Promotional Product Marketing Blog

Learn the best ways to market your brand with the use of promotional marketing products. Our blog gives you the best tips on ordering the right marketing merchandise to increase brand awareness within your target market. From creative marketing ideas to case studies of how others have used promotional items to promote their brand, we give you clear direction in aligning your promotional product campaign with your overall business goals.

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All About Promotional Fidget Spinners


Fidget Spinner

First, let’s get something straight: a fidget spinner is a simple, small handheld “wheel” that can be spun. That’s it. All spinners do is spin, but that’s why they’re so alluring! They spin, yet they perform at a different level as well — custom fidget toys can provide comfort in stressful situations.

The Latest Fad for Kids and Adults in Stress Relief

Although fidget spinners are popular new toys, being a toy is not what makes them especially interesting. The marketable part of this toy is that the spinner helps the user focus better by not fidgeting. These gadgets were designed to provide a sense of comfort by calming the nerves, and easing stress while potentially helping with symptoms due to ADD, ADHD and autism. They can also be used for individuals who bite their nails, daydream, or otherwise need help staying focused. More simply speaking, they’re plain fun.

To stay focused, alleviate anxiety, or avoid boredom, you simply hold the middle of the tri-fidget hand spinner between your thumb and index or middle finger. Then, spin the arms/prongs and let it twirl! These custom stress relievers will fit comfortably in your hand, and they easily spin with a quick flick of the finger.

The fidget spinner design is a simple construction. They are small devices with three prongs that surround a bearing in the middle that allows the product to spin in your hand. Typically, they are made from metal or plastic and come in a variety of designs and colors.

Opportunities to Use Fidget Spinners in Your Marketing Efforts

No one knows exactly why fidget spinners are so popular — not even the product’s inventor. However, we recommend them as a fantastic giveaway for customers or prospects at a tradeshow or conference or just for fun! These will also make a great promotion for all grade school classrooms, healthcare agencies, clinics, waiting rooms, and any other business geared towards kids or families. After all, who doesn’t need an outlet for their nervous energy or a bit of focus when boredom sets in? These are great for customers, employees, clients, friends and family, adults and children for the genuine mental health benefits.

For the office, this product is nearly silent — so individuals can fidget away without disrupting their co-workers! These handy stress relievers can help distract cubicle neighbors that might otherwise be clicking their pen or tapping their feet. They can even help to keep people alert and awake during meetings that seem to drag on. A few months ago, several staffers at Forbes tested out some fidget spinners at home and the office, and most were pleased. One of the positive outcomes they noticed was that they got up from their desks less, instead putting their energy into fidgeting with the spinner — rather than taking mindless trips to the break room or vending machine.

And here’s a value that you probably never considered. When people are playing with a fidget, they’re not staring at a screen. For a short time, they step away from their phone, iPad and video game.

Fidget Toy Features & Brand Customization

Now let us tell you about some other benefits of the fidget. They are made of durable ABS plastic with aluminum alloy bearing. They are very simple to maintain. There are no sharp edges so fingers, so there’s no worries about employees or potential customers getting injured when it’s spinning at high speeds. It’s lightweight, spins on many hard surfaces and can rotate for about two minutes. Their compact, portable size means that they can easily fit into your pocket, tradeshow tote bag or purse.

Choose the spinner you want from our full selection of Promotional Fidget Spinners. We carry these toys in a number of colors, and offer various customization options. This means you’ll be sure to find the perfect toy that fits your brand aesthetic.

Pick a classic Solid Fidget Spinner in an amazing selection of colors, or choose a Mix-n-Match Fidget Spinner that allows you to choose colorful combinations of spinner and button colors.

The total size of the fidget is 3”x3” with the imprint area being ¾” in diameter. You can choose to pad print or screen print fidgets in a single color or in full, brilliant color. Think about how much exposure your brand will get when it’s carried about in public, and at the fidget tips of your potential clients!

The fidget hand spinner will be appreciated by anyone who has ever felt stressed, anxious or needed a way to release that energy without being disruptive – so jump on the trend and add fidget spinners to your marketing efforts.


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Revablend Twisting Water Bottle – 20 oz.


Revablend™ BottleHere is a new spin in drinkware and a really unique way to promote your brand! Shakes, smoothies, salad dressings, salsas and more are easy to enjoy in the 20-ounce Revablend™ bottle, a unique mixer bottle that is a personalized portable blender! Look to these affordable gifts that ensure you don’t use up your entire marketing budget.

Here’s how it works. The Revablend™ has a patented stainless steel blade system that spins up to 2,000 RPMs. It is engineered to mix ingredients and create a fully-blended sports drink, supplement or adult beverage. Create the spin by simply twisting the bottom or by rolling the bottom edge along a clean, dry surface at a 45-degree angle. Mix the thickest ingredients and say “goodbye” to lumpy protein shakes and “hi” to great-tasting beverages with literally no mess.

Since the pursuit of good health is always on your customer’s mind, this revolutionary bottle is an ideal giveaway and a healthy way to step up your marketing message. It’s not only a fun fitness accessory, but incredibly functional for people of all ages. What a great idea for nutrition centers, gyms, wellness programs, spas or for any fitness fanatic and foodie! Anyone who wants to enjoy a drink on-the-go will find these bottles useful.

This perfect bottle completes the essentials list: you can easily sip on spout, it’s big enough to hold the proper amount of hydration, it’s lightweight and portable, it won’t leak and it’s a bottle that can shake up a powdered mix – possibly the toughest ingredient when it comes to clumps! That is Revablend™!

To promote your brand, this durable bottle features a spill-resistant, snap-on, flip-top lid that is wide enough for drinking thick beverages. The tell-tale snap lets you know there is a tight seal and you won’t drip in your gym bag, on your yoga mat or in the car. The BPA-free shaker is make of polypropylene material and meets all FDA requirements. This is important because it makes this bottle safe and fun for your entire family.

Hand washing is recommended to keep the Revablend™ clean. To make it easy, add water and rev it up once again to clean the blades! What a convenient little tool to bring along on camping trips or road trips. Choose from six bright colors and then imprint your business name or company logo in a 1”x1” space on one or both sides of this economically-priced bottle.

The large opening makes it easy to add a variety of ingredients from a banana to yogurt to the makings for pico de gallo. And the opening makes it easy to reach all the parts to clean, but be careful of the blades – they are sharp!

How do organizations use shaker bottles to promote a brand?

It’s no surprise that the implementation of wellness programs continues to rapidly grow across our nation. These programs are often at the corporate level for their employees, by government organizations, by gyms, and fitness companies. If you are in the healthcare, wellness, fitness field these bottles are a no brainer choice if you haven’t used them previously.

Here are some statistics to support your decision to promote wellness. In a report posted by The Institute for HealthCare Consumerism, companies who have successfully executed wellness programs have significant costs reductions and financial gains which include 28% reduction in sick days and 26% reduction in healthcare costs. It is important to offer programs and events to promote healthy living and healthy lifestyles such as eating properly, exercising, and getting enough sleep.

Promoting healthy living is welcomed by all and a great caring concept to attach to your brand even if your business is not directly related to wellness. Shaker bottles are also great items to giveaway at different events, conferences and trade shows. Because the shaker bottles and wellness overall, is so popular, there is a good chance the user will hold onto this product with your custom logo printed on it. Some will make it a habit.

Call an ePromos Brand Consultant to discover how your logo looks on the Revablend™ Bottle!


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Bloom Kit Plant Cube


How about a fair and square deal on an organic gift for your customers? These custom Bloom Kits contain everything needed to grow herbs, flowers, food and cultivate your brand! Just open, water and watch these plants grow!

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These promotional planters are made from eco-friendly pinewood, 100% biodegradable and a great “green” giveaway because all seeds are non-GMO and the soil and fertilizer are approved by the Organic Material Review Institute. In addition, all ingredients are sourced from USA suppliers.

This indoor growing kit will promote the freshness of your ideas, grow customer loyalty, help celebrate Earth Day, provide a unique housewarming gift, reflect sustainability and remain constant advertising on a window sill at home or on a work desk.

Just plant, water and place your plant cube in a bright, sunny location. In a few days the new plant comes to life, and customers will see their seeds germinating and growing until they need to be re-potted in a couple of months. Then, all they need to do is bury the entire cube in a larger pot and cover with soil. The cube is made of 100% biodegradable material and will decompose into valuable fertilizer for the plant.

These gift-boxed cubes are self-contained. Inside the box is a biodegradable bag filled with the planter, OMRI approved soil, fertilizer and a packet of seeds…. An entire package that has a shelf life of up to 18 months when stored in dry conditions.

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20 seed varieties:

       Herbs: Basil, Cilantro, Mint, Oregano, Parsley and Thyme

       Vegetables & Fruits: Chili Pepper, Cherry Tomatoes, Kale, Red Pepper, Strawberry, Spinach and Tomatoes

       Tree: Norway Blue Spruce Evergreen

       Flowers: Lavender, Violet, Daisy, Forget-Me-Not, Wild Rose, Sunflower and Poppy

The full-color packaging is artwork spotlighting the seed choice and boldly displaying your logo. Inside you’ll also find your logo on the front side of the wooden planter. The three-inch imprint area is large enough for your laser-engraved logo, website address and phone number.

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Or, contact an ePromos Brand Consultant to discover how you may customize all sides of the cardboard cube…providing plenty of space for your promotional message. ePromos is featuring this item for the month of April 2017 with up to 17% savings.


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Trend Alert: Best Promotional Items, Giveaways and Swag for 2017


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Recently, our staff from ePromos attended the Promotional Products Association International (PPAI) Expo in Las Vegas. We had our eyes peeled for emerging trends and innovations in custom logo merchandise. This includes identifying the best-of-the-best products, and new decoration methods to help our customers’ brand look amazing and be effective with their marketing spend. ePromos helped you find the best promotional items in 2016 – now check out our top ten trends in promotional products for 2017 below!

1. Retail Appeal – Products Plucked from the Store Shelf

It’s referred to as the “retail effect”: the products you see on the shelves when you go shopping are now available as promotional products. Not only will you find popular brand names at ePromos, you’ll also find lower priced retail lookalikes that may better fit your budget. To garner more brand awareness, look to this latest trend. Retail-related products have a high perceived value and quality — and the quality of your product has never been more important. Even better, you can add to your logo to put your personal, unique touch on it. Take it one step further with retail packaging, which is a practical way to get more eyes on your logo! Aesthetically pleasing packaging will increase the perceived value of the gift you are giving.

 

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2. Refined Look of Copper

One of the biggest trends right now is copper. Try promotional products made entirely out of copper, or with copper accents and lining that adds to the performance of products. Copper used in drinkware adds insulation for extended thermal retention, keeping hot drinks hot and cold drinks cold for longer. Brand names to look for using the insulation qualities of copper are Grizzly®, and Pelican®. For the tasteful look of copper, check out our Copper Moscow Mule Mug, Copper-Insulated Tumbler to enhance the aesthetic of your at-home bar. Your customers will love Copper-Colored Water Bottles, which are a stylish piece to tote around the gym or town on a hot summer day. These trends are likely to remain for their fabulous look, their ability to fit any budget and their functionality.

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3. Matte Finish Credibility

Not all that glitters is gold! Look for products that have this aesthetic — sometimes called powder coated. It’s an elegant, soft matte look that everyone is loving! This look is a new trend in promotional products, and an original idea that will help you successfully promote your brand. A powder finish absorbs light rather than reflecting it, so this finish reduces highlights and you can see more of the branding. Customers with discerning taste will appreciate these items because with a powder polish, you get the appeal of a different texture. Many hot promotional items are getting a makeover with this trendy appearance.

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4. Bluetooth Earbuds Make Great Corporate Gifts

Today everyone is connected and dependent on gadgets, continually upgrading to current technology. That’s why useful technology products remain on our Top 10 list, especially Bluetooth-enabled products. Wireless earbuds allow the recipient to listen to their favorite music, book or podcast with cord-free convenience. Some features our collection of Bluetooth earbuds include: hours of playback time, volume control, built-in microphone, power switch, charging cable and earbuds easily pair with another device. Some of the best corporate gifts are ones that recipients can use both inside and outside of the office. New gear and gadgets are a valuable product that recipients will appreciate for a long time, keeping your brand on hand every day.

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5. Outdoor Inspired Promos

Some of the best giveaways are when you keep your client, customer or employee’s personal interests in mind. For nature lovers and adventurers that often head outdoors, gift promo products that fit well into a rugged environment. Even products that simply remind one of the great outdoors are slated to be extremely popular in 2017, as they were showcased at the Expo. If your customers and employees lean more toward the rugged side of recreation, you can effectively advertise to those enjoying activities and relaxation that are a bit more robust. Fishing excursions, field days, team building expeditions, camping and boat shows, sporting games and more are perfect events to reach those individuals with a passion for the outdoors. Forget your run-of-the-mill standard promo items – outdoor gear are unique corporate gifts that will be sure to impress. Gear up the people you most appreciate with binoculars, coolers, survival products, chairs, picnic blankets and more.

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6. Go for Full-Color Full-Wrap Printing for One of the Best Promotional Giveaways

Endless printing will spice up your marketing efforts. To wonderfully represent your brand, try the newest way to create stunning full-color images that wrap 365 degrees around your product. The illusion created is that the image has no beginning and no end. ePromos offers this unique option, so you can design your promotional products with artwork that wraps around the entire cylinder-shape of tumblers, bottles, glasses and more. Full-wrap printing creates an opportunity to expand on your overall marketing communication by using imagery that is seen no matter which way the product is turned. You can tell more of your story both visually and with text using this exciting new decoration method of printing. This seamless and continuous 360-degree design will change the way people are looking at your logo.

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7. Smart Technology

Considering how everyone today is connected and dependent on gadgets, the trend of giving away Technology items is here to stay. In 2017, technology is still strong trend and “smart tech” is the favorite for B2B marketing. Technology that comes in handy when people least expect it reflects well on your brand. For useful items at work, home, play and information, look to the favorites: Power Banks, Bluetooth Earbuds, USB Drives, Stylus Pens and Bluetooth Speakers. You can plan on the tech trend to remain a trend because they are becoming more cost effective and “smarter” by the day. You can guarantee your brand will be seen because these products have the potential to be used on a daily basis. Virtual Reality is still hot for a smart tech gift. Hand out these goggles and you’ll transport your customers to anywhere in the world. You can speak to one of our Brand Consultants about making your very own VR application featuring your brand! If you’re looking for one of the best trade show giveaways, look no further. Attendees will flock to your booth for quality smart tech gadgets.

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8. Soft-Sided Special

The next big trend that is sure to build a stronger relationship with customers and show your appreciation to employees is a soft-sided backpack. One of the best in the world is Engel…a legend in reliability®! These rugged 23-quart personal carrying coolers can be a backpack or a tote and they have an endless amount of quality features. First, this cooler keeps anything cooler longer with one-inch thick foam insulation. Its interior radiant barrier liner reflects the sun’s long-wave heat radiation to further enhance the backpack cooler’s cooling capabilities. Under typical conditions, the backpack cooler will hold ice for up to three days. In addition, the liner is removable so you can get food easier and clean the bag. Made of 500D tear-resistant polyester, these totes can carry almost anything you want to keep cold. Plus, the waterproof TPE coating easily cleans up after any adventure. The reinforced bottom is flat with non-skid feet. These backpacks are unique gifts for employees, and a thoughtful way to remind them you care about easing their commute and making their lunch breaks more convenient. These backpacks are available in white or Realtree Camouflage for an additional fee. You also get to co-brand with a brand of excellence — Engle® is printed on the front pocket.

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9. A Neon Touch

We love electric bright colors and we’re happy to see that neon-colored promotional products are still a hot trend. No matter what product you want to promote your business, there are options that feature this neon trend and style to make your company stand out it a crowd. We encourage you to jump on the trend with bright fluorescent-colored pens, ceramic mugs, sunglasses, markers, drinkware, t-shirts, caps and other apparel. Brighten up your employee’s or client’s day with any one of these stand-out items.

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10. Trendy Cork Elements

If you’re looking for cool giveaways and swag ideas, there was a ton of buzz at the show for Cork. Cork is the emerging trend of the year and one that is likely to remain in high demand in 2017. The great attributes of cork make it appropriate for promotional products. Cork is eco-friendly, durable, anti-microbial, doesn’t absorb moisture, and the shades of cork display beautifully. If you’re dying for an upscale look, check out our dyed cork custom merchandise. Uncork your imagination because your logo could be on drinkware, journals, USB drives, pouches and more. We offer a variety of cork-accented products at different price points, so this trend fits into any marketing budget.

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Take a tour of our promotional products to see all the products taking off in 2017. Choose any of these trendy products, and it’ll be a unique trade show giveaway that will certainly attract people to your booth. Whether you’re looking for a memorable, unique client gift, or want to get your brand name out there with personalized promotional products — you’ll find affordable, unique, colorful and universal ideas for your customers at ePromos. Shop our selection of 2017’s hottest, trendiest products today!


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Innovations in Promotional Umbrellas


We’ve turned the traditional umbrella upside down and inside out! Finally, there is a solution to those umbrella issues! The Inverted/Reversible Umbrella is an absolute improvement on the standard umbrella because this umbrella opens upward. Your business will stand out from all the other companies giving away boring versions of this awesome umbrella.

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Sell the smarts of your company!

You can sell the innovation of your company by gifting this unique design works perfect for confined spaces such as when you are entering or exiting your car. When getting out of your car, slide the umbrella through a small gap in the door opening and push the button to open. You won’t get drenched! When entering your vehicle, the umbrella collapses upward, so you’ll stay sheltered until the car door is almost shut.

The 46” arc is wide enough to keep you and someone else dry. In addition, while closing the umbrella, the inverted design faces the wet side of the umbrella inward, exposing only the dry side. This creates a waterproof cone, keeping you, the floor, your bags and your car dry. The water stays inside the folded umbrella and you simply have to flip it and drain the remaining water instead of letting it drip.

And, if your customer need more conveniences, the embedded push-button switch is easy to operate and will not pinch when you open the umbrella. You simply pull to close. Plus, the straight rubber grip handle is grooved to fit your hand for easy carrying.

There is one last great feature you can tell your customers about. The unique inverted design allows this umbrella to stand on its own when closed. Keeping your umbrella handy makes it much more practical as there is no laying, leaning or leaving your umbrella somewhere inconvenient!

This umbrella is made of two layers of durable, high-density water-repellent polyester fabric that is wind resistant so you don’t have to worry about the rain or the wind! The uniquely constructed skeleton rib is made of durable fiberglass for longevity and to enhances the windproof effect. This is an umbrella that’s been created for rain, wind and sunshine, protecting from ultra-violet rays.

This exclusive umbrella is available in Black, Red, and Royal, great colors serving as a backdrop for our logo, which has a huge 9”x5” display area. Ask your Brand Consultant if you want something special such as additional imprint locations. Stay dry!

Weather Rain or Shine – There’s an app for that

Every umbrella purchased comes with a free smartphone Rain Alertz app. Not only is this giveaway branded with your logo, every time there is chance of rain, Rain Alertz sends your company’s customized message to the recipient stating there is rain in the forecast. RainAlertz, a mobile app that has been featured on the Today Show and the Home Shopping network, comes standard with this promotional umbrella.

A hang tag on each umbrella has directions and an access code for the Rain Alertz app. When the chance of rain is greater than 40%, the app sends a message such as, “Bring your (business name here) umbrella.” Rain Alertz also provides a branded five-day forecast that is branded with your logo…a constant reminder of you every time the weather ranges from drizzle to downpour.

Savings of up to 17%, only at ePromos. Get them while supplies last. A Brand Consultant will provide you with all the details.

 


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5 Water Safety Promotion Ideas


All over our planet, people enjoy beautiful waters and beaches – canoeing, sailing, kayaking, paddle boarding, boating, surfing, jet skiing, swimming. Fun on the water is always an amazing adventure; however, remember with sun, sand and surf, you need to be safe on the water and in the water!

You can bet if you are dusting off your flip flops and heading to the water, your customers and employees are doing the same! So, why not give your promotional campaign a water safety refresher? As a business, one of the best things you can do for a customer is to show them that you care about them and their families’ well-being. A gift of safety is a very good reminder of those feelings and a gift for water-front activities is just the ticket because they are appropriate gift all year long.

Security for Customers and Employees

The United States Coast Guard has requirements for safety equipment – basic items crucial in emergencies. However, there is other “equipment” that is not necessarily required by law, but may certainly keep the people we love safe or even save a life on the water. Here are water safety promotional products that should be a part of every adventure on or near the water.

1. Waterproof Cellphone Pouch

Recently, a waterproof promotional product was in the news when two young men called 911 after one of their kayaks sank on Lake Michigan. The call was possible because the cellphone was in a Waterproof Cellphone Pouch. Help arrived soon after the call and the young men were rescued. Many items you bring to the waterfront, besides your cellphone, need to stay dry. Giving a useful gift such as a Waterproof Dry Sack will keep towels, clothes, documents and cameras safe from the water. You can start your summer promotion off right with these perfect ideas for attracting customers.

Waterproof Pouch

PVC Custom Waterproof Pouch

 

2. Safety Whistle

Another personal safety tool that is simple and extremely reliable is a safety whistle. The U.S. Coast Guard regulations state that if a paddle board is operated outside a surfing, swimming or bathing areas, they are “vessels” and operators must have a life jacket and a whistle. A safety whistle is an effective way for customers to be listening to your promotion while making sure they are heard in case of an emergency or to warn boaters in the vicinity. Whistles fit into any type of budget and could be the perfect choice for your customers. In addition, to stay legal on the water, the U.S. Coast Guard regulations state that if you’re on the water after sunset, you need to have a flashlight, or similar lighting device.

Safety Whistle

3-Tone Plastic Custom Safety Whistle

 

3. First Aid Kit

Safety also includes being able to easily handle small injuries, scrapes and cuts with the help of a first aid kit. Gauze, bandages, tweezers and antiseptic should make the trip every time you venture to the beach. So, if you’re looking for an easy gift appropriate for water safety and more – problem solved! This is an affordable idea with a collection of protection that can be found in a variety of first aid kits customized with your logo.

Functional Promotional First Aid Kit

Functional Promotional First Aid Kit

 

4. Sun Protection

Fun on the water usually means sunshine. Too much sun can result in a painful sunburn or lead to more serious health issues including premature aging, eye damage and skin cancer. More than one million cases of skin cancer are reported in the United States each year. Your customers are free to enjoy time in the sun because you are helping to protect them from overexposure with a variety of carefully chosen giveaway ideas including: SPF30 sunscreen, lip balm with SPF, baseball caps, bucket hats and also UV protection/performance clothing.

SPF 30 Promotional Sunscreen Spray - 1 oz.

SPF 30 Promotional Sunscreen Spray – 1 oz.

Keeping your eyes safe from the sun is important. The bright summer sun is a great time to bring out summer promo gear to protect your customers! Shield your customer’s eyes from harmful rays, whether they are on a summer vacation or simply spending the day in a boat. Give sunglasses away as a picnic favor, inside a summer festival gift bag or at a sporting event. Or, how about the wide canopy of an umbrella to keep away from the sun at a golf event, celebrity baseball game or field day excursion.

Gradient Tinted Lenses Custom Sunglasses

Gradient Tinted Lenses Custom Sunglasses

 

5. Water

Sometimes safety is as simple as staying hydrated. When it’s warm, people head outdoors to enjoy the weather. Dehydration can creep up quickly on hot days full of fun and action. Giving away water bottles will be a simple reminder to stay safe during outdoor activities. Drinkware is a practical and durable safety gift that will be used by customers and seen for months, providing you with repeated brand exposure.

Matte Double Wall Custom Tumbler w/ Straw - 16 oz.

Matte Double Wall Custom Tumbler w/ Straw – 16 oz.

 

These innovative products are simple and effective, plus they are an amazing way to show your appreciation for customers and employees. Wherever there is water and recreation, your brand will be in front of people who are in “enjoyment mode”…the perfect way to positively connect with your target audience with greater impact.