priced at under a buck a piece. As with any promotional products, always consider who’s going to receive them. Sometimes it’s helpful to target a small group of loyal customers instead of marketing to the masses with your eco giveaways.
Want to see more eco-friendly marketing ideas? Check out our Pinterest board.