Tag: gift with purchase

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A Gift With Purchase Sweetens The Deal For Shoe Shoppers


What’s better than a great pair of shoes? A great pair of shoes that comes with a custom tote bag and promotional lip balm … for free.

blowfish shoes fashion's night out

ePromos helped Blowfish Shoes develop just such an alluring gift-with-purchase promotion for Fashion’s Night Out (FNO) last week. The event, now in its fourth year, is a fun global initiative that was created to celebrate fashion, boost the economy and make it exciting to shop. Retailers in over 500 cities participated, making this year’s FNO bigger than ever.

For Blowfish Shoes, custom tote bags and lip balm were just the thing to boost shoe sales during this shopping extravaganza.

“We wanted to send some sort of fun gift with purchase, and our customer is typically a young female,” says Whitney Cosgrave of Blowfish Shoes. “Lip balm and a tote bag seemed like the perfect gift for our market.”

The promotion was simple: The first 100 customers to go online and order some new shoes received the promotional gifts.

By limiting the number of gifts, it created an urgency in shoppers to add those peep-toe pumps to their shopping cart and check out. It also gives an exclusive feel to the custom tote bag and promotional lip balm—only 100 people get them.

Cosgrave was delighted with the promotion and credits our promotions specialist, Ron Denny, saying he was “very responsive and helpful. He would call if he had not heard back from me right away, and he also helped us get our items right on time.”

A first-time ePromos customer, Cosgrave says she’ll turn to us for future promotions. Blowfish Shoes: We’re thrilled to be your promotions partner. We love promos as much as you love shoes.

Promo know-how tip: Custom bags make a great gift with purchase, but the sky’s the limit in terms of what you can do. Call us today to talk to a promotions specialist about how a promotional item can drive sales.


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A Gift With Purchase Entices Your Customers To Buy


Freebies: Everybody loves them. That’s why a gift with purchase—some sort of branded product given for free after a sale—can help you close more sales and boost your bottom line.

A gift with purchase works in two main ways: It helps seal the deal if your customer is on the fence about buying something, and it influences your customer to buy more.

custom bag

A discount of, say, 25% is intangible, but a branded product your customers can see and feel is a powerful motivator. When they see some awesome swag they can score for free if they purchase something from you, it motivates them to action.

The key word, however, is “awesome.” The gift has to be something your customers actually want, or your promotion will fall flat.

Check out this gift with purchase we spotted at Planet Tan, a tanning salon. It’s doing a knockout job with its gift-with-purchase program. The gift, a custom duffel bag, is tagged with details about the promotion and features a clear message: “This bag is FREE with purchase.”

promotional bag

The duffel bags are positioned at various places in the salon: near the registers and on the shelves with all the tanning lotions for sale. Planet Tan nailed it by placing the gifts in strategic spots: Where the products are on display and where customers pay.

What a great giveaway, too. Planet Tan thought of everything when it selected custom duffel bags for its gift-with-purchase promotion. When customers buy a kit of lotions, they can tote the items out of the salon and back again in their new bag.

Want to give your customers that extra nudge to buy from you? Entice them with a gift with purchase.

Promo know-how tip: Offer a gift with purchase to your online shoppers as well. Once they put a certain dollar amount or a particular product in their shopping cart, they earn a free gift. Or, make the gift with purchase more exclusive: Only a select number of shoppers receive one.


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Using Promotional Products as a Gift-With-Purchase


I spotted this offer while on vacation this year at Topsail Beach in North Carolina. This free beach bag deal showcases one of the more effective but lesser-known uses of promotional products: the gift-with-purchase.

logo beach bag

The logic behind a gift-with-purchase isn’t rocket science: people like free stuff, and they like it enough to let it sway their purchasing decision! It’s a no-brainer for the consumer. If all else is equal, they’ll go with the company that’s offering them something for nothing.

It’s a no-brainer for your business well. A gift-with-purchase not only sweetens the deal and encourages sales in the short term, but it also leads to a better relationship with your customers in the long term. Value-added gifts are used regularly to increase customer retention and loyalty, and do a great job of securing future business from happy customers.

The really nice part about using promotional products as a gift-with-purchase is that your company gets free advertising. In the case of this promotional bag, the store now has an army of beach tourists doing their marketing and advertising for them – in a relevant and targeted location! You can see from this example how the gift-with-purchase is stellar at killing two birds with one stone.

Does your company use a gift-with-purchase program? Share the details in the comments or e-mail us at blog@epromos.com.