Take a look at this cool custom dartboard that was sent as a gift to select owners of Subaru’s off-road vehicles. The dartboard is designed to look like the topographic contour lines of a mountain, with each elevation indicating a new scoring section. The peak of the mountain is the board’s bullseye, and it’s imprinted with the tagline “Target the top!” Each board also comes with a trio of darts emblazoned with the Subaru logo.

This promotional game does a great job of catering to an adventurous off-roading audience with a design they can relate to, and it shows that the Subaru brand is all about having fun. Plus, since the gift is so unique and targeted, customers get the impression that they are working with a company that really understands them and their all-wheel-drive lifestyle!

But it’s not only existing customers that Subaru is targeting with this gift. This is exactly the kind of fun, interesting thing that people love to hang in their homes and offices, so you know Subaru is getting plenty of brand exposure. It also goes to show that custom corporate gifts continue to be an excellent way to strengthen relationships between a brand and its consumers. With a little creativity, it’s easy to find something targeted and relevant to your audience, instead of relying on generic TV, radio, or print promotions.

The beer and alcohol industry is a tough place to make a name for yourself. With millions of dollars being spent on advertising and branding each year, sometimes it’s the little things that set you apart from competitors.

Corona recently came up with a clever promotional packaging idea that engages customers and reinforces the company’s playful and fun brand image: Instead of wasting the valuable space on their six-pack packaging, Corona transformed the box into a board game! Bottle caps are used as game pieces, and the dice and game cards are downloaded by scanning the QR code on the game board (which is one of the most creative uses of QR codes I’ve seen).

This promotional game shows that Corona “isn’t just another boring beer company”, and encourages consumers to socialize and have fun while using their products. With almost no additional cost, Corona has managed to turn their packaging into an attention-grabbing marketing tool that also drives sales of their product – not too shabby!