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Sports Promotional Showdown: Faith Night vs. Satan Night


While the Arizona Diamondbacks aren’t sponsoring a “Faith Night” promotion, they are allowing a third party organization to purchase tickets at a group rate to have an unofficial Faith Night, including a Christian music act giving a concert after the game. According to The Arizona Republic, the concept isn’t new:

“In some cities, particularly in minor-league ballparks in the South, the evening is an overt show of religious fervor, complete with biblical bobbleheads, testimony from players and even jerseys emblazoned with quotes from Scripture.”

The Diamondbacks’ VP of Communications indicated that they were not interested in having an official Faith Night, preferring “promotions that are pleasing to all fans.”

The Nashville Metros soccer team is taking a different approach by hosting a “Satan Night” in response to frequent Faith Nights by the local baseball team the Sounds. According to the Metros’ General Manager, 典he Sounds have the whole Faith Night thing locked up, so we decided to go in another direction.”

The Nashville Scene seems to agree that the Sounds pretty much own Faith Night in Nashville:

“For the past two or three years, the Sounds have reliably pumped up the turnstile count by giving discounts to church groups, playing Christian music over the loudspeakers, and giving away bobbleheads of biblical figures such as Moses, Jesus and Abel, whose bobblehead features a simulated fatal blow from his brother Cain.

The Sounds have announced other Faith Night giveaways, including an adults-only nude Adam and Eve bobblehead set, and the Seven-Headed Beast from Revelation, all seven of whose heads bobble. Faced with that kind of promotional juggernaut, the Metros� plans for Satan Night look almost quaint.”