Are you familiar with custom power banks – aka external battery packs? They’re the newest members to the electronic family of promotional gifts, and they’re surging in popularity this year.
It’s no surprise why. Check out these mobile technology stats reported by Pew Research:
As of January 2014:
- 90% of American adults have a cell phone
- 58% of American adults have a smartphone
- 42% of American adults own a tablet computer
- 32% of American adults own an e-reader
People no longer use just a phone – they use multiple tech devices throughout the day. And as your customers would likely agree, it’s a real problem when the batteries die – especially when it comes to phones.
Nearly 30% of cell-phone owners describe their phones as “something they can’t live without,” according to Pew Research. Sixty-seven percent of cell-phone owners check their phones for messages, alerts, or calls – even when they don’t notice it vibrating or ringing.
Phones – and all our favorite tech gadgets and devices – are embedded into our lifestyles. We need them charged up and ready to go when we’re ready to use them. Savvy marketers are finding ways to cater to their customers’ technology needs, and custom power banks are the promo gift du jour.
Here are three facts to get you up to speed on custom power banks:
1. They’re not just for phones.
Power banks are compatible with all kinds of phones – iPhones, Androids, Motorola, HTC, and others – but you can also use them to charge up GPS devices, iPads and other tablets. They’re equipped with a USB to micro USB connecting cable that can be used to recharge the battery backup or tech devices.
2. Power banks are fully customizable.
You can screenprint your company logo or message, turning a cool tech gift into a useful marketing tool. Every time recipients charge up their phone or tech device (which is probably daily), they’ll be reminded of your business. Plus, you can even get power banks in trendy neon shades such as pink and orange. You can design power banks to fit your brand and campaign perfectly.
3. Power banks pack some serious power.
They’re small, slim and sleek, but don’t let their size fool you – power banks can fully charge iPhones and other tech devices. It’s important to consider their capacity, which is measured in milli Ampere Hour (mAH). Typically, the higher the mAH, the greater the capacity. So, for example, a phone with a 1500 mAH battery can be fully charged once by a 1500 mAH power bank. A 5600 mAH battery gives 2-3.5 full charges to a phone and will charge an iPad about 40%. To recharge the power bank, just connect it to a power source such as a laptop.
Now let’s take a look at a few different options in promotional power banks.
Custom power banks address one of your customers’ most critical needs when it comes to mobile technology: the need for power. They can get the charge they need anytime, anywhere – no need to scramble to find an outlet or pack multiple cords when traveling. And because your logo is front and center, your company gets some great brand exposure with every use.
Over to you: Have you ever used promotional power banks to promote your company? Why or why not?