How much do you think the logo of a big-time brand like Google is worth?
According to one recent estimate, the number might be around $120,483,800!
Known for their unique rotation of homepage logos, Google decided to spice things up last week with a seriously entertaining playable Pac-Man logo. Exactly how engaging was this interactive logo? Conservative estimates say that the average time spent on the Google homepage went up by a full 36 seconds! That’s some quality logo exposure right there.
When factoring in other numbers like 503 million daily visitors, 33 million daily hours spent searching, and a modest assumed visitor income of $25/hour, people estimate Google’s Pac-Man logo destroyed 4,819,352 hours of productivity and cost about $120,483,800 in distracted employee salary. No wonder we’re in a recession!
Looking for fun and entertaining ways to put your logo in the spotlight? How about some branded desk puzzles? While not quite worth $120 million in exposure, we think it’s a good start.
For those who missed it, Google has made their Pac-Man logo a permanent feature at http://www.google.com/pacman
That is awesome! I bet I spent a good 5-10 minutes on the homepage playing that silly game.the question is: how can we get that type of staying power on our sites?