Promotional Product Marketing Blog

Learn the best ways to market your brand with the use of promotional marketing products. Our blog gives you the best tips on ordering the right marketing merchandise to increase brand awareness within your target market. From creative marketing ideas to case studies of how others have used promotional items to promote their brand, we give you clear direction in aligning your promotional product campaign with your overall business goals.

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The Ultimate, Best Selling All-Day Sippers Side-by-Side


Best Sellers - Triple InsulationTrying to choose the right insulated water bottle can be challenging to say the least. Cup or tumbler? Mug or bottle? Hot or cold? Metal? Stainless?

And that’s before you choose a color.

Our goal? To dig into our latest and greatest drinkware offerings, helping you choose the perfect product for your business. We’ve created a series where we’ll stack a few options side-by-side calling out some key details and fun facts to consider as you’re deciding what to add to your promotional arsenal. First up, our Triple Insulated Stainless Steel Water Bottles, in 17 or 26 ounce.

 

FIRST UP…

17.oz Triple Insulated Stainless Steel Custom Waterbottle

SPECS: A smaller bottle means increased portability without sacrificing usability. Consider this the ultimate in form-meets-function.

WHY WE ❤: Trying to get to the 64-ounce mark? Think of it as one fill before the office, one pre-lunch refresh, one before heading home and another before calling it a day. Easy.

MY IDEAL SIPPER: The type-A taskmaster — someone who loves to check things off of their to-do list and will feel uber-accomplished every time they hit the bottom of the bottle.

FUN FACT: In addition to keeping cold cold for 24 hours, hot drinks will still be piping come lunch — dinner, even.

GET CREATIVE: With a rock solid screw-top the contents of your bottle aren’t going anywhere. The end result? We’ve toted everything from homemade pasta sauce to hot fudge in this bottle.

KICK THINGS UP A NOTCH…

Freeze coffee in an ice cube tray, then add to your cold brew. If (OK, when…) you go back for seconds midday you’ll get an added jolt of java thanks to the still-cold cubes. Bonus!

THE CHALLENGER

26 oz. Triple Insulated Stainless Steel Custom Waterbottle

SPECS: 26 ounces of stainless steel vacuum copper insulation, complete with a twist-off lid for easy, leak-free access

WHY WE ❤: Despite its sleek proportions this bottle holds a lot — more than three full glasses of H2O or a Venti-plus serving of coffee.

MY IDEAL SIPPER: This bottle was built for all-day, all-purpose, all-drink use. No matter their drink, their drive or where this custom bottle needs to go, it’s up for the challenge. Consider it the ultimate partner-in-hydration.

FUN FACT: Cold drinks stay cold for up to 24 hours. Really — the ice will stay plenty icy all day long.

GET CREATIVE: Don’t be surprised to catch us sipping a little soup out of ours. When there’s no time for a lunch break — and no microwave in sight — it’s a super convenient way to refuel.

KICK THINGS UP A NOTCH…
Freeze fresh, whole berries and chopped up fruit, then pop into this insulated bottle before filling with water. The fruit will thaw over the next 12 to 24 hours, adding consistent flavor every time you refill.

So there you have it! Which one works best for your brand? Call us today and we can work together to get one of these best sellers incorporated into your next marketing campaign.


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10 Fresh Ideas for Marketing to Moms


Moms have major spending power— an estimated $2.4 trillion. If you’re not marketing to them, your business is missing out. Moms make 85% of household purchases even when 50% of these products are marketed to males. However according to moms, many of the marketing strategies aimed at them aren’t getting it right.

10 Ideas When Marketing to Moms As highlighted above, getting it right with this audience has giant return on investment potential – and not just on Mother’s Day. Moms make these purchases year-round. Don’t make the mistake of pigeonholing your campaign around a single day once a year.

This amazing infographic does a phenomenal job explaining everything marketers are getting wrong when marketing to moms, while offering solutions to better engage this powerful audience. In summary? Moms (as they view themselves) are exhausted, flawed, social media savvy, and frankly, find motherhood emotionally complex. Painting them as the saint, hardest worker in the world, or being blatantly sexist isn’t reaching them. And frankly, it could be turning them away from your brand.

Below, we offer 10 fresh ideas for capturing this large audience, including both in-person and online. Whichever you choose, we caution you to really take in the infographic mentioned above, so that you don’t miss the mark with moms. Your campaign needs to be genuine, showing that your brand really gets the ups and downs, trials and tribulations, and of course, the joy of modern motherhood.
 

Marketing to Moms In-Person

 

Idea #1: Offer a Free Bonus Add-On

Consider offering a mini chair massage or small gift as a thank you for their purchase. This could be for spending a certain dollar amount over a set amount of time (for example, $100 over the course of a month), or simply as a “mom appreciation” day. Moms are constantly doing for others—namely their children. Offering them a reprieve, no matter how small, won’t go unnoticed. And hey, it just may push them to spend a bit more.

Idea #2: Give Out Branded and Reusable Grocery Bags

Our Shopping Promo Tote BagMoms are forever carrying things – diapers, wipes, snacks, sippy cups, extra clothes, blankets…the list goes on. While reusable grocery bags have surged in popularity for many shoppers, moms can always use the extra space. In the meantime, your brand is hitching a ride on someone pretty much constantly on the go.

Idea #3: Offer Kid-Friendly Deals or Promotions

Some examples could be a “kids eat free” lunch or dinner special, free kids nail painting when mom gets a manicure, or even a kid-friendly happy hour shopping deal, complete with juice and snacks to occupy them while mom shops. Regardless of the type of business you have, if you want to pull the moms in, don’t forget about their little loves, who are likely trailing behind them. Including them in your marketing strategy is a great way to appeal to moms—and hopefully win them over.

Idea #4: Offer Baby-Sitting

This is like the holy grail of sweet deals for any mom. Children are a wonder, but they’re also exhausting. Offering a short reprieve so mom can shop uninterrupted is HUGE. Ikea is a great example of this strategy in action with their Smaland, which essentially offers free babysitting while parents shop. This concept also works well in gyms and spas. If you can’t offer something as sweet as Smaland, you can still use the concept of occupying the children so mom can shop by having a “kiddie corner” space with cartoons, a comfy rug with large pillows for sitting on, snacks, and toys. Another idea? Host a weekly/monthly kiddie corner storytelling hour or craft. Same concept—mom shops, kids are occupied. Everyone’s happy.

Idea #5: Give Out Branded To-Go Tumblers and Travel MugsOur Triple Insulated Stainless Steel Custom Tumbler

Moms really can’t have too much coffee due to the combination of a busy life and little sleep. Coffee is basically a Moms lifeblood. Endear your brand to them by providing a container that not only lets them take it to-go but keeps it warm (or cold) while bouncing between work, playdates, school drop-offs, and ballet practice.
 

Marketing to Moms Online

 

Idea #1: Market to Moms on Facebook

Moms have a huge presence on social media and especially Facebook. BUT, your brand needs to be there for a reason, otherwise you’ll be ignored. Offer them something—a discount, a contest, an exclusive something they can’t get or find elsewhere. If you are asking them to buy something, make sure they can do it easily and quickly right from your ad or post, otherwise they’ll likely move on (remember, free time for a mom is usually limited).

Idea #2: Offer Free Shipping or Giftwrapping.

Everyone loves free shipping but remember, moms in-particular are buying a ton of stuff, on top of their already brimming lives. Ordering online is a huge timesaver—tack on a mom-discount in the way of free shipping and you’ll get their attention. Add free giftwrapping for moms (who are buying birthday gifts, holiday presents, teacher appreciation tokens, and more to earn a repeat customer.

Idea #3: Generate Buzz with a Social Media Campaign

Moms love sharing pictures and funny stories of their babes. Combine that with their use of social media and you’re onto something. Create a contest that relates to your product and let moms generate painfully cute content for you by using your unique hashtag. Highlight a picture (Instagram) or story (Facebook) every few days to keep momentum going over the course of the campaign, all of which (could) accumulate to a prize at the end of it (again, in-line with your product/service). Here are some great Instagram-specific ideas for a social media content campaign.

Idea #4: Build Trust from Moms

Create a marketing campaign geared at collecting recommendations and referrals. Moms trust other moms most. This is key to understand, because it means that regardless of how brilliant and convincing your campaign may be, it’s not going to compare to “real stories”. Use this to your benefit by inviting those in and making them part of your strategy. Create a point system with rewards for each review or referral. For instance, Albee Baby has a great reward program that credits purchases, reviews, and referrals.

Idea #5: Host a Contest

There are a ton of benefits to holding contests for your brand, like engaging prospective customers, and building your email marketing lists. What’s in it for the mom? A prize. Obviously, the greater the prize, the more eager moms will be to join in on the fun. Run a travel agency? A free vacation will have them practically salivating. Launching a beauty product? A gift basket of goodies for the overworked momma will be hugely appreciated. Contests can be part of Idea #3 (hashtag social media campaign) and Idea #4 (collecting recommendations and referrals). The good news—they can be done entirely online, expanding your audience across the nation, or even globally.

How moms do it all may forever remain a mystery (even to themselves), but it doesn’t mean they’re a complete enigma. Going after the mom audience has major potential due to their buying power but be sure you do so from a place of sincere care and understanding for their hectic lives. Offer solutions to their most common problems (Too much to do! Not enough me time!) and attract them with something that makes life easier for them, even if just for a few minutes.


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Expert Tips: 20 Small Business Marketing Ideas


With tight budgets and limited resources, growing a small business can be a challenge. At ePromos, we specialize in providing custom printed promotional products for small businesses that are perfect for giveaways at trade shows, conventions and community events.

However, we wanted to hear from the experts, so we have assembled 20 of our favorite small business marketing ideas from professionals in the industry. Here are some tips with proven success for expanding the reach of your brand both digitally and locally.

 

1. Team Up with Businesses in Your Community

One thing I recommend for a new business is to get out there and do some cross-promotions with other small businesses in your area. This can be sponsoring a charity event, a concert, or a community festival. This is a great way for other people in the community to see your brand and get to know what your business is all about.

Matt Ruley, Owner, WFHOffice

 

2. Get the Most Out of Your Social Media Pages

Many people think of social media for socializing, and search engines for searching.

Jason Lavis, Managing Director, Out of the Box InnovationsThe search boxes inside social media websites and apps get a considerable number of searches. For example, more people search on YouTube than both Yahoo and Bing. Your company’s community and business pages will get discovered by people searching for the products and services you offer. With limited space in the title, bio and about sections, focus on adding the buyer keywords that your customers are likely to be typing. Use fewer generic words like ‘professional’, ‘dynamic’ and ‘quality’. Use more keywords like ‘kids parties’, ‘best moisturizer’, gardening supplies’ or whatever you’re selling.

Jason Lavis, Managing Director, Out of the Box Innovations

 

3. Local Events with Branded Displays

Melissa Stern, Executive Director, Comprehensive Cranium CareAs a new online small business, we found it challenging to get in front of new customers. One of our most successful early efforts was participating in local street festivals. The opportunity to have one-to-one conversations with new and potential customers is invaluable, particularly if you have a unique product and a niche market as we do. It’s also worth investing in branded assets for these events, as the visibility and brand recognition provided by having a high-quality branded setup for these events is worth the initial cost. We continue to see value from the initial investment in our setup and can use it for years to come.

Melissa Stern, Executive Director, Comprehensive Cranium Care

 

4. Get Found in Local Search

One of the best (and free!) ways to promote your small business is through local SEO (Search Engine Optimization) – meaning, ranking in the “unpaid” search results that appear below the map of your local area.

Zack Reboletti, Owner & SEO Consultant, Web FocusedTo get started, create or verify your business with Google My Business, making sure to select the most relevant/specific business category and complete all available fields. Next, make sure the Title Tags on your main website pages contain 1 – 2 key phrases specific to each page, followed by your city (e.g. Dry-Cleaning Services – Chicago, IL). Lastly, get 3 – 5 relevant websites to link to your website. Quick wins often come from reaching out to organizations, associations, and any other local business entities you’re affiliated with.

Zack Reboletti, Owner & SEO Consultant, Web Focused

 

5. Don’t Overlook Direct Marketing

Jon Nastor, Creator & Host, Hack the EntrepreneurOne excellent offline strategy for small businesses is door-to-door flyers. They are simple, easy to test, and cost-effective, making it accessible for most. Direct marketing has produced billions of dollars in sales for companies – because it works. In recent years, its effectiveness has increased as more companies overlook this simple marketing method. To get the most bang for your buck, keep your ad focused on your product or service’s benefit to the customer, and test paper color, offer, and the neighborhood of distribution.

Jon Nastor, Creator & Host, Hack the Entrepreneur

 

6. Network at Coworking Spaces

Paul Davis, Owner, Paul Davis Solutions

A local coworking spot is always one of the first places I connect with other businesses. As a marketer, these B2B relationships are ideal for leads and referrals. Even a B2C business can still benefit from growing their local network.

Paul Davis, Owner, Paul Davis Solutions

 

7. Host Your Own Event

Rodger Roeser, CEO, The Eisen AgencyOne of the simplest and smartest use of limited resources is a combination networking/letter writing program. Find groups or organizations that most closely align with the types of clients or customers you are seeking and get involved. Attend the networking events, gather business cards and regularly send out direct letters to those folks to invite them to an event or some type of program you are hosting at your space – and make it something fun but related to what you do – for example, a tea, a business roundtable, a beer tasting or whatever. These direct and purposeful networking/follow up programs create a sense of trust with potential clients and not only build leads, but also build your credibility and your brand.

Rodger Roeser, CEO, The Eisen Agency

 

8. Leverage Pinterest for Your Brand

Even on a tight budget, a small business can take full advantage of social platforms, especially Pinterest.

Arya Bina, CEO, Kobe DigitalPinterest is second only to Facebook as the most popular social media platform when it comes to influencing buyers. This makes perfect sense as Pinterest users go on the platform to get inspired by items they want to buy. Once an account is set up and a business has chosen which products they wish to promote, the next step is to market their brand by creating a “board” and adding “pins”. An important step to remember is to include simple keywords, clear descriptions, and stunning images to optimize your marketing on Pinterest.

Arya Bina, CEO, Kobe Digital

 

9. Encourage Online Reviews

For a small or local business, being found online is critical to survive. Potential customers are looking for what other people are saying about your brand. That’s where online reviews come in. Not only do consumers actively seek out reviews, but because of this, Google rewards businesses with reviews with higher rankings in local search results.

Studies show that having more reviews means more leads and more sales. So how do you get online reviews? It’s not as hard as you think (and it’s cheap). All you must do is ask. The best time to do this is right after the sale. When thanking the customer for their business take the opportunity to also ask them to leave a review on Google or Yelp. You won’t get a review from everyone you ask, but over time, you will see an increase in the number of reviews.

Matt Stone, Founder, Review Ignite

 

10. Schedule Social Media Posts in Advance

A great way to marketing your small business with a limited budget is social media. You can reach thousands of people if you are using social media properly. One tool that is very helpful for social media tracking and posting is called Buffer. It is a free tool you can use to post social media posts in advance, as well as see how your posts are doing.

Samantha Walls, Inbound Marketing Manager, InTouch MarketingYou will want to spend anywhere from 30 minutes to an hour a day focusing on social media and deciding which social media posts are resonating with your followers and planning out your future social media posts. Make sure that when you are posting on social media you are not only talking about yourself and your company. You want to be a thought leader for your industry and post helpful articles, infographics and news to help your followers.

 

Samantha Walls, Inbound Marketing Manager, InTouch Marketing

 

11. Find Your Happy Customers

Deborah Sweeney, CEO, MyCorporationWord of mouth is one of the best forms of increasing your sales and it’s all free! You should already be identifying customers that have had good experiences with your business and trying to learn what made the experience so positive for them, but if you’re not, a quick customer satisfaction survey is convenient to institute and very beneficial for you. Out of these responses, find the people who really had the best experience (9 or 10 rankings on a 1-10 scale) and target them as your advocates. These people will be the most beneficial for you and are typically the most inclined to pass on good comments. Then, take your targets and encourage them to tell customers about your business.

Deborah Sweeney, CEO, MyCorporation

 

12. Try Bing for Budget-Friendly Ads

Craig De Borba, Digital Marketing Specialist, Onpoint Internet MarketingThe real challenge for a small business online is getting visitors to your website or offer on a small budget. This can be best achieved by utilizing the lower cost Bing PPC (Pay Per Click) ads and bidding on very specific phrases and exact match keywords. Paid ads are the fastest way to get visitors to a website and while most organizations are focusing on Google, small businesses take advantage of the much lower costs available to them on Bing to drive more traffic for less money.

Craig De Borba, Digital Marketing Specialist, Onpoint Internet Marketing

 

13. Partner with Relevant Businesses

Alicia Ward, Digital Marketing Strategist, FlaukLook for other businesses who target the same customers but aren’t a direct competitor and approach them for a partnership. By pooling resources such as social followings, email lists, offerings and budgets, you can create some great campaigns. Or, host events where both businesses can benefit and expose your company to a new audience. Just make sure to do your research and make sure your potential business partner is trustworthy!

Alicia Ward, Digital Marketing Strategist, Flauk

 

14. Establish Trust with Testimonials

James Feldstein, Owner, Audio DenIf your company doesn’t have an established brand, it can be challenging to get your name out there. It’s a good idea to include client testimonials or product reviews on your website. People trust the advice of your past customers. If your customers have good things to say, it’s usually a good sign. Testimonials, case studies, and reviews serve as powerful social proof that can help you attract new business and establish credibility.

James Feldstein, Owner, Audio Den

 

15. Optimize Your Blogging Strategy

One of the best ways to increase online visibility is blogging for search engine optimization (SEO). This strategy has worked well for my small business, plus I’ve seen it work well for clients that invested long term.

Erika Taylor Montgomery, CEO, Three Girls Media
Publish posts regularly: Search engines monitor websites for new content; the more you update, the more often they’ll come back and index your posts. Even publishing once a week, on the same day and at the same time, can greatly benefit your SEO.
Focus on longer articles: Many top performing posts on Google are 1,000 words or more.
Use keywords strategically: Sprinkle them throughout your post and make sure you include them in your headline, introduction, subheads, conclusion, image captions and meta description.
Publicize your posts: Share your content via social media and e-newsletters. If you have the budget for it, consider running social media ads around them.

Erika Taylor Montgomery, CEO, Three Girls Media

 

16. Share Your Quality Content on Reddit

Leverage Reddit, the bare-bones social network, for a powerful yet low-budget way to drive traffic to your small business website. Reddit has been known to jumpstart the careers of small business owners and entrepreneurs, but it must be used strategically.

Juuso Lyytikkä, Head of Growth, Funnel.ioThe social network is made up of a community of very tech-savvy readers who condemn all obvious marketing tactics. To win at Reddit, you must only share truly awesome content in small, hyper-focused subcategories (referred to as subreddits). Any attempts at overtly promotional sales tactics will likely result in negative comments and a possible ban. The key is to find your niche and dominate it with useful content that interests readers in that community.

Juuso Lyytikkä, Head of Growth, Funnel.io

 

17. Social Media Ads Are Effective and Affordable

Tracy Julien, VP of Marketing, GuidedChoiceAdvertising across the main social media platforms is a great tool you should be utilizing in your current marketing campaign. These ads are cheap and can get your business in front of the right set of eyes. The best part about social media ads is the outstanding metrics that you can use to track if your current campaign is successful or not. Also, being able to target specific people, locations, products, etc. is a great asset. Test out which platform you deem is best for your business and set a plan to execute!

Tracy Julien, VP of Marketing, GuidedChoice

 

18. Build a Referral Network

The key to building a successful referral network is to be super clear on who you work with and how you can help them. The people in your network need to be able to talk to someone and IMMEDIATELY think of you as the solution to their problem.

Shannon Howard, Senior Digital Marketing Strategist, Overit MediaI helped a local gym get clear that their market was injured athletes – often from CrossFit-type gyms. That opened the door to make strategic partnerships with local sports medicine practitioners, chiropractors, physical therapists, and athletic coaches in the area, all with a clear message: We help injured athletes recover faster in a safe, fun environment.

Shannon Howard, Senior Digital Marketing Strategist, Overit Media

 

19. Make Use of Relevant Facebook Groups

Gregory Golinski, Head of Digital Marketing, YourParkingSpaceJoin as many Facebook groups as possible, as long as they are related to your industry. Publish links to your blog posts on these groups, without spamming them. If the content brings added value to the community, it will bring traffic from Facebook group users to your website.

Gregory Golinski, Head of Digital Marketing, YourParkingSpace

 

20. Pre-Screen Customer Reviews

If the customer is king, then customer reviews are royal pronouncements from on high…usually either “off with your head!” or “I hereby knight thee!”

Chas Cooper, CEO, Rising Star ReviewsSmall business owners deserve credit for happy customers. They can get it by pre-screening customers, then asking for reviews. The idea is simple and timeless: First, ask a customer for honest feedback. Then, encourage happy customers to share their experience in a review on a major review site. For customers who aren’t quite happy enough yet, get more details about what improvements could make them (and customers like them) happy in the future. This way, you win no matter what the customer says when you pre-screen them. You either get public credit for a job well done, or you get valuable feedback to help you keep doing a better job in the future.

Chas Cooper, CEO, Rising Star Reviews

 


These 20 budget-friendly marketing strategies for small businesses can attract new customers, improve the credibility of your brand and help you make valuable partnerships in your industry. Regardless of which ideas you choose, keep in mind that one of the keys to a successful marketing campaign is evaluating the results and fine-tuning your approach.

For those interested in growing their brand with custom printing, check out our Top 100 promotional items or talk to one of our branding experts today.


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5 Reasons to Use Your Budget Before the End of the Fiscal


Use or Lose Your Budget: HourGlass

It’s that time. Current year (CY) budgets are coming to a close. You’ve no doubt received or are about to receive that “final call” email from your business manager, on the hunt for invoices, receipts and accounts payable that need to be shored up before the books get closed. And if you’ve still got cash left in your small business marketing budget, it’s the time to start ordering or prepaying so you can lay the foundation for a solid and on-budget year ahead.

Spend your marketing budget now, or you won’t have it later.

Here are 5 reasons we recommend using your marketing budget before the fiscal year ends:

#1. You Can’t Take It With You…

Like all good things, your annual budget is coming to an end – and, in most companies, that means it’s going away for good. Do yourself, your team and your customers a favor and spend that money wisely. If you don’t, it probably won’t roll over, and that means you can kiss it “goodbye” now or down the road.

Remember, that budget was allocated to you and your department so you could make the most out of it. Very simply, do that. Spend your money now or, at the very least, prepay for expenses you know you’ll incur in the coming year – expenses such as promotional items, upcoming marketing campaigns, office supplies and other tangible products and services.

#2. Next Year’s Budget is On the Line

Often, marketers and other stakeholders try to be good corporate citizens and underspend. The only problem? When the next fiscal budgets are being decided, the financial folks will see you didn’t need everything you were allocated – and that means you’ll likely get less. If this year was a fluke or you floated on prior year prepays, that could be a major problem.

#3. It’s Easy to Lock in Rates

There’s a cost to doing business – and that cost tends to increase over time. Many vendors reset their pricing in the new year, which means products and services you buy in January could be noticeably more expensive than they were just weeks prior.

Do yourself a favor and prepay with trusted vendors and partners, with an agreement that you’re locking in current pricing on products and services you want and need. Not only will this help you spend your CY budget but, at the same time, you’ll save money in the year ahead – Bonus!

#4. You’re Building Relationships

Prepay with a vendor, partner or service provider and you’re signaling to them that you value your relationship and their work – and that’s powerful. Often, a simple prepay can bump you to the top of the “preferred customer” pile, and help you gain greater access, insights and opportunities – or, at the very least, you’ll be a major consideration as that vendor looks ahead to the new year.

#5. Your Business will be Ready for Action

There are few things better than crossing something off of your to-do list! Whether you opt to order premiums, coordinate marketing campaigns or stock your supply closet now, the heavy lifting is done – you’ve found and allocated the budget which, often, is a stumbling block to getting tasks accomplished. So, cheers to you – you’ll no doubt reap the benefits next year and you’ve given yourself a head start.

Ready to order branded goodies you’ll use in the new year? Call us, the Promo Know-How people  to lock in current rates and close your fiscal budget.


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Why We Can’t Get Enough of this Insulated Wine Tumbler


Everyone loves a stainless steel water bottle or coffee mug. They’re portable. They keep drinks hot – or ice cold – for hours. They’re easy to clean. They’re good for the environment. The list goes on and on and on…

Our Insulated Wine TumblerThe reality? We’d rather be sipping on something else – a little vino, perhaps. That’s why we’re all about these Dual Wall Stemless Stainless Steel Wine Tumblers.

Like their coffee-and-water counterparts, these tumblers keep whites and rosés cool and reds at the perfect temperature. And, because they come complete with a spill-resistant lid, you’ll be able to keep everything in the cup (for once…).

This stemless, stainless steel insulated wine tumbler is the ultimate gift for any wine lover.

Wine tumblers are available in six colors – black, blue, red, silver, titanium and white. Made from high-quality kitchen-grade stainless steel, these tumblers look, feel and act the part – they’re sturdy, sleek and ensure the wine is always perfectly sippable. They can be printed with a colorful logo or laser engraved – a gorgeous and HOT trend we recommend you try.

Ideal for camping trips, outdoor concerts, picnics and, simply, hanging with friends and family inside or out, these branded tumblers are the perfect gift for clients, customers, vendors and employees. Kick things up a notch by gifting recipients with a pair of tumblers, or pairing that pair with a great bottle of wine. It’s the ultimate way to raise a glass even if you can’t be there.

And if you can be there? Bring your own stainless wine tumbler and toast to your latest achievements, your newest partnership or, simply, that it’s finally Friday (or Tuesday or Wednesday…).

Cheers!

Looking for other drinkware ideas for clients? Check out our ultimate, best-selling all day sippers, side by side.


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4 Reasons Why Popcorn is the Ultimate Holiday Gift


Reasons Why Popcorn is the Ultimate GiftWe’ll just come right out and say it: This is THE BEST popcorn we’ve ever had. Ever. Ever.

It’s savory.
It’s sweet.
It’s melt-in-your-mouth good.

Even popping the lid on the 3-Way Gourmet Popcorn tin (which, BTW, has two gallons of popcorn in it) is enough to push taste buds into overdrive. And, no, it’s not an exaggeration. Because this is the exact same popcorn which flies off the shelves at luxury retailers and gourmet grocers.

This is THE popcorn – the popcorn that will spoil you and your clients for all other popcorns – F-o-r-e-v-e-r. This is the popcorn you want as your corporate holiday gift – provided you can snag enough bags before the seasonal crush.

Until then, we’ll keep tearing into our own bags, taking note of favorite flavors, colors and combinations. Here’s why…

#1. The Flavors are outrageous

Cookies & Cream? Sriracha? White & Dark Chocolate? White Cheddar Truffle? These aren’t just any flavors of popcorn. These are our wildest snacking fantasies come to life – and this is good. Very good. And these amazing flavors are a big reason this popcorn has won us and our clients over. They’re just plain fun. Who wouldn’t love to get a bag of cool, creative, delicious popcorn, delivered to their desk heading into the holidays? Exactly…

#2. And there are tons of them…

The 3 Way Popcorn TinSpeaking of those flavors, we offer our gourmet popcorn in nine flavors, plus the 3-Way tin which includes the classics – cheddar, caramel and old fashion butter. The single-pack custom gift bags are available in:

● Kettle Corn
● Peanut Butter Cup
● Sriracha
● Cheddar
● White & Dark Chocolate
● Cookies & Cream
● White Cheddar Truffle
● Chipotle
● White Cheddar

Our goal? Work through all nine flavors – which shouldn’t be too difficult. Do yourself and your clients a favor and opt for a few different flavor combos if you don’t go for the tin. This will allow you and your recipients to mix, match and find their ideal snack mix.

#3. Salty, sweet…enough said…

There’s just something about the salty/sweet combo that we can’t get enough of. The 3-Way tin is a slam dunk on that front, with two savory and one sweet option built in. But, with these smaller-sized custom gift bags, it’s easy to send a savory/sweet combo pack to a client. Some of our go-tos? Cheddar + Kettle Corn and White & Dark Chocolate + White Cheddar Truffle, for starters. We also love Cookies & Cream + Peanut Butter Cup. Yes, it’s more sweet + sweet, but the peanut butter gives it just enough salt to satisfy the cravings. In a word, YUM.

#4. They’re the perfect size

The BEST Cookies and Cream PopcornThe tin is perfect for sharing – or not. But the custom gift bags are a great desk-side snack. Unwrap the ribbon and you’ve got just over two ounces of amazing gourmet popcorn at your fingertips – literally. It’s great for a post-lunch snack, great to bring to meetings and events as a “thank you” and great for those long road trips, plane trips and train trips during the holiday season. In other words, these popcorn packs will be a welcome holiday addition for your clients, scoring you tons of brownie points – or should we say “popcorn points” – all year long.

Do yourself a favor and grab a free sample or two, then get your orders in ASAP. There’s a reason luxury retailers and boutique grocers opt for this gourmet popcorn. Grab a bag and you’ll see why.


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Teach Your Employees to Use a Planner


We live in an ever-growing digital world. While it’s true that our smartphones and countless apps can house almost everything we need on a daily basis, it doesn’t mean we should totally ditch paper—especially when it comes to productivity. The good old-fashioned paper planner remains the secret ingredient to many successful and efficient professionals.

Teach Your Employees to use a PlannerUnlike your smartphone where you jump from app to app, a planner houses everything you need between its jacket. Whether you use a planner to organize your personal or professional life, you’re sure to notice the benefits it provides. In fact, research has shown that the act of physically writing something down helps you better retain the information. Planners are also a great way to detach from the distracting ‘always-on’ atmosphere of living in a digital world while remaining productive.

Providing your staff with a planner is a fantastic way to usher in some Zen-like mindfulness without halting efficiency. In fact, a study in India showed that when employees spent a mere 15 minutes at the end of the workday logging their day—what went well, where issues cropped up, goals they may have for the next few days—they were more productive than employees who didn’t use a planner. Keep in mind that if you’re going to gift planners to your staff, make sure you also spend some time teaching how to use them. Initially, those unfamiliar with paper planners may become frustrated or feel like it’s an extra chore in their workday—not realizing the benefits they can ultimately provide when used correctly. Not sure where to start? Check out our helpful tips below!

How to Choose a Planner

When purchasing a planner for use company-wide, you want to choose one that is as flexible as possible to ensure it will be relevant across different divisions. Luckily, we offer an array of handsome planners that will fit any job requirements, from customer service to sales or HR. Still looking for a few ideas when choosing one that’s right for your company? Here are some things to consider:

Consideration #1: Portability

Castelli Weekly Tucson Custom Pocket Planner - HorizontalWhen investing in paper planners for your staff, we bet it’s important to you that they use them, instead of collecting dust in an office drawer. For this, we can’t stress enough that you choose one with the ease of portability—especially if some of your staff is often on-the-go. Even if your staff is in-office all day, they still likely need to attend and document meetings during the week. Make sure the planner isn’t left behind by purchasing one that’s small and convenient enough to carry around without feeling burdensome. You might even opt for one that fits in a pocket!

Consideration #2: Customization

Again, if you’re purchasing across departments, you need something that is flexible. The best way to do this is to choose an option with customizable features so that employees feel it’s relevant to their specific role and daily tasks. This will allow them to tailor the planner to their needs, increasing the likelihood that they’ll embrace it.

Consideration #3: Blank Spaces

Blank spaces in a planner create any opportunity for individuals to add what they want. We already mentioned the idea of having employees draft daily or weekly positives and negatives (a great way to reaffirm value, boost confidence, and provide opportunities for growth), which is perfect to do across blank pages. They’re also helpful for those that prefer sketching diagrams, charts, or designs.

Consideration #4: Inspirational Spaces

Life gets busy, which can sometimes be a drain on energy and productivity. Choosing a journal with interesting or inspirational quotes (or spaces for individuals to add them in) is a great way to provide daily affirmations and boost egos. Ultimately, we all want happy staff, and a daily inspirational quote can be a quick source of positivity.

How to Use a Planner Effectively

Without further ado, here are 5 tips on how to get the most out of planners in the workplace:

Tip #1: Use It Daily

Planners are the most beneficial when they’re part of your daily routine. Plus, the more you use them, the more helpful they become. Just like you might start your workday off with a cup of coffee, reviewing and updating your planner will help center your day. This reminds you of what’s coming up later in the week and helps fit everything in on a month-long view. They’re also a great way to re-focus and give yourself (and your eyes) a computer break.

Color Code Within Your Planner to Stay OrganizedTip #2: Organize by Color Coding

Color coding your planner is a great way to quickly capture and organize what is going on in an instant. For example, you might use blue to indicate meetings, green for deadlines, and red for personal appointments.

Tip #3: Look for Gaps

As noted previously, planners are great because they house everything you need to do or be reminded of in a single space. Another benefit is that you might find areas where you are over- or under-spending time and energy. Maybe you’ve got a calendar full of to-dos for everyone else, but nothing concerning time for yourself. Or, professionally, you’ve got a ton of meetings and reminders for one project but are accidentally ignoring another in the meantime. By looking for gaps or holes in your day, month, or plan, you’ll have the opportunity to gain better balance in your schedule.

Tip #4: Use the Notes Section

Organizing your calendar is a dream with a paper planner, but it’s equally useful to use the notes section too. This is a great place to reflect on how everything in your calendar is working out, and where there might be room for improvements. The note section can also be a great space to record quick and important observations to explore later.

Tip #5: Embrace the Non-digital

Your planner may not be able to give you 15-minute meeting reminders the way Outlook can, but they are great to combine with online organization tool. In the modern office, there can be very few opportunities to sit with paper to plan, organize, and reflect. Embrace the planner for not only that, but its lack of a glaring screen!

We hope these tips have given you some insight into how beneficial a paper planner can be for productivity, as well as how you might choose the best one for your staff—and be sure to share our tips with them once they’re in-hand!