Promotional Product Marketing Blog

Learn the best ways to market your brand with the use of promotional marketing products. Our blog gives you the best tips on ordering the right marketing merchandise to increase brand awareness within your target market. From creative marketing ideas to case studies of how others have used promotional items to promote their brand, we give you clear direction in aligning your promotional product campaign with your overall business goals.

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10 Tricks to Drive Trade Show Traffic


Fidget Spinner Giveaway Teachable Tricks

Drawing individuals to your booth can be accomplished in a variety of ways including an eye-catching trade show display or big-ticket prizes. We suggest you can maximize your results by leveraging one of the hottest trends in promotional product industry – the fidget spinner. Not only are these giveaways sure to attract prospects, you’ll keep those prospects at your booth longer by teaching them tricks to take back to the office or home to the kids.

The first trick is the basic spin. Get the spinners momentum spinning by holding it between your thumb and middle finger and spin it with your other and hand. Then carefully rest it on your thumb and watch it spin.

The next easy trick, with a one star difficulty rating, is easy to accomplish by simply laying the spinner on the table or desk, holding the center with your index finger, and start it spinning using your other hand, accelerating it only three time to see how long you can make it spin. “Spin time” is the most important aspect of this trick.

The third trick is called the “simple hand transfer”. This trick looks easy, however it takes some skill and you can show passersby how to accomplish this trick for beginners. First get the spinner spinning between two fingers on one hand. Once you are at maximum speed, gently toss the spinner into your other hand, catching it with two fingers as it continues to spin. Believe it or not, the trick to this stunt is bending your knees in the rhythm that you’re tossing the fidget spinner back-and-forth.

The fourth trick is called the finger transfer. If we were rating these move on a five-star scale, the difficulty level for this one would be three stars. You actually start the spin differently – not in the traditional fidget method where your index finger is flicking the spinner to make it spin. You are holding it between your middle finger and thumb in a vertical position and then spinning it with your other hand to get maximum speed. As the spinner rests on your middle finger, lift your thumb and then you pop it up and transfer it to your index finger while the spinner is constantly spinning.

Similar to the previous trick, number five, the hand twist, ranks at three stars for difficulty. Once again you start spinning the fidget spinner in the same way as before to get the fidget spinning on your index finger. Then you completely turn your hand, first toward your body, then under your armpit and then extending toward the outside of your body. You are basically manipulating your hand around your elbow while keeping the spinner spinning.

Trick number six starts by holding one of the fidget prongs and flick, flip or snap your wrist or hand to get it spinning as you toss it in the air. Then catch it at the center making sure the spinner continues to spin after you catch it.

The concept for trick number seven is easy to understand, but takes some practice to master. Soon you’ll be teaching trade show guests the right way to “spin around the back”. Toss the spinner behind your back making it circle around your waist to the front and catch it with either hand.

For trick number eight, you’ll need two fidget spinners to accomplish this trick called the “spinner swap”. Having two spinners will be easy because they are readily available! They are the giveaway that you are handing out to all those prospects at the trade show. Start the fidget spinning by using your thigh, your belt, a tabletop or any other surface where you can flick both fidget spinners at the same time to start them spinning. Remember to bend your knees in the rhythm of tossing the spinners back and forth at the same time from one hand to another.

OK, we admit, the next trick isn’t necessarily dignified. But number nine is a pretty cool trick that everyone will want to check out. Get the spinner spinning on your index finger. Bend your head down and put the tip of your nose on the center of the spinner. Now the spinner should be spinning between your index finger and your nose. Next, slowly lean your head back, keeping slight pressure with your index finger, and then keep the spinner spinning as you let it go. Again, you are looking for maximum spin time at the end of your nose.

The next trick takes the fidget spinner to the spirograph level. Insert a mechanical pencil into the center of the spinner. If your spinner does not have a hole in the middle, simply remove the plastic caps from each side of the spinner. Make sure the spinner is loose enough on the pen so that the fidget spinner will spin. Put the pencil in the horizontal position and start the spinner spinning. Once you have a good rotation, turn the pencil vertical with the lead pointing down (the spinner will now be horizontal) and you’ve created a top. Or use the flat top of a pen or pencil instead of the point of the pen or pencil. The eraser of a pencil or the level top of a non-clicking pen will work as well. For the second time, you will start the spinner spinning like the top, then you gently flick the pen or pencil. It will wobble and wiggle and then will self-correct and start spinning like a top again.

The information included in this story thoroughly explains how to perform the tricks. Feel free to use these explanations in an instruction sheet to hand out at your next event or tradeshow. And if you need a little more guidance so you can easily teach attendees, or if you are more of a visual person, there are a number of trick shot videos littering YouTube that involve fidget spinners.


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Featured: Custom Stainless Steel Tumblers | ePromos


August Product of the Month:
20-ounce Personalized Stainless Steel Tumbler w/ Plastic Liner20-ounce Personalized Stainless Steel Tumbler w/ Plastic Liner

Sure, one of the biggest trends in drinkware is stainless steel – everyone wants one! Popular retail brands, like Yeti, offer expensive drinkware pieces that boast impressive performance. However, these popular, retail-brand drinkware pieces don’t necessarily outperform tumblers at a much lower price. There is no need to spend $30-$50 per tumbler. ePromos 20-ounce Stainless Steel Tumbler has an extremely budget-friendly price as low as $4.19! You get all the look and feel of the popular retail brand names and great performance, like keeping your drink cold for up to nine hours and your coffee hot for four hours. Try them — your marketing budget will be happy because you are getting a trend-setting tumbler at a fraction of the cost!

Custom Stainless Steel Tumbler Features

The spill and splash proof snap-on lid has a super tight seal using rubber for a secure fit. The lid is crystal clear (just like those retail brands) and has a slide closure. The slide closure prevents spills, is straw friendly and helps keep your beverage stay insulated longer. The lid is crafted from durable 100% BPA-free plastic and is long lasting, easy to clean and dishwasher safe. Please note that the sip hole cover is not designed to create a watertight seal and will not prevent leakage if tipped over or held at an improper angle.

Using the natural insulating power of air, this tumbler features a double wall outer shell. This double wall means the temperature outside doesn’t easily reach your beverage on the inside. Insulated tumblers have become just as popular for coffee and tea as for cold drink – keeping beverages hot long after a morning commute. Two more features of this tumbler are a black, plastic liner and a non-slip base to help prevent spills.

Have Steel Tumblers Personalized with Your Name or Logo

There is a 3.5”x1.5” area for your logo. Tumblers can be decorated by printing your logo using a screen-printed process. ePromos stainless steel tumbler can create impressive designs. An alternative decoration method for this tumbler is to laser-engrave your logo onto stainless steel, please contact a Brand Consultant. Laser engraved means you have high precision for detailed graphics so they will be clearly legible. Laser-engraved promotional products are permanent and will last as long as this stainless-steel tumbler lasts making them a great add-on option to consider.

Choose these tumblers as employee appreciation gifts, customer loyalty gifts, sales recognition programs, special events, business anniversary celebrations, incentive programs, holiday giving, golf tournaments (as they’ll perform in hot weather) or other commemorative occasions. These promotional products are also great ideas for the travel industry, outdoor activities, financial businesses and more.

More About Custom Stainless Steel Travel Mugs & Drinkware

ePromos Tumbler (SKU 10007462) is made of stainless steel which offers an increased level of performance and functionality not found in other materials. Stainless steel has life-long durability, and it’s virtually indestructible. This impact-resistant quality won’t diminish over time, even after repeated use and abuse. In addition, stainless steel has antibacterial qualities.

Many of your customers will appreciate the life-long sustainability (100% re-useable and 100% recyclable) of these tumblers. Any reusable drinkware is better for the environment than disposables, but stainless steel goes beyond and is one of the world’s most recycled materials – more than paper or glass.

Now for the rest of the story: Drinkware made of stainless steel and durable plastic will be appreciated by your customers and employees because this high-end retail-lookalike is so easy to clean, whether you are washing by hand or putting it in the dishwasher! Plus, stainless steel is resistant to stains, rust, and corrosion.

Your logo will look great for years, so this affordable purchase will be a lasting investment that reflects well on your brand, keeps your friends, family, customers and team healthy and shows a commitment to the environment! Check out more Drinkware and Stainless Steel Water Bottles from ePromos!

 


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Fidget Cube Stress Reliever


There’s a new device like the fidget spinner and it’s growing to be just as popular! The Fidget Cube is a plastic cube equipped with dials, switches, buttons ad more for fretting hands. When compared to other stress relievers and fidgeting tools, the cube is a multi-use device that exists on a higher plane of distraction.

Pen clicking, knee shaking, table tapping and coin spinning (or twirling anything in your hand) is distracting to everyone around you in the office and at home.

However, the hypnotizing spinner may not be as professional as what you need in an office setting. Lucky for the incessant fidgeter, there’s more than one way to fidget the day away.

Avoid the hassle of annoyed coworkers, spouses and siblings by releasing your need to fidget with the fidget cube, the latest installment of stress relieving toys. This toy, however, can be used for more inconspicuous play. A bonus is that fidget cubes are manually-operated mechanical toys that don’t require batteries to operate.

Small and compact, the cube easily fits in a handbag or brief case, and can be discreetly used in a pocket. Because it’s so small, the fidget cube is a premium desk toy that is perfect for office meetings, boardroom discussions and while talking on the telephone. It may also be better in the classroom than its predecessor because it is small, compact and concealed. This fidgeting tool can be held out of the view of other classmates, keeping distractions at a minimum. Another benefit for use in the classroom is that these fidget aides teach children a little bit more about physics. Please note: the scientific jury is still out on whether the cube has mental health benefits.

This gadget is fun for everyone! However, because these stress-relieving tools have moving parts, we would never recommend them for children who are younger than five years of age.

With six sides of contrasting functions, they can be quiet and tucked away because the fidget cube does not require a person’s visual attention. And all six of the sides are not created equal — far from it, in fact! Here are the six sides of the fidget cube that keep your hands busy:

Relax: The first side is reserved to highlight your logo. This side has a beveled edge and can be used like a worry stone of ancient history (and a trend in the 80s). Simply hold the cube in your hand and rub repeatedly in a comforting motion.

Flip: If you were the kid who would flick a switch up and down just to hear and feel it click, this side is for you! Side two is a switch you can click back and forth like a light switch.

Glide: A swivel console stick (joystick) that quietly rotates and glides across the surface in every direction is located on side three.

Spin: A spinning disk is on side four, which is a favorite distraction for anyone’s thumb.

Click: Side five has five buttons and looks like the #5 side of dice. This is referred to as the “pen click” side and feels like a cross between a ballpoint pen and bubble wrap. These buttons can be depressed in varying order. Three of the buttons are audible and two are silent.

Roll: The sixth side serves double fidgeting duty providing two things to do. One is a clickable and movable metal ball-in-socket (marble) that rolls silently below the second widget which is a set of three tactile gears that make a ratcheting sound when moved. Loud enough for you to hear when you flip them up and down without disturbing the person closest to you.

This promotional fidget cube was designed for people who can’t keep their fingers still. Many clicking, flicking and spinning addictions can be squelched by using this toy created to release the urge to fidget. The result being people can focus on the task at hand.

The simple stress reliever was created by brothers Matthew and Mark McLachlan, cofounders of Denver-based (and appropriately named) Antsy Lab. These inventors launched their product on Kickstarter. Both brothers had a hard time sitting still while working. When we’re brainstorming, working through a project, or just on a phone call, the brothers are almost always moving around and playing with things. They researched the tools available for fidgeting and didn’t find any that they felt truly comfortable using in a professional setting. So, they designed their own device – the Fidget Cube!

Fidget cubes come from the retail sector. When your company taps into current trends, your business will become cool by association. Products seen on retail shelves have a higher perceived value so they make a more impressive gift. For certain audiences and industries, it can be the ideal way to set your message apart. When brand recognition is on the line, perception is key, and brand name promos are a sure-fire way to make a lasting impression. Consider investing in promotional products that you’ve seen in shops and stores for your next marketing idea.


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Top 10 Hacks for PopSockets


PopSockets are a fun and functional accessory for electronic devices. This repositionable “cool tool” grip expands and collapses by way of an accordion mechanism. This mechanism “pops” up whenever you need to chat on the phone, text a friend, watch a video or get a better grip on your phone, tablet or eReader. It’s simple to use as you simply click on the PopSocket and it will pop up to create the grip area. The PopSocket has two “pop” stages (or levels) to suit your need and comfort level. By comfort level, we mean a “sweet spot” that can easily be gripped by the operator. PopSockets are made of hard and soft plastics that are designed to expand and collapse 12,000 times! If the PopSocket unsnaps from its base, just snap it back together.

PopSockets conveniently fold down to carry in a bag, purse, or pocket – we promise you’ll barely notice it’s on the back of your phone!

Billboard-size exposure for your brand!

PopSockets provide prominent viewing for your logo. Imagine advertising that’s seen by 67 times more people than a Super Bowl commercial. In terms of branding, the most valuable real estate in the world is the backside of the mobile device. The average person makes 8,000 estimated public texts and calls per year. *

This translates into 8,000 impressions per PopSocket per year – so about 1670 impressions for every dollar you spend. Compare that with a Super Bowl commercial, as a $4 million commercial has a potential 100 million viewers, generating about 25 impressions per dollar. PopSockets are 67 times better (and 100 times cooler).

 *Estimate based on Business Insider, March 22, 2013, “CHART OF THE DAY: Kids Send a Mind-Boggling Number of Texts [3,800] Every Month.”

Here are the top 10 uses for the incredible PopSockets:

  1. Activities Accessory: Smartphones slip out of your hands easily, so PopSockets come in handy when you are doing various activities like powerwalking, bicycling or running. You can even use a PopClip to mount your phone on your bicycle, treadmill or elliptical.
  1. Easy Grip:PopSockets make great grips, making activities like taking one-handed selfies, hands-free talking or texting incredibly easy and smooth.
  2. Video Calls:You can easily mount your phone on your laptop while on a video call, allowing you to go hands-free so that you can multi-task by continuing to type on your laptop while you talk. You can also use the stand so that you don’t have to hold your phone or device.
  3. Media Stand: PopSockets make amazing stands. You can ‘pop’ them for easy use as media stands to watch videos, take group photos on a self-timer or even use your phone as an alarm clock by the bedside.
  4. Protection from Wet Surfaces:This is a true bonus of the PopSockets. Sometimes you can’t help it, your smart phone ends up on or near dirty or damp surfaces. Considering the damage this can cause your phone, the added protection from the PopSockets stands will be truly appreciated. Pop sockets are made from polycarbonate, TPU and polyurethane making them washable. Hence, you can mistakenly put your phone on wet surfaces like by the sink, floor or the kitchen counter without it getting your phone wet. This also means your phone won’t get dirty from resting on all those surfaces throughout the day, our PopSockets will “take the hit” and they are far easier to clean!
  5. Earphone Management System: You can wrap your earphones / earbuds around your PopSockets to keep them in one place and tangle-free. Now you won’t have to wrap them around your cellphone, covering up part of your screen.
  6. Double Duty for Large Devices: PopSockets make holding big devices such as tablets and e-readers easy, comfortable and secure. You can also use them for smaller devices such as GoPros.
  7. Slide:How many times have you passed your phone so someone else can see your photos, watch a video or talk to a friend? If you want to pass your phone to someone on the other side of the table, use the PopSockets side and your phone will easily slide across the table without you having to get up.
  8. Gaming: You can turn your phone/ tablet into a joystick by attaching two PopSockets to the back of it.
  9. Fidget Toy:Playing with PopSockets is addictive! Try to stop popping them, we bet you can’t. They are great stress busters and fun to fiddle with. Your kids will love them too!

Repositionable PopTek Technology

Each PopSocket comes with a PopTek adhesive pad, a thin layer of reusable, residue-free, adhesive gel. You read that correctly! The pad is reusable and the gel leaves no sticky residue. The gel forms an adhesive bond of various strengths with different surfaces. It attaches to most phones, tablets and cases.

If your PopTek pad gets dirty when detached, simply wash it with soap and water and let it air dry completely to return its original stickiness. PopSockets do not stick to all devices and cases – especially those made of silicone or those with a waterproofing coating.

PopClips add value to your giveaway!

Your customers can easily purchase a companion piece to holster the logo’d PopSockets at many stores and shops. Remember, we told you this promotional product came right off the retail shelves. These custom cellphone accessories are called PopClips and they mount to nearly any surface which makes the PopSocket you gave customers and employees loved even more! With this holding clip adhered to the dash of a car, they’re ready for hands-free driving. Or, put a clip on a mirror to watch the news while getting ready every morning. Add a second clip to a bedpost, slip in the PopSocket and watch movies on any device.

About Pop Sockets from ePromos

These useful promotional products were created in 2012 in Boulder, Colorado, by David Barnett. David is now the Chairman of the Board after funding his invention with an extremely successful Kickstarter campaign. ePromos has PopSockets for as low as $4.49 and will imprint your logo on each one. Full-color imprinting is available at an additional fee. Included with each PopSockets is an insert card with instructions & recycled packaging.

 


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All About Promotional Fidget Spinners


Fidget Spinner

First, let’s get something straight: a fidget spinner is a simple, small handheld “wheel” that can be spun. That’s it. All spinners do is spin, but that’s why they’re so alluring! They spin, yet they perform at a different level as well — custom fidget toys can provide comfort in stressful situations.

The Latest Fad for Kids and Adults in Stress Relief

Although fidget spinners are popular new toys, being a toy is not what makes them especially interesting. The marketable part of this toy is that the spinner helps the user focus better by not fidgeting. These gadgets were designed to provide a sense of comfort by calming the nerves, and easing stress while potentially helping with symptoms due to ADD, ADHD and autism. They can also be used for individuals who bite their nails, daydream, or otherwise need help staying focused. More simply speaking, they’re plain fun.

To stay focused, alleviate anxiety, or avoid boredom, you simply hold the middle of the tri-fidget hand spinner between your thumb and index or middle finger. Then, spin the arms/prongs and let it twirl! These custom stress relievers will fit comfortably in your hand, and they easily spin with a quick flick of the finger.

The fidget spinner design is a simple construction. They are small devices with three prongs that surround a bearing in the middle that allows the product to spin in your hand. Typically, they are made from metal or plastic and come in a variety of designs and colors.

Opportunities to Use Fidget Spinners in Your Marketing Efforts

No one knows exactly why fidget spinners are so popular — not even the product’s inventor. However, we recommend them as a fantastic giveaway for customers or prospects at a tradeshow or conference or just for fun! These will also make a great promotion for all grade school classrooms, healthcare agencies, clinics, waiting rooms, and any other business geared towards kids or families. After all, who doesn’t need an outlet for their nervous energy or a bit of focus when boredom sets in? These are great for customers, employees, clients, friends and family, adults and children for the genuine mental health benefits.

For the office, this product is nearly silent — so individuals can fidget away without disrupting their co-workers! These handy stress relievers can help distract cubicle neighbors that might otherwise be clicking their pen or tapping their feet. They can even help to keep people alert and awake during meetings that seem to drag on. A few months ago, several staffers at Forbes tested out some fidget spinners at home and the office, and most were pleased. One of the positive outcomes they noticed was that they got up from their desks less, instead putting their energy into fidgeting with the spinner — rather than taking mindless trips to the break room or vending machine.

And here’s a value that you probably never considered. When people are playing with a fidget, they’re not staring at a screen. For a short time, they step away from their phone, iPad and video game.

Fidget Toy Features & Brand Customization

Now let us tell you about some other benefits of the fidget. They are made of durable ABS plastic with aluminum alloy bearing. They are very simple to maintain. There are no sharp edges so fingers, so there’s no worries about employees or potential customers getting injured when it’s spinning at high speeds. It’s lightweight, spins on many hard surfaces and can rotate for about two minutes. Their compact, portable size means that they can easily fit into your pocket, tradeshow tote bag or purse.

Choose the spinner you want from our full selection of Promotional Fidget Spinners. We carry these toys in a number of colors, and offer various customization options. This means you’ll be sure to find the perfect toy that fits your brand aesthetic.

Pick a classic Solid Fidget Spinner in an amazing selection of colors, or choose a Mix-n-Match Fidget Spinner that allows you to choose colorful combinations of spinner and button colors.

The total size of the fidget is 3”x3” with the imprint area being ¾” in diameter. You can choose to pad print or screen print fidgets in a single color or in full, brilliant color. Think about how much exposure your brand will get when it’s carried about in public, and at the fidget tips of your potential clients!

The fidget hand spinner will be appreciated by anyone who has ever felt stressed, anxious or needed a way to release that energy without being disruptive – so jump on the trend and add fidget spinners to your marketing efforts.


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Revablend Twisting Water Bottle – 20 oz.


Revablend™ BottleHere is a new spin in drinkware and a really unique way to promote your brand! Shakes, smoothies, salad dressings, salsas and more are easy to enjoy in the 20-ounce Revablend™ bottle, a unique mixer bottle that is a personalized portable blender! Look to these affordable gifts that ensure you don’t use up your entire marketing budget.

Here’s how it works. The Revablend™ has a patented stainless steel blade system that spins up to 2,000 RPMs. It is engineered to mix ingredients and create a fully-blended sports drink, supplement or adult beverage. Create the spin by simply twisting the bottom or by rolling the bottom edge along a clean, dry surface at a 45-degree angle. Mix the thickest ingredients and say “goodbye” to lumpy protein shakes and “hi” to great-tasting beverages with literally no mess.

Since the pursuit of good health is always on your customer’s mind, this revolutionary bottle is an ideal giveaway and a healthy way to step up your marketing message. It’s not only a fun fitness accessory, but incredibly functional for people of all ages. What a great idea for nutrition centers, gyms, wellness programs, spas or for any fitness fanatic and foodie! Anyone who wants to enjoy a drink on-the-go will find these bottles useful.

This perfect bottle completes the essentials list: you can easily sip on spout, it’s big enough to hold the proper amount of hydration, it’s lightweight and portable, it won’t leak and it’s a bottle that can shake up a powdered mix – possibly the toughest ingredient when it comes to clumps! That is Revablend™!

To promote your brand, this durable bottle features a spill-resistant, snap-on, flip-top lid that is wide enough for drinking thick beverages. The tell-tale snap lets you know there is a tight seal and you won’t drip in your gym bag, on your yoga mat or in the car. The BPA-free shaker is make of polypropylene material and meets all FDA requirements. This is important because it makes this bottle safe and fun for your entire family.

Hand washing is recommended to keep the Revablend™ clean. To make it easy, add water and rev it up once again to clean the blades! What a convenient little tool to bring along on camping trips or road trips. Choose from six bright colors and then imprint your business name or company logo in a 1”x1” space on one or both sides of this economically-priced bottle.

The large opening makes it easy to add a variety of ingredients from a banana to yogurt to the makings for pico de gallo. And the opening makes it easy to reach all the parts to clean, but be careful of the blades – they are sharp!

How do organizations use shaker bottles to promote a brand?

It’s no surprise that the implementation of wellness programs continues to rapidly grow across our nation. These programs are often at the corporate level for their employees, by government organizations, by gyms, and fitness companies. If you are in the healthcare, wellness, fitness field these bottles are a no brainer choice if you haven’t used them previously.

Here are some statistics to support your decision to promote wellness. In a report posted by The Institute for HealthCare Consumerism, companies who have successfully executed wellness programs have significant costs reductions and financial gains which include 28% reduction in sick days and 26% reduction in healthcare costs. It is important to offer programs and events to promote healthy living and healthy lifestyles such as eating properly, exercising, and getting enough sleep.

Promoting healthy living is welcomed by all and a great caring concept to attach to your brand even if your business is not directly related to wellness. Shaker bottles are also great items to giveaway at different events, conferences and trade shows. Because the shaker bottles and wellness overall, is so popular, there is a good chance the user will hold onto this product with your custom logo printed on it. Some will make it a habit.

Call an ePromos Brand Consultant to discover how your logo looks on the Revablend™ Bottle!