It’s been said that the mug makes the mule. If you’re mixing up Moscow mules, there’s nothing like promotional copper mugs to keep the drink ice cold – and your logo front and center.
If you haven’t noticed, the Moscow mule is the cocktail du jour. It’s a snappy blend of vodka, ginger beer, and lime, and it’s always served in a copper mug. In fact, it’s that telltale mug that makes the drink so easy to spot.
A Look Back
The story behind the Moscow mule is an interesting one. In the 1940s, two distributors – one selling ginger beer and the other selling Smirnoff vodka – found themselves in a pinch. No one was buying their products. At the time, people much preferred gin and whiskey.
So the distributors, in what turned out to be a genius move, experimented with combining the vodka and ginger beer. They added some lime, and voila – the first Moscow mule was created.
The Role Of The Mug
The tale goes that a third partner joined in. Needing to offload a surplus of copper mugs that wouldn’t sell, the trio brought their concoction and mugs to bartenders far and wide.
The cocktail and mugs were a hit, and the rest is history. The Moscow mule is credited with reviving the vodka industry in the U.S., tripling the sales of vodka in the 1950s.
Fast forward a few decades, and the simple, sweet cocktail has once again gone mainstream – and real connoisseurs know that it has to be served in a copper mug. A Collins glass (or any other glass) just won’t do. The mug, does, in fact, make the mule. The copper keeps it perfectly chilled, making it a must for this particular drink.
Clamoring For Copper
As the drink continues to surge in popularity once again, copper mugs have become a hot commodity at bars and restaurants. People can’t get enough of the copper mugs, and they’re starting to swipe them from right under bartenders’ noses.
Retailers can’t keep up with demand. At places like Crate & Barrel and Sur La Table, copper mugs are flying off shelves, and the stores have to scramble to keep them in stock.
So, what does this mean for marketers? Now’s the time to customize copper mugs for your brand.
There’s no better drinkware of the moment than promotional copper mugs. They’re trendy, people want them, and they’re a fantastic opportunity to put your logo in the limelight.
Click here for the best printed copper mug, and check out the recipe below to concoct your own Moscow mule.
Recipe: Moscow Mule Cocktail
3 oz. ginger beer
1 ½ oz. vodka
Fresh lime juice from half a lime
Fill your copper mug with ice and pour the vodka over top. Give it a good squeeze of lime juice. Top with ginger beer and stir. Garnish with lime slice or fresh mint.
Are you a fan of Moscow mules? What do you think – does the mug make the mule?