Promotional Product Marketing Blog

Learn the best ways to market your brand with the use of promotional marketing products. Our blog gives you the best tips on ordering the right marketing merchandise to increase brand awareness within your target market. From creative marketing ideas to case studies of how others have used promotional items to promote their brand, we give you clear direction in aligning your promotional product campaign with your overall business goals.

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Bloom Kit Plant Cube


How about a fair and square deal on an organic gift for your customers? These custom Bloom Kits contain everything needed to grow herbs, flowers, food and cultivate your brand! Just open, water and watch these plants grow!

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These promotional planters are made from eco-friendly pinewood, 100% biodegradable and a great “green” giveaway because all seeds are non-GMO and the soil and fertilizer are approved by the Organic Material Review Institute. In addition, all ingredients are sourced from USA suppliers.

This indoor growing kit will promote the freshness of your ideas, grow customer loyalty, help celebrate Earth Day, provide a unique housewarming gift, reflect sustainability and remain constant advertising on a window sill at home or on a work desk.

Just plant, water and place your plant cube in a bright, sunny location. In a few days the new plant comes to life, and customers will see their seeds germinating and growing until they need to be re-potted in a couple of months. Then, all they need to do is bury the entire cube in a larger pot and cover with soil. The cube is made of 100% biodegradable material and will decompose into valuable fertilizer for the plant.

These gift-boxed cubes are self-contained. Inside the box is a biodegradable bag filled with the planter, OMRI approved soil, fertilizer and a packet of seeds…. An entire package that has a shelf life of up to 18 months when stored in dry conditions.

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20 seed varieties:

       Herbs: Basil, Cilantro, Mint, Oregano, Parsley and Thyme

       Vegetables & Fruits: Chili Pepper, Cherry Tomatoes, Kale, Red Pepper, Strawberry, Spinach and Tomatoes

       Tree: Norway Blue Spruce Evergreen

       Flowers: Lavender, Violet, Daisy, Forget-Me-Not, Wild Rose, Sunflower and Poppy

The full-color packaging is artwork spotlighting the seed choice and boldly displaying your logo. Inside you’ll also find your logo on the front side of the wooden planter. The three-inch imprint area is large enough for your laser-engraved logo, website address and phone number.

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Or, contact an ePromos Brand Consultant to discover how you may customize all sides of the cardboard cube…providing plenty of space for your promotional message. ePromos is featuring this item for the month of April 2017 with up to 17% savings.


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Trend Alert: Best Promotional Items, Giveaways and Swag for 2017


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Recently, our staff from ePromos attended the Promotional Products Association International (PPAI) Expo in Las Vegas. We had our eyes peeled for emerging trends and innovations in custom logo merchandise. This includes identifying the best-of-the-best products, and new decoration methods to help our customers’ brand look amazing and be effective with their marketing spend. ePromos helped you find the best promotional items in 2016 – now check out our top ten trends in promotional products for 2017 below!

1. Retail Appeal – Products Plucked from the Store Shelf

It’s referred to as the “retail effect”: the products you see on the shelves when you go shopping are now available as promotional products. Not only will you find popular brand names at ePromos, you’ll also find lower priced retail lookalikes that may better fit your budget. To garner more brand awareness, look to this latest trend. Retail-related products have a high perceived value and quality — and the quality of your product has never been more important. Even better, you can add to your logo to put your personal, unique touch on it. Take it one step further with retail packaging, which is a practical way to get more eyes on your logo! Aesthetically pleasing packaging will increase the perceived value of the gift you are giving.

 

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2. Refined Look of Copper

One of the biggest trends right now is copper. Try promotional products made entirely out of copper, or with copper accents and lining that adds to the performance of products. Copper used in drinkware adds insulation for extended thermal retention, keeping hot drinks hot and cold drinks cold for longer. Brand names to look for using the insulation qualities of copper are Grizzly®, and Pelican®. For the tasteful look of copper, check out our Copper Moscow Mule Mug, Copper-Insulated Tumbler to enhance the aesthetic of your at-home bar. Your customers will love Copper-Colored Water Bottles, which are a stylish piece to tote around the gym or town on a hot summer day. These trends are likely to remain for their fabulous look, their ability to fit any budget and their functionality.

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3. Matte Finish Credibility

Not all that glitters is gold! Look for products that have this aesthetic — sometimes called powder coated. It’s an elegant, soft matte look that everyone is loving! This look is a new trend in promotional products, and an original idea that will help you successfully promote your brand. A powder finish absorbs light rather than reflecting it, so this finish reduces highlights and you can see more of the branding. Customers with discerning taste will appreciate these items because with a powder polish, you get the appeal of a different texture. Many hot promotional items are getting a makeover with this trendy appearance.

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4. Bluetooth Earbuds Make Great Corporate Gifts

Today everyone is connected and dependent on gadgets, continually upgrading to current technology. That’s why useful technology products remain on our Top 10 list, especially Bluetooth-enabled products. Wireless earbuds allow the recipient to listen to their favorite music, book or podcast with cord-free convenience. Some features our collection of Bluetooth earbuds include: hours of playback time, volume control, built-in microphone, power switch, charging cable and earbuds easily pair with another device. Some of the best corporate gifts are ones that recipients can use both inside and outside of the office. New gear and gadgets are a valuable product that recipients will appreciate for a long time, keeping your brand on hand every day.

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5. Outdoor Inspired Promos

Some of the best giveaways are when you keep your client, customer or employee’s personal interests in mind. For nature lovers and adventurers that often head outdoors, gift promo products that fit well into a rugged environment. Even products that simply remind one of the great outdoors are slated to be extremely popular in 2017, as they were showcased at the Expo. If your customers and employees lean more toward the rugged side of recreation, you can effectively advertise to those enjoying activities and relaxation that are a bit more robust. Fishing excursions, field days, team building expeditions, camping and boat shows, sporting games and more are perfect events to reach those individuals with a passion for the outdoors. Forget your run-of-the-mill standard promo items – outdoor gear are unique corporate gifts that will be sure to impress. Gear up the people you most appreciate with binoculars, coolers, survival products, chairs, picnic blankets and more.

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6. Go for Full-Color Full-Wrap Printing for One of the Best Promotional Giveaways

Endless printing will spice up your marketing efforts. To wonderfully represent your brand, try the newest way to create stunning full-color images that wrap 365 degrees around your product. The illusion created is that the image has no beginning and no end. ePromos offers this unique option, so you can design your promotional products with artwork that wraps around the entire cylinder-shape of tumblers, bottles, glasses and more. Full-wrap printing creates an opportunity to expand on your overall marketing communication by using imagery that is seen no matter which way the product is turned. You can tell more of your story both visually and with text using this exciting new decoration method of printing. This seamless and continuous 360-degree design will change the way people are looking at your logo.

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7. Smart Technology

Considering how everyone today is connected and dependent on gadgets, the trend of giving away Technology items is here to stay. In 2017, technology is still strong trend and “smart tech” is the favorite for B2B marketing. Technology that comes in handy when people least expect it reflects well on your brand. For useful items at work, home, play and information, look to the favorites: Power Banks, Bluetooth Earbuds, USB Drives, Stylus Pens and Bluetooth Speakers. You can plan on the tech trend to remain a trend because they are becoming more cost effective and “smarter” by the day. You can guarantee your brand will be seen because these products have the potential to be used on a daily basis. Virtual Reality is still hot for a smart tech gift. Hand out these goggles and you’ll transport your customers to anywhere in the world. You can speak to one of our Brand Consultants about making your very own VR application featuring your brand! If you’re looking for one of the best trade show giveaways, look no further. Attendees will flock to your booth for quality smart tech gadgets.

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8. Soft-Sided Special

The next big trend that is sure to build a stronger relationship with customers and show your appreciation to employees is a soft-sided backpack. One of the best in the world is Engel…a legend in reliability®! These rugged 23-quart personal carrying coolers can be a backpack or a tote and they have an endless amount of quality features. First, this cooler keeps anything cooler longer with one-inch thick foam insulation. Its interior radiant barrier liner reflects the sun’s long-wave heat radiation to further enhance the backpack cooler’s cooling capabilities. Under typical conditions, the backpack cooler will hold ice for up to three days. In addition, the liner is removable so you can get food easier and clean the bag. Made of 500D tear-resistant polyester, these totes can carry almost anything you want to keep cold. Plus, the waterproof TPE coating easily cleans up after any adventure. The reinforced bottom is flat with non-skid feet. These backpacks are unique gifts for employees, and a thoughtful way to remind them you care about easing their commute and making their lunch breaks more convenient. These backpacks are available in white or Realtree Camouflage for an additional fee. You also get to co-brand with a brand of excellence — Engle® is printed on the front pocket.

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9. A Neon Touch

We love electric bright colors and we’re happy to see that neon-colored promotional products are still a hot trend. No matter what product you want to promote your business, there are options that feature this neon trend and style to make your company stand out it a crowd. We encourage you to jump on the trend with bright fluorescent-colored pens, ceramic mugs, sunglasses, markers, drinkware, t-shirts, caps and other apparel. Brighten up your employee’s or client’s day with any one of these stand-out items.

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10. Trendy Cork Elements

If you’re looking for cool giveaways and swag ideas, there was a ton of buzz at the show for Cork. Cork is the emerging trend of the year and one that is likely to remain in high demand in 2017. The great attributes of cork make it appropriate for promotional products. Cork is eco-friendly, durable, anti-microbial, doesn’t absorb moisture, and the shades of cork display beautifully. If you’re dying for an upscale look, check out our dyed cork custom merchandise. Uncork your imagination because your logo could be on drinkware, journals, USB drives, pouches and more. We offer a variety of cork-accented products at different price points, so this trend fits into any marketing budget.

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Take a tour of our promotional products to see all the products taking off in 2017. Choose any of these trendy products, and it’ll be a unique trade show giveaway that will certainly attract people to your booth. Whether you’re looking for a memorable, unique client gift, or want to get your brand name out there with personalized promotional products — you’ll find affordable, unique, colorful and universal ideas for your customers at ePromos. Shop our selection of 2017’s hottest, trendiest products today!


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Innovations in Promotional Umbrellas


We’ve turned the traditional umbrella upside down and inside out! Finally, there is a solution to those umbrella issues! The Inverted/Reversible Umbrella is an absolute improvement on the standard umbrella because this umbrella opens upward. Your business will stand out from all the other companies giving away boring versions of this awesome umbrella.

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Sell the smarts of your company!

You can sell the innovation of your company by gifting this unique design works perfect for confined spaces such as when you are entering or exiting your car. When getting out of your car, slide the umbrella through a small gap in the door opening and push the button to open. You won’t get drenched! When entering your vehicle, the umbrella collapses upward, so you’ll stay sheltered until the car door is almost shut.

The 46” arc is wide enough to keep you and someone else dry. In addition, while closing the umbrella, the inverted design faces the wet side of the umbrella inward, exposing only the dry side. This creates a waterproof cone, keeping you, the floor, your bags and your car dry. The water stays inside the folded umbrella and you simply have to flip it and drain the remaining water instead of letting it drip.

And, if your customer need more conveniences, the embedded push-button switch is easy to operate and will not pinch when you open the umbrella. You simply pull to close. Plus, the straight rubber grip handle is grooved to fit your hand for easy carrying.

There is one last great feature you can tell your customers about. The unique inverted design allows this umbrella to stand on its own when closed. Keeping your umbrella handy makes it much more practical as there is no laying, leaning or leaving your umbrella somewhere inconvenient!

This umbrella is made of two layers of durable, high-density water-repellent polyester fabric that is wind resistant so you don’t have to worry about the rain or the wind! The uniquely constructed skeleton rib is made of durable fiberglass for longevity and to enhances the windproof effect. This is an umbrella that’s been created for rain, wind and sunshine, protecting from ultra-violet rays.

This exclusive umbrella is available in Black, Red, and Royal, great colors serving as a backdrop for our logo, which has a huge 9”x5” display area. Ask your Brand Consultant if you want something special such as additional imprint locations. Stay dry!

Weather Rain or Shine – There’s an app for that

Every umbrella purchased comes with a free smartphone Rain Alertz app. Not only is this giveaway branded with your logo, every time there is chance of rain, Rain Alertz sends your company’s customized message to the recipient stating there is rain in the forecast. RainAlertz, a mobile app that has been featured on the Today Show and the Home Shopping network, comes standard with this promotional umbrella.

A hang tag on each umbrella has directions and an access code for the Rain Alertz app. When the chance of rain is greater than 40%, the app sends a message such as, “Bring your (business name here) umbrella.” Rain Alertz also provides a branded five-day forecast that is branded with your logo…a constant reminder of you every time the weather ranges from drizzle to downpour.

Savings of up to 17%, only at ePromos. Get them while supplies last. A Brand Consultant will provide you with all the details.

 


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5 Water Safety Promotion Ideas


All over our planet, people enjoy beautiful waters and beaches – canoeing, sailing, kayaking, paddle boarding, boating, surfing, jet skiing, swimming. Fun on the water is always an amazing adventure; however, remember with sun, sand and surf, you need to be safe on the water and in the water!

You can bet if you are dusting off your flip flops and heading to the water, your customers and employees are doing the same! So, why not give your promotional campaign a water safety refresher? As a business, one of the best things you can do for a customer is to show them that you care about them and their families’ well-being. A gift of safety is a very good reminder of those feelings and a gift for water-front activities is just the ticket because they are appropriate gift all year long.

Security for Customers and Employees

The United States Coast Guard has requirements for safety equipment – basic items crucial in emergencies. However, there is other “equipment” that is not necessarily required by law, but may certainly keep the people we love safe or even save a life on the water. Here are water safety promotional products that should be a part of every adventure on or near the water.

1. Waterproof Cellphone Pouch

Recently, a waterproof promotional product was in the news when two young men called 911 after one of their kayaks sank on Lake Michigan. The call was possible because the cellphone was in a Waterproof Cellphone Pouch. Help arrived soon after the call and the young men were rescued. Many items you bring to the waterfront, besides your cellphone, need to stay dry. Giving a useful gift such as a Waterproof Dry Sack will keep towels, clothes, documents and cameras safe from the water. You can start your summer promotion off right with these perfect ideas for attracting customers.

Waterproof Pouch

PVC Custom Waterproof Pouch

 

2. Safety Whistle

Another personal safety tool that is simple and extremely reliable is a safety whistle. The U.S. Coast Guard regulations state that if a paddle board is operated outside a surfing, swimming or bathing areas, they are “vessels” and operators must have a life jacket and a whistle. A safety whistle is an effective way for customers to be listening to your promotion while making sure they are heard in case of an emergency or to warn boaters in the vicinity. Whistles fit into any type of budget and could be the perfect choice for your customers. In addition, to stay legal on the water, the U.S. Coast Guard regulations state that if you’re on the water after sunset, you need to have a flashlight, or similar lighting device.

Safety Whistle

3-Tone Plastic Custom Safety Whistle

 

3. First Aid Kit

Safety also includes being able to easily handle small injuries, scrapes and cuts with the help of a first aid kit. Gauze, bandages, tweezers and antiseptic should make the trip every time you venture to the beach. So, if you’re looking for an easy gift appropriate for water safety and more – problem solved! This is an affordable idea with a collection of protection that can be found in a variety of first aid kits customized with your logo.

Functional Promotional First Aid Kit

Functional Promotional First Aid Kit

 

4. Sun Protection

Fun on the water usually means sunshine. Too much sun can result in a painful sunburn or lead to more serious health issues including premature aging, eye damage and skin cancer. More than one million cases of skin cancer are reported in the United States each year. Your customers are free to enjoy time in the sun because you are helping to protect them from overexposure with a variety of carefully chosen giveaway ideas including: SPF30 sunscreen, lip balm with SPF, baseball caps, bucket hats and also UV protection/performance clothing.

SPF 30 Promotional Sunscreen Spray - 1 oz.

SPF 30 Promotional Sunscreen Spray – 1 oz.

Keeping your eyes safe from the sun is important. The bright summer sun is a great time to bring out summer promo gear to protect your customers! Shield your customer’s eyes from harmful rays, whether they are on a summer vacation or simply spending the day in a boat. Give sunglasses away as a picnic favor, inside a summer festival gift bag or at a sporting event. Or, how about the wide canopy of an umbrella to keep away from the sun at a golf event, celebrity baseball game or field day excursion.

Gradient Tinted Lenses Custom Sunglasses

Gradient Tinted Lenses Custom Sunglasses

 

5. Water

Sometimes safety is as simple as staying hydrated. When it’s warm, people head outdoors to enjoy the weather. Dehydration can creep up quickly on hot days full of fun and action. Giving away water bottles will be a simple reminder to stay safe during outdoor activities. Drinkware is a practical and durable safety gift that will be used by customers and seen for months, providing you with repeated brand exposure.

Matte Double Wall Custom Tumbler w/ Straw - 16 oz.

Matte Double Wall Custom Tumbler w/ Straw – 16 oz.

 

These innovative products are simple and effective, plus they are an amazing way to show your appreciation for customers and employees. Wherever there is water and recreation, your brand will be in front of people who are in “enjoyment mode”…the perfect way to positively connect with your target audience with greater impact.

 


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Good Health Giveaway- Sweaty Bands® Headbands


Fitness promotional products are a great way to show you care about your customers and your employees. One of the top products in fitness are Sweaty Bands® Headbands. Right now you can have your logo imprinted on this trendy product previously only found in retail stores.

For companies where wellness is a priority (which should be every company), these antimicrobial performance hair accessories keep anyone looking and feeling great! From running errands, to running at the gym to running marathons, these athletic headbands are guaranteed not to slip. They stay in place no matter the activity.Screen Shot 2017-02-06 at 10.31.36 AM

Sweaty Bands® creates quality headbands for women that will keep your business in shape. They are a great idea for yoga studios, fitness centers, gyms and sports clubs, and these are only a few of the companies that will benefit from these creative giveaways. These cost-effective promotions are perfect for any women’s event, fitness-focused activities, or to pump up the fun in workplace wellness.

A Sweaty Bands® headband is carefully hand sewn to ensure quality. Each custom headband is lined with velvet for a comfortable grip that does not pull hair.

Approximately 20″ in circumference, businesses will have brand exposure benefits by using the entire headband to imprint their full-color logo on a white background. The inner lining colors include aqua, black, orange, pink, red, royal blue, turquoise and yellow.

The rest of the details? These headbands are made in the USA and consist of 95 percent polyester and 5 percent elastic, so they are easy to wash and drip-dry quickly. In addition, there’s no need to worry about sizing because one size fits most. And, the bonus…at ePromos, there is FREE setup on every one of these headbands SKU:10006922.

Ready to get Sweaty?


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Essential Oils-Promote Beyond the Senses- Product of the Month


Essential oils are a paradise for the senses and provide many health benefits. Essential oils ease the mind, diminish the stresses of life and take the body on a relaxing journey. They energize and promote positive moods. All this goodness from you, brought directly to your customers and potential clients.

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Business Giveaway: Essential Oils

Therapeutic-grade essential oils are a great giveaway for spas, fitness gyms, chiropractic offices, massage centers, private clinics, treatment centers, hotels and more!

These oils have a value-added benefit of showing “care for customers” and are a unique gift from realtors, financial institutions, insurance agents, non-profits, dance instructors, or any other professional service that appreciates customers! In addition, for any organization, essential oils encourage healthy employee habits.

Essential oils are the perfect gift for massage therapists, homeopathic physicians, wellness consultants, specialists, fitness experts and more. These practitioners can also use these essential oils within their businesses as aromatherapy, stress relief, healing, fragrant perfume or simply dilute the oil with fractionated coconut oil and these promotional products can be used as massage oil. Using the same product you are giving away shows clients how much you believe in your choice of promotional products.

Whether you are an event organizer, sponsor or participant, essential oils are a year-round giveaway Individual Packagingthat will not only benefit the event, but they will also benefit the recipient – and keep your brand in good health too! Imagine healthy marketing “tools” at prevention seminars, health fairs, nutrition events, health-related conferences, safety awareness classes, wellness workshops, practitioner meetings, community nights out or a goodie bag insert for any women’s-themed seminar. Customized essential oils are an incredible way to help attendees feel better mentally and physically while promoting your brand.

ePromos has these unique, wellness-enhancing, therapeutic oils that come in a 15ml Bottle with a twist-off cap and dropper for applying the oil. The bottles have a 1.5”x.75” imprint area on the label for your company’s crisp, full color logo or marketing message. An option is to add individual display box packaging with a clear-view cover. Easily apply oils with less mess using a 10 ml. Rollerball Bottle. Available in every aroma.

Essential Oils ON SALE!

Savings of up to 17%, only at ePromos. Get them while supplies last. A Brand Consultant will provide you with all the details.

These 9 aromas are proprietary blends of natural occurring compounds made in the USA and found in the seeds, bark, stems, roots, flowers, and other plant parts. They can be both beautifully and powerfully fragrant with wellness-enhancing scents:

PEPPERMINT promotes healthy respiratory system. No tint.

LAVENDER is a soothing aroma that’s known to help encourage a serene atmosphere. No tint.

TRANQUILITY relaxes the mind and body by combining Lavender & Chamomile, plus marjoram, ylang ylang, sandalwood, vanilla, cedar and lemon. No tint.

EXHALE, as the name suggests, promotes clear respiratory function using mostly Eucalyptus & Peppermint. Laurel, peppermint, tea tree, eucalyptus, lemon and ravensara. No tint.

CLOUD9 consists of Lemongrass & Sandalwood, with touches of lavender, tangerine, elemi, bergamot, ylang ylang and cedar. Look to Cloud9 to elevate the mood and increase vitality. Oil has an orange tint.

LEMON: is Lemon only. Health benefits that range from healthy hair to an immune system boost. Oil has yellow tint.

IMMUNITY: Orange, Clove & Lemon…The clean scent not only smells great, but also boost the immune system. Grapefruit, mandarin, patchouli, clove, cinnamon, eucalyptus, and rosemary. Oil has a yellow tint.

INVIGORATE is a combination of Grapefruit & Vanilla and this combination energizes and positively affects mood, taking away all the day’s stresses. Orange, lemon, grapefruit, bergamot, tangerine, and vanilla. Oil has a yellow tint.

FOCUS consists of Peppermint & Pine with touches of lavender…promotes balance, calmness and well being. No tint.

OILS

Tips and Ideas for Customized Essential Oils

The health benefits of these oils are never-ending and they are easy to use. They can be used through a diffuser for the power of health and wellness in homes, offices, wellness education centers, new mom reunions, healthy lifestyle meetings or parent consultations. Essential oils can be applied to wrists, ears, temples and back of neck. They can provide support for a healthy immune function and help relax your mind and body. Specific oil benefits may include relief from muscle aches, tension/everyday stresses, migraines, jet lag, exhaustion, heartburn and even bug bites! Add a few drops to your bath water to make an immunity boosting spa experience.

Essential oils have many additional uses. They can be used to freshen your kitchen, bathroom, carpets, bed linens and laundry. Or, just add a few drops of essential oils on a cotton ball and place it under the seat of your car for a refreshing smell. Use a few drops of Peppermint essential oil on a cotton ball to repel unwanted houseld pests (like mice or spiders) just as effectively as harsh, foul-smelling pesticides.