Tag: promotional

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Custom Power Banks: What You Need To Know


what to know about custom power banks

Custom power banks are everywhere – and for good reason. Smartphones, tablets, and other tech devices have become so important in our lives that people would rather have their tech gadgets than sex, alcohol, or caffeine.

Yes, it appears that technology trumps even the most primal of human activities and indulgences.

But what happens when these beloved tech items run out of power? Does everybody’s head explode?

No. Although it feels that way if your phone powers off and there’s not an outlet in sight. People either have to find a plug and recharge their device, or, if they’re smart, they have a power bank, an external battery pack that charges anywhere, anytime.

If you really want to win over your customers, custom power banks are the way to go. They’re fully customizable, they work with all kinds of phones, tablets, and other devices, and, most importantly when it comes to promotional gifts, they’re incredibly useful. Everybody needs power.

You should always give your customers something they can actually use – not something they’ll stuff into a drawer or closet to be forgotten. When your gift gets used, your logo gets seen. You know what that means – your company gets repeat exposure and stays at the forefront of customers’ minds.

Want to learn more about one of the most popular promotional technology gifts on the market? Read on to get answers to some of the biggest questions about power banks.

How do power banks work?

A portable power bank is an external battery in a sealed case with a specially designed circuit to control power flow. It has a USB cable which allows users to charge via a power source like a laptop. This electrical energy is then stored in the power bank for use when a phone or other tech device is running low on power.

Power banks are convenient to transport, too – they’re small enough to tuck into a pocket, purse, or backpack.

What’s mAh?

mAh stands for milli-ampere hour. It’s a measurement of how much energy a battery can store. The higher the mAh, the longer the power bank will be able to charge a device.

So, for example, a phone with a 1500 mAh battery can be fully charged once by a 1500 mAh power bank. A 5600 mAh battery gives 2-3.5 full charges to a phone and will charge an iPad about 40%.

Do power banks work with all phones?

Yes. Since power banks don’t have software, you don’t need to worry about platform compatibility. They’ll work with iPhones or Androids. And they’re not just for use exclusively with phones. If a tech device can be charged by a USB – think tablets, GPS systems, GoPros, portable speakers, and other items – it’ll work with a power bank.

How long does it take a power bank to charge a device?

Most power banks charge phones and other tech items at the same rate as a wall charger. So instead of being tethered to a wall outlet, users can resume their day while their phone charges.

How can I use power banks in my marketing efforts?

Custom-printed power banks are perfect for giving out at tech events, conferences, tradeshows, and more. Or, combine them with other tech items for a combo gift.

There’s really no limit to the applications for using power banks in a promotion. This is one of those promotional products that appeals to multiple demographics. Take a look at some promotional power banks here. You can even live chat with one of ePromos’ Brand Consultants for expert guidance.

In Summary

Power banks solve one of the biggest issues of modern-day living: the need for power for all of our various tech gadgets. Whether your customers are getting on a plane, working outdoors, or heading to the beach, they’ll never have to sweat it when they get that dreaded 10% battery warning on their phones.

They just slide the convenient power bank (that they got from your business) into their pocket or purse, and they’re all set with a dependable source of back-up power. And since the power bank is customized with your logo, your brand gets a boost each time it’s used.

Is there something in particular you want to know about custom power banks? Ask us! Leave your question below. 

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Using Promotional Products For Marketing Your Food Truck


food truck marketing ideas

Traveling kitchens, mobile canteens, grease trucks – whatever your city calls them, nothing is hotter right now in the catering business than food trucks. East to West Coast, Americans are loving getting their lunches via the quick and easily accessible truck right outside their office.

Food trucks are no longer that greasy, roach coach you pass by and wonder what type of meat they are actually serving in their sandwiches. Now, in 2014, food trucks are changing to attract new, loyal customers.

In 2011, a law passed that allowed food trucks to apply for liquor licenses. This became a huge step in the evolution of food truck dining and opened yet another door for economic growth in the food truck business.

If your food truck is serving alcohol, a great customer giveaway is a key chain bottle opener. These custom key chains can be printed with your logo or personal message for the local community to carry with them at all times. No matter where a person is going, they will need their keys, meaning your food truck advertisement will be going with them.

Whether your food truck specializes in Philly cheesesteaks, macaroons, or grits, no one will even know that unless you promote your business correctly. A recent poll stated that 23% of people surveyed follow a food truck in their area on social media. Twitter is the easiest way for you to connect with your community customers. So, if your truck is does not have an account, create one now! Then, hand out promotional products to let people know about it.

It takes a few months to build up a truly successful account so pass out promotional stickers to all your customers to help gain exposure. Print your logo on them with your Twitter address located on the bottom. These stickers can be put anywhere from cars to laptops on college campuses, giving your traveling truck maximum exposure.

You can even have Twitter contests. Use hashtags to get your business trending, give discounts to new followers or customers that share a picture of their lunch. Have fun with it! The more you enjoy promoting your business, the more enthusiastic the public will be to join in.

I’m sure food trucks remind some people of that bland hot dog cart on the sidewalk corner but, many food trucks today specialize in gourmet foods that make your mouth water by just reading the menu. Just take a look at the top 10 food trucks in New York City. They’re serving up all kinds of mouthwatering fare. Date-lime banana smoothies. Pickled mango chutney. Spicy feta dip. This is all great stuff that should be promoted.

When you’ve picked the perfect spot for the day, tweeted your followers your location, and prepped the food, the last thing to do is put your promotional pop-up poster board outside presenting the day’s menu and open for business.

Food is something that brings strangers together. It doesn’t matter what language you speak, people will connect over a great bite to eat and a fun environment. Always have music playing that will attract customers and make sure to never work without a smile. Create an atmosphere around the truck that gets people excited to come back, not only for your amazing creations, but for the unique service.


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One Surprising Perk Of Using Promotional Caps


How many promotional caps do you own? If you’re like me, you can never have too many. Let me explain.

I was sitting in a Paul Mitchell Hair Salon with my 3-year-old, trying to get his hair cut. He hates the clippers so we can never get his hair trimmed. After spending $20 on a haircut that didn’t quite get the job done, I took the boy home and gave it a shot myself.

I was doing so well … until the guard came off the clippers.

bad haircut

So here are the positives on this home hair cut:

1)      There are no family pictures anytime soon.

2)      He’s three, so he won’t remember mommy giving him a bad haircut.

3)      All things being considered, it didn’t look that bad.

4)      It will grow back quickly.

5)      There is always a cap! (It makes him look cute anyway.)

hope's son wearing hat

Oh, how I wish I had been allowed to wear a cap back in the late 1980s.

hope in the 80s

Check out our infographic that explains just how important caps can be to your marketing campaign … or your bad haircuts.

 

 

 

 

 

 

promotional headwear

 

 


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Great Moscow Mule Recipe (And Where To Buy Those Copper Mugs!)


Moscow mule copper mug

It’s been said that the mug makes the mule. If you’re mixing up Moscow mules, there’s nothing like promotional copper mugs to keep the drink ice cold – and your logo front and center.

If you haven’t noticed, the Moscow mule is the cocktail du jour. It’s a snappy blend of vodka, ginger beer, and lime, and it’s always served in a copper mug. In fact, it’s that telltale mug that makes the drink so easy to spot.

Dale DeGroff, a master mixologist and one of the most revered cocktail historians around, has said that the drink was first served in a copper mug engraved with two mules kicking up their heels.

But why copper? The general consensus is that a copper mug keeps the cocktail much colder than a normal glass. If you’ve ever had a Moscow mule in anything other than a copper mug, you can likely confirm this.

A Look Back

The story behind the Moscow mule is an interesting one. In the 1940s, two distributors – one selling ginger beer and the other selling Smirnoff vodka – found themselves in a pinch. No one was buying their products. At the time, people much preferred gin and whiskey.

So the distributors, in what turned out to be a genius move, experimented with combining the vodka and ginger beer. They added some lime, and voila – the first Moscow mule was created.

While this is the classic version, there are many ways to mix up a Moscow mule. Some people like to add crushed mint first; others like to top it off with freshly grated ginger. And still others like to add a few drops of Angostura bitters to give the cocktail some color and aroma while not altering the flavor.

And then there’s the vodka. Smirnoff is the brand behind the drink, but Moscow mules can be enjoyed with any kind of vodka: Russian Standard, Grey Goose, Svedka, Square One, or Stoli are some great options to try.

You can also swap out the ginger beer for ginger ale (just spice it up with a little cardamom), or even rum for a totally different twist on the cocktail – it’s called a Dark and Stormy. If you like your drinks sweet, this is the way to go.

If you substitute the vodka for bourbon, it’s called a Kentucky mule. Opt for gin instead of vodka, and you have a Gin mule. It just depends what spirit you’re in the mood for.

Moscow mule printed copper mug

The Role Of The Mug

Back to the history behind the buzz. The tale goes that a third partner joined in. Needing to offload a surplus of copper mugs that wouldn’t sell, the trio brought their concoction and mugs to bartenders far and wide.

The cocktail and mugs were a hit, and the rest is history. The Moscow mule is credited with reviving the vodka industry in the U.S., tripling the sales of vodka in the 1950s.

Fast forward a few decades, and the simple, sweet cocktail has once again gone mainstream – and real connoisseurs know that it has to be served in a copper mug. A Collins glass (or any other glass) just won’t do. The mug, does, in fact, make the mule. The copper keeps it perfectly chilled, making it a must for this particular drink.

Clamoring For Copper

As the drink continues to surge in popularity once again, copper mugs have become a hot commodity at bars and restaurants. People can’t get enough of the copper mugs, and they’re starting to swipe them from right under bartenders’ noses.

Retailers can’t keep up with demand. At places like Crate & Barrel and Sur La Table, copper mugs are flying off shelves, and the stores have to scramble to keep them in stock.

So, what does this mean for marketers? Now’s the time to customize copper mugs for your brand.

There’s no better drinkware of the moment than promotional copper mugs. They’re trendy, people want them, and they’re a fantastic opportunity to put your logo in the limelight. Here are a few ways your company can use them:

Commemorative items

Copper mugs aren’t just incredibly popular this summer – they’re also incredibly versatile. They make great take-home items to memorialize any event, whether you’re hosting an awards night or a company picnic. Every time recipients reach for the mug at home, they’ll be reminded of the fun times they enjoyed at your event.

Corporate meetings and incentive trips

Are you getting the staff together for a big meeting this summer? What about treating team members to an incentive trip? Use copper mugs to celebrate the occasion. They’ll help employees bond (booze brings everyone together!), and when staffers are back home, the mugs serve as a fun souvenir of the trip.

Gift-with-purchase promotions

If you own a restaurant or bar, copper mugs are a golden gift-with-purchase opportunity. Free stuff makes people want to buy. Offer customers a free Moscow mule when they buy the mug. RaceTrac convenience stores are running a similar promotion this summer (only with soft drinks and frozen beverages, not alcohol.)

Customer service

You might be wondering how copper mugs can help you kick up your customer service, but they can. We recently came across a great customer service story on Hotwire. A reviewer mentioned that he tried to purchase copper mugs at the Four Seasons Las Vegas PRESS bar, and “all of a sudden,” they appeared in his room. Kudos to the Four Seasons for using these mugs to make the guest’s stay unforgettable.

No matter how you use them, coveted, on-trend products are great ingredients for an effective promotion to build your brand. If you want more ideas on developing a promotion using copper Moscow mule mugs, one of our Brand Consultants would be happy to help.

Click here for the best printed copper mug, and check out the recipe below to concoct your own Moscow mule.

Recipe: Moscow Mule Cocktail

3 oz. ginger beer
1 ½ oz. vodka
Fresh lime juice from half a lime

Fill your copper mug with crushed ice and pour the vodka over top. Give it a good squeeze of lime juice. Top with ginger beer and stir. Garnish with lime slice or fresh mint.

Are you a fan of Moscow mules? What do you think – does the mug make the mule?


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The 14 Greatest Promotional Gifts For Grads (That They’ll Actually Want)


graduation

Have you ever considered giving promotional gifts to new grads? Some 1.8 million college grads are entering the workforce this spring – and promo gifts are just the way for your brand to get on their radar.

New grads might turn out to be potential customers, or who knows, they might even end up working for you. Make sure they know about your business – and that they feel positively about it.

The key is to give grads something useful.

They’re moving up from the college world to the working world, and the right promo items can help them transition (while getting your brand some nice exposure in the meantime).

Here’s a look at 14 of the best promotional gifts for grads in 2014:

 

1. A functional custom laptop bag.

custom laptop bag

However they were schlepping their stuff in college likely won’t cut it anymore. Help new grads appear polished and professional in the workplace with a great-looking laptop bag.

 

2. A handy promotional travel tumbler.

promotional tumbler

Now that grads are commuting to the office or job interviews, they’ll appreciate a sophisticated, attractive way to sip their morning coffee.

 

3. A stylish custom jacket.

custom jacket

As they pack up their university logo hoodies and sweats for more corporate-ready apparel, think about giving grads a promotional jacket they’ll be proud to wear around the office and to client lunches or after-work drinks. Consider a tone-on-tone logo so the branding is subtle.

 

 

4. A promotional lunch bag with some flair.

promotional lunch bags

They’re not eating in the dorm cafeteria anymore. New grads will get a lot of use out of a fashionable, reusable lunch bag – and you’ll be helping them save money on lunches out, too.

 

 

5. A promotional picture frame.

promotional picture frame

Help new grads spruce up their workspace or new digs with a custom photo frame. It’s best to go neutral – think silver or black – so it meshes in any corporate environment.

 

 

6. A custom business card holder.

promotional business card holder

When grads land a job after college, it’s exciting getting that first batch of business cards. A stylish business card holder lets them display their professional chops while keeping your logo always visible.

 

 

7. A gourmet food gift.

gourmet food gift

After years of Ramen and mac and cheese, grads will welcome a more sophisticated snack. You could opt for an elaborate gift basket or keep it simple with individual packages of treats. Even better if the food gift includes another promotional item like a mug, box, picture frame, or cutting board.

 

 

8. A cool promotional speaker.

custom speaker

Gone are the days of blasting music from their roommate’s computer. Give grads a sleek, portable way to listen in their cubicle or at home.

 

 

9. A sophisticated custom coaster set.

custom coasters

As grads upgrade from the hand-me-down furniture of their college years, give them a way to keep their new stuff looking spiffy. Custom coasters are a creative way to give your logo a permanent home on grads’ coffee tables.

 

 

10. An engraved promotional pen.

promotional pen

Whether it’s a job interview or an important meeting, new grads exude professionalism when they pull out a sleek-looking writing instrument. And, hey, they don’t have to be expensive to be expensive-looking.

 

 

11. An interesting custom desk accessory.

custom desk accessory

Give grads a unique promo item for the desktop and your brand becomes a topic of conversation in the office. Just make sure it’s functional or it’ll never get used (or seen).

 

 

12. A custom cell phone charger.

custom power bank

Nobody wants to stay tethered to the wall while their phones charge. And nobody likes packing a gazillion power cords while traveling. Grads will get a ton of mileage out of a promotional cell phone charger or power bank.

 

 

13. A professional-looking custom padfolio.

custom padfolio

Grads can use a promotional padfolio to transport resumes and cover letters to job interviews, and when they do score that first gig, it comes in handy in the workplace, too.

 

 

14. A nice promotional corkscrew.

promotional corkscrew

Cheers to new grads! Since dollar beer nights are in their past, they can make the shift toward more refined imbibing with a custom corkscrew.

 

So, there you have it: 14 great promotional gifts for grads that’ll be useful to them in their new endeavors and provide excellent exposure for your business.

What would you add to the list?

Photo credit: Thompson Rivers via photopin cc


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Custom Apparel: What To Know About Laser Etching And Debossing


debossed promotional apparel

The newest trend in custom apparel isn’t a fit or a fabric – it’s a decoration method. Two in fact: laser etching and debossing.

laser custom apparel

Laser etching is a process in which a laser burns away a portion of the fabric, giving it a subtle tone-on-tone appearance. What’s great about laser etching is that it works with big or small logos.

The process of debossing starts with a metal die plate of the artwork, which is pushed into the fabric using heat and pressure – kind of like a heat press. The result is a subtle look with exceptional detail.

Both processes add a pop of retail flair to branded apparel, helping to accentuate your logo or brand message in a creative, standout way.

When you give custom apparel – whether it’s a gift or part of a uniform – you want it to be attractive, and you want it to make an impression on the wearer and all who see it.

The idea with any apparel gift is for people to want to wear it. They should feel proud every time they slip into a garment customized with your logo.

So, how do you get people excited to wear your custom apparel?

Take a look at laser etching and debossing. These decoration options give your apparel pieces a modern look, making your brand right on-trend. Here’s where to shop for laser etched and debossed apparel.

ePromos' Hope Binegar

ePromos’ Hope Binegar answers top questions on laser etching and debossing apparel

Want to know more?

ePromos’ Senior Supplier Relations Manager, Hope Binegar, shares answers to some of the most common questions about laser etching and debossing apparel.

1. Why are laser etching and debossing big trends this year?

It is more of branding a garment vs. just putting a logo on it. It mirrors more of a retail look rather than a promotional apparel piece and creates a garment that someone wants to wear.

2. What types of fabric can be laser etched or debossed?

Actually, only synthetic fabrics may be lasered or debossed. Anything with a cotton content will burn through and does not work. These processes are great for any waterproof and technical garments.

3. Do certain colors work best with these processes?

You would usually want to stick with bright-colored fabrics, however you would typically not laser on black or white and sometimes navy as there is not enough contrast under the first layer to really provide that tonal look. With that said, while lasering isn’t the best option on those colors, you can opt for debossing. This gives a three-dimensional view, and with the secondary coating we add, is seen very well.

4. Does it cost more for these decoration options?

Nope! Customers can opt for laser etching or debossing at no additional cost.

As long as you are within standard imprint locations and sizing, there is no additional cost for this decoration. Standard setups still apply.

5. What are the pros and cons of laser etching?

Pros are that it works well in virtually any location and provides a unique tone-on-tone look while still making an impact. It can be done over seams and zippers.

Cons are that it does not work well on darker colors or if a client is looking for color. Embroidery is still available, however if you want a retail look, transfer is the way to go.

6. What are the pros and cons of debossing?

Pros are that it also works well in almost any location, creates a unique 3D appearance with a subtle tone-on-tone look. It also works on all colors because of its 3D appearance.

Cons are that it cannot be done over seams and zippers. Also, very small copy does not work well with deboss.

7. What are some popular applications for laser etching or debossing?

There really is no specific industry for laser etching or deboss. They really work for any clients that are looking for a unique way to market their brand on apparel. With that said, these processes are great for tradeshows and any marketer that wants a retail look.

8. What’s the biggest benefit to laser etching or debossing an apparel item?

It’s visually appealing and different! Why go with a standard left-chest logo when you can do something more interesting? Laser etching and debossing are ideal for unusual decoration locations – think vertical text that aligns with a jacket’s zipper, or a logo on a shirt hem or cuff. You are branding apparel instead of just putting a logo on apparel. Even at a left-chest placement, these decoration methods create a wow factor.

9. Anything else I should know?

If you are looking for the next thing in apparel, it is coming by way of great decoration methods. These techniques will give you the “wow” your brand needs.