It seems like I’ve brought up eggvertising at least a dozen times before (okay, maybe less), but it is an egg-citing promo phenomenon. In our latest installment, delicious eggs are being used to promote razors that apparently leave you with smooth, egg-like skin. One can only assume they turned to eggvertising after a previous, kiwi-based promotion failed miserably. (via the tr鑚 int駻essant Marketing Alternatif)

We’ve done some posts about eggvertising before, but the NYTimes just did a feature about CBS adding eggvertising to their fall advertising lineup, which is the first widespread application of this technology as far as I know. These eggs will promote CBS shows with some tasty ad copy. According to the president of the CBS marketing group, they’ve “gone through every possible sad takeoff on shelling and scrambling and frying.” Eggcellent!