Tag: promotional

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Swing In To Spring: 2014’s Golf Trend Alert


As spring rolls around and you start planning a corporate outing or charity event, you often find yourself scoping out the nearby golf courses. With an estimated 27 million adults who play the sport, 36% are managers and professionals. What better way to promote your brand or cause than some golf-themed swag? With golf being such a popular sport among both men and women of many ages, promotional golf products are a no-brainer. The merchandise is useful and functional, and as a result, it stays in the hands or bags of your recipients.

 

Puma custom polo shirt

So what’s on trend in the golf world this spring? In apparel, it’s all about comfort, function and style. The Pantone fashion color report predicts soft pastels paired with vivid brights for spring 2014. Expect to see lots of color on the course this year. Patterns to look for include color block and stripes.

 

 

 

 

 

 

 

 

Travis Mathew spring styles

Travis Mathew is a key brand to keep on your radar. After the launch of its golf line in 2008, this progressive apparel company has become a fashion must-have for golfers. This year the Travis Mathew team will be represented by PGA golfers James Hahn, John Mallinger, Chris Kirk and Max Homa. Check out the new Solana No.1 Spring Collection.

 

 

 

 

 

 

 

 

BIOFUSION golf shoe

The new BIOFUSION golf shoe by PUMA, designed to give golfers both function and fashion, provides lightweight comfort, performance and style. Pros Rickie Fowler and Jonas Blixt will be sporting these shoes on the fairway this year.

 

 

Jamie Sadock golf collection

Let’s not forget about the ladies. With an increase in woman golfers, apparel has been tailored with form-fitting silhouettes and fashionable colors. For a unique style, check out Jamie Sadock’s golf collection, which infuses interesting patterns and bold colors. LPGA champ Beatriz Recari will be seen wearing Oakley apparel & Taylor Made headwear this spring.

 

 

Putterwheel

Some new gear that was buzzing at the 2014 PGA Merchandise Show were PutterWheel practice balls. This item is essentially a golf ball with the sides sliced off, designed with a red wheel liner. Set up your shot, and if you see red, you are not lined up correctly. The challenge is to stroke the PutterWheel squarely; a mis-hit will knock the ball onto its side. A great training tool that is sure to improve your short game, this item can be imprinted with any logo.

 

 

Ping gloves

Ping’s new Sensor Sport golf gloves made of cabretta leather and moisture-wicking material are one of the three in the new Sensor Cool line. These particular gloves help keep the hands dry and are durable enough to withstand varying weather conditions. They were recently seen on the hands of golf pro Bubba Watson.

 

 

For golf promo ideas, visit ePromos.com and shop our Top 10 Golf Promos.


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See How VeraMeat Uses Custom Lollipops To Sweeten The Shopping Experience


custom lollipops

Custom lollipops aren’t just for kids. No, these tasty little gems are perfect for companies that want to enhance the shopping experience for customers.

Nothing invites people to take their time perusing a place like having the sweet surprise of a sucker to enjoy. It’s unexpected in a retail setting, and it’s something people pay attention to. Shoppers now have a sweet treat as they contentedly check out your offerings.

Our client, VeraMeat, a jewelry company that began in the East Village and has since expanded to Brooklyn and Los Angeles, offers lollipops in custom-printed wrappers to anyone who stops in to browse its handmade pieces.

The suckers are deliciously on-brand, featuring a graphic designed for the company by illustrator Anja Slibar. Displayed in cool bowls (hand-picked by the designer Vera herself) that look like gold hunks of coral reef, the red custom lollipops immediately stand out.

“We decided to use these lollipops because we were able to customize the graphics, and they come in our store color: red,” says Lauren Wong, Art Director for VeraMeat.

So far, shoppers are eating up the promos.

“We are quickly working our way through an order of 1,000 lollipops – they are very popular,” Wong says. “People are always excited when they see lollipops.”

Lollipops Make Your Brand Pop

With any promotional product, you want the item to get picked up. You want your logo to get seen. Custom lollipops have all the charm and appeal to draw people over. They’re nostalgic in a way, reminding people of their childhood.

You might expect to find a jar of lollipops at the bank or doctor’s office, but when they’re placed in an indie jewelry store in the East Village, they give a certain edge to the place. They’re unexpected amid the eccentric and unusual pieces. Bright red lollipops next to necklaces with vampire teeth and daggers definitely catch you off guard – but it works.

VeraMeat wanted to give customers a little something sweet while they shopped, and people love the idea.

There are lots of ways your company can use promotional lollipops – tradeshow giveaways, mailers, party favors – but there’s something special about placing a bowl or dish of lollipops in a retail setting.

Lollipops are an edible version of rolling out the red carpet for customers. It’s like you’re saying: “Come on in and stay awhile!” They make your customers feel welcome, and they entice them to linger a bit longer. A sweet taste in your customers’ mouths creates an even sweeter taste for your bottom line.


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The Craze For Koozies


It keeps your drink cold and your hand warm. For beverage fanatics, the koozie is the greatest invention since sliced bread. Originally invented in 1980 to keep a canned beverage cold, it has become a fun and cost-effective marketing tool. The best promotional materials are ones that people will actually use. Considering that you are investing capital on these goods, you don’t want to invest in items that will make their way into the trash or a junk drawer, never to be seen again. Custom drink koozies are inexpensive and a popular item among sports fans, picnic goers, backyard barbecues, or just people lounging around the pool on the weekend.

The Importance Of Surface Space

Promotional Koozies for your Brand by ePromos

The beverage koozie is like a blank canvas, providing plenty of surface space for your business logo, or messaging you would look to convey to your target market. From logos to images to promotional advertising, this marketing product is useful and always cool. ePromos offers an easy ordering process and competitive pricing on both neoprene and foam options. Likewise, we also provide a myriad of koozie types and designs, including drink insulators for cans and bottles that will satisfy your beverage-temperature-maintaining vision.

Koozie Up For Your Next Event

Custom koozies are also a fantastic way to market an event. When planning an event, you want to maximize your profits while keeping your marketing costs at a minimum. There are always numerous unforeseen expenses when holding an event, and keeping your marketing budget low is important. Custom beverage insulators are an inexpensive choice and can be designed with the date of the event as well as all the information to promote the event as well. In addition, they also make for a memorable keepsake for guests that will be used for years to come.

Promotional giveaways are another popular way to brand your company. From conventions to tradeshows, free merchandise is an attention-grabbing and satisfying way to reach the consumer. Likewise, a koozie also has a long life span making them a great investment, sure to be used over and over again. More than anything, the current craze is helping companies market at a minimum cost, and offers consumers a useful marketing product. Whether trying to attract new business or sell an upcoming event, a custom koozie will do more for you than just keep your drink cold and your hands warm.


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Sport Custom Embroidered Hats


Promotion, marketing, and branding are integral when it comes to building a profitable business, and the competition is fierce out there, no matter what business. Your company’s name and logo must set you apart from the pack in new ways for the entire world to see. Finding creative solutions to elevate your business above the rest is not always easy, but reinventing a classic concept, such as embroidered hats, is a cost-effective, tried-and-true way to get your brand noticed.

The ability to embroider hats was once confined to specialty stores. This would include making time to meet with a designer and lengthy back-and-forth meetings to solidify a concept and finalize a design. In today’s digital age, companies like ePromos make it time and cost-effective to design custom embroidered hats of many styles and have them completed in record time. The design options offered online make it easy to see why the custom embroidered hat is once again becoming a popular promotion tool.

Custom Embroidered Hats with Logo by ePromos

The Importance Of Visibility

Marketing and branding are all about visibility. Companies such as Nike and Adidas did not reach their heights by hiding in the shadows. They made their name by placing their brand and logo at the forefront of their merchandise. As far as placing your logo or company name on a garment, an embroidered hat will give your brand maximum exposure. It’s no secret that people like wearing ball caps, visors, or knit hats, and your logo should grace the space on them. A quality, stylish hat will get worn and get noticed if your logo is strategically placed.

Sports fans of all kinds love to show their team pride by donning jerseys and hats. The same goes for the proud parents of little leagues and peewee sports as well. A popular concept is for your business to hold a hat day in which every visitor receives a ball cap upon entry to the sports game. The hat includes a team logo, as well as your brand. This free giveaway benefits your brand and offers visitors a lasting impression of your brand.

Embrace Custom Embroidered Hats

The concept of marketing through promotional hats is ideal for all types of companies. No matter what your marketing budget is, it’s affordable and easy to supply hats at county fairs, farmers markets, high school events, and other local activities. No matter your business size or product, custom embroidered hats provide massive advantages in marketing your brand. It has never been easier to design and customize embroidered hats that will increase your businesses visibility.


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Trend Alert: Down-Home Custom Drinkware


Down-home custom drinkware styles – think Mason jars and other Southern-style favorites – have surged ahead of the drinkware frontrunner from last year: red Solo cup-style tumblers.

Rather than custom drinkware with a party vibe, the trend now is all about casual, laid-back mugs and tumblers that people are comfortable sipping from anytime. (And they’re just so fitting for sweet tea and lemonade – the beverages that define summer.)

Why the shift toward down-home styles? ePromos’ Hope Binegar, Senior Supplier Relations Manager, says it’s because people crave simplicity and familiarity.

“Mason jars have an old-school charm to them, and people find that appealing,” she says. “There’s nothing stuffy or fancy about them. People feel comfortable using them wherever they are. Down-home drinkware works in so many settings – from the office to weddings to relaxing poolside.”

How To Use Down-Home Styles

Down-home drinkware has been popular on the wedding scene for years, with couples using them in all sorts of creative, rustic ways: water or wine glasses, vases or vessels for dessert (banana pudding for the brides and grooms who really want to give their wedding a down-home feel).

And, of course, you can’t go shopping without seeing a colorful assortment of Mason jars bedecking store shelves. While once used for canning, people now use them for gifting, crafts, home décor, and more.

Your brand can jump on the down-home promotional drinkware trend, too.

Mason jar-style mugs and tumblers are perfect for corporate events when you’re looking for an on-trend giveaway, and you can also use them as retail items or souvenirs.

Do you own a restaurant or bar? Serve up beverages in down-home styles to give a little country kick to your establishment. They’re a trendy way for customers to sip anything from sangria to iced tea.

You can add your logo to down-home drinkware for any kind of promotion or event: company picnics, tailgate parties, county fairs, festivals, concerts, and more.

Here’s a look at four promotional products to refresh your brand with the coolest trend in drinkware: down-home styles.

Southern jar-style custom mug

Notice the double-wall design of the Southern Jar-Style Custom Mug. This means drinks stay colder longer, and there’s no condensation. It’s eye-catching with a color-coordinating inner wall, handle, lid and straw.

 

Mason jar imprinted mug with matching straw

Make a splash in vibrant blue, green or red, or get the Mason Jar-Style Imprinted Mug With Matching Straw in clear – perfect for keeping an eye on beverage levels.

 

Mason jar custom tumbler

The Mason Jar Custom Tumbler With Matching Straw is right on trend with a colored, screw-on lid. It’s the perfect addition to company picnics and corporate events.

 

Mason jar-style ceramic custom mug

For a stylish twist on the classic Mason jar, opt for the Mason Jar-Style Ceramic Custom Mug. Its glossy finish (in white or black) makes your logo pop.

 


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How Promo Pens Can Do Wonders For Building Your Brand


We can’t say enough great things about promo pens. They’re perpetually useful, and they fit as easily into a marketing campaign as they do into a portfolio or purse.

When it comes to promoting your brand, custom pens get it done each time they get picked up. Even in a digital age, people will always have a need for pens. Whether you hand them out at tradeshows, put them up for grabs in conference rooms or reception areas, or present them as gifts, pens are well-received marketing tools that put your logo right at your audience’s fingertips.

Plus, people appreciate pens and take note of the companies that give them out. A study released by Promotional Products Association International reveals that 73% of people carry a pen with them at all times, and two-thirds can recall the name of the advertiser that gave them a promotional pen within the last year.

Pens may be slim and small, but they’re powerful when it comes to promoting your brand.

Want an example of how companies are putting pens to work for their brand? Check out this Q&A with our client, Craig Bates, Marketing Manager for VERICOM Global Solutions, a global manufacturer of cables and communications solutions.

custom pen

What was your objective with the promo pens?

VERICOM was a sponsor of a luncheon for a particular industry, and as the sponsor, we wanted to go above and beyond the normal types of items that were given out. I worked with my outstanding representatives at ePromos (Nikki Villarreal and Ashley Bruemmer) to create a memorable item that the attendees would like to keep for a long time.

Who was your target audience?

Representatives of this industry who were invited to the event. These were people in senior management level positions who likely have seen a wide variety of promotional items, so it was important for us to offer a unique, interesting item.

Approximately how many were given?

Roughly 75 pens were given.

How were they distributed to recipients?

They were left on the table at each place setting for the individual recipients, with the boxes that were offered giving an additional touch of elegance to the items.

Why did you ultimately decide on these pens?

As the head of marketing for our company, I was looking for an item that would not be too over the top, while also offering functionality and a great design that could be used over and over by those who received them. With the unique look, weight of the pen and ability to customize the pen with a laser engraved logo, it was the perfect item for us.

What were the results?

Feedback was outstanding. The individuals who received the pen remarked how they had never really seen an item quite like it, complimenting the writing ability, the weight and feel of the pen, and that they were impressed with the overall design and quality. The person who did the introductions of the sponsors and speakers at the event made sure to thank our company directly for the pen, bringing additional recognition to our sponsorship and remarking that VERICOM was a company that did things very well.

Overall, why were you pleased?

I was pleased with the overall quality of the pen, the quality of the workmanship and attention to detail, as well as our contacts at ePromos – Nikki and Ashley – who go out of their way to deliver outstanding customer service, regardless of the size and cost of our order. The biggest challenge at an event like this is to be able to offer something unique and different as a sponsor and with these pens, we were able to do exactly what I wanted to do – deliver a product that was remembered, appreciated and will be used by the people who received it.

How are promotional items helping to build your brand?

As a marketing person, I am always leveraging our brand to tell people the story of VERICOM. I have used products from ePromos.com to promote our brand, be it through small promotional items to headphones with our logo that I wear on business trips to even having a company logo on my vehicle. I have been using one of these pens everywhere I go, and I am often asked about the pen, which gives me an opportunity to talk about our brand, what we do and the products that we bring to market. It is a great conversation starter and I often let people try the pen to see what it is like and to use it as a way to start a dialogue about VERICOM.