|As previously reported on Everybody Loves Free Stuff, the childvertising epidemic continues to run rampant, as evidenced by this photograph. While trade shows and organizations like Valleyschwag provide most of the raw promotional materials, the parents are ultimately responsible for this tragedy. As the caption to this photo posted on flickr clearly indicates, the innocent children involved are forced into childvertising against their will, or at least without their consent:
“What better way to celebrate Valleyschwag and Ruby on Rails than to make my kids wear the stuff?! ”
Indeed. When the laws of our country essentially treat minors as chattel, what better way to celebrate than to use them as pawns in a game of advertising and promotion? Of course, as insidious as it may be, it is rather cute, which is why we sell promotional apparel for children.