Ever wonder how the pros promo? Well, the Promotional Products Industry Association did a survey at TS2, the annual trade show for exhibit and event professionals to find out. Not surprisingly, 95% use promos and 72% find them ‘extremely effective’ or ‘effective’ at shows. Here’s how they used promos:
*Increase name recognition used by 79 percent of respondents
*Increase booth traffic used by 64 percent of respondents
*Generate goodwill used by 37 percent of respondents
*Attract new customers used by 35 percent of respondents
*Generate interest in products used by 34 percent of respondents
