When it comes to designing your tradeshow booth, simple can be beautiful. You don’t want promotional items, pamphlets or business cards cluttering your booth. The goal is a clean, inviting space in which to do business.
At IRCE 2012, the world’s largest e-commerce show, Shutterstock nailed it. This company, a global marketplace for photos, vectors, illustrations and videos, is the perfect example of how tradeshow booths should be done.
Our CEO, Jason Robbins, particularly appreciated the booth’s white backdrop. For a company selling beautiful imagery, a white background is a perfect way to show off vibrant colors and eye-catching photos.
Jason also liked that Shutterstock’s promotional giveaway, custom lip balm, was stored neatly in a clear jar. The lip balm tubes weren’t haphazardly strewn across the tabletop; they were organized in an attractive manner.
CEO Jason’s promo know-how pointer: “Keep your tradeshow booth clean, not cluttered. When promotional items are stored in a jar or dish, or even organized neatly on a tabletop, it helps create a professional image for your company.”