Tag: logo


Five Reasons To Give Logo Food

Have you ever gifted logo food to your customers? If so, you were probably met with a delirious grin before they cracked into a tin of popcorn or unwrapped a tower of cookies.

logo food

Whether it’s savory or sweet, food makes a lovely gift. This is why logo food is a brilliant way to promote your company. It gets your logo in front of your intended audience, and it sparks all kinds of happiness as recipients enjoy their treat.

You want your brand associated with positive feelings, and you can accomplish this with promotional food. Though you can give it for any purpose (we’ve never known anyone to turn away a box of chocolate), here are five reasons for putting logo food in your customers’ hands:

1. Custom food stirs up emotions.

Food is a naturally sensory experience, touching on sight, taste and smell. It conjures feelings of satisfaction, contentment and relaxation—and these feelings spill over into your brand. When customers sip a mug of aromatic custom coffee or savor a rich custom brownie, they’re connecting the pleasurable experience with your company.

2. There’s a promotional food gift for every budget.

You can customize exquisite gift baskets of all the finest foods, or you can opt for single custom chocolate bars. Either way, you’re promoting your business and putting something delightful in your customers’ hands. They’ll appreciate the custom company gift, and you can make it fit with your marketing budget.

3. Logo food mends mistakes.

When you fall short of customer expectations, food is a wonderful way to apologize. It shows your customers you’re acknowledging your shortcoming, and it goes a long way towards boosting customer loyalty. Consider keeping a variety of custom food gifts on hand to distribute when things go wrong. You may botch an order or your customers may have to wait longer than expected. Smooth it over with food.

4. People come together over custom food.

When you send your customers a gift of logo food, they share it—with family, co-workers and friends. Your gift gets enjoyed by many, which means your logo and message get seen by countless people. It’s a great way to keep your company name visible and make it a topic of conversation.

5. Logo food gifts appeal to the masses.

Everybody likes food. From chocolate and cookies to candy and nuts, you can’t go wrong promoting your company with food. It entices people of all ages, and there are options to suit any craving—from salty pretzels to chewy brownies.

Promotional food is a delicious change of pace for your customers, and it’s smart marketing for your company. People immediately pay attention when a beautifully wrapped tower of cookies or package of treats arrive in the office. Check out ePromos’ top 10 gourmet gifts or browse our collection of logo food to send your customers something delightful.

Promo know-how tip:

There’s a logo food item for every situation. If you’re targeting a large audience at a tradeshow or conference, opt for logo food that’s individually wrapped. If you’re aiming to impress an office staff, a gift basket or gift tower can delight the crowd while keeping your logo front and center. 


Four Tips For A Knockout Logo Design

A logo is a visual representation of a business—it’s the very foundation of a company’s branding.

Through logos, companies are instantly recognized. Just think of the McDonald’s golden arches or the Nike swoosh. These logos are classic. Iconic. Powerful.

So if a brand has established such a dynamic logo, why would it ever change it?

For Microsoft, which is changing its logo for the first time in 25 years, the answer is simple: a desire to show newness.

Microsoft is unveiling its new logo at a time when it’s launching new or significantly updated versions of almost all its products. A new logo makes sense.


The new products will feature a fresh look and feel—much like Microsoft’s revamped logo. And for the first time, the company’s logo is designed with a symbol: a square formed by four multi-colored tiles. The colors in the squares—blue, green, orange and yellow—are meant to convey diversity of product offerings and customers.

On account of Microsoft rolling out a fresh, new look, we want to talk logo design.

A well-designed, attractive logo can help you claim a prime piece of real estate in your customers’ minds. Here are four tips to design a knockout logo.

  1. Be original. You should never try to mirror the logo of another company. Be distinctive and unique with your logo design—it helps differentiate your business from the rest, and it helps represent your company’s personality. 
  2. Keep it simple. A clean logo is a logo that gets remembered. Simplicity in logo design allows people to understand the logo and what your company is all about. Complicated logos only confuse your audience.
  3. Massage it. Don’t rush your logo design, and never finalize it on the first attempt. Great logos require great care and attention. Prepare several sketches and then analyze them with your team.
  4. Drop the tagline. Taglines have their place—just not mushed into a logo. Logos are often printed in various sizes, and if you try to shimmy in your entire tagline, it won’t fit properly. The result won’t be so attractive, so it’s best to leave the tagline out.

Promo know-how tip: If you have a spiffed-up logo, show it off with promotional products.


Rev Up Your Branding

We love spotting promotional products in use, so we got all paparazzi on this fellow today in New York City.

Check out his logoed backpack and hat—they’re branded with the Smithfield Foods logo and #43 for Smithfield’s sponsorship of NASCAR’s #43 Ford Fusion.

Either this guy loves spiral-sliced ham and the Sprint Cup Series, or he’s a Smithfield staffer who’s proud to show off his company’s brand.

We’re thinking it’s the latter.

That’s the power of promotional products—you don’t have to sponsor a NASCAR driver to get your employees or customers excited about your brand. If you really want to rev up your branding, high-quality, attractive and functional promotional products are the way to do it.

Promo know-how tip: Explore beyond traditional office items for your employees, as Smithfield has done with this sporty Nike backpack and cap. Think about it like this: You want the recipient to be proud to use or wear your logoed gift, so give ’em something good.


Logos and Artwork: Raster vs. Vector

Not Just Pretty, a small-business branding blog just posted a nice explanation of raster vs. vector art as it applies to logos and other artwork used for imprinting promotional items. I would like to offer one small correction: even relatively low resolution pixel art is often okay for embroidery because a) embroidery is low resolution by definition, and b) embroiderers actually create a digital file specifically for embroidery that creates a stitch pattern, and the embroidery digitization can be done from most file types. Check out our imprinted product selection tips for more advice on logos and imprinting.