Virtual U2 Promotional Merchandise

Although I don’t actually play video games, I’ve been reading a lot about them in the past year or so, particularly the large, multi-player games that are like virtual worlds, complete with their own social structures, political processes and economic markets. Ilya Vedrashko is doing a thesis on advertising in games, and posted this image from a free U2 concert that happened this weekend in Second Life (a video game). It would be interesting to know how much virtual promos and promotional merchandise from real companies impact gamer buying preferences once they’re back in the real world. u2 promos

1 comment. Leave a Reply

  1. Anonymous

    ohhhh please Ms. Schwartz give them a break!!!!