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The Cost of Memory


Moore’s Law dictates that the number of transistors that can be placed inexpensively on a chip is growing exponentially. A byproduct of that law is that the price of memory is falling quickly. Because USB flash drives are a popular promotional product, we’re constantly re-pricing our flash memory items to offer better prices. The question is, how cheap is too cheap? Find out after the jump…


I don’t necessarily have the answer, and if I put down a number it would probably be wrong in a few weeks. However, there are a couple things to consider. First, definitely go for USB 2.0. The data rate is 40 times faster than USB 1.1, which is now basically obsolete. Second, not all flash memory is the same. Obviously, quality name brands are going to deliver reliable products. There are also non-name brands that produce high quality flash memory, often at lower prices.Unfortunately, there are also suppliers who use low-quality flash chips that may be less reliable. Often these chips have less than the stated capacity because some parts of the chip are damaged, other times some chips may not work at all. In manufacturing, chips that don’t pass quality tests are sometimes sold in bulk and then used in cheap usb products. These are not the chips you are looking for.My advice? Look for a good deal, but be wary of a deal that sounds too good, and work with a supplier you trust.


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