Here’s a cool do-it-yourself paper craft promotion from Vodaphone. Just go to their Christmas Clone web site and you can create Cubecraft ornaments from your own photos. Will we see more of this kind of thing in the future? It does combine personalization, web marketing, and do-it-yourself activity into a pretty cool promotion. On the other hand, it takes more effort to make something by hand than to stick out your hand and get something. I think it will be a while before the market for pre-made promos disappears entirely.