Move over mints—the fresh-breath item du jour is chewing gum.

The $2.6 billion chewing gum industry has gotten creative in its battle against declining sales, with top brands offering gum in magnetic sealing packs and pellet-sized gum inside mini bottles.

Also on the shelves: Gum that disintegrates into a fine powder, vegan gum that’s made with natural sweeteners, energy gum that’s made with caffeine and taurine, and gum that boasts individual designs on each stick.

Olympic snowboarder Shaun White even has his own gum flavor: Whitemint. Clearly, chewing gum has never been cooler.

It’s also a great way to give your brand a boost. Recipients can tuck custom gum in their bag, and bring it out later to share. It’s perfect for tradeshows, conferences and even restaurant promotions.

People are talking about custom gum, and paying attention to the kind they chew. Pop some of this custom gum into your next promotion:

Recipients can consider this vitamin custom gum a chewy supplement to their daily multivitamin. It’s offered in three formulas, and features nutritional info on the back, and your logo on the front.

Your logo will look bright and fresh on this full-color tube of sugar-free promotional chewing gum. Each tube contains 15 pieces of gum.

Maximize the reach of your message with stick custom gum. Your company’s contact information or logo pops on a white paper wrapper.

Promo know-how tip: In the U.S., people chew an average of 182 sticks (or the equivalent) per year. Make sure they’re chewing custom gum that features your logo by offering your customers logoed gum at every visit, appointment and event.