Tag: promotional pens

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In The Promo Products Industry, Pens Are Great But The People Are Even Better


ePromos employees touring the BIC facility

Have you ever gotten caught up in your day and found yourself being downright mean to a colleague on the other end of the phone? I wish I could say that I wasn’t guilty of that very thing, but alas that is not the case. However, as a promo products professional, I have learned that people are much more important than promotional pens, and most times when you put people first, the sale and the relationship come.

In the last month I have had the opportunity to witness others putting people before pens. The first example was on a trip to visit one of ePromos’ largest suppliers: BIC Graphic. It’s always a learning experience when you see how the pens are manufactured and decorated, especially seeing how the newest techniques are accomplished. But what was even more impressive was seeing the president of the large supplier know the names and situations on most of the 700 employees.

We toured four buildings, each building with a different decoration method or product offering. In every building, he would stop, shake hands with his employees, call them by name and most times ask how they were doing. I believe that was one of the most impressive things on the tour. It was a great demonstration of “people are more important than pens.”

Another example is the team at ePromos. It is always unthinkable when you get the call that a serious accident has happened to someone the team holds in high regards. In this case, it was a supplier rep who had been hit by a drunk driver. Luckily, the supplier rep was able to walk away with just some aches and pains, but the team wanted to show they cared. ePromos took up a collection in honor of our friend and donated it to M.A.D.D. on his behalf.

The longer I am in the industry, the more you become family. Yes, you. My co-workers, suppliers and customers. It’s you that makes selling custom pens (that will get a ton of impressions – so buy some) so awesome.

Members of the ePromos team visiting a supplier: BIC Graphic

Members of the ePromos team visiting BIC Graphic

 


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This Promotional Product Is Just The Thing For Your Next Tradeshow


custom pens

If you’re exhibiting at a tradeshow, there’s no denying which promotional product is a must for your event: custom pens. They’re one of the most popular tradeshow giveaways, and people expect them at your booth.

But why pens?

A lot of reasons, actually.

  • Pens appeal to the masses.

    Fifty percent of U.S. consumers own writing instruments, according to the Advertising Specialty Institute (ASI). 

  • Pens are one of the most affordable promotional tools.

    Logo pens and pencils tie bags for the lowest cost-per-impression in the U.S., according to ASI. 

  • Pens get your brand remembered.

    Two-thirds of people can recall the name of the advertiser who gave them a pen within the last 12 months, according to Promotional Products Association International (PPAI). 

  • People find pens functional and relevant.

    PPAI reports that 73% of people carry a pen with them at all times. 

  • People use pens – often multiple times a day.

    Thirty-nine percent of people use a pen approximately 10 times a day, according to PPAI, and 21% use pens about five times a day. 

  • People love pens.

    Seventy-six percent of people consider the pen an important, very important or extremely important part of their daily activities, according to PPAI.

A pen is a promotional product that puts your logo right where you want it – directly into the hands of your customers.

An Example Of Promo Pens In Play

Our client, Kayla Melbye with PureCare, a mattress protection and accessories supplier, turned to ePromos for custom pens. She wanted a useful, functional promotional product to hand out at the 2014 Las Vegas Market, the leading furniture, home décor and gift tradeshow.

But here’s the thing – the pens weren’t just for attendees to pick up as they passed by. The pens served a purpose on the spot.

Here’s how.

PureCare launched a new pillow line, PureCare One, at the show, and the company wanted to get attendees’ feedback on the new pillows.

“We created a handout where people could rate each pillow as they tried them to find which was their favorite ‘One,’” Melbye says. “Our PureCare pens were given out by our team so guests could fill out their score cards when testing the pillows.”

The pens served two purposes: They helped PureCare collect immediate insight about its new line of pillows, and they were a useful takeaway for attendees who stopped by.

custom logo pens

The custom pens were also set out in bowls around the showroom. (You have to look closely at the photo, but you can see the pens displayed in a white bowl.)

That brings us to a great promo lesson: Any time you’re handing out pens – at a tradeshow or otherwise – always pay attention to the presentation. How they’re offered to customers makes a big impact on the perception of your brand.

If they’re corralled neatly in a bowl or jar, it makes your brand appear smart and organized. But if the pens are strewn all over the countertop, or if there are boxes of pens scattered around your booth, it doesn’t reflect well on your company. Pen presentation matters.

Melbye ordered 1,000 custom pens and gave them all away. It’s not surprising considering that 50% of people always pick up a promotional pen being given away, according to PPAI research. People love free stuff, and people love pens.

If you’re looking for that one must-have promotional product for your next tradeshow, pens are the perfect pick.

Photo credit: DenisGiles via photopin cc


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Five Ways To Use Promotional Pens


It’s easy to rattle off the reasons to use promotional pens in your marketing: They’re affordable, useful, effective, easily transported, and adaptable to any campaign. And that’s just a start.

Custom pens can promote any message and raise awareness for any organization, product or service. They’re like slim marketing ninjas. They’re swift and powerful at promoting your message, and they shatter through all the marketing noise out there.

If you want to get your message into the hands of new customers, you can’t go wrong with promotional pens. Here are five creative ways to use them:

1. Leave-behinds.

When you sign a credit card receipt at a business or restaurant, leave your logo pen to be re-used by employees or the wait staff. The same thing goes at the doctor’s or dentist’s office: Leave your pen after signing in.

2. Tokens of appreciation.

Hand out custom pens to your staff and suppliers. They’ll appreciate the freebie, and they’ll likely use the pens outside the office, too.

3. Donations.

Head to your local schools, churches, libraries and community centers with a few boxes of promo pens. These places often have small budgets but big needs for supplies.

4. Direct-mail.

Enclose custom pens in your business mail—not just promotional mailings. They make a nice surprise for the people processing your electrical payment.

5. Extras in gift baskets.

Logo pens are easy to include in gift packages for clients, whether you’re giving them promo tumblers or elaborate gift baskets. It’s just one more way to get your message in front of them and show them how much their business matters to you.

Now that you have some ideas for handing out your promo pens, check out these brand-name pens you can customize with your logo.

Promo know-how tip:

Use bright, vivid colors to make your pens immediately noticeable. Here are some other tips to get your promotional pens spotted.


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Are Your Logo Pens Imprinted Correctly?


imprinted pen

Quick: Grab some logo pens at your desk and jot a note with one. Now look at the pen’s imprint. Is it upside down, or is the imprint perfectly positioned for you, the note jotter?

Ideally, the imprint should face you—not the guy across from you. He has his own logo pens to look at.

We noticed an imprint blunder on this pen (it’s totally upside down for our righty CEO, Jason Robbins), and it brings up an interesting point when promoting your business with custom pens: Target your marketing to the majority.

More than 90% of the world is right-handed, so it doesn’t make much marketing sense to position your imprint for the left-handed few (sorry, lefties).

Yes, you can still see the logo, but why make recipients twist their heads to read your message? When giving out logo pens, it’s best to make your imprint for those who are right-handed.

Promo know-how tip:

It’s also important to consider the size and color of the imprint on your logo pens. Our Promotions Specialists will help you find the right pens and will make sure the imprint is perfect.


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The Eternal Search For The Non-Scratchy Promotional Pen


[Editor’s Note: This post is written by ePromos customer Katharine Thoresen of oaSES Online, a software provider for tutoring companies.]

I consider myself a normal person by and large. Nothing in my childhood points to a “bad pen experience.” I was never stabbed by a cheap pen, never drawn on with a free pen, never had my house burgled by a marauding group of savage nasty pens, but yet I am left with a deep loathing of scratchy pens.

You know the ones. The balls don’t glide across the page like Michelle Kwan executing a perfect triple Sal chow. They catch and scratch, and sometimes you can even hear them marching through the pressed wood pulp that is my crisp notebook page. With a final spit in my eye, they will even leave a great ink blob at the end of my scratchy sentence.

I associate this kind of pen with cheap hotels. You grab the hotel logo pen in your dash from the room, all pleased with yourself that you remembered it, yet within an hour it is destined for the nearest trash can. This kind of fussy, OCD behavior has led me to spend rather a lot on pens in the past.

promotional pens

So imagine my horror when I was tasked with ordering promotional pens for a tradeshow. I did not want my customers associating oaSES Online or The Tutor Report with cheap hotels, yet I knew my budget would be this side of generous. I did not want this task at all; I wanted someone else to get it and order nasty pens so I could continue my hate rant about said nasty pens.

Nevertheless, I set out on my mission to find a good quality, non-scratchy, non-blobby pen and decided to start with ePromos. “Why?” I hear you ask. Well the answer is simple. I had already been on ePromos’ site every month for the last year, using their great annual list of events, campaigns and nationally recognized days to help me write my monthly promotional post on The Tutor Report, so it just seemed like the first place to look.

I received my sample test pen in good time, preached needlessly to the big boss about the virtues of a good pen because it was really very affordable, and placed my order with my newly appointed rep, Clinton, for hundreds of logo pens. The artwork process was streamlined and simple, and they arrived on time.

And in case you are wondering, yes … I am very happy with my non-scratchy, non-blobby, easy-to-hold fabulous pens. And, more to the point, so are my customers and prospects.

Katharine Thoresen is Operations Manager for oaSES Online, a software provider for tutoring companies, and is blog master for the online tutoring magazine The Tutor Report. She is a self-professed connoisseur of pens.

 

Promo Tip: Combine logo pens with a custom sticky notes to provide the ultimate “jot that down” promotion.


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Four Tips To Get Your Promotional Pens Noticed


promotional pensAre you using promotional pens in your marketing? You should be. Seventy-six percent of people consider pens an important, very important or extremely important part of their daily personal activities, according to a recent independent study.

Plus, when you give your customers logo pens, they use them—and often. Thirty-nine percent of people use promo pens 10 times a day and 21% use pens five times a day.

Want to put pens in your customers’ hands? We have four tips to make your promotional pens stand out.

1. Make them doubly useful.

Custom pens aren’t just pens—they can also double as a highlighter, post-it dispenser or stylus. The more versatile your pen, the more likely your customers are to reach for it. It just makes life simpler when a pen serves multiple purposes.

 

2. Go for quality.

You don’t have to spend big bucks, but you should always give your customers a pen that writes easily and smoothly. Nobody likes to scratch at a piece of paper to get the ink to appear. Give them a great writing experience and they’ll keep your custom pen around.

 

3. Be bold and bright.

Neons and vibrant hues aren’t suitable for every business, but for most, color is just the thing to get your logo pens to stand out. When everyone else is handing out pens that are black, blue or white, your bright custom pen immediately pops on the desktop or in a drawer.

 

4. Do something different.

If you typically use straight-sided stick pens (which are well and good!), try using curvy custom pens for a change. They’re just more fun to grab, and plus, a shapely barrel gives a little extra oomph to your logo while providing an ergonomic writing experience for your customers.

 

Promo know-how tip:

From ink types to imprinting options, you can get your custom pens exactly how you want them from ePromos. Keep reading for four things to know when selecting promotional pens