Tag: giveaways


Why Jeep’s Promotional Giveaways Are Stunningly Effective

At first glance, Jeep’s latest promotional giveaways might not seem that ground-breaking. It’s an automotive brand handing out custom carabiners. So what?

Well, the carabiners have a great creative twist – they’re shaped like Jeeps. We love it when brands create custom products, and carabiners for Jeep fit the brand perfectly.

Here’s a look at the promo.

It unfolded in Moscow, where the legendary SUV brand wanted to entice extreme sports enthusiasts to take a test drive in Jeep Territory, an off-road testing ground.

Jeep distributed the promotional giveaways – which were embossed with the line, “There’s an easier way to get there” – to customers who made a purchase at various travel gear stores.

The promotional carabiners were attached to invitation cards with the message: “Use this card for a free Jeep Territory test drive.”

During the first week of the promotion, 5,000 carabiners were distributed. Almost 1,000 brought in their card and carabiners for a test drive.

What Works About This Promo Giveaway

Great promotions don’t just happen – they take careful planning and a thoughtful execution. Here’s why this promotion was a success.

1. Jeep understood its target audience.

Understanding who you want to reach with your promotion is a critical first step. Jeep took the time to think about its target market, where these potential customers could be reached, and what kind of promotional giveaways they would find useful.

2. The giveaways served two purposes.

The primary reason for handing out the custom carabiners was to get prospective buyers to complete a test drive. But the promos are also tangible reminders of the Jeep brand, and they’re items that recipients will likely use when they’re out exploring the great outdoors. Jeep gets long-lasting exposure as a result.

3. The carabiners were different from the usual giveaway.

Jeep kicked up the promotion a notch by using carabiners in the iconic Jeep shape. There’s nothing standard or generic about these promotional giveaways – they’re distinctly Jeep. When you want to get people excited about your promo, give them items that are immediately recognizable as belonging to your brand.

Jeep’s promotion wasn’t a huge global campaign – it was just the opposite. It was a highly targeted direct-marketing campaign that creatively put the Jeep brand in front of a narrowly defined target audience.

Jeep was successful in getting prospective buyers out to test drive its vehicles, and it also put a useful, distinctive promotional item right into their hands. This promotion was effective because Jeep knew who it wanted to reach, and it got in front of its audience in a creative, standout way.

Have you ever developed custom-designed promotional giveaways for your brand? Tell us about it!

custom keychain

Photo via creativity-online.com 


Mailchimp’s “Great One Million User Giveaway”

mailchimp giveaways: shirts, hats, and plushies

A couple of months ago Mailchimp found themselves on the verge of a very big milestone – one million users! Faced with this looming achievement they did what any other fun and web-savvy company would do: they put together a massive promotional giveaway campaign to celebrate!

Mailchimp planned to start their giveaway as soon as they hit their goal, so weeks before the one millionth registration they set up a real-time online countdown that everyone could follow. Visitors were encouraged to bookmark the page and check back often (“it could happen at anytime!”), or sign up for their newsletter list to be notified when the giveaway was about to start.

Mailchimp was kind enough to share their subscriber stats during September, proving that promotional giveaways do work for increasing your subscriber list, even with a double opt-in!

Clearly there were a ton of people interested in Mailchimp’s free swag. The company managed to give away 1,000 custom stuffed animals, 2,000 custom hats, and 10,000 promotional shirts in less than an hour!


Promotional Pins: Google Android Lapel Pins

promotional lapel pins

Is there anything Google isn’t great at?

Every project this company works on is executed at a high-level, and their tradeshow marketing efforts are no exception. At the recent Mobile World Congress event, Google’s collectible custom pins stole the show.

Two Google marketing executives, Doireann Gillan and Anne-Carlijn Reyrink, came up with the brilliant idea. To showcase the global reach of the successful Android OS, 86 commemorative pins were designed to represent the different industries of Android’s official partners.

“Our partners all have different pins, the idea is that if you want to collect them all, you will see all of the companies behind Android,” says Ms. Gillan.

At the event people scrambled to collect as many promotional pins as they could, and proudly displayed their collections on their trade show lanyards and event badges. People bartered, traded, and did what they could to get their hands on pins missing from their collection, and the buzz was strong surrounding rare pins like the Valentine’s Day alien and the Android alien in a test tube.

This is true promotional marketing know-how – take a popular promotional giveaway, and then turn collecting them into a competition by releasing 86 different versions! With such a high level of audience engagement and interaction, its easy to declare this one a resounding success. And with most customized pins priced at less than a buck each, it’s a downright cheap way to bring a flood of consumer and media attention to the brand!

custom trade show pins


How the Pros Promo (Part One)

Ever wonder how the pros promo? Well, the Promotional Products Industry Association did a survey at TS2, the annual trade show for exhibit and event professionals to find out. Not surprisingly, 95% use promos and 72% find them ‘extremely effective’ or ‘effective’ at shows. Here’s how they used promos:

*Increase name recognition – used by 79 percent of respondents
*Increase booth traffic– used by 64 percent of respondents
*Generate goodwill – used by 37 percent of respondents
*Attract new customers – used by 35 percent of respondents
*Generate interest in products – used by 34 percent of respondents