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Pan Paper: It Ain’t the Product, It’s the Promotion


When I tell people what I do, the often ask me what cool products we have. This is a legitimate question, but in some ways, it misses the point of what we do. Sure, we have some unique products, but most promotional products are things you’ve probably already seen before. That’s one reason why they’re effective – people use them. The key to a great promotion is taking a product and turning it into an interesting piece of advertising that is relevant to your business and your customers. For example, the butcher paper below is literally just a piece of paper, but with a pan printed on it, it’s also a clever piece of advertising that people will remember:

meat paper