Promotional Product Marketing Blog

Learn the best ways to market your brand with the use of promotional marketing products. Our blog gives you the best tips on ordering the right marketing merchandise to increase brand awareness within your target market. From creative marketing ideas to case studies of how others have used promotional items to promote their brand, we give you clear direction in aligning your promotional product campaign with your overall business goals.

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Top 10 Holiday Business Gifts for Clients & Employees in 2017


Ready. Set. Give.

We’re here to take the guesswork out of holiday shopping for your potential and current customers. Each year we compile a list of our 10 best holiday products to help you with today’s “now trending” promotions.

Why Should I Invest in Promotional Holiday Business Gifts?

Handing out holiday business gifts helps promote loyalty and sends good cheer for the holiday season. Promotional products are often cheaper than other forms of advertising such as commercials and billboards. In fact, the average cost per impression of an ad specialty is seven-tenths of one cent (beat that expensive TV ad)! Promos have proven time and time again they are loved, used and even reused.

Gifting during the holiday season helps your company or organization rack up potential customers while leaving your current clients with the “warm and fuzzies.” It’s also a great way to demonstrate employee appreciation. Basically, it can make your brand look like a rock star.

How Does ePromos Pick the Best Office Holiday Gifts for 2017?

We’re so glad you asked! Our collection of top corporate gifts for the holidays is brought to you by our very own merchandising team in their infinite wisdom and experience. Based on current trends, historical data and insight of the industry’s leading suppliers, we’ve sifted through thousands of products to deliver the top 10 for 2017.

And here they are:

1. Copper Insulated Water Bottle
Reusable water bottles are perfect for the eco-conscious consumer. This tumbler is insulated with copper and lined with stainless steel to keep cold drinks cold for up to 24 hours and hot drinks hot for up to six hours. Its trendy, sleek and durable design features double-wall vacuum insulation to prevent condensation while the screw-on lid helps prevent spills.

2. Soft-Touch Power Bank
Smartphones and tablets are amazing pieces of technology we just love. Their biggest flaw is the battery never seems to last long enough for our needs. Power banks such as these are the solution to this problem – a must-have for anyone on the go! Customers can keep track of the lithium battery’s life with a built-in capacity light. Its sleek design makes it easy to carry for the convenience of anytime charging out and about. Available in three metallic colors, this vibrant power bank is sure to get noticed. Plus, the gray, soft-touch strip on the end complements the large plastic imprint area calling attention to your logo. Charging cable included.

3. 3 Cubes of Gourmet Pretzels
Food gifts are always a big hit around the holidays. This beautiful presentation allows you complete customization – everything from the design of the sleeve on the box to the individual cubes and labels! And, with three different flavors of chocolate-covered pretzels as well as more “fill and cube” options available, your brand will be truly memorable this holiday season.

4. Tuscany™ Heathered Knit Beanie
Nothing keeps you cozy in the dead of winter like a beanie hat. Made of 100% acrylic knit, this beanie will impress not only with its warmth but also with your logo debossed on a classy, genuine leather patch. Its trendy, retail-inspired design will have your customers begging for more. One size fits most.

5. Carabiner Fidget Spinner
Fidget spinners are trending right now, which means everyone (of all ages) is sure to love this 2-in-1 gift! This “executive” fidget spinner is both a zinc alloy carabiner and a stress-relieving toy. The center disc is securely welded to provide optimal durability for two-minute spins.

6. Tremblant® Knit Jacket
Jackets are another winter favorite. The classic style of this knit jacket will please any of your customers with its comfort and warmth. This retail-inspired coat offers all of the great features they love at a fraction of the cost. Features include trendy thumb exits, an earbud port and a chest pocket – all in one affordable jacket.

7. Laptop Backpack
Timbuk2 does it again with this unique and stylish bag. Made of sturdy 400D polyester, it features a large main compartment, pockets galore, an internal organizer and an in-pocket key keeper. With a ventilated back panel and removable strap, it’s the ideal giveaway for both students and professionals.

8. Leather Journal
In this technology-driven age, hand-written notes are making a come-back, believe it or not. This hand-sewn, full-grain leather journal with 96 natural-lined pages comes in an individually packaged bag for a sophisticated look. Choose from 11 different waxed linen colors for the front cover “X.”

9. PopSocket Phone Grip & Stand
One of the hottest phone accessories will display your logo and allow people to talk hands-free because PopSockets give a grip to your phone. With so many uses it’s sure to gain your brand some recognition and thanks. Customers can use it as a media or video chat stand, texting, tablet or photo grip, and cord wrap – an all-in-one workhorse of a gadget.

10. Drawstring Bag Gift Set
This ePromos exclusive includes an infuser water bottle and lined notebook with pen all conveniently packaged in a heathered drawstring bag. The bag features a zippered pocket to keep valuables secure. The entire kit is available in a variety of colors to match your brand’s style. In addition, you can imprint each item in the gift set – all for just one low setup fee.

Now that ePromos has narrowed your search for the best office Christmas, Hanukah and holiday gifts for 2017, start your holiday-shopping engines, and let the giving begin!


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Promo Product of the Month: Tremblant Jackets | ePromos


The Tremblant Jacket:
Our Custom Athletic Apparel Pick for September

Athleisure fashion with warmth plus many extras!

Athleisure is the latest buzzword in the fashion industry, but it just may be more than a buzzword. Athleisure is here to stay because the gym-to-office trend is versatile, comfortable and great looking. Your logo will be seen in more places than ever before: at the gym, office, mall and even at lunch. It is now totally acceptable to wear your athletic-inspired outfit all day, every day because it perfectly fits your busy and active lifestyle!

If you want a jacket that’s an athletic combination of warmth and coziness with eye-catching details, the Tremblant Jacket is a wonderful example of the athleisure look as it easily transitions from the work place to after work activities. This jacket is comfortable like a best-loved sweater, plus its great functional features include a zippered upper chest pocket with ample and secure storage for accessories, thumb exits in the sleeves, two zipper hand side pockets and an audio port and cord guide for earbuds. The design includes a drop tail, when the hem length of the garment is longer in the back, for added coverage.

Looking for Personalized Athletic Wear? Look No Further than Tremblant Jackets

This retail-inspired athleisure wear is designed with a stand-up collar, zip front and inner yoke and neck tape. Additional attributes include contrasting-color cover stitching on the front and back plus contrasting binding on the collar, sleeve cuffs, and body hem.

The Tremblant Jacket is made of 9-ounce, 100% polyester sweater knit with a brushed back. The inner lining is 100% polyester brushed tricot knit. For additional comfort, the two side pocket bags and inner zipper flaps are also soft tricot knit.

Available colors include metro blue heather, light gray heather, and black smoke heather. This logo athletic jacket comes in many sizes: S, M, L, XL, 2XL, 3XL, 4XL, 5XL and in both men’s and women’s styles, so that your entire group can feel “part of the team”.

How did this great jacket get its name? Mont-Tremblant is a municipality in the Canadian province of Québec, set within the majestic Laurentian Mountains, northwest of Montréal. This warm and versatile sporting jacket would be great at any park while hiking on the forested trails, canoeing on the lakes, or enjoying winter activities.

Add your embroidered logo on the 4”x4” imprint area of this sweater-like jacket and wait for all the positive comments about your brand while at open houses, cold-weather sporting events and more!

It pays to use promotional products because they can work for any brand. Choose the right custom athletic clothing for your business and “you’re ready to go!” Businesses can set themselves apart from their competitors by using the Tremblant Jacket for any campaign – to drive tradeshow traffic or to boost brand awareness. Browse all the colors and choose the one to get your logo in front of your target audience, make your brand known in the community, create a new customer base and show loyal customers your appreciation. That’s powerful stuff! At ePromos, we are passionate about our work – we take pride in establishing more successful businesses.

 

 

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10 Tricks to Drive Trade Show Traffic


Fidget Spinner Giveaway Teachable Tricks

Drawing individuals to your booth can be accomplished in a variety of ways including an eye-catching trade show display or big-ticket prizes. We suggest you can maximize your results by leveraging one of the hottest trends in promotional product industry – the fidget spinner. Not only are these giveaways sure to attract prospects, you’ll keep those prospects at your booth longer by teaching them tricks to take back to the office or home to the kids.

The first trick is the basic spin. Get the spinners momentum spinning by holding it between your thumb and middle finger and spin it with your other and hand. Then carefully rest it on your thumb and watch it spin.

The next easy trick, with a one star difficulty rating, is easy to accomplish by simply laying the spinner on the table or desk, holding the center with your index finger, and start it spinning using your other hand, accelerating it only three time to see how long you can make it spin. “Spin time” is the most important aspect of this trick.

The third trick is called the “simple hand transfer”. This trick looks easy, however it takes some skill and you can show passersby how to accomplish this trick for beginners. First get the spinner spinning between two fingers on one hand. Once you are at maximum speed, gently toss the spinner into your other hand, catching it with two fingers as it continues to spin. Believe it or not, the trick to this stunt is bending your knees in the rhythm that you’re tossing the fidget spinner back-and-forth.

The fourth trick is called the finger transfer. If we were rating these move on a five-star scale, the difficulty level for this one would be three stars. You actually start the spin differently – not in the traditional fidget method where your index finger is flicking the spinner to make it spin. You are holding it between your middle finger and thumb in a vertical position and then spinning it with your other hand to get maximum speed. As the spinner rests on your middle finger, lift your thumb and then you pop it up and transfer it to your index finger while the spinner is constantly spinning.

Similar to the previous trick, number five, the hand twist, ranks at three stars for difficulty. Once again you start spinning the fidget spinner in the same way as before to get the fidget spinning on your index finger. Then you completely turn your hand, first toward your body, then under your armpit and then extending toward the outside of your body. You are basically manipulating your hand around your elbow while keeping the spinner spinning.

Trick number six starts by holding one of the fidget prongs and flick, flip or snap your wrist or hand to get it spinning as you toss it in the air. Then catch it at the center making sure the spinner continues to spin after you catch it.

The concept for trick number seven is easy to understand, but takes some practice to master. Soon you’ll be teaching trade show guests the right way to “spin around the back”. Toss the spinner behind your back making it circle around your waist to the front and catch it with either hand.

For trick number eight, you’ll need two fidget spinners to accomplish this trick called the “spinner swap”. Having two spinners will be easy because they are readily available! They are the giveaway that you are handing out to all those prospects at the trade show. Start the fidget spinning by using your thigh, your belt, a tabletop or any other surface where you can flick both fidget spinners at the same time to start them spinning. Remember to bend your knees in the rhythm of tossing the spinners back and forth at the same time from one hand to another.

OK, we admit, the next trick isn’t necessarily dignified. But number nine is a pretty cool trick that everyone will want to check out. Get the spinner spinning on your index finger. Bend your head down and put the tip of your nose on the center of the spinner. Now the spinner should be spinning between your index finger and your nose. Next, slowly lean your head back, keeping slight pressure with your index finger, and then keep the spinner spinning as you let it go. Again, you are looking for maximum spin time at the end of your nose.

The next trick takes the fidget spinner to the spirograph level. Insert a mechanical pencil into the center of the spinner. If your spinner does not have a hole in the middle, simply remove the plastic caps from each side of the spinner. Make sure the spinner is loose enough on the pen so that the fidget spinner will spin. Put the pencil in the horizontal position and start the spinner spinning. Once you have a good rotation, turn the pencil vertical with the lead pointing down (the spinner will now be horizontal) and you’ve created a top. Or use the flat top of a pen or pencil instead of the point of the pen or pencil. The eraser of a pencil or the level top of a non-clicking pen will work as well. For the second time, you will start the spinner spinning like the top, then you gently flick the pen or pencil. It will wobble and wiggle and then will self-correct and start spinning like a top again.

The information included in this story thoroughly explains how to perform the tricks. Feel free to use these explanations in an instruction sheet to hand out at your next event or tradeshow. And if you need a little more guidance so you can easily teach attendees, or if you are more of a visual person, there are a number of trick shot videos littering YouTube that involve fidget spinners.


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Featured: Custom Stainless Steel Tumblers | ePromos


August Product of the Month:
20-ounce Personalized Stainless Steel Tumbler w/ Plastic Liner20-ounce Personalized Stainless Steel Tumbler w/ Plastic Liner

Sure, one of the biggest trends in drinkware is stainless steel – everyone wants one! Popular retail brands, like Yeti, offer expensive drinkware pieces that boast impressive performance. However, these popular, retail-brand drinkware pieces don’t necessarily outperform tumblers at a much lower price. There is no need to spend $30-$50 per tumbler. ePromos 20-ounce Stainless Steel Tumbler has an extremely budget-friendly price as low as $4.19! You get all the look and feel of the popular retail brand names and great performance, like keeping your drink cold for up to nine hours and your coffee hot for four hours. Try them — your marketing budget will be happy because you are getting a trend-setting tumbler at a fraction of the cost!

Custom Stainless Steel Tumbler Features

The spill and splash proof snap-on lid has a super tight seal using rubber for a secure fit. The lid is crystal clear (just like those retail brands) and has a slide closure. The slide closure prevents spills, is straw friendly and helps keep your beverage stay insulated longer. The lid is crafted from durable 100% BPA-free plastic and is long lasting, easy to clean and dishwasher safe. Please note that the sip hole cover is not designed to create a watertight seal and will not prevent leakage if tipped over or held at an improper angle.

Using the natural insulating power of air, this tumbler features a double wall outer shell. This double wall means the temperature outside doesn’t easily reach your beverage on the inside. Insulated tumblers have become just as popular for coffee and tea as for cold drink – keeping beverages hot long after a morning commute. Two more features of this tumbler are a black, plastic liner and a non-slip base to help prevent spills.

Have Steel Tumblers Personalized with Your Name or Logo

There is a 3.5”x1.5” area for your logo. Tumblers can be decorated by printing your logo using a screen-printed process. ePromos stainless steel tumbler can create impressive designs. An alternative decoration method for this tumbler is to laser-engrave your logo onto stainless steel, please contact a Brand Consultant. Laser engraved means you have high precision for detailed graphics so they will be clearly legible. Laser-engraved promotional products are permanent and will last as long as this stainless-steel tumbler lasts making them a great add-on option to consider.

Choose these tumblers as employee appreciation gifts, customer loyalty gifts, sales recognition programs, special events, business anniversary celebrations, incentive programs, holiday giving, golf tournaments (as they’ll perform in hot weather) or other commemorative occasions. These promotional products are also great ideas for the travel industry, outdoor activities, financial businesses and more.

More About Custom Stainless Steel Travel Mugs & Drinkware

ePromos Tumbler (SKU 10007462) is made of stainless steel which offers an increased level of performance and functionality not found in other materials. Stainless steel has life-long durability, and it’s virtually indestructible. This impact-resistant quality won’t diminish over time, even after repeated use and abuse. In addition, stainless steel has antibacterial qualities.

Many of your customers will appreciate the life-long sustainability (100% re-useable and 100% recyclable) of these tumblers. Any reusable drinkware is better for the environment than disposables, but stainless steel goes beyond and is one of the world’s most recycled materials – more than paper or glass.

Now for the rest of the story: Drinkware made of stainless steel and durable plastic will be appreciated by your customers and employees because this high-end retail-lookalike is so easy to clean, whether you are washing by hand or putting it in the dishwasher! Plus, stainless steel is resistant to stains, rust, and corrosion.

Your logo will look great for years, so this affordable purchase will be a lasting investment that reflects well on your brand, keeps your friends, family, customers and team healthy and shows a commitment to the environment! Check out more Drinkware and Stainless Steel Water Bottles from ePromos!

 


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Fidget Cube Stress Reliever


There’s a new device like the fidget spinner and it’s growing to be just as popular! The Fidget Cube is a plastic cube equipped with dials, switches, buttons ad more for fretting hands. When compared to other stress relievers and fidgeting tools, the cube is a multi-use device that exists on a higher plane of distraction.

Pen clicking, knee shaking, table tapping and coin spinning (or twirling anything in your hand) is distracting to everyone around you in the office and at home.

However, the hypnotizing spinner may not be as professional as what you need in an office setting. Lucky for the incessant fidgeter, there’s more than one way to fidget the day away.

Avoid the hassle of annoyed coworkers, spouses and siblings by releasing your need to fidget with the fidget cube, the latest installment of stress relieving toys. This toy, however, can be used for more inconspicuous play. A bonus is that fidget cubes are manually-operated mechanical toys that don’t require batteries to operate.

Small and compact, the cube easily fits in a handbag or brief case, and can be discreetly used in a pocket. Because it’s so small, the fidget cube is a premium desk toy that is perfect for office meetings, boardroom discussions and while talking on the telephone. It may also be better in the classroom than its predecessor because it is small, compact and concealed. This fidgeting tool can be held out of the view of other classmates, keeping distractions at a minimum. Another benefit for use in the classroom is that these fidget aides teach children a little bit more about physics. Please note: the scientific jury is still out on whether the cube has mental health benefits.

This gadget is fun for everyone! However, because these stress-relieving tools have moving parts, we would never recommend them for children who are younger than five years of age.

With six sides of contrasting functions, they can be quiet and tucked away because the fidget cube does not require a person’s visual attention. And all six of the sides are not created equal — far from it, in fact! Here are the six sides of the fidget cube that keep your hands busy:

Relax: The first side is reserved to highlight your logo. This side has a beveled edge and can be used like a worry stone of ancient history (and a trend in the 80s). Simply hold the cube in your hand and rub repeatedly in a comforting motion.

Flip: If you were the kid who would flick a switch up and down just to hear and feel it click, this side is for you! Side two is a switch you can click back and forth like a light switch.

Glide: A swivel console stick (joystick) that quietly rotates and glides across the surface in every direction is located on side three.

Spin: A spinning disk is on side four, which is a favorite distraction for anyone’s thumb.

Click: Side five has five buttons and looks like the #5 side of dice. This is referred to as the “pen click” side and feels like a cross between a ballpoint pen and bubble wrap. These buttons can be depressed in varying order. Three of the buttons are audible and two are silent.

Roll: The sixth side serves double fidgeting duty providing two things to do. One is a clickable and movable metal ball-in-socket (marble) that rolls silently below the second widget which is a set of three tactile gears that make a ratcheting sound when moved. Loud enough for you to hear when you flip them up and down without disturbing the person closest to you.

This promotional fidget cube was designed for people who can’t keep their fingers still. Many clicking, flicking and spinning addictions can be squelched by using this toy created to release the urge to fidget. The result being people can focus on the task at hand.

The simple stress reliever was created by brothers Matthew and Mark McLachlan, cofounders of Denver-based (and appropriately named) Antsy Lab. These inventors launched their product on Kickstarter. Both brothers had a hard time sitting still while working. When we’re brainstorming, working through a project, or just on a phone call, the brothers are almost always moving around and playing with things. They researched the tools available for fidgeting and didn’t find any that they felt truly comfortable using in a professional setting. So, they designed their own device – the Fidget Cube!

Fidget cubes come from the retail sector. When your company taps into current trends, your business will become cool by association. Products seen on retail shelves have a higher perceived value so they make a more impressive gift. For certain audiences and industries, it can be the ideal way to set your message apart. When brand recognition is on the line, perception is key, and brand name promos are a sure-fire way to make a lasting impression. Consider investing in promotional products that you’ve seen in shops and stores for your next marketing idea.


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Top 10 Hacks for PopSockets


PopSockets are a fun and functional accessory for electronic devices. This repositionable “cool tool” grip expands and collapses by way of an accordion mechanism. This mechanism “pops” up whenever you need to chat on the phone, text a friend, watch a video or get a better grip on your phone, tablet or eReader. It’s simple to use as you simply click on the PopSocket and it will pop up to create the grip area. The PopSocket has two “pop” stages (or levels) to suit your need and comfort level. By comfort level, we mean a “sweet spot” that can easily be gripped by the operator. PopSockets are made of hard and soft plastics that are designed to expand and collapse 12,000 times! If the PopSocket unsnaps from its base, just snap it back together.

PopSockets conveniently fold down to carry in a bag, purse, or pocket – we promise you’ll barely notice it’s on the back of your phone!

Billboard-size exposure for your brand!

PopSockets provide prominent viewing for your logo. Imagine advertising that’s seen by 67 times more people than a Super Bowl commercial. In terms of branding, the most valuable real estate in the world is the backside of the mobile device. The average person makes 8,000 estimated public texts and calls per year. *

This translates into 8,000 impressions per PopSocket per year – so about 1670 impressions for every dollar you spend. Compare that with a Super Bowl commercial, as a $4 million commercial has a potential 100 million viewers, generating about 25 impressions per dollar. PopSockets are 67 times better (and 100 times cooler).

 *Estimate based on Business Insider, March 22, 2013, “CHART OF THE DAY: Kids Send a Mind-Boggling Number of Texts [3,800] Every Month.”

Here are the top 10 uses for the incredible PopSockets:

  1. Activities Accessory: Smartphones slip out of your hands easily, so PopSockets come in handy when you are doing various activities like powerwalking, bicycling or running. You can even use a PopClip to mount your phone on your bicycle, treadmill or elliptical.
  1. Easy Grip:PopSockets make great grips, making activities like taking one-handed selfies, hands-free talking or texting incredibly easy and smooth.
  2. Video Calls:You can easily mount your phone on your laptop while on a video call, allowing you to go hands-free so that you can multi-task by continuing to type on your laptop while you talk. You can also use the stand so that you don’t have to hold your phone or device.
  3. Media Stand: PopSockets make amazing stands. You can ‘pop’ them for easy use as media stands to watch videos, take group photos on a self-timer or even use your phone as an alarm clock by the bedside.
  4. Protection from Wet Surfaces:This is a true bonus of the PopSockets. Sometimes you can’t help it, your smart phone ends up on or near dirty or damp surfaces. Considering the damage this can cause your phone, the added protection from the PopSockets stands will be truly appreciated. Pop sockets are made from polycarbonate, TPU and polyurethane making them washable. Hence, you can mistakenly put your phone on wet surfaces like by the sink, floor or the kitchen counter without it getting your phone wet. This also means your phone won’t get dirty from resting on all those surfaces throughout the day, our PopSockets will “take the hit” and they are far easier to clean!
  5. Earphone Management System: You can wrap your earphones / earbuds around your PopSockets to keep them in one place and tangle-free. Now you won’t have to wrap them around your cellphone, covering up part of your screen.
  6. Double Duty for Large Devices: PopSockets make holding big devices such as tablets and e-readers easy, comfortable and secure. You can also use them for smaller devices such as GoPros.
  7. Slide:How many times have you passed your phone so someone else can see your photos, watch a video or talk to a friend? If you want to pass your phone to someone on the other side of the table, use the PopSockets side and your phone will easily slide across the table without you having to get up.
  8. Gaming: You can turn your phone/ tablet into a joystick by attaching two PopSockets to the back of it.
  9. Fidget Toy:Playing with PopSockets is addictive! Try to stop popping them, we bet you can’t. They are great stress busters and fun to fiddle with. Your kids will love them too!

Repositionable PopTek Technology

Each PopSocket comes with a PopTek adhesive pad, a thin layer of reusable, residue-free, adhesive gel. You read that correctly! The pad is reusable and the gel leaves no sticky residue. The gel forms an adhesive bond of various strengths with different surfaces. It attaches to most phones, tablets and cases.

If your PopTek pad gets dirty when detached, simply wash it with soap and water and let it air dry completely to return its original stickiness. PopSockets do not stick to all devices and cases – especially those made of silicone or those with a waterproofing coating.

PopClips add value to your giveaway!

Your customers can easily purchase a companion piece to holster the logo’d PopSockets at many stores and shops. Remember, we told you this promotional product came right off the retail shelves. These custom cellphone accessories are called PopClips and they mount to nearly any surface which makes the PopSocket you gave customers and employees loved even more! With this holding clip adhered to the dash of a car, they’re ready for hands-free driving. Or, put a clip on a mirror to watch the news while getting ready every morning. Add a second clip to a bedpost, slip in the PopSocket and watch movies on any device.

About Pop Sockets from ePromos

These useful promotional products were created in 2012 in Boulder, Colorado, by David Barnett. David is now the Chairman of the Board after funding his invention with an extremely successful Kickstarter campaign. ePromos has PopSockets for as low as $4.49 and will imprint your logo on each one. Full-color imprinting is available at an additional fee. Included with each PopSockets is an insert card with instructions & recycled packaging.