Promotional Product Marketing Blog

Learn the best ways to market your brand with the use of promotional marketing products. Our blog gives you the best tips on ordering the right marketing merchandise to increase brand awareness within your target market. From creative marketing ideas to case studies of how others have used promotional items to promote their brand, we give you clear direction in aligning your promotional product campaign with your overall business goals.

TOP

A Month of Giving: #ePromosCares


We’re a proud supporter of #GivingTuesday, an annual day of giving projected to raise more than $500 million for charity in 2019. Through our #ePromosCares initiative, we once again named November a “Giving Month” for our team and spearheaded several initiatives to take a company-wide approach to charitable giving.

ePromos Supports Giving Tuesday

The main focus for 2019: The Tanner’s Team Foundation.

 

The Power of Tanner’s Team

 

Roughly 11,060 children under the age of 15 are diagnosed with cancer in the US each year, putting families in a devastating position as they try to maintain a sense of “normalcy” while battling the financial and emotional strain that comes with these heartbreaking diagnoses.

The Fuls family of Minnesota experienced this traumatic situation firsthand and, after losing their 11-year-old son Tanner to a form of pre-leukemia known as Myelodysplastic Syndrome in 2010, decided to do something about it. They launched the Tanner’s Team Foundation with a clear goal: to alleviate the financial strain placed on families whose children have life-threatening illnesses.

Julie and NateTanner’s Team has directed more than $334,000 in grants to 312 families in 45 Minnesota counties since its inception. One of those families is the Gray family – their son Nate was diagnosed with lymphoma at age 5. His mother, Julie, is part of the ePromos family and we are humbled to be able to give back to this incredible organization this year.

In addition to our fundraiser which generated over $5,000, ePromos has awarded Tanner’s Team $500 in free promotional products as part of our ePromos for Good program. This coming Summer they will be able to use these products to promote their 10th anniversary.

 

Promotional Products Education Foundation

 

PPEF ScholorshipsOn December 3, our team contributed a 50% increase over last year to the Promotional Products Education Foundation (PPEF) – an industry scholarship fund that helps underprivileged students access a college education. We’re proud to support this industry initiative – PPEF is funded by Promotional Products Association International – and, through our donation, to support tomorrow’s future leaders and innovators.

 

The Cupboard

 

The Dorit & Ben J. Genet Cupboard is a kosher food pantry serving seniors and families in need in Broward County, Florida. One of the unique features of The Cupboard is the ability for Goodman Family Services clients to freely select kosher food items they want, rather than to be given food items they did not chose.“Shopping is arranged by appointment to maintain the highest levels of privacy and volunteers make deliveries to home-bound seniors and Holocaust survivors,” said GJFS Chief Executive Officer Jacob Schreiber. ePromos donated over $250 in kosher canned goods to The Cupboard on December 3, 2019. #KosherCupboard

The Movember Foundation

 

ePromos also made a donation to The Movember Foundation – because we believe not only in their powerful message surrounding men’s health but, at the same time, we believe fundraising and awareness-building can be fun!

We created an internal challenge at ePromos – who could grow the greatest ‘stach while raising awareness for men’s health in the process. Much fun for such a worthy cause! Here were the rules:

Rules of Movember

Great job, gentlemen – and thank you to everyone who participated and supported our month of giving.

 


TOP

Helping Families Cope with Childhood Cancer: Julie’s Story


Julie Gray is an Order Resolution Specialist for ePromos. Learn more about her journey as the mom of a cancer survivor and the ways we’re honoring Tanner’s Team Foundation this month via our ePromos for Good and #ePromos Cares programs.

Early Warnings

In March of 2013, Julie Gray’s son, Nate, started waking up in the middle of the night with stomachaches. For most parents of young children, this would be nothing out of the ordinary, but Julie was immediately on alert. “As a baby – really since the first week he was born – Nate slept through the night, so this was unusual,” she explains. In a matter of days, the Grays added a handful of new symptoms to the list: their five-year-old seemed exhausted, was barely eating and wasn’t acting like himself.

Thinking it was a virus, Julie and her husband, Tano tried OTC remedies and gave Nate’s symptoms time to pass, but nothing seemed to work. Instead, they wound up in the ER. After a follow-up phone call to Nate’s pediatrician, it was suggested he immediately be admitted to the hospital for additional tests.

The results of those tests sent the family to the oncology department of Children’s Hospital in Minneapolis, Minnesota, nearly two hours from where they live in St. Cloud. “We were so sleep deprived at that point and still expecting some sort of viral situation,” Julie recalls, “so it took me a minute to really process what the doctors were saying: There was a chance our five-year-old had cancer.”

Road to Recovery

After a biopsy, the Grays learned Nate had lymphoma. According to the American Childhood Cancer Organization, Hodgkin’s lymphoma accounts for approximately 6 percent of all childhood cancers, while non-Hodgkin’s lymphoma comprises an additional 5%. Nate’s oncologist, Dr. Sencer, described the family’s situation like this, “We’re down in this game by 27 points, but we didn’t know what game we were playing, and now we do. And we’re going to win.”

Nate’s medical team opted for a strictly chemotherapy-based protocol, with treatment administered between Children’s Hospital in Minneapolis and a satellite clinic in St. Cloud. Over the next several months, Nate endured more than 15 chemo treatments, a spinal tap, blood transfusions, a daily regimen of pills and installation of a port-a-cath, among other interventions.

An Outpouring of Support

“During this process of Nate’s illness and recovery,” Julie recounts, “we received a lot of help.” Support came in many forms, including a fundraiser benefit put on by ePromos, the Grays’ church, her husband’s job and a GoFundMe campaign, as well as from friends, neighbors and strangers across their entire community. One significant local organization that jumped in as a resource for the Grays was Tanner’s Team Foundation. The nonprofit was created in 2011 to provide financial assistance to families in Central Minnesota with children who have a life-threatening illness. The foundation honors Tanner Fuls, who passed away in 2010 from Myelodysplastic Syndrome at 11 years old.

 

“Because of how much we were traveling between St. Cloud and Children’s, there was a lot of wear and tear on our family van,” Julie says. “In response, Tanner’s Team supplied us with new tires.” Tanner’s father also attended the ePromos benefit, which took place at the Eagles Club in St. Cloud and raised funds with karaoke, a spaghetti dinner and a silent auction.

“In June of 2014, after Nate’s last dose of treatment, we found out everything came back clear,” Julie explains. “There were no levels of concern, and we only needed six-month follow-up appointments. Currently we’re at yearly blood checks.”

Nate is now 12 years old and thriving. He loves tabletop gaming, gaming on his PS4 and playing soccer (especially goalkeeper). “He has good grades and is sociable,” Julie shares, “which I think stems from his life-changing experience. He’s a born salesman – who genuinely wants to learn about people, what they do and how things work.”

Giving Back


In honor of Julie, Nate and the Gray family, as well as Tanner Fuls and all the families in Minnesota with children who have faced or are facing life-threatening illnesses, we’ve created a month-long fundraiser to support Tanner’s Team Foundation. This #ePromosCares campaign launched November 1, 2019, as local and national efforts ramped up for #GivingTuesday. In addition, we’ll also be providing $500 worth of promotional products for the foundation’s upcoming 10th Anniversary Walk/Run event next summer through our ePromos for Good initiative.

Julie shares, “These events are not something I would have been able to be a part of when our family was going through treatment – it was too raw and too new. To be able to go back now and help families who are just starting this process means a lot.”

Support Tanner’s Team Foundation with a donation here, or learn more about ePromos for Good.


TOP

40 Years of Fun: Happy Anniversary Rubik’s Cube


One of our most whimsical promotional items is celebrating four decades of brain-teasing excitement in the new year. That’s right – the iconic Rubik’s® cube puzzle, a beloved relic from our childhoods, has been entertaining (and often frustrating!) users for half a lifetime now.

World Record Rubik’s

The original 3”x3” cube has – wait for it – more than 43 quintillion possible solutions. If that isn’t impressive enough on its own, it turns out that each of those winning combinations can be achieved in just 20 moves or less. Out of practice? We’ve got your covered – see our tips below.

Long before fidget spinners and sensory boxes, Ernő Rubik, a Hungarian sculptor and architect, invented the mechanical math puzzle. His work was complete by 1974, but it would take another six years to gain wide release. Once it did, the Rubik’s Cube became an instant sensation.

It became so ubiquitous, in fact, that professional-level competitions for solving the Rubik’s Cube are held each year around the world. These events celebrate speed, accuracy, and even the ability to solve the puzzle in extreme conditions, such as while blindfolded.

At the 2018 Cube for Cambodia competition, Australian speedcuber Feliks Zemdegs broke the world record by solving the puzzle in a lightening quick 4.22 seconds. Thanks in part to his jaw-dropping speed, he’s also the only speedcuber to ever win the World Cube Association World Championship twice.

Secrets for Solving

You don’t have to solve the puzzle in less than 5 seconds flat, but you may want a few tips for the next time you pick one up and start messing around. Keep the following in mind:

• The center tiles are part of the puzzle’s core, and they can’t move relatively to each other. This means these squares are already “solved” – instead, your goal is to bring the corner and edge pieces to the corresponding color center tile.
• Lighter colors like yellow and white are easier to recognize, so if you’re going for speed, start with these.
• A beginner’s method to solving the puzzle divides the cube into layers and then applying a given algorithm that keeps the correctly placed pieces where they need to be as you go. For a step-by-step tutorial, take a look.

New Twists on a Cherished Classic

In addition to creating the original 3”x3” cube we most often associate with Rubik’s name, Ernő Rubik is also responsible for mechanical puzzles: Rubik’s Magic (Classic and Master Edition) and Rubik’s Snake. His inventions paved the way for other similarly-styled complex puzzles, the most difficult of which is thought to be the Pentamix – a 9-layered Megaminx dodecahedron-shaped twisty puzzle.

Promo Puzzles

We love a useful item as much as the next person, but not every promo gift has to be function-first.A Rubik’s Cube created with your custom logo is a playful way to send off clients or customers with something to remember you by.

 

 

 

Looking for something that evokes the spirit of this iconic puzzle while also adding value? Consider a Rubik’s wireless speaker, spinner, or mini-highlighter set for even more fun.

 

 

Looking for an insiders perspective on unique trends in the promo world? Follow us here.

Interested in keeping up to date on all things ePromos?  Follow us on Facebook, Instagram,Twitter, LinkedIn and Pinterest! 


TOP

Top Trends of 2019


A Year in Review: 2019’s Greatest Promo Hits

The promotional products industry often sees trends come and go pretty quickly, but every so often there are a few greatest hits that keep on playing. We’ve taken a look back at some of our most popular products and categories to give you the top trends of 2019. These babies are here to stay (at least for the foreseeable future).

Check out 2019’s Top 5 Trends:

1) Technology

In our world of ever-growing innovations, it’s no wonder the technology category is number one on our list. Technology has been a trend for several years running, and that’s not about to change anytime soon. In addition to the usual tech items like USBs and power banks, think wireless everything! Chargers, headphones, speakers – you name it – your customers want it wireless.

Also part of the technology scene, though slightly newer, is smart home tech. From outlet plugs and power strips to doorbells and security kits, this level of technology has become readily available to the public at an affordable rate. Smart home technology proves to be a sound investment for your marketing plan in the coming years.

2) Cause Marketing & Sustainability

Customers like to see a brand giving back. Now more than ever, give-back programs, cause marketing and sustainable practices can make or break a sale. In fact, many consumers actively seek and choose brands with clear sustainability credentials.

What does this mean for marketing? It means stepping up your game in green initiatives or giving back to the community. There are many ways to accomplish this goal, and we’ve seen a substantial uptick in brands doing so throughout the year. As far as products, reusable straws have been huge sellers as well as many other alternatives to single-use plastic.

3) Unique Prints & Materials

One of the trends we’ve noticed since the beginning of the year has stayed surprisingly consistent enough to make it onto our list of Top 2019 Trends: unique prints and materials.

We’ve seen a ton of camo, animal and marble prints as well as iridescent items and rainbow patterns. These eye-catching products have done well all year, and we believe they’ll continue to be strong.

4) Casual Workwear

This year we’ve seen performance wear take off in the workplace. More and more companies are in favor of a business casual dress code over formal. There has been such a shift in office space itself with more businesses adopting remote employees, coworking spaces, open-office concepts and even work-from-home options. With so many changes to how and where we work, it’s no wonder this flexibility has crossed into workwear.

Casual workwear is now more popular than ever. Items such as a simple polo shirt have become the new norm. After all, a happy employee is a productive employee…and a comfortable employee is a happy one!

5) Safety

We saw it early in 2019, and we’ve seen it throughout the year…Safety is a rising trend consumers crave. Items such as safety whistles and combination locks as well as emergency kits and flashlights have been popular promotional products this entire year.

In addition to traditional safety items, clear bags have continued to do well. Many stadiums require clear bags for sporting, concerts and other events, so they have become a popular retail product. This trend has migrated over to the promotional products industry as well as schools and universities. Clear backpacks and even fanny packs have been a big hit this year.

Check back for more industry trends and updates in January when we take our first look at the new products for 2020!

Looking for an insiders perspective on unique trends in the promo world? Follow us here.

Interested in keeping up to date on all things ePromos?  Follow us on Facebook, Instagram,Twitter, LinkedIn and Pinterest! 


TOP

A Wireless Charging Pad: The Perfect Promo for Forward Thinkers


Wireless charging is one of 2019’s biggest tech trends, offering go-anywhere ease and convenience that’s hard to beat. It’s becoming so ubiquitous, in fact, the global wireless charging market is predicted to top $20 billion by 2023.

Tell us more.

The option to wirelessly charge a device may seem like a minor luxury, but the tech provides an efficient, streamlined solution to a familiar problem that touches everyone who carries a phone, tablet, or smartwatch – where (and when, and how) we’ll charge it.

One major factor contributing to this product’s explosive growth has been the standardization of wireless charging technology via Qi (as well as the adoption of Qi by major tech giants like Apple® and Samsung®). Qi-enabled pads, mats, stands, and other items continue to gain presence in the market. As the number of devices that support universal wireless charging increase, it’s clear this trend has staying power.

Are you thinking about wireless charging as a promotional gift or giveaway? Our Soft-Touch Wireless Charging Pad makes a perfect promo for busy, tech-savvy professionals. Its buttery matte finish and ultra-sleek design add aesthetic appeal and sophistication for any environment – from an office desk to a conference table to a travel work bag. At two to three hours to reach full charge, the pad quickly and conveniently charges any Qi-enabled device (including iPhone® 8 and above, Samsung Galaxy® S6, S7 & S8 + more). Available in black or white, it fits in just about anywhere.

Why Choose a Wireless Charger?

Wireless charging devices make particularly great promotional gifts because of their variability in size and design. For instance, a small charging dock can be easily tucked into a day bag or suitcase, while a sleek charging pad or mat makes for an elegant permanent fixture on a work desk or in a home office. You can also go for an ultra-modern take with a light-up version or opt for a more refined and luxe faux leather option. And wireless charging capability bundled with other technology creates the ultimate must-have item, such as this 2-in-1 Bluetooth® speaker with wireless charging pad.
The promotional value of these devices is worth paying attention to as well. According to ASI’s 2019 Global Advertising Study, power banks (including wireless charging stations), are a popular go-to. Thirty-three percent of consumers own at least one promotional power bank, and they’re fortunately an item that works well in duplicate – you really can’t have too many. One for the office, one or more for home, one for travel – the more accessible they are, the more charging convenience they provide.

ASI research also shows promotional power banks are kept for an average of 12 months, though 40% of consumers continue to use theirs for two years or more. During this lifetime, they’re used an average of once per week. At this rate, they typically offer around 900 impressions, which means a $20 item costs just two cents per impression.

Perhaps most significantly, gifting a wireless charging device indicates you’re aware of current product trends and are thinking meaningfully about what your employees, clients, conference attendees, or other consumers will derive maximum use from. For an upgraded gift, consider pairing our wireless charging pad with a set of wireless earbuds or a promotional car changing station.

Get all the details about our Soft-Touch Wireless Promotional Charging Pad:

• Made of durable Plastic
• Qi-enabled and compatible
• Charges Qi enabled devices
• Output: 10W
• Auto phone/device recognition
• LED indicator
• Charging time 2-3 hours depending on phone type
• USB cord included
• Available in black or white

The future is here, and it’s wireless charging. Give the perfect promo gift this year for savvy clients and employees who are thinking forward when it comes to modern tech trends.

Get in touch to learn more about ePromos branded Soft Touch Wireless Charging Pads and to start your order now.


TOP

10 Customizable and Budget-Friendly Holiday Gifts


Between clients, vendors, partners and colleagues, you’ve got a TON of people to gift this season – and crossing everyone off that list can be expensive, to say the least.

Now the good news: you don’t have to go above and beyond your budget just to make your gifts memorable. Some of this season’s hottest must-haves are also the most cost-effective – win, win, win!

Gifts under $10

1. Bamboo Cutting & Serving Board

The savvy host on your gift list will love this one-of-a-kind cutting board. Made from natural bamboo wood, this cutting board is both a better-for-you option (versus plastic) and an on-trend accessory your recipients can use to not just chop but, also, serve. #Instagram-level entertaining, anyone?

 

2. Stainless-Steel Speckled Camping Mug

This nostalgic speckled mug is the perfect gift for the outdoorsy folks on your list. When summer seems far away, this mug’s enamel-finished design and stainless-steel interior invite a camping vibe right into your kitchen. Fill it up with coffee or hot chocolate then gather around the indoor campfire and, instantly, you’ll get your camp on – even if the temperatures don’t agree.

 

3. Full-Color Hot Chocolate To-Go Paper Cup Kit
If you’re looking for the perfect stocking stuffer, this cute hot-chocolate kit will do the trick. It’s packed with hot chocolate mix, and even marshmallows to top it off – because, really, what’s cocoa without the marshmallows? Cheers to that!

 

 

Gifts under $20

1. Field & Co.® Multifunctional Mini Promotional Backpack
For anyone who’s always on the go, this mini backpack is a must. Made from easy-to-clean cotton canvas with a front compartment for easy access to snacks, electronics and more, this backpack is as functional as it is sophisticated and stylish – and it’s the perfect branded corporate gift for holiday 2019.

 

2. Cookie Tote Gift Set
Customize this cotton tote and we’ll do the rest – AKA, pack with a seemingly-endless supply of delicious cookies. From hazelnut to chocolate and more (much…) there’s no doubt every recipient will find their fave in this must-have holiday gift. And – bonus – there will be plenty of cookies to leave for Santa…maybe.

 

 

3. Omega Wireless Power Bank w/Ring Holder
There’s no such thing as having too many phone chargers. Keep someone on your list charged-up with this power bank that can be used at home or on the go. One side of the power bank has suction cups on it, so users can attach it to the back of their phone and charge anytime, anywhere.

 

 

4. Embroidered Two-Tone Scarf
There’s no room for winter chill when you gift this trendy two-tone scarf. Finished with your logo or branding, this gift is the perfect way to (literally) tuck in your clients, vendors and partners this holiday season.

 

Gifts over $20

1. Twisted Fringe Plaid Wool Blanket
Made from 50% Australian wool and 50% acrylic, this blanket is super luxurious and super cozy at the same time. Whether they keep it for chilly days in the office (AKA summer days when the AC is blasting) or for kicking back on a weekend in, your recipients will stay super snuggly – and think of you every time they cozy up.

 

2. Coffee Press & Glass Set
So long, Starbucks®. Surprise a coffee connoisseur on your list with a little extra buzz this season – without the endless lines. This stylish coffee press and glass set comes complete with two coffee glasses and a customizable gift box.

 

 

 

3. Essential Oil-Infused Gift Set
Give clients and partners the gift of ahhhh this holiday season with this oil-infused gift set. Inside they’ll find an essential oil-infused soap, candle and bath salts, perfect for a little holiday unwind session. This pack also includes an essential oil rollerball and a pumice stone for the ultimate at-home spa experience.

 

Don’t wait – now is the perfect time to get your holiday gift orders in motion. Maybe you’ll even enjoy these 5 holiday gifts that are totally unnecessary and totally awesome.  Get in touch to learn more and to request samples now.

Looking for an insiders perspective on unique trends in the promo world? Follow us here.

Interested in keeping up to date on all things ePromos?  Follow us on Facebook, Instagram,Twitter, LinkedIn and Pinterest!