Promotional Product Marketing Blog

Learn the best ways to market your brand with the use of promotional marketing products. Our blog gives you the best tips on ordering the right marketing merchandise to increase brand awareness within your target market. From creative marketing ideas to case studies of how others have used promotional items to promote their brand, we give you clear direction in aligning your promotional product campaign with your overall business goals.

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How to Incorporate Smart Home Devices into Your Marketing


Once thought of as a luxury only for the elite, in recent years smart home technology has become more and more common. Gone are the days of rewiring your entire home; now it can be as simple as plugging in an outlet.

What is Smart Home Technology?

But what exactly are these smart home devices? Simply put, smart home devices allow you to access things like lights and electronics in your home or business from anywhere in the world using Wi-Fi. Everything from video doorbells and surveillance to thermostats, speakers and light switches can be controlled right from your phone or tablet. Some may even be linked to a virtual assistant such as Siri, Alexa or Google Home.

With smart outlet plugs you can remotely turn on and off lights as well as electronics. Open up the app to turn on your entryway light so you don’t have to walk into a dark house; flick the lights and off at random when you’re out of town; turn off the curling iron you remembered about after you’ve left the house; limit screen time by turning off TVs and wireless routers.

The applications are truly endless. Smart technology goes beyond just outlets to things such as doorbells, cameras and sensors, giving in to a whole new level of security and convenience.

And now this exciting technology is available for your marketing purposes! Put your brand name and logo on these devices to make a memorable gift for your most valued clients. There is something for everyone in our collection of smart home tech.

Introducing Branded Smart Home Options

Double Outlet Plugsmart double outlet
This Wi-Fi smart plug allows you to control any outlet-powered device from your smartphone or tablet. One smart plug gives you two outlets that are individually named and controlled using the app. They are also compatible with virtual assistants such as Amazon Alexa, Siri and Google Home.

Video Doorbell
smart video doorbellWith instant alerts on your mobile device, you’ll never miss someone at the door again. This smart video doorbell runs through your Wi-Fi to deliver a live video feed. It has a two-way microphone so you can converse with your visitor before you even get to the door. In addition, you have the ability to record the event on your phone, tablet or computer.

HD Camera
Smart home HD cameraIdeal for security as well as nanny/pet cam, this smart, high definition camera offers a built-in microphone for two-way communication, and its 24/7 live feed allows you to check it at any time from your phone, tablet or computer. The camera rotates 355 degrees right and left as well as 110 degrees up and down with a built-in motion detector that not only senses motion but also turns toward it.

Bluetooth Speaker + Alexavale bluetooth speaker with alexa
So much more than a speaker, this smart device allows you to control your playlist from your phone and tap into the power of the Amazon Alexa virtual assistant using either Wi-Fi or bluetooth connection. It offers up to five hours of playback time, a five Watt output for the speaker, micro USB charging cable and 3.5mm auxiliary cable. This speaker can also be paired with other Alexa-enabled products and controlled by the free app.

Outdoor Outletoutdoor smart double outlet
This outlet is compatible with indoor or outdoor use. It’s waterproof, so it’s completely safe outside in the elements allowing you to control security features, holiday decorations and patio lights from the comfort of your couch (or anywhere for that matter). The two outlets are individually named and individually controlled from your phone, tablet or virtual assistant.

Power Strip with USB Output10 plug smart power strip
This smart power strip offers all the protection of a standard power strip with built-in surge protection in addition to its smart features. There are four outlets and two USB ports that are all individually controlled from your smartphone or tablet and compatible with both Amazon Alexa as well as Google Home. Put up to 10 of these power strips on one app to allow you to control up to 50 electronics in your home or business simultaneously.

Smart Home Security Kitsmart home security kit
The only thing better than a security system for your home or business is a smart security system. This smart home kit includes a window or door sensor as well as a PIR motion sensor. When triggered, the sensors will send an alert to your phone and activate the included siren. Scheduling capabilities are controlled by the app on your smartphone, tablet, computer or virtual assistant.

Choosing the Right Branded Smart Home Device

The best smart home device for your business’s unique marketing plan is one that will resonate with your target audience and make a lasting impression. These items are best distributed as gifts.

Why gifts? Sending something small at least once a year keeps your business at the top of clients’ minds all year long. There are advantages and disadvantages to giving around the holiday season, but don’t limit your company’s gift-giving only to that one time of the year. By gifting at other times, your gift won’t simply become part of the white noise of the holidays; it will serve as an additional channel to help maintain business relationships throughout the year.

How to choose the best smart home device for gifting will depend most on your target audience and your budget. Smart technology items offer a range of functions, so be sure to choose something that will most benefit your clients and their needs. If security is at the forefront of your clients’ minds, a camera, doorbell or security kit might resonate best, while clients seeking simplicity and ease might best enjoy the power strip or outlet options.

Consider factors such as your industry, the intended use being for home or business, your clients’ personal preferences and lifestyles as well as what you hope to accomplish with your gift. Is it a referral gift, holiday gift, “thank you” gift or even employee gift… The reason for the gift can also help you determine the best branded smart home option to choose.

Whatever you choose, one thing is for sure… your gift will be used, appreciated and remembered!

Interested in keeping up with what’s hot, new and smart in the promo world? Follow us on FacebookInstagramTwitterLinked In and Pinterest!

 


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Win Customers & Loyalty with These Innovative Gifts


Gifting promotional products is a must, regardless of the size of your business. There are a ton of benefits to using promotional giveaways in your marketing strategy. It’s a great way to spread your brand.

Innovative Gifts to win Customers + Loyalty

Here are some quick facts on the importance of promotional products:

• 8 out of 10 people have 1-10 promotional products and 63% give away their promotional products when not needed
• 6 out of 10 people keep promotional products for up to two years
• 85% of people do business with a brand after receiving a promotional item from them

That said, loads of companies give away promotional products for all the reasons above and more. So, how do you make sure your promotional product doesn’t get lost in the sea of promotional goodies at a convention or other event full of vendors with this same strategy? You must get creative. A creative giveaway will stop consumers in their tracks, or, better yet, have them hunt you down at said convention when words gets out about your swag.

Mastercard is a great example of a brand getting creative with their giveaways. A few years ago at the Sony Open, they handed out sweet swag bags to Elite Mastercard holders. The bags were full of useful items that attendees could use instantly, like binoculars to better watch the tennis matches, and handheld fans to stay cool in the Miami heat.

Speaking of Sony, they opened a sweepstakes for Sony Rewards members last year that drew over 12,000 people to enter (remember, swag can be contest-based!). What was unique about this swag was that the winner won one million Sony Reward points. The points evened out to about $10,000, which could be used to purchase Sony gear. A contest is a fun way to get a crowd excited but when there’s only one winner, most folks forget about it as soon as it’s over.

Below we offer some creative ideas for your next promotional giveaway:

Idea #1: Speakers and Radios 

A custom speaker or radio is some seriously sweet swag. It’s an unexpected gift, and one that consumers will, if nothing else, hang onto it simply out of curiosity (unlike a pen). It’s an especially great gift for any vacation or outdoorsy oriented business, as a speaker or radio is the perfect addition to a beach day or camping trip. Does your business do podcasts? Giving out portable speakers is a unique way to encourage them to tune into your next one.

Idea #2: Web Cam Covers

As workplaces become more flexible, laptops are the computer of choice and Skye-style webinars the new face-to-face meeting. The downside—the fear of loss of privacy, especially as camera hacking reports continue to pop up. Sticky notes, Band-Aids, tape…they’ve all been used to cover the camera on a computer. And while they work, they’re not an ideal solution. Enter web cam covers, a simple plastic cover that easily slides on and off the camera feature of a laptop. A simple tool that serves a huge purpose and gives peace of mind—watch them practically fly off your table.

Idea #3: Custom Food Containers 

Mugs and water bottles are popular promotional giveaways, and for good reason. They’re practical and useful everyday items that people need. But for all their good, they don’t exactly scream creativity. To make a splash with your next food-related giveaway, consider these unique custom food containers. They’re perfect for on-the-go meals, and even include a fork and removable sauce container that is nested into the lid.

Idea #4: Custom Socks

Apparel is a great giveaway. T-shirts and hats are often popular choices, but socks? They’ve been having a moment for a few years now, for both men and women. Add a quirky touch to your next giveaway by gifting consumers with custom socks. They can be as funky as you want, as ePromos has the ability to fully customize them. Of course, you’ll want to include your company logo or design, but also consider adding a unique twist by including the citys cape or famous landmark where your event is being held—something that makes the socks equal parts souvenir and brand promotion. 

Idea #5: Mini Custom Scented Sachet

From organic food to yoga and essential oils, health and wellness is booming. This makes a wellness-related promotional product a great giveaway, especially for a health-minded crowd. These mini custom scented sachets, which come in a range of scents like vanilla and lavender, are a lovely—and creative— way to bring relaxation to a conference, festival, or other busy event.

We hope these ideas have gotten your creative juices flowing for your next creative promotional giveaway. Don’t hold back either, as the more innovative, the greater chances consumers will not only be interested in your giveaway, but remember your brand, and in turn, become a loyal customer.


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Basecamp Builds a Better Future for Heroes & Their Families


Since day one, ePromos has committed to giving back. From our ePromos for Good campaign to our partnerships with campaigns like Julia’s Cookies and Community Mainstreaming, we’re committed to improving our community at large, and to supporting our customers in the great work they do.

Warrior Spirit Retreat, founded by Dan NevinsThat commitment includes partnering with innovative brands that give back in a big way like Basecamp. Basecamp donates a portion of its proceeds to Warrior Spirit Retreat. This unique nonprofit was started by Basecamp ambassador Dan Nevins, and works to support veterans and their families – people who often have to deal with the invisible wounds of war.

Funds donated to Warrior Spirit Retreat or generated through sales help directly support this mission, with free holistic healing retreats to veterans and their loved ones.

“After losing my legs in combat operations in Iraq, and learning to live with a Traumatic Brain Injury, I found myself struggling to adapt to my new circumstances and integrate back into civilian life,” Dan explains. “I healed well from the physical wounds of war, yet like many returning service members, I failed to acknowledge the impact of the invisible wounds of war, which ultimately destroyed my marriage and negatively impacted basically every relationship I had.”

After nearly a decade of suffering in silence, Dan discovered meditation and yoga, becoming a yoga teacher and working with veterans like himself.

Dan Nevins

“I started offering free retreats for the veteran community, using a curriculum focused on yoga, mindfulness and meditation and tied to the mindfulness based activities of golf, horsemanship and nature,” he says. “Through the retreats, we teach warriors tools and practices to cope with their unseen wounds and show them that true healing is available from within.”

 

When you buy Basecamp promotional products, you’re helping veterans heal and grow

Basecamp’s current collection of promotional products includes a host of outdoor-related essentials designed to help users “Live Bold” – think power banks, water bottles, caps, backpacks, multi-tools, hammocks and more. All products are inspired by Nevin’s own passion for action and adventure – a passion he’s pursued to the fullest, despite losing both legs below the knee in Iraq. To date, Nevin has climbed Uhuru Peak in Tanzania, scaled Machu Picchu and, even, taught yoga at the White House. Most importantly, he’s focused on giving back.

“Our vision is to buy and build a dedicated retreat property in St Augustine, Florida where our warriors can feel welcomed, safe, and completely alive,” Dan says. “Thanks to our partnership with Basecamp we are getting closer to making that goal a reality.”

In 2018 alone, Basecamp profits drove more than $100,000 to Warrior Spirit Retreat – and 2019 is already shaping up to be a record-breaking year. To be part of this epic mission, visit Warrior Spirit Retreat or visit ePromos Basecamp product collection. With each promotional product order you place, you’ll be supporting Warrior Spirit Retreat and their unparalleled efforts to serve our nation’s heroes and their families – true warriors who deserve our unwavering support.


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Wireless Earbuds: The Trendiest Promotional Tech Accessory of 2019


You’ve no doubt seen these small-but-mighty earbuds popping up everywhere, from your AM commute to the adjacent treadmill to your colleagues trying to get (and stay) focused. Wireless Bluetooth® earbuds are one of the hottest items on the market today thanks in no small part to the release of Apple® AirPods®. These sleek, chic earbuds have made these products a household name – but consumers are paying a very hefty price for the look, the feel and the dual microphones for calls and speech detection.

The good news: May’s Product of the Month lets you gift your clients and partners with spring’s must-have tech accessories without breaking the bank – and with an added promotional layer that ensures they associate your brand with their new daily must-have.

 

What’s So Great About These Custom Earbuds?

These promotional wireless earbuds come complete with a charging case for up to 90 minutes of easy, on-the-go use – when the LED indicators on the case turn blue, you’re good to go. Better still, there are no cords to untangle, no fraying wires and no searching for a charger when you’re out. Another perk? Our insiders tell us these earbuds are more “ear-friendly” than others because they’re slightly larger and stay in the ear more comfortably.

Not only are these wireless earbuds ideal for powering through a morning workout or catching up with the latest podcast but, with a full 33’ Bluetooth working range, it’s easy to take calls on the move, whether your phone is in-hand or not. And with ports seemingly on the way out, Bluetooth is no longer a nice-to-have, it’s now a need-to-have – and these promotional wireless earbuds deliver.

Our True Wireless Earbuds are the perfect way to ride this powerful tech wave, while getting your brand name front-and-center on a “go-anywhere”, “do-everything product” – a product that’s trending in a BIG way. Brand your collection and get in on the action and the well-earned buzz surrounding these hot products.

Watch as Ashley, our wonderful Brand Manager, gives you an up-close look:

Get in touch to learn more, request a sample and get your custom promotional wireless earbud order in motion.

Love seeing our product picks each month? Check out our April pick here.

 


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10 Good Swag Ideas to Promote Your Brand Offline


Promotional giveaways should always be a part of your marketing strategy. It’s a great way to gain brand recognition, strengthen customer loyalty, and engage potential new customers. Promotional swag provides an opportunity to make an impression that extends beyond a single meet and greet type of event—on average, folks keep promotional products for about eight months. That’s much longer than the single Saturday afternoon you manned the company booth at a community event or industry conference. Further, a whopping 63% of people pass along their promotional swag when they’re finished with it, creating another life for the swag and extending your brand. All in all, gifting promotional goods can be a fantastically smart, organic way to grow your brand offline. After all, an eight-month shelf-life is much longer than a quickly closed internet ad or commercial. 

To be effective, a giveaway should attract your target audience and serve as an ambassador of your company/brand/product. How does the promotional swag help tell your brand’s story? How is it representing your brand to the outside world, to customers old and new? If you can’t make a direct connection from your swag to your brand, how will customers? There’s no denying it, people love free stuff. But will said free stuff make them remember you? In order to eke the needle closer to yes, consider not only how the promotional giveaway relates to your brand, but if it’s:
• Useful—folks will keep it (maybe even past the average 8 months mentioned above)
• Memorable—making an impression with your target audience will increase the likelihood of them remembering your brand, and associating it positively
• Fun—being able to make people laugh should never be underrated, so don’t be scared to be silly with your swag

While they’re certainly not a new concept, giveaways are still an immensely important and strategic marketing route. Below, we offer 10 of our favorite promotional swag giveaways ideas for your next offline gifting event.

Giveaway Ideas

#1 Apparel

Apparel makes for a great giveaway because, frankly, it’s something everyone has a need for. T-shirts, in particular, can be a very powerful giveaway—just ask this guy. Apparel is basically a walking billboard for your brand, so it’s hard to imagine any brand that wouldn’t benefit from this type of giveaway swag, from a local handyman to a San Fran tech startup.

#2 Mobile Tech

We’re living in a digital world, no doubt. In fact, within the U.S., a resounding 77% of the population owns a smartphone. That’s some serious market share. There’s a plethora of mobile tech giveaways that are relevant for, if nothing else, the fact that so many folks own them. Car chargers, phone/tablet cases, earbuds, power banks…the list goes on…and on. These are items that will remain useful daily. Slap your company name and logo on them, and voilà, your brand is now potentially part of everyday customer life. This may not seem like much, but that constant name/logo recognition is powerful—it will help establish a sense of trust simply from seeing it so much.

#3 Kid Friendly4-Pack of Kids Bath Crayons

If your target audience includes either kids or parents, you should seriously consider some kid-friendly swag. Even if kids aren’t attending the event, these swag items make a sweet little gift for parents to give to their babes when they get home. This could include fun items like bubbles, crayons, sidewalk chalk, bouncy balls, coloring books, stickers, and more—all things kids will eat up.

#4 Edibles

Snacks, sweets, chocolates…edible swag just may be the best swag (hey—it’s the most delicious at least). A long day of visiting vendors at a big conference or day-long event will leave anyone hungry. Providing nourishment for the crowd is a great way to help folks recharge and refresh themselves with something delicious. You also get a lot of opportunities for customization with food, particularly candies—colors, flavors, and yes, you can even brand some.

#5 Project Oriented

Gifting swag that’s project oriented, like a pack of seeds (plant them!), a puzzle (solve it!), or games (play them!) invites people to spend time with the promotional product—and inevitably time seeing your company name/logo—again, brand recognition equals trust.

#6 Shopping Bags and Totesreusable custom shopping tote bag

Reusable shopping bags and totes are a growing trend—a wonderful win for the green, environmentally-friendly/conscious movement. They’re a great alternative to single use plastic bags at the grocery store, farmers market, or even the mall. In a word, they’re fabulously practical. They also provide a nice chunk of space to display your company name, logo, tagline, and more.

#7 Mugs and Tumblers

Europe just overwhelmingly voted to ban single use plastic—another sign of the evolving green movement (and the strong foothold it’s gaining around the globe). Mugs and tumblers may seem like a basic item, but they’re extremely useful. Sure, everyone has mugs at home, but so many people don’t think to bring one into the office, instead filling up with paper, plastic, or worse, styrofoam cups instead. Tumblers, on the other hand, are great for anywhere—in the office, but also whenever folks are on-the-go and may be tempted to reach for a plastic bottle of water.

If you’d like to promote the green perspective of a mug or tumbler, consider working it into the design of the mug, even if your company isn’t necessarily a green-focused company. After all, we all have care about Mother Earth!

#8 Beauty Items

Estimated at about $445 billion, the beauty industry is one heck of a powerful industry. With that in mind, it’s kind of a no-brainer to give out beauty related swag like lip balms, soap, essential oils, lotions, and more. That said, this isn’t a one-size-fits-all—your brand should have some connection to beauty, well-being, health, or even just women in order to connect with potential and existing customers.

#9 Sport Gear

Sports are a powerful thing. From little tykes kicking around a soccer ball, to adult softball leagues, you almost never outgrow how good it feels to run around chasing a ball with friends. Frisbees, golf balls, basketballs, hockey pucks—the options are almost endless when it comes to sport-centric promotional swag. This theme doubles as being kid-friendly, too, so even if the adult passes on the offer to play, their kids likely won’t.

#10 Vacation Gear

Our Basecamp Tundra bottleVacation leaning promotional swag is a great idea for Spring/Summer events since that’s when most vacations tend to take place. Longer days and glorious heat have most folks eager to head to a body of water—the ocean if you’re close enough, or a lake if your landlocked. Sun and surf-oriented gear can include sunglasses, flip-flops, beach towels, water bottles and more. For a camp vibe, binoculars, flashlights, and tin mugs are great options. To beat the heat, a small, electronic handheld fans or visors are unbeatable.

We hope these ten ideas have got your wheels turning for all the different swag you can create for your next offline event. When choosing items, remember to try to understand your audience, and how your swag represents and speaks to your brand. Folks may love free stuff, but if it doesn’t connect to your brand/product/service, it will be difficult for potential customers to make the association—undermining your goal of gaining trust. For specific items mentioned in these 10 items, check out ePromos wide range of promotional swag for your next event!


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12 Expert Strategies to Market Your Local Business


With the rise of e-commerce and the increased influence of global brands, many local businesses find it challenging to connect with customers even in their own backyard. However, this doesn’t have to be the case. Data from Google shows that over 4 out of 5 consumers regularly search online for local services or products, while many customers are happy to pay higher prices to support small business. 

It may be tough to compete with international advertising campaigns, but there are still plenty of marketing strategies that organizations tend to overlook. ePromos reached out to expert marketers and small biz owners alike to get their thoughts and efficient tips that will help level the playing field when it comes to advertising a local business.

1. Yelp Marketing

Rodney YoLocal marketing is pretty much our entire marketing strategy since we cater only to Californians, so we heavily rely on ranking higher for local users. One strategy that has worked well for us is Yelp advertising. The key to succeeding on Yelp is having a complete profile, actively responding to reviews and doing your best to make sure customers are giving you five stars. Once you have that, you’ll start to rank higher organically, and you can pay for Yelp ads in your area. It’s hard to tell the difference between a Yelp ad and a listing which can work to your advantage.

Rodney Yo, Owner – Best Online Traffic School

2. Create a Solid Digital Foundation

Martin Watts

 

Whether you own a physical ‘brick and mortar’ store or are 100% online, there is no point spending precious marketing dollars driving potential customers to a website and digital presence that won’t convert them to a sale.

So, what makes a solid foundation for a local business? Here are my 5 steps.

1. A great website that loads quickly, has a valid SSL certificate and is optimized for mobile. Hire a professional or build your own via some of the major online website builders that take the hassle out of hosting for you.
2. Reviews, reviews and more reviews. To boost your business listing in local searches it’s about quantity. Encourage past and present clients to review your Google My Business listing.
3. A Facebook page that is set up as a ‘local business’. This allows people to tag your business page in the many local Facebook Groups when people are asking for recommendations on a daily basis.
4. Google Search Console & Analytics. Register your site on Google search console and link it up to Google Analytics so that you can fix errors and optimize your website content.

If you do these things, you’ll be setting yourself up for local marketing success and will be way ahead of your competition.

Martin Watts, CEO – 8Cats Automotive

3. Find Local Keywords for SEO

Although SEO is often seen by local business owners as difficult or a waste of time, I’ve found it to be a valuable source of leads (both international and local).

For local businesses, I recommend using a local keyword tool like KWFinder to help you choose keywords that your site can potentially rank for. Then, build a few quality links to your site by listing your business on local directories and guest blogging for local and/or relevant websites. In my industry, it didn’t take a ton of backlinks or content to start seeing results.

Chloe BrittainDon’t focus too much on search volume metrics when your website is still relatively new: You can generate a small but steady stream of leads early on in your campaign if you focus on quality over quantity and target a handful of low-competition keywords, even if the search volume is quite low (even 10 searches per month or less).

Chloe Brittain, Owner – Opal Transcription Services

4. Use Instagram’s Local Features

Use Instagram to do a location-based search on your business. So many brick-and-mortars have been surprised to know that customers – without any prodding from the business – are sharing updates and tagging their location in them. Spencer X SmithBy searching for those tagging your location and simply thanking them, you can show both your customers and potential customers that you’re listening and engaging. For those who respond positively, offer them something to come back so they have more to share on social media.

Spencer X Smith, Founder – AmpliPhi

 

5. Get Involved

Storytelling is more important than ever, as are visuals if you’re using platforms like Instagram. My area of expertise is branding and publicity for authors, professionals and small businesses. I advise clients to find a local nonprofit that’s aligned with their business objectives – or something they’re passionate about – and to get involved. Learning how to fundraise for a nonprofit, and working with others, is a great way to meet people and get exposure for your business. Taking photos or videos at nonprofit events where you’re a participant is free shareable social media content.

Tina KoenigHere are a couple of examples: a moving company helped a local library foundation on the day of its signature event by moving hundreds of silent auction items and decorations to the event venue. Also, an author who wrote a memoir about growing up poor in Guyana organized an international mission trip to provide dental assistance to residents of the town where he grew up. He applied for grants to cover the cost of the trip and a local dental team donated their time and supplies.

Tina Koenig, Literary Consultant & Publicist – https://tinakoenig.com/

6. Invest in Your Reputation

When homeowners in your area are looking for a business nearby, they’re looking for signals that they can trust you. Testimonials from happy customers can go a long way in making people feel comfortable with your company. Online reviews mean a lot. Laura SimisLocal Services by Google (which are ads that now show above regular PPC listings for searches for local services) don’t link users to your website at all – they show your name, phone number, and your star rating on your Google Business page – so it’s important to make sure you’re passing the right message along to potential customers.

Laura Simis, Branding & Communications Manager – Coalmarch

 

7. Be Thorough with Google My Business

Local marketing is all about being found when a potential customer needs your product or services. To that end, it’s imperative that companies establish and verify their Google My Business listing. This listing is responsible for the business showing up on Google Maps as well as in the local pack of a Google search (the top three listings under the map at the top of the search results).

When filling out the information on GMB it’s important to be as thorough as possible. Companies need to make sure they select the right categories of business that are in. For instance, our company is in the in self-storage industry. Derek HinesSo, we choose not only “Self-Storage Facility”, but “Storage Facility”, “Moving Supply Store”, “Truck Rental Agency”, and “Packaging Supply Store.” We also put in a description of the business that is keyword optimized for the terms that people are searching for. Lastly, make sure that you verify the business with Google. When you request verification, Google will send the business a postcard with a code on it that must be entered on the GMB page. This signals to Google that the business is legitimate and operational.

Derek Hines, Internet Marketing Specialist – West Coast Self Storage

8. Join Local Organizations

Julia MonahanWhile a Google My Business listing is important, a new business really gets the most value in getting their name in front of the local audiences. Joining the local neighborhood organization will tap you into what the market is looking for and how you can get involved. Through the organization, you can run promotions, be part of their newsletter, get support hosting events, etc. This is really a win-win for everyone involved; more activity makes the community stronger and each activity gets your businesses name out there and raises awareness.

Julie Monahan, Director of Marketing – The Alternative Board

9. Explore Paid Advertising Options

The best way to market a local business is to do so online. With an estimated 46% of all searches having local intent, putting your business in front of users is essential to driving both traffic to your website and revenue for your business.

Audrey Strasenburgh

So how do you market a small business online? When asked this question, I always recommend paid advertising. Starting a paid advertising campaign can help give your website the added online visibility it needs if your organic search traffic is less than stellar. There are dozens of different paid advertising options you can choose from, including Google Ads, Facebook Ads, and even ads on local online directory websites such as Yelp. Paid advertising is a great option because your ad is placed in a strategic location – often above your competitors – on the page. Even if you don’t get clicks, your brand name is front and center and visible to those conducting a local search online.

Audrey Strasenburgh, SEO Strategist – LogoMix

10. Use Word-of-Mouth

I always advise my clientele to market their services exactly the way their huge competitors don’t – locally. They have a knowledge of their geographic prospect marketplace that corporate marketers don’t, so use this vital knowledge to connect with people as if they were actual people – as if the business and the individual prospect could meet face to face one day – because they probably will. Stay in touch with their prospects and give your customers the first opportunity to access special sales, pricing and offers that other prospects won’t get.Steve James

Get your customers to speak to your specific market place as an evangelist for you; these word-of-mouth recommendations are always the gold at the end of the marketing rainbow that you need. You don’t know who they know, but these second-level contacts will like you because their friends do.

Steve James, Freelance Marketing Consultant – SmallBizBigBiz

 

11. Create Seasonal Stories 

One thing that excites local media is to receive fresh story ideas for seasonal topics like summer vacation, back-to-school, spring break, etc. If a small retailer offers a product or service with a connection to a seasonal topic, then a pitch to local news outlets could net a high-profile placement. For instance, in the run-up to peak summer travel season, a local spa or salon that offers skin products could pitch its sun protection and hydration products to educate consumers about the need to keep skin protected from damaging ultraviolet rays with the most appropriate level of SPF.

Julia Angelen Joy, Account Director – Swyft

12. Local Advertising Affordably

Jeff MoriartyWe own a small brick and mortar jewelry store, as well as an online website. One area where we have excelled is through social media. We do Facebook and Instagram advertising for our local store and promote it through geotargeted ads. These ads normally have a special offer, along with pictures of our store and a button for directions. We only advertise 10 miles around our store, which helps with costs and it ensures us that we are going after the right potential customers. This has brought us in 100’s of more followers and dozens of new customers each month to our store. This is something we will continue to do, and we would recommend other small business owners to the same!

Jeff Moriarty, Marketing Manager – Moriarty’s Gem Art

We hope these 12 tips help offer guidance when promoting a local business. It’s important to take full advantage of modern digital marketing strategies, as well as not to forget to be active in the community where your business resides.

For organizations interested in using promotional products to grow their local brand, contact ePromos to speak to one of our brand professionals today.