Tag: gift

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3 Must-Read Tips For Corporate Holiday Gifts


tips for corporate holiday gifts

You know the adage: It’s better to give than to receive. For businesses, this couldn’t be truer. More businesses are expected to give corporate holiday gifts this year than in the last six years thanks to a steadily improving economy.

Corporate holiday gifts aren’t just a nice gesture – they’re a smart way to strengthen business relationships and get things started on the right foot in the New Year.

Just look at the people on your gift list – your employees, customers, business partners. These are your company’s VIPs. These are the people who impact your revenue stream. It pays to show them some love during the holidays by giving them carefully selected corporate holiday gifts.

If scary visions of bags of money flying out the window are dancing in your head, don’t worry – you don’t have to spend a lot to show your appreciation. In fact, there’s really no hard-and-fast rule at all on how much you should spend on corporate gifts.

The most important thing, nearly all experienced gift-giving business owners would agree, is to give useful items that people actually want to receive.

The holiday season is in full swing, and your employees and customers likely expect a little something from your business. Here are three tips to keep in mind when giving corporate holiday gifts:

 1. Give an experience.

Sometimes the best gifts don’t come wrapped up with a bow – they’re ones that can be experienced. Show your employees and clients your appreciation by treating them to a special experience. Maybe it’s a dinner out or a visit to the spa. The idea is to give them something thoughtful that they can kick back and enjoy.

Ian Aronovich, president and co-founder of GovernmentAuctions.org, gives his employees movie passes for three free movies plus discounts on snacks.

“Seeing a movie in theaters nowadays is an expensive ordeal, so they make a nice treat,” he says. “It’s a great gift to get for your employees to thank them for their hard work and let them know that you appreciate them.”

Aronovich doesn’t give out generic movie passes, though. He gets his company logo stamped on the actual tickets themselves.

“By stamping the tickets,” he says, “it’s a friendly reminder that we’re looking out for them and their interests.”

It turns out many people actually keep their ticket stubs as mementos.So they get to enjoy the experience and have a lasting reminder of your business.

That’s the downside to gifting an experience – once it’s over, it’s over. There’s nothing tangible remaining. Your employees have watched the movie. Your clients have enjoyed that fancy dinner out. They don’t have a physical product to keep afterwards.

An experience is just that – an experience. But you can elevate it into something more permanent by doing what Aronovich has done.

Add your logo to those theater tickets and turn them into mementos of a great night out. Slip a restaurant gift card into a wine glass imprinted with your company logo. When you do this, your business is part of the immediate experience, and your logo sticks around long after the final credits and dessert wine.

 2. Useful gifts simply get more use.

Everybody loves receiving a gift that fills a need. If they find it helpful, they’ll keep it and use it. And, if your company logo is on the item, they will see your name each time they use it.

That’s Katya Constantine’s gift-giving philosophy. For holiday gifts, her company, DigiShopGirl Media, gives external phone batteries customized with the company logo.

“Our clients love these,” she says. “I always want to offer something that our clients will find useful.”

When you take the time and make the investment to give corporate holiday gifts, you want to make sure the items are well-received.

Cell phone-related gifts are ideal since they are used constantly throughout the day. Ninety-one percent of adults have cell phones, according to Pew Research, which means that external phone batteries – also called powerbanks – make incredibly useful gifts. As a result, Constantine’s clients are more likely to hang on to the gift and use it throughout the year.

Of course, there’s always the chance that your customers and employees already have that really great gift you’re excited to give. Some of Constantine’s clients may have phone batteries already. That’s okay.

Think of your corporate gift like a shiny, new toy. If it’s attractive, functional, and the recipient finds it useful, it has a good shot at replacing the original item. It doesn’t matter if it’s a coffee mug or a phone accessory. People are fascinated with what’s new. It’s just human nature.

3. It’s okay to mix things up.

Many companies think they need to have a one-size-fits-all strategy with their gift-giving, but that couldn’t be further from the truth.

If you want to delight your customers and employees, have some fun with your corporate holiday gifts. You don’t have to give the same items every year – and you don’t have to give everybody the same gift, either.

Kassy Perry, president and CEO of Perry Communications Group, gets creative with her holiday gifts by picking out a new theme each year and giving items around that theme. She’s given gifts such as portable grills, car emergency kits, stadium seats, beach towels, and blankets.

Her staff gets in on the action, too. Employees get their photo snapped participating in a holiday activity, and the photos go onto the company holiday card.

Perry has been doing this for 10 years and says: “It’s a blast! Our branded holiday gifts are a big deal to our clients and employees. It’s our major marketing tool each year, and we love doing it as much as our clients love receiving it.”

On deck for this year? Cell phone chargers customized with the company logo and website.

“Depending on the year, we’ll do a larger, more expensive gift for clients, and a smaller gift for our ‘friends and family.’ These are the people who might not be clients, but help contribute to our success,” she says.

You Give, You Get

When you give corporate holiday gifts, you get more out of it than you might think. You spread some holiday cheer, yes, but you also inspire the loyalty of the people who are most important to your business.

The holiday season is a time to show appreciation and to really wow your clients and employees. Give them something special now, and you’re setting the stage for a profitable, successful business relationship in the upcoming year. Here’s where to get the best custom holiday gifts of 2014.

And here are some closing words of wisdom for giving corporate holiday gifts:

tips for corporate holiday gifts

tips for corporate holiday gifts

advice for corporate holiday gifts

Tell us about your strategy for corporate holiday gifts. Leave a comment below this post!

Photo credit: Flickr

 


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Corporate Gift Ideas For Every Holiday


The holiday season is no longer limited to just Christmas time. Today’s society celebrates holidays big and small. From National Cupcake Day (December 15) to Boss’s Day (October 16), there’s no shortage of celebration. With that in mind, there are plenty of opportunities to market your brand in terms of creative corporate gift ideas. From client gifts to rewarding your hard-working staff, corporate gifts are an easy way to show gratitude. More importantly, creative holidays, such as National Teacher Appreciation Day (May 6), can also be used to further market your brand and expand business.

Corporate Gift Ideas for Every Holiday by ePromos

Laptop Bags – The Corporate Gift Idea They Will Love

When coming up with corporate gift ideas, functionality is just part of the equation. Investing in gifts that receive exposure will help employees show off their company pride as well as bring attention to your brand. Custom laptop bags and backpacks offer a resourceful and innovative gift idea. What better way to market your brand and give employees a carrying solution for their work necessities and personal items? An employee’s bag will be seen by everyone the bag’s owner comes in contact with from home to the office and vice versa. Custom laptop bags also give your workforce a uniformed look at the office and out in the field, which adds instant company banding.

promotional cellphone charger

Power Up With Cell Phone Accessories

A new and popular corporate gift idea comes in the form of cellphone accessories. It’s no secret that a large majority of Americans own a cellphone, in particular, a smartphone. These devices accomplish incredible things, however, anyone who enjoys mid-day Twitter updates or battling it out with Candy Crush can tell you that battery life can be an issue. Consider supplying your workforce with custom cellphone chargers brandished with your company logo. This item will impress your staff and provide them with the convenience of having their phones charged throughout the day.

A custom cell phone case, complete with the company logo and name, also makes for a memorable holiday present. Offering protection and style, logo cell phone cases for the iPhone show off your brand and provide an easy way to keep your company front of mind. Finding great corporate gift ideas is easy with ePromos. Whether it’s for Christmas or National Margarita Day (February 22), impress your staff or clients with the ultimate gift next holiday.


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ePromos’ Guide To Custom Father’s Day Gifts


Somebody once said, “A father is someone who carries pictures in his wallet where his money used to be.”

We think that’s a pretty accurate statement. So when June 17 (a.k.a. Father’s Day) rolls around, it’s only fair that dads get a little payback—perhaps with a really cool logoed gift.

Custom promotional products, from logoed leather wallets to promotional cooler bags for beer, are a great way to show appreciation to dads while still promoting your brand.

Consider this: There are an estimated 67.8 million fathers across the nation. Father’s Day is your opportunity to roll out the red carpet for dads, and present them with a meaningful promotional gift.

We’ve pinpointed some top picks for Pop that are sure to brighten his day while keeping your logo front and center.

  • For golfers… A logoed golf gift set is perfect for tee time. This one includes custom coordinated Pro-Flite® logoed golf balls, five tees, two ball markers and a divot repair tool. Imprint each item with your logo.
  • For grill masters… A custom barbecue set lets Dad prove he’s king of the grill. Twelve essential barbecue tools are tucked inside a stylish aluminum case boasting your logo on the lid.
  • For sports enthusiasts… This promotional chair is a game-day must-have, featuring an adjustable foot rest and two cup holders. Dads can also take it tailgating.
  • For the style savvy… Dads are well-dressed in this custom Nike polo shirt. Engineered with Dri-FIT technology, it keeps dads cool whether they’re on the green or running errands with the kids.
  • For foodies… A logoed food gift is something all dads crave. This custom gift box gets the party started with a feast of promo snacks including cheddar cheese, summer sausage, chocolate-covered almonds and more.
  • For handy-man types… Jaws will drop when dads see this promotional tool kit. It’s packed with 196 tools perfect for tackling any repair or household project. Your logo gets prime exposure on the front of the case.

Promo know-how tip: In addition to custom Father’s Day gifts, consider hosting an in-store Father’s Day bash or offering dad-exclusive specials. These are great ways to celebrate the occasion, and you’ll be seen as a brand that cares.


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Rev Up Your Branding


We love spotting promotional products in use, so we got all paparazzi on this fellow today in New York City.


Check out his logoed backpack and hat—they’re branded with the Smithfield Foods logo and #43 for Smithfield’s sponsorship of NASCAR’s #43 Ford Fusion.

Either this guy loves spiral-sliced ham and the Sprint Cup Series, or he’s a Smithfield staffer who’s proud to show off his company’s brand.

We’re thinking it’s the latter.

That’s the power of promotional products—you don’t have to sponsor a NASCAR driver to get your employees or customers excited about your brand. If you really want to rev up your branding, high-quality, attractive and functional promotional products are the way to do it.

Promo know-how tip: Explore beyond traditional office items for your employees, as Smithfield has done with this sporty Nike backpack and cap. Think about it like this: You want the recipient to be proud to use or wear your logoed gift, so give ‘em something good.


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Dubai Gift & Premium Show Grows by 30%


According to AME Info, the Dubai Gift & Premium show has grown by 30% for 2007 to include over 100 exhibitors, over 5,000 attendees and a growing international appeal. Managing Director Justin Boutros says, ‘This year, we are welcoming a considerable number of first-timers and the strategic location of Dubai offers those looking out for new business opportunities a unique meeting point.’ dubai-gift show