Have you ever gifted logo food to your customers? If so, you were probably met with a delirious grin before they cracked into a tin of popcorn or unwrapped a tower of cookies.
Whether it’s savory or sweet, food makes a lovely gift. This is why logo food is a brilliant way to promote your company. It gets your logo in front of your intended audience, and it sparks all kinds of happiness as recipients enjoy their treat.
You want your brand associated with positive feelings, and you can accomplish this with promotional food. Though you can give it for any purpose (we’ve never known anyone to turn away a box of chocolate), here are five reasons for putting logo food in your customers’ hands:
1. Custom food stirs up emotions.
Food is a naturally sensory experience, touching on sight, taste and smell. It conjures feelings of satisfaction, contentment and relaxation—and these feelings spill over into your brand. When customers sip a mug of aromatic custom coffee or savor a rich custom brownie, they’re connecting the pleasurable experience with your company.
2. There’s a promotional food gift for every budget.
You can customize exquisite gift baskets of all the finest foods, or you can opt for single custom chocolate bars. Either way, you’re promoting your business and putting something delightful in your customers’ hands. They’ll appreciate the gift, and you can make it fit with your marketing budget.
3. Logo food mends mistakes.
When you fall short of customer expectations, food is a wonderful way to apologize. It shows your customers you’re acknowledging your shortcoming, and it goes a long way towards boosting customer loyalty. Consider keeping a variety of custom food gifts on hand to distribute when things go wrong. You may botch an order or your customers may have to wait longer than expected. Smooth it over with food.
4. People come together over custom food.
When you send your customers a gift of logo food, they share it—with family, co-workers and friends. Your gift gets enjoyed by many, which means your logo and message get seen by countless people. It’s a great way to keep your company name visible and make it a topic of conversation.
5. Logo food gifts appeal to the masses.
Everybody likes food. From chocolate and cookies to candy and nuts, you can’t go wrong promoting your company with food. It entices people of all ages, and there are options to suit any craving—from salty pretzels to chewy brownies.
Promotional food is a delicious change of pace for your customers, and it’s smart marketing for your company. People immediately pay attention when a beautifully wrapped tower of cookies or package of treats arrive in the office. Check out ePromos’ top 10 gourmet gifts or browse our collection of logo food to send your customers something delightful.
Promo know-how tip:
There’s a logo food item for every situation. If you’re targeting a large audience at a tradeshow or conference, opt for logo food that’s individually wrapped. If you’re aiming to impress an office staff, a gift basket or gift tower can delight the crowd while keeping your logo front and center.