Tag: tradeshow

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The Top Promotional Products Trends Of 2016


From custom tote bags, to drinkware, to apparel…there are so many options for promotional merchandise it could literally make your head spin.  While most companies are going to use promo item staples such as bags and pens, you don’t need to be boring.  If you take a look at companies like Google, their promo choices are never boring – ever! If you want to stand out, make a statement and kick your competition to the curb, you have to step up your game.  That is what working with ePromos is all about.

google-shoe

Here is our most recent instalment of top trends to get you noticed and make your competition jealous. Inventors are constantly bringing us the latest concepts in branded giveaways and our merchandisers have their fingers on the pulse of leading-edge promotional products. Here is the Top 10 list shaping the 2016 promotional products landscape.

1. Inflatable Loungers:

You’re probably seeing these brightly colored custom inflatable loungers everywhere.  Also known as breeze bags, wind couches, beach sofas and air chairs. They are a retail sensation and now you can get them with your logo. Talk about impressing your clients. At home loungers are great outdoors or indoors: soccer games, movie nights, video gaming, sleepovers or instant  extra seating that looks cool. Many of our clients are saying recipients love them at the office as a fun piece of extra furniture. Portable, waterproof, durable, and easy…just gather some air, roll up the end and clip – it’s  ready to go in seconds. Unclip, rollup releasing the air and store in the drawstring bag. Your logo goes both on the lounger and the bag for great exposure.  Go make your mark with this trendsetting product.

Instant Inflatable Custom Lounger Bag

Click here to see our video on How to blow up an inflatable lounger.

2. Insulated Tumblers:

Two of the biggest names in drinkware have made a huge impact in retail. Everyone wants one! However, there is no need to spend $30-$50 per tumbler on a Yeti or Swell. ePromos has similar high quality custom tumblers and you don’t have to pay the high price tag for a brand name.  Depending on the drinkware you choose, these less expensive tumblers will also keep ice for more than 24 hours. Vacuum-sealed which means the temperature outside doesn’t conduct through to the liquid inside. Many of our items are sprayed internally with copper for extra insulation. Insulated tumblers have become increasingly popular for coffee and tea, too…keeping beverages hot long after a morning commute. In addition, you don’t have to settle for just the stainless steel color and smooth texture, ePromos brings some style in a wide range of textures and colors to match your company’s identity..

Stainless Steel Double Wall Custom Tumbler – 20 oz.

Stainless Steel Copper Insulated Custom Tumblers – 20 oz.

Stainless Steel Copper Insulated Custom Tumblers – 30 oz.

 

 

 

 

 

 

 

 

 

3. Virtual Reality Goggles:

Virtual Reality Goggles are no longer a product of the future. Today your brand can exist on this futuristic product so anyone can experience VR and transport themselves anywhere in the world. Choose your favorite virtual reality app, slide a smartphone into these goggles (promoting your logo) and transform any cellphone into a virtual reality experience. Promote your brand at a low cost and you can order small quantities to make this cool giveaway even more affordable. You can even speak to our our Brand Consultants about making your very own VR application featuring your brand in the experience.

Cardboard Virtual Reality Custom Goggles

Cardboard Virtual Reality Custom Goggles

 

 

 

 

 

 

 

 

 

 

4. Waterproof Bluetooth Speakers:

Bluetooth technology is quickly making wired electronics a thing of the past. When customers need a bigger sound from their devices, you can gift  them a quality speaker imprinted with your logo – an item with high perceived value that people will appreciate. Our current selection of custom Bluetooth speakers features over 80 items in a wide variety of shapes with carry-along features such as carabiners, straps, clips or hooks to secure the speaker. We even have multifunction speakers that also serve as chargers and sell from brand names such as Brookstone and OrigAudio.

Waterproof Bluetooth Cube Custom Speakers

waterproof-bluetooth-cube-custom-speakers2waterproof-bluetooth-cube-custom-speakers3

 

 

 

5. The Heather Look

One of the most fashionable fabric trends this year has been heathered items. Traditionally custom apparel was the only promotional product where you found heather looks. Now this fashion favorite look of heather can be found in portfolios, lanyards, totes, caps, duffel bags and more. And, you’ll find colors beyond the traditional heather gray, we are using many base colors interwoven with white thread to produce muted shades to match your logo. Look for these hot new items at ePromos.com.

Striped Heather Custom Tote Bag – 18.25″w x 13.75″h x 4.25″d

Heathered Custom Lanyards w/Metal Crimp & Split Ring – .75″w

New Era Heather Melton Wool Unstructured Custom Caps

 

 

 

 

 

 

 

 

6. Drones

Remote Control Flying Drone Custom Toys

The newest and coolest trend up there, literally is Remote Control Flying Drones. You’ll be making a difference with your logo on a promotional drone that you know is going straight home and creating backyard bonding with the family. Gifts that allow for family bonding are always effective. Drones will be the main attraction as the top prize at any tradeshow booth – talk about a conversation starter! Giving a drone as a gift will be an effective advertising tool as well as keeping recipients buzzing while your brand is taken to new heights.

 

 

 

 

7. Fitness Bracelets

Personal fitness trackers are on the shelf at stores everywhere. ePromos offers brand name Fitbits with your logo and fortunately, we also have activity trackers  at much lower prices so you can get your name on recipient’s wrist daily! Imagine your logo on the trendiest fitness technology in the industry. These fitness-aware devices not only keep time, track distances and display calories burned, these good health promoters will show your company cares about wellness. Jump on this trend to make your business stand out from the rest.

Activity Tracker Custom Wristband w/ Clock

 

 

8. Mobile Chargers

Cell Phone Custom Chargers Accessory Kit

Today, cellphone battery life is a lifeline. Whether it’s personal or business, people rely on cell phones every day…so you can bet your audience will find a cool charger imprinted with your brand very useful. ePromos suggests this custom charging kit to show your clients you are there for them. The kit includes a USB car charger, a USB wall charger and 3-in-1 charging cables. At 2.1 amps of power these work with tablets and charge smartphones twice as fast as typical 1 amp chargers. That’s power at clients’ fingertips…and your brand is there, associated with being a lifesaver too!

 

 

9. Selfie Sticks

Yes, Selfie Sticks are still hot! Reach out to your customers and promote an easier way to take a selfie. Favorite moments will be captured while you promote your brand with an ePromos customized selfie stick. Travel with your audience and capture the good times with the perfect picture…your logo is alongside the fun too!

10. City Style Totes

The conservation movement is huge right now in the world but many bags lack style. Handing out an ePromos custom RuMe Tote Bag with your logo provides a high fashion on trend item that is practical and eco friendly. shows your company is environmentally aware. Customers opting for green-friendly commuting need an on-the-go carrying solution will love this bag! Imagine a lightweight bag that can fold up to fit in the palm of your hand, and is. But this durable enough to tote expands and can hold up to 50 pounds! Useful every day and ready to carry almost anything…anywhere. Here’s a link to many other on trend styles:

RuMe Classic Medium Custom Tote Bags – 15.5″w x 15.5″h x 4″d

bike-tote-field-2

 

 

 

 

 

 

 

 

 


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Glass Etched Wine Bottles – a Personalized Gift & Sophisticated Business...


Have you been looking for something to show customers or partners how much you appreciate their loyalty? Set yourself apart from the competition with etched wine bottles! Anyone can give out a pen or a stress ball, but those trinkets aren’t fit for repeat clients or generous donors. A nice bottle of wine is a sincere gesture that they can enjoy during a special occasion, while the bottle becomes a keepsake.

Our Process

We want to give you the finest quality decorated wine bottles that will be cherished by recipients. Our process is done by hand to provide a deep etching with luxurious texture for a one-of-a-kind design on every bottle. Add one color to create a branded message that catches the eye, or choose a full-color, vibrant design for a beautiful decor piece.

Select from LaTerre Cabernet, LaTerra Chardonnay, Monterey Cristal Champagne, and sparkling cider. For spirit or wine enthusiasts wanting a different selection, we invite you to work with one of our brand consultants to create a custom order.

Etched Promotional Wine Bottle - LaTerre Chardonnay - 750ml Etched Custom Champagne Bottle - Monterey Cristal Etched Custom Wine Bottle - LaTerre Cabernet - 750ml

Glass Etching On Bar Accessories

Our options don’t stop at wine and liquor bottles. We also have etchable bar accessories and packaging to choose from. Pairing a wine bottle with accessories that display a matching design is the perfect touch to make your business stand out from the pack. One of our brand consultants can help with putting kits together with various items, including some not listed on our site. Start brainstorming ideas with our list of example products below!

Glass Bar Accessories

  • Wine Glasses
  • Stemless Drinkware
  • Stemmed Drinkware
  • Flutes
  • Brandy Tasters
  • Martini Glasses
  • Rocks Glasses
  • Beer Mugs
  • Pilsner Glassware
  • Decanters
  • Wine Carafes
  • Leather Presentation Boxes
  • Wooden Presentation Boxes
  • Glass Front, Wooden Presentation Boxes
  • Glass Wine Holders
  • Glass Wine Stoppers

Customized Wine Bottles as Party Favors

Etched wine bottles go beyond customer appreciation, including gifts for large celebrations. Attendees of weddings, anniversary parties, and corporate holiday parties will appreciate a remembrance bottle of wine to take home with them. You can engrave the date along with a special message that fits the special occasion. Take a look below at some example phrases:

Special Occasion Wine Etching

  • A Special Thank you
  • Thank You for Your Service
  • Happy Birthday
  • Aging Finer Than Wine
  • Season’s Greetings
  • Happy Hanukkah
  • Merry Christmas
  • Happy Holidays from the Private Wine Cellar of (Insert your name)

Increase Business with Etched Wine Bottles

Nothing says “congratulations” quite like a bottle of wine. Many businesses help their clients with major life changes, such as buying a home. Wouldn’t it be a wonderful gesture to show up with an etched bottle of sparkling wine, saying “Best Wishes on Your New Home,” with your logo and business information etched at the closing? They would admire that bottle for years, while their guests would see it proudly displayed every time they come over.

You can also achieve new deals and strike fruitful business relationships by using etched wine bottles as an out of the ordinary sales tactic. Often, if you want to do business with someone the only way to get to them is through their assistant. Sometimes those thoughtful touches are what help you get a foot in the door to land a big contract.

We hope these ideas make doing business and hosting events extra special. To start your etching, design a custom order, or build a unique gift set, give one of our brand consultants a call today at 844-768-0319!

Please Note: Kentucky, Tennessee, Pennsylvania, Maryland, Utah prohibit shipment of alcohol by law. Non-alcoholic wines are available, please contact your Brand Consultant for details.

Our products’ prices include a one color/design imprint in any location. There is a setup charge per color/design. For each additional imprint or color added, an additional per-item charge will be added. The information below breaks out the pricing and available locations.


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U.S. Trade Shows: A Behind-The-Scenes Look [Infographic]


For marketers, U.S. trade shows bring some major opportunity. They’re among the most valued and used marketing strategies in the U.S., according to Statista, and they’re consistently ranked high in effectiveness.

When you want to get face-to-face with customers and prospects, and skyrocket your brand awareness, there’s nothing like jetting off to a trade show.

It’s where business happens.

Eighty-one percent of trade show attendees have purchasing authority, according to the Center for Exhibition Industry Research (CEIR), which means that four out of five attendees are potential customers.

And guess what? They want to see what your company is all about. The #1 reason for attending trade shows is to see new products. CEIR reports that this has been the top attendance draw for more than 25 years.

Let’s take a closer look at U.S. trade shows.

When are they held? What are the most popular industries for trade shows? Our infographic below details these answers. Be sure to check out our guide to custom tradeshow giveaways, too.

 

eye-opening stats about the u.s. tradeshow market


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Top Trade Show Tips For Attendees And Exhibitors


top trade show tips

Trade shows are essential in business. Whether you are attending or exhibiting, there are a few trade show tips that can help you navigate and make them more successful. You don’t want your trade show investment to be a flop, so let’s take a look at some of the top do’s before your next event rolls around.

Tips for attending a trade show:

  • Determine why you are attending. To meet new suppliers, educate yourself on a new topic, see the latest and greatest? Once you determine the reason you’re going, how you walk the show will point back to your mission.
  • Prepare for the show and know the answers to the following questions: What are the things you need? What are things you want?
  • Attend presentations. I know it is easy to blow these off, but educating yourself on your industry and competition is key.
  • Bring plenty of business cards. You may hand them out to the exhibitors or meet a future employee walking the show.
  • Strike up conversations. You never know who you are speaking with.
  • Set appointments with the exhibitors you really want to meet with. They may not be available if you just walk by.

 

 Tips for exhibiting at a trade show:

  • Get a feel of why your audience is attending. (I’ve listed the top reasons below.)
  • Have an exciting, professional booth. Let ePromos help you.
  • Look professional in custom polo shirts or logo button-down shirts.
  • Just as I advised above, set up appointments with your top prospects and customers. Make sure to have an extra-special incentive for them at the booth. (Our technology promos have been the hottest items.)
  • Cost-effective giveaways are a must to get the casual contact to stop by. Some of our top items include: mints and gum, tote bags and drawstring bags, lip balm, car chargers, sticky notes (great for tagging your catalog!), and pens.
  • Collect data and contacts
  • Strike up conversations with everyone. Trade shows are all about face-to-face contact.
  • Follow up. You can do everything right, but not follow up on the conversations, and you have a tradeshow fail.

In a survey conducted by Skyline Exhibits and EXPO Magazine, attendees were asked why they attend trade shows, conventions, and conferences. Below are their responses.

  • See new products: 92%
  • Keep up to date on industry trends/issues: 78%
  • See many companies at one time: 75%
  • See existing suppliers: 67%
  • See specific companies or products: 67%
  • Network with colleagues and/or vendors: 65%
  • Create and/or strengthen industry relationships: 60%
  • See products in-person that were reviewed online: 57%
  • Get technical information or specifications: 52%
  • Attend seminars/workshops: 41%
  • Place orders: 25%
  • Source partners: 25%
  • Present at educational sessions: 16%
  • Because our competition attends: 14%
  • Recruit employees: 3%

Our Brand Consultants are here to talk trade shows with you. Are you unsure what promotional giveaways to choose? How many you’ll need? When to hand them out? Check out our guide to custom trade show giveaways, and then call us to get started on your trade show promos.

Do you have other tips for a successful trade show? Share them by commenting on this post.

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How Hexigo Used Custom Magic 8 Balls To Shake Up The Tradeshow Experience


You don’t typically see custom Magic 8 balls at tradeshows. Pens, mints, sticky notes – these are the promos that most often prevail on the show floor.

But when you’re an exhibitor wanting to draw booth traffic and create a buzz, novelties such as Magic 8 balls are just the promo items to pique attendees’ interest.

Take it from our client, Hexigo, a collaborative decision management platform. The company was exhibiting at Dreamforce, Salesforce.com’s annual user and developer conference, and the year’s biggest cloud-computing event. It needed a way to make a creative splash and get noticed by attendees.

“They have about 130,000 attendees and some pretty big computing names speaking,” says Hexigo’s Rebecca Cattermole. “We wanted to get our brand out there to Salesforce customers.”

promotional Magic 8 balls

Considering the nature of the company, custom Magic 8 balls were spot on. Think about why people pick up Magic 8 balls in the first place. To help them make decisions – albeit in a whimsical, just-for-fun kind of way.

Decision management is what Hexigo is all about. The promos tied in with the brand perfectly.

“We used the Magic 8 balls as a leverage to ask how customers make decisions,” Cattermole says. “We actually jokingly called them our prototype.”

Have A Strategy For Your Giveaways

Anybody who’s ever been to a tradeshow knows that cool swag gets swiped quickly. Hexigo planned accordingly and reserved the Magic 8 balls for attendees who took the time to speak with a sales rep.

“We handed them out individually, and we also kept some in a bowl on our stand to try and avoid the people who were just there to collect freebies,” says Cattermole.

Sometimes at tradeshows, you just want simple promos to hand out to the masses. But Hexigo was looking to have some meaningful discussions with prospects. The Magic 8 balls allowed the company’s sales team to take a playful approach to decision making, getting people to stop by and engage in conversation.

custom Magic 8 balls

Booth signage was also spot-on, asking attendees: Does your business make good decisions? A bowlful of Magic 8 balls with Hexigo’s logo got the message across perfectly.

Show attendees were pumped up about the unique promos, and Cattermole says they were a big success overall.

“People loved them. In the mix of other giveaways, the Magic 8 balls really stood out,” she says. “And certainly they were one of the few, if only, items that had a direct link to the company and its message.”

Are Magic 8 Balls Right For Your Brand?

Magic 8 balls custom printed with your company logo are fun and memorable, no doubt, especially for corporate giveaways, fundraisers, and party favors. By customizing the answers inside, you have a totally unique giveaway for your brand.

But, you have to first determine the purpose for handing them out. What do you hope to accomplish with them? Hexigo wanted to generate brand awareness and also strike up conversations with serious prospects.

If whimsy and fun are part of your brand and marketing campaign, try shaking things up with Magic 8 balls. They’re certainly off the beaten path as far as promos go, and they leave a lasting impression about your company.


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Guide To Custom Trade Show Giveaways


Many of our clients have the same question: What do I need to know about custom trade show giveaways? They simply aren’t sure which promotional items to order and how many they’ll need.

It’s a great question to ask. Trade show giveaways are a critical component of the trade show experience. They can build a buzz at your booth, motivate prospects to action, communicate a message, create awareness and so much more.

To help our clients better understand custom trade show giveaways, we talked to exhibitors from a variety of industries to get answers to the top trade show questions.

Learn from their tradeshow tips to make your next tradeshow a triumph.

custom imprinted coastersThere are so many options – how do I decide on the right trade show giveaways?

Give it some thoughtful consideration, according to Dave Poulos, Chief Consultant for Granite Partners. “If you choose to distribute promotional items at a trade show, that choice should be as well-thought-out as the display construction, the sales training scheme for the event, the selection of size and location of the stand, and the selection of representatives working the show,” he says. “If the selection is made carefully, it can drive recognition and awareness. If you’ve really read the audience right, the item will be so specific to a particular population that it will help qualify that traffic and thin and focus the lead selection before they arrive.”

Paula Ledbetter Sellergren, Director of Marketing for Mather LifeWays, suggests the giveaways always meet three requirements: They’re a good fit for your brand, they’re functional and they have a splash factor. “We look at whether the giveaway will become a hot-ticket item that other attendees will see and want to seek us out for,” she says.

For Jay Veltz with Urban Armor Gear, samples are the best giveaways. “We often simply give away our products: protective cases and screen protectors for smartphones, PDAs and other portable electronic devices,” he says. “Sure, the cost is higher, but the likelihood that our cases will be used on a daily basis and create the exposure we desire is much higher.”

How many trade show giveaways do I need?

Most exhibitors agree: It all comes down to budget and expected attendance.

Barbara Sanner, CEO of Complete Marketing Solutions, looks at the size of the show. “For large shows of 2,000 or more expected attendees, I usually plan for 25% of attendees to stop by my booth and get a giveaway,” she says. “For smaller shows, I plan for 75% to get a giveaway.”

Jennifer Seyler, a PR professional who runs FitnessAndNutritionConversations.com, likes to determine if there is any flexibility in her marketing budget. “I take 10% of the expected attendance, so 900 if 9,000 people are expected, figure the associated cost ($10 per bag totaling $9,000) and determine if it’s in my budget or if there is wiggle room,” she says. “If there is wiggle room, I bump up the giveaway to between 1,000 and 1,200 with a trade show audience of this size.”

Ledbetter Sellergren looks not just at the number of attendees, but the makeup of the audience. “We see how many people attending are our best/potential customers, and this helps us set the budget,” she says.

Do I need to take my booth size into account?

Absolutely, according to Ledbetter Sellergren. “We consider how much room we have in our exhibit to store the giveaways or whether we need the exhibit hall to store them and bring them out to us as needed each day,” she says.

How do I time the distribution of my tradeshow giveaways?

Don’t put out all the items at once, says Seyler. “Get a feel for the crowd and distribute appropriately,” she suggests.

promotional cord wrapShould I offer more than one promotional item?

Yes, says Seyler, but be smart about it. “You start to find that you’re pushing the lower-cost item,” she says. “You also get people who come to your booth because they heard of your giveaway – which is typically the more expensive one.” Her solution: If you hand out more than one item, make sure their perceived value is the same.

Sanner agrees it’s a good strategy to offer more than one giveaway. “This is one of the best-kept secrets of trade show giveaways: Have different items to give away for different types of people who stop by your booth.”

She breaks her giveaways into levels A, B and C. Level A items are “y‘A’y, a real possibility!” “These are people who come by who have a real interest, an urgent need and could actually become a client.” This is a good time to pull out a higher-end item – $5 or more.

Level B items are “maybe they’ll ‘b’uy!” “These people have some interest in your product or service, and stop and talk awhile. For them, pull out your ‘secret stash’ of products that cost you $1.50 or so. If they buy from you, you’ll easily recover from your $1.50, and you’ve definitely built some goodwill.”

For those attendees who are simply checking things out, wondering what you do, Sanner has Level C giveaways that cost well under a buck a piece. “You appreciate their stopping by and want to show good faith,” she says.

Should I send promotional products pre- or post-tradeshow?

Seyler does not. “I keep the giveaways as a benefit to visiting the booth,” she says. “Pre-conference awareness is leveraged to gain additional traction to the booth, and giveaways during the conference provide additional excitement and potential buzz among attendees.”

custom grass planterDo I obtain any information from attendees before handing out the items?

Yes – Ledbetter Sellergren calls it “information currency.” “We have attendees complete an information card or give us their business card in exchange for our giveaways,” she says. “This way, they aren’t ‘trick-or-treating’ without us getting something in return.”

Can I use the giveaways as part of a contest?

Sure – it’s another point of interaction, and it’s an opportunity for attendees to keep thinking about your booth and tell others about their potential win, Seyler says.

Five bits of tradeshow wisdom from successful exhibitors:

1. “Make sure your giveaway makes sense to your brand and isn’t overused as a giveaway.”—Jennifer Seyler

2. “Give them something YOU-branded that they will use after the show is over.”—Paula Ledbetter Sellergren

3. “Smart, engaging, creative choices that engage the audience’s imagination, trigger a memory of what you do, your products or your brand promise, that are practical and useful within your industry are the best bets for effective giveaways.” —Dave Poulos

4. “Choose something useful or practical that has the potential to be put into everyday use.” —Jay Veltz

5. “Be sure that what you select has a long shelf life and the quality is there, even if it means paying a little more.” —Barbara Sanner