Tag: eco-friendly

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3 Reasons Eco-Friendly Promo Products Belong In Your Marketing


For years, marketers have been doling out eco-friendly promo products. They put their logo on anything from organic cotton t-shirts to recycled tote bags to position their brand as a green one and to connect with eco-minded customers.

promotional tote bag

But is it really worth it to go green? What’s the payoff? Here are three reasons to include eco-friendly promo products in your marketing campaigns.

1. They generate hype for your brand.

Eco-minded consumers tend to be some of the most loyal and vocal in the world, and eco-friendly promo items are a way to connect with this influential group. Give them logo items that resonate with them, and they’ll enthusiastically stand behind your brand. They’ll also tout it to their friends and followers, gaining your brand extra exposure.

2. They cut through the clutter.

Marketers have to compete to gain the attention of their target audience. Eco-friendly promo products stand out because they’re directly targeted to recipients. People want to receive promos that are relevant to their interests and lifestyle. For example, a yoga studio would be smart to give away organic cotton tank tops or yoga bags. A juice bar could hand out eco-friendly tumblers or sports bottles. These giveaways align with the brands and help differentiate them.

3. They position your brand in a positive light.

Eco-friendly promo items can increase brand awareness while simultaneously showcasing a commitment to sustainability. Marketers aren’t limited to a handful of organic or recycled options, either. There’s an abundance of unique, innovative green products, from solar-powered tech promos to trendy apparel choices. Take a look at all the eco-friendly promo items you can choose from.

Eco-friendly promo products are a smart addition to any marketing program. They’re also more affordable than you might think – many are priced at under a buck a piece. As with any promotional products, always consider who’s going to receive them. Sometimes it’s helpful to target a small group of loyal customers instead of marketing to the masses with your eco giveaways.

Want to see more eco-friendly marketing ideas? Check out our Pinterest board.

 


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Last-Minute Promotional Ideas For Earth Day


custom water bottleAre you in need of some great, green promotional ideas as an Earth Day Promo? If you find yourself scrambling—Earth Day is Monday, April 22—take a look at these ways your business can celebrate the greenest day of the year.

Go lights out for the day (or longer).

Keep your company dark on Earth Day. Try using daylight only to show employees how simple it is to work by sunlight. Hand out promotional flashlights to mark the occasion and to help employees navigate darker hallways or windowless rooms.

Make an eco-friendly pledge.

Between the disposable cups in the breakroom and the reams of paper you go through each week, maybe your company’s not so green. This Earth Day, make a commitment to leave a smaller eco footprint. Give employees custom water bottles or logo coffee mugs, and distribute eco-friendly promotional notebooks made from recycled paper.

Green up the office.

Spruce up your workspace and present employees with something special by handing out promotional planters. If you’re working with a smaller budget, try promotional seeded paper bookmarks or custom seed packets.

Earth Day is huge—more than 192 countries celebrate it every year. It’s an opportunity for your company to make an eco-friendly statement and get your name out in the world. Plus, there are some cool, unique options when it comes to eco-friendly promotional products. Make sure your business doesn’t miss out.

Promo know-how tip:

Any time you host a company-wide event (on Earth Day or any other time), hand out promotional items with your company name, logo and date to commemorate the event. Talk to our Brand Consultants for ideas that fit your needs and budget.


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Promotional Trend: Eco-Friendly Promotional Products That Capture Attention


Going green is hardly a new trend, but one thing is for sure: This year’s eco-friendly promotional products are fresh, creative and inspiring. They’re not the same old tired ideas—they’re actually new, and we were impressed by the offerings at ASI Orlando.

We spotted several cool options if you’re aiming to promote your business with environmentally responsible items this year. And why wouldn’t you?

More than half (57%) of consumers consider the environmental impact of the products they use, according to an Ipsos poll. Plus, 66% of consumers think companies should support the environment, reveals research from Nielsen.

Ipsos reports that college grads, residents of the Northeast and young adults are the biggest supporters of green products. If you’re targeting these markets, eco-friendly promotional products can have a big impact on your sales.

Here are some trendy promotional ideas from The ASI Show. You can also check out ePromos’ selection of eco-friendly promotional items.

 

custom pint glassesBamboo is popping up everywhere, and now you can put it to work for your brand with bamboo custom tumblers. You win from a green standpoint and a marketing standpoint. These glasses are reusable and made from one of the most eco-friendly materials in the world. We love how each cup is a little different, too, with slight variations in color and texture due to the natural properties of the bamboo.

 

 

 

 

custom bowlsWant something incredibly cool, different and green? You’ll love these hand-crafted custom bowls. They would make a great kitchen promotional item. They’re gorgeous décor (we’d put one in the office), incredibly eco-friendly (they’re made from recycled bicycle spokes), and they’re customizable. Oh, and they’re made by artisans from Noah’s Ark, an organization that provides healthcare, education and housing in India. Our minds? Blown. What a great way to associate your brand with something uniquely eco-conscious and socially responsible.

 

 

 

 

 

custom planting kitsThese custom planting kits are packed with everything your customers need to start a garden: a pot, soil and seed paper. It’s a creative way to send a message about growth, and it’s also great for springtime campaigns and Earth Day promotions.

 

 

 

Promo know-how tip:

Many companies are promoting a green message (and have been for years), so if you want your eco-friendly promotional products to stand out, choose something new and different. Let our Promotions Specialists help.

 


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Promotional Coasters Help Beer Company Make Eco-Friendly Push


custom coaster

Beer and gardening: While they typically don’t go together, they mesh perfectly in Molson Canadian’s new promotion. The beer company is using plantable custom coasters to generate buzz for its Red Leaf Project, an effort to help beautify Canada.

Consumers can pick up specially marked boxes of the brew to snag a promotional coaster, which, when planted and nurtured, will grow into a stately Black Spruce.

This promotional product is a perfect fit for Molson, which is striving for a more sustainable image. The custom coasters along with logo imprinted glasses boast the company’s signature shades of red, white and blue, and they clearly state the mission of the promotion: To make Canada better, one beer at a time.

Cheers to that.

Promo know-how tip: Many promotional coasters, because of their slim design, are excellent for direct-mail campaigns.


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Promotional Bags Hit The Primetime


Promotional bags are likely to surge in popularity soon. It’s not because custom bags are useful; it’s because plastic grocery bags are increasingly being banned.
promotional bagLast week, Los Angeles made history as the largest city in the nation to ban plastic bags. “Plastic harms our environment. It is a threat to the coastal economy. It is a danger to marine life, and it is an unconscionable burden to taxpayers who have to foot the bill for cleanups year after year,” attorney H. David Nahai, a former top executive at the L.A. Department of Water and Power, said in an L.A. Times article.

Paper bags might be next. Paul Koretz, the councilman who pushed for the ban, told the L.A. Times that the prohibition may extend to paper bags in just two years.

Considering that a single plastic bag can take up to 1,000 years to degrade, swapping disposable bags for eco-friendly promo bags is smart for the environment—and your business.

Compared to other promotional items such as pens or mugs, promotional bags have a sizable imprint area to promote your business, contact info and message. Plus, a promotional bag gets an average of 8,927 impressions. At an average of $15 per bag, the cost per impression is just $0.002.

Here’s another stat for you: The average family accumulates 60 plastic bags in only four trips to the grocery store. Give your customers a promotional bag. It’s a truly useful, eco-friendly way to promote your brand.

Promo know-how tip: Promotional bags are right on time with the green movement, and they’re the perfect blank canvas for promoting your company. Think about how your customers will use the promotional bag. Will they use it to tote groceries, lunch or maybe as a laptop case? ePromos has custom bags to serve any purpose.


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Vodka Promotion Takes A New Twist


How do you take your vodka? How about in a promotional water bottle? It’s an unconventional idea, but it’s one that’s getting KRU 82 vodka some serious attention on the shelves.

One liquor outlet in the New York metro area reported that 80 percent of customers wanted to try KRU 82; a normal taste test only attracts about 30 percent of customers. The liquor outlet sold 20 cases in a matter of days. The owner says the packaging is the reason for the swift sales.

With a thick, black strap and a convenient carabiner, the KRU 82 bottle conveys style and outdoorsy appeal. Hikers can pack some glasses and vermouth in their backpacks, and voila: martinis on the slopes.

Or not. It’s just nice to have the option.

This packaging also appeals to the green crowd. It’s 100-percent BPA-free and shatterproof, so users can refill and reuse.

KRU 82 stands out from other vodkas because of its distinctive packaging. So we say: Ditch the proverbial bottle. Dare to mix it up with your packaging.

Promo know-how tip: Presentation matters. Polish your campaign with the right packaging, whether it’s a promotional jute bag or a logo gift box.