Putting your credentials on personalized candy to set yourself apart? We dig it. Candy is a whole lot more compelling than a standard piece of paper, and it’s a great way to showcase your creative chops.
Well, as long as you’re seeking a job in a creative field. With Begley’s marketing background, promo candy was perfect. It was a tangible way to show how he was different from all the other candidates—and it worked. He got the job.
We’re thrilled to highlight this story—especially during “Promotional Products Work!” Week. Whatever you’re marketing, promo items get your message seen. They inspire action, and they accomplish objectives.
Let our Brand Consultants make promo products work for you.
Shoes. Kicks. Sneakers. Whatever you call them, everybody wears them before stepping foot outside the house. (Or at least they should.)
Have you ever considered marketing with custom shoelaces? Whether you’re promoting an athletic team, a school, a charitable organization or your business, promotional laces get your logo seen with every step.
Here are some ways to weave promo shoelaces into your campaigns:
1. Wellness events.
We’re not just talking marathons and fun runs (although those are awesome opportunities). Custom shoelaces are great giveaways for corporate wellness initiatives, weight-loss clinics and group exercise events. If people are lacing up their sneaks to hit the pavement, you should be there with promo laces to show your brand’s support.
Cookie dough and frozen pizzas have been done. Mix it up by selling promotional shoelaces to raise funds for a sports team, cause or school. If it matters to people, they’ll want to show support. While other fundraisers get eaten up, laces are long-lasting reminders.
Put a creative spin on your other promotional giveaways by using custom shoelaces in the packaging. They’re meant to be tied, so use them in place of ribbons for a unique presentation. You can also package laces with another item, such as sunglasses or sunblock, or tuck them inside a sports bottle for a combo giveaway.
4. Grand openings.
Logo shoelaces are a great way to show that your company is making strides, moving in the right direction, or stepping up your game. Hand them out at grand openings as tangible reminders of the big event.
5. Tradeshow giveaways.
You don’t have to be exhibiting at a fitness convention to hand out custom shoelaces. They’re a unique, useful giveaway that can be easily transported back home (nobody needs extra bulk at a tradeshow or conference). And hey, some folks might switch out their laces on the spot. People can easily walk miles and miles at tradeshows.
Though you may not have considered marketing with them, custom shoelaces are one of the most visible, versatile promotional tools. They work with uniforms, athletic shoes, construction boots and even roller skates and ice skates.
Give them out; walk away with some great brand exposure.
Promo know-how tip:
Not all custom shoelaces are the same. You can get them embroidered with your logo or message, or opt for dye-sublimated laces for a colorful, intense impact.
Your people are your company’s most valuable asset. You know this. But did you know that by giving them custom logo apparel, you’re not just showing your gratitude—you’re transforming them into brand ambassadors?
It’s true. Every time they don the garments, they’re advertising your business. Loyal employees showcasing your corporate name is always a good thing.
Our client, CloudLock, is the perfect example. This cloud-security company handed out promotional fleece to staffers around the globe. Employees in the U.S., U.K., France and Israel are now wearing the promotional apparel, getting CloudLock’s name spotted the world over.
“We chose the fleece so our employees can stay warm and represent CloudLock everywhere they go,” says CloudLock’s Eileen Ann. “We’re headquartered in Waltham, Massachusetts, so the fleece will be put to good use during the long, cold New England winters.”
Employees received the custom garments right before the holidays, so the team sported a uniform look at the company bowling party and kick-off last month.
“Everybody was impressed by the fleece. The embroidery is perfect, and the fleece itself is warm and cozy,” Ann says. “The fleece truly makes us proud to be part of the CloudLock family. They look great on their own—but even better with us wearing them!”
Promo know-how tip:
Logos look the boldest when embroidered in a contrasting color. For a more subtle approach, opt for tone-on-tone embroidery. Our Brand Consultants can help you find the look that’s best for your custom logo apparel.
Did you ever think custom magnets could make you feel cared for and like everything was going to be alright? They totally can. Well, the message behind them can.
Our client, Alison Gordon, aka The Insurance Mom, mailed out magnets from ePromos to show that she’s always on her clients’ side and that she’d do everything to take care of their insurance worries.
The magnets from the California-based independent insurance broker were designed to look like a 1950s-era mom—spot-on perfect giveaways for her brand. She even included a recipe for her favorite chicken soup in the mailing, envisioning that recipients could post the magnet and recipe right on the fridge.
“Our logo and branding happen to be the cutest things ever to hit the insurance industry, and we thought kitchen magnets would be a lovely conversation piece,” says Brianne Glaser with The Insurance Mom. “The magnets were the perfect way to showcase The Insurance Mom’s character. People loved them!”
They no doubt make the insurance biz a little less intimidating. “The brand has become synonymous with heart-warming comfort—much like you would find in a bowl of Mom’s chicken soup,” Glaser says. “The magnets foster a sense of warmth and well-being.”
When choosing insurance, you want to know you’re in good hands. The Insurance Mom’s giveaways—custom magnets with a chicken soup postcard—brilliantly showcase her commitment to taking good care of her clients.
Now if only there was a way to send a hug with those promotional magnets.
Custom tumblers have long been a popular choice in the marketing world. They’re a way to tangibly promote your brand, and they get your logo seen—repeatedly.
That’s why our client, Picerne Real Estate Group, a company that builds and manages luxury apartment properties, hands out logo tumblers as marketing gifts.
Its Rhode Island leasing consultants visit 10 local businesses each week, striving to build a relationship with community members.
What’s the perfect way to cap off these business meetings? Promotional tumblers.
“We use the tumblers to say thank you to the person we spoke with. It’s a great technique to exchange referrals and further business relationships,” says Picerne’s Kelly Norman. “The gift helps them remember us when someone is looking to rent an apartment, and it shows appreciation for potential referrals they may send our way.”
The leasing consultants enhance the tumblers by filling them with candy and attaching their business cards with a ribbon. Image is everything, and Picerne makes sure the gift presentation is polished.
“One of the reasons we picked the tumblers is because they can be used anywhere—at home, the office, the gym, or in the car,” she says. “Everyone has really enjoyed the tumblers, and we were extremely pleased with the end result.”
Promo know-how tip:
Extend your messaging by tucking logo pouches of candy, tea or lemonade inside your custom tumblers. Our Brand Consultants can offer up some creative options.
You know that blissful feeling of euphoria after a great massage? Make sure people remember it by handing out promotional products.
That’s exactly what our client, Dr. Dot, does. Dot Stein, a.k.a. “Masseuse to the Stars,” has the hands behind the Dr. Dot massage dynasty. Her international massage and chiropractic team cares for touring artists, helping them relax and loosen up on the road.
Dot has rubbed down the likes of Aerosmith, Van Halen, Justin Timberlake and Eminem, among multitudes of other tensed-up musicians.
This all-star masseuse also happens to be a marketing maven. When Dr. Dot set up shop at the Tour Link Conference, a three-day networking event for the concert-touring industry, she came armed with promotional products: hundreds of custom flashlight keychains from ePromos.
The promotional keychains feature Dr. Dot’s logo and an LED light that’s bright and long-lasting—very long-lasting.
“One of my employees received a similar flashlight in a bag drop four years ago, and it just now broke. So it lasted four years,” she says. “She told me about ePromos and insisted we order them for our massage/chiro team.”
Four-hundred guests at the convention along with dozens of employees have received the keychains. “They’re a great color in a nice font. Overall, a good-quality pocket flashlight,” says Dr. Dot. “I love the keychains and will order more this year.”
Promo know-how tip:
Make your promotional keychains doubly functional by opting for one with a built-in flashlight, USB drive or tape measure. Our Promotions Specialists can find the perfect keychain for your business.