Promotional Product Marketing Blog

Learn the best ways to market your brand with the use of promotional marketing products. Our blog gives you the best tips on ordering the right marketing merchandise to increase brand awareness within your target market. From creative marketing ideas to case studies of how others have used promotional items to promote their brand, we give you clear direction in aligning your promotional product campaign with your overall business goals.

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17 Must-Have Items for Your Golf Outing


So you’ve decided to host a golf outing? Fantastic! You already know why these events are so cherished in the hearts of golfers everywhere. You’ve done the hard part like figuring out your budget, finding the perfect course, securing some sponsors and planning the day’s events. Now it’s time to get the goods: the giveaways that will leave a lasting impression.

There are literally hundreds of golf outing items that your golfers would be thrilled with, but we’ve narrowed that list down to our top 17 must-haves for any golf outing. Check it out:

Golf Apparel

1) Elevate Textured Knit Short-Sleeve Custom Polo Shirts for Men & Women
—as low as $16.79 each—

Elevate Golf Polo Womenmen's polo shirt

2) Nike Dri-FIT Micro Pique Custom Polo Shirts for Men & Women
—as low as $34.65 each—

Nike Women's PoloNike Men's Polo3) Puma Heather Custom Polo Shirts for Men & Women
—as low as $53.59—

Puma Women's Polo

Puma Men's Polo4) Port Authority Microfleece Custom Vests for Men & Women
—as low as $21.69—

Port Authority Women's Fleece VestPort Authority Men's Fleece Vest

5) Eddie Bauer Custom Fleece Vests for Men & Women
—as low as $34.69—

Eddie Bauer Women's VestEddie Bauer Men's Vest

6) Elevate Junction Packable Custom Insulated Vests for Men & Women
—as low as $59.85—

Elevate Packable Women's VestElevate Packable Men's Vest

7) Elevate Banos Custom Embroidered Jackets for Men & Women
—as low as $21.55—

Elevate Banos Women's JacketElevate Banos Men's Jacket

8) Eddie Bauer Full Zip Packable Custom Jackets for Men & Women
—as low as $37.69—

Eddie Bauer Women's Packable JacketEddie Bauer Men's Packable Jacket

9) OGIO Endurance Full Zip Soft Shell Custom Jackets for Men & Women
—as low as $80.79—

OGIO Endurance Women's JacketOGIO Endurance Men's Jacket

Golf Accessories

10) Slazenger Imprinted Shoe Bag
—as low as $18.45—Custom Golf Shoe Bag
12) Nike Dri-FIT Swoosh Front Unstructured Custom Caps
—as low as $18.75—custom golf hat
14) Mission EnduraCool Custom Cooling Towel
—as low as $13.85—custom cooling towel
16) Cutter & Buck Golf Bag Custom Coolers
—as low as $31.99—custom golf bag cooler

Need even more ideas? Browse our entire collection of golf and outdoor items here!


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Insulated Wine Tumblers: The Go-To for Corporate Branding This Summer


This month’s Product of the Month is the perfect item to usher in your summer. That product? Our very-popular 12 ounce Triple Insulated Wine Tumbler.

Our insulated wine tumbler

While enjoying wine has long been a summer staple, enjoying it in tumblers has been making serious waves lately. As people get more educated about wine and, even, some of the health benefits associated, vino consumption continues to rise. The average American drinks close to three gallons of wine per year and rising–prosecco consumption alone is up 11% year-over-year. And with those added sips comes added demand for on-trend ways to sip–enter the Insta-worthy tumbler. This Pringles® iteration went viral instantly, while other more sleek, chic tumblers are popping up on celebrity feeds from coast to coast.

That’s where these promotional tumblers come in.

You won’t want to miss this ultimate summer essential.

Inspired by retail best sellers and available in four colors–red, blue, black and white–this insulated wine tumbler comes complete with over-sized printing space, making it ideal for getting the word out. Choose from full-color printing or laser engraving–either way, your branding will be on full display anytime this insulated wine tumbler makes an appearance. And, judging from our own insiders, it will make a lot of appearances this summer.

Once in-hand, your customers and clients can get their sip on anytime, anywhere. With a spill-resistant, clear lid there’s no mess and, with triple insulation, hot drinks stay hot for 12 hours and cold stay cold for 24. That makes these promotional tumblers perfect for virtually anything your clients heart desires–that weekend wedding, the company picnic, a day at the beach or, simply, kicking back in your backyard with a PM cocktail. Cheers to that.

Our advice? Hop on the vino trend and place your order for these go-to tumblers. Perfect as a one-off client gift or great to give as a set, you’ll be amazed where they pop up–and that could be a great way to engage clients even more. Consider challenging them to a #tumbler contest with your brand name or summertime campaign messaging. The more times they surface your tumbler, the more chances they’ll have to win.

Watch as Ashley gives us an up-close look:

 

Interested in keeping up with what’s hot and new in the promo world? Follow us on FacebookInstagramTwitterLinked In and Pinterest!

Happy summer!


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Promotional Calendars: 7 Stats You Didn’t Know


You may think that physical calendars are antiquated and obsolete in this era dominated by the digital… but you’d be surprised to learn that they are still commonly used and needed by virtually everyone. In fact according to a study by PPAI, 84% of workers in America find calendars to be important in their daily lives.

It’s time to give promotional calendars another look! Check out this infographic for six more stats you didn’t know about promotional calendars:

ASI 2019 ad impression study calendar spotlight stats

Stand Out with Unique Promotional Calendars

As one of the most popular promotional products, calendars are also incredibly versatile. There are so many different styles to choose from. From the standard desktop or pocket calendars to the interactive, technology-driven calendars, it’s easy to find something to make your brand blow the competition away. Here are just a few examples of what is possible in the promotional calendar category nowadays:

Laminated Yearly Calendarlaminated yearly calendar
View the entire year at once, and note important dates with the included dry erase marker that wipes clean when changes need to be made. With a huge imprint area, this promotional calendar is bound to be noticed.

word-a-day calendarWord-a-Day Calendar
This 13-month custom calendar is perfect for anyone interested in expanding his or her vocabulary. Made of glossy paper, it’s visually appealing as well as interactive and fun. It features a new word each day from the Merriam-Webster dictionary, so you can be sure recipients will interact with and appreciate this unique wall calendar.

Flower Bouquet Desk Calendarflower bouquet desk calendar
If you’re looking for a truly one-of-a-kind promotional calendar, this is it! It looks like a decoration, but is in fact a calendar featuring a flower for every month and a vase imprinted with your logo – a definite conversation piece.

DIY projects wall calendarDIY Projects Wall Calendar
It may look like your average wall calendar, but this promotional calendar actually includes a do-it-yourself video for each of the 12 months. Simply scan each month’s photo with the Pixaction App (free to download), and watch the videos instantly. An invaluable gift for first-time home buyers!

Buy Promotional Calendars Early!

The early bird gets the worm! There are major advantages to buying promotional calendars early in the year including better pricing, selection and visibility for your brand. The best time to shop for custom calendars is actually mid-year (around the summer months) when the selection is vast and the pricing is low.

In addition to finding the best deals this time of year, shopping early also puts you ahead of the competition. If your company is the first to deliver a promotional calendar, it is more likely to be used by the recipient. Think about it… people like to write in calendars both for personal and professional reasons. Once they start adding information by hand, they would be disinclined to switch it out for another one later on.

So shop early and deliver early for the best chance of getting eyeballs on your brand all year long!


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How to Incorporate Smart Home Devices into Your Marketing


Once thought of as a luxury only for the elite, in recent years smart home technology has become more and more common. Gone are the days of rewiring your entire home; now it can be as simple as plugging in an outlet.

What is Smart Home Technology?

But what exactly are these smart home devices? Simply put, smart home devices allow you to access things like lights and electronics in your home or business from anywhere in the world using Wi-Fi. Everything from video doorbells and surveillance to thermostats, speakers and light switches can be controlled right from your phone or tablet. Some may even be linked to a virtual assistant such as Siri, Alexa or Google Home.

With smart outlet plugs you can remotely turn on and off lights as well as electronics. Open up the app to turn on your entryway light so you don’t have to walk into a dark house; flick the lights and off at random when you’re out of town; turn off the curling iron you remembered about after you’ve left the house; limit screen time by turning off TVs and wireless routers.

The applications are truly endless. Smart technology goes beyond just outlets to things such as doorbells, cameras and sensors, giving in to a whole new level of security and convenience.

And now this exciting technology is available for your marketing purposes! Put your brand name and logo on these devices to make a memorable gift for your most valued clients. There is something for everyone in our collection of smart home tech.

Introducing Branded Smart Home Options

Double Outlet Plugsmart double outlet
This Wi-Fi smart plug allows you to control any outlet-powered device from your smartphone or tablet. One smart plug gives you two outlets that are individually named and controlled using the app. They are also compatible with virtual assistants such as Amazon Alexa, Siri and Google Home.

Video Doorbell
smart video doorbellWith instant alerts on your mobile device, you’ll never miss someone at the door again. This smart video doorbell runs through your Wi-Fi to deliver a live video feed. It has a two-way microphone so you can converse with your visitor before you even get to the door. In addition, you have the ability to record the event on your phone, tablet or computer.

HD Camera
Smart home HD cameraIdeal for security as well as nanny/pet cam, this smart, high definition camera offers a built-in microphone for two-way communication, and its 24/7 live feed allows you to check it at any time from your phone, tablet or computer. The camera rotates 355 degrees right and left as well as 110 degrees up and down with a built-in motion detector that not only senses motion but also turns toward it.

Bluetooth Speaker + Alexavale bluetooth speaker with alexa
So much more than a speaker, this smart device allows you to control your playlist from your phone and tap into the power of the Amazon Alexa virtual assistant using either Wi-Fi or bluetooth connection. It offers up to five hours of playback time, a five Watt output for the speaker, micro USB charging cable and 3.5mm auxiliary cable. This speaker can also be paired with other Alexa-enabled products and controlled by the free app.

Outdoor Outletoutdoor smart double outlet
This outlet is compatible with indoor or outdoor use. It’s waterproof, so it’s completely safe outside in the elements allowing you to control security features, holiday decorations and patio lights from the comfort of your couch (or anywhere for that matter). The two outlets are individually named and individually controlled from your phone, tablet or virtual assistant.

Power Strip with USB Output10 plug smart power strip
This smart power strip offers all the protection of a standard power strip with built-in surge protection in addition to its smart features. There are four outlets and two USB ports that are all individually controlled from your smartphone or tablet and compatible with both Amazon Alexa as well as Google Home. Put up to 10 of these power strips on one app to allow you to control up to 50 electronics in your home or business simultaneously.

Smart Home Security Kitsmart home security kit
The only thing better than a security system for your home or business is a smart security system. This smart home kit includes a window or door sensor as well as a PIR motion sensor. When triggered, the sensors will send an alert to your phone and activate the included siren. Scheduling capabilities are controlled by the app on your smartphone, tablet, computer or virtual assistant.

Choosing the Right Branded Smart Home Device

The best smart home device for your business’s unique marketing plan is one that will resonate with your target audience and make a lasting impression. These items are best distributed as gifts.

Why gifts? Sending something small at least once a year keeps your business at the top of clients’ minds all year long. There are advantages and disadvantages to giving around the holiday season, but don’t limit your company’s gift-giving only to that one time of the year. By gifting at other times, your gift won’t simply become part of the white noise of the holidays; it will serve as an additional channel to help maintain business relationships throughout the year.

How to choose the best smart home device for gifting will depend most on your target audience and your budget. Smart technology items offer a range of functions, so be sure to choose something that will most benefit your clients and their needs. If security is at the forefront of your clients’ minds, a camera, doorbell or security kit might resonate best, while clients seeking simplicity and ease might best enjoy the power strip or outlet options.

Consider factors such as your industry, the intended use being for home or business, your clients’ personal preferences and lifestyles as well as what you hope to accomplish with your gift. Is it a referral gift, holiday gift, “thank you” gift or even employee gift… The reason for the gift can also help you determine the best branded smart home option to choose.

Whatever you choose, one thing is for sure… your gift will be used, appreciated and remembered!

Interested in keeping up with what’s hot, new and smart in the promo world? Follow us on FacebookInstagramTwitterLinked In and Pinterest!

 


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Win Customers & Loyalty with These Innovative Gifts


Gifting promotional products is a must, regardless of the size of your business. There are a ton of benefits to using promotional giveaways in your marketing strategy. It’s a great way to spread your brand.

Innovative Gifts to win Customers + Loyalty

Here are some quick facts on the importance of promotional products:

• 8 out of 10 people have 1-10 promotional products and 63% give away their promotional products when not needed
• 6 out of 10 people keep promotional products for up to two years
• 85% of people do business with a brand after receiving a promotional item from them

That said, loads of companies give away promotional products for all the reasons above and more. So, how do you make sure your promotional product doesn’t get lost in the sea of promotional goodies at a convention or other event full of vendors with this same strategy? You must get creative. A creative giveaway will stop consumers in their tracks, or, better yet, have them hunt you down at said convention when words gets out about your swag.

Mastercard is a great example of a brand getting creative with their giveaways. A few years ago at the Sony Open, they handed out sweet swag bags to Elite Mastercard holders. The bags were full of useful items that attendees could use instantly, like binoculars to better watch the tennis matches, and handheld fans to stay cool in the Miami heat.

Speaking of Sony, they opened a sweepstakes for Sony Rewards members last year that drew over 12,000 people to enter (remember, swag can be contest-based!). What was unique about this swag was that the winner won one million Sony Reward points. The points evened out to about $10,000, which could be used to purchase Sony gear. A contest is a fun way to get a crowd excited but when there’s only one winner, most folks forget about it as soon as it’s over.

Below we offer some creative ideas for your next promotional giveaway:

Idea #1: Speakers and Radios 

A custom speaker or radio is some seriously sweet swag. It’s an unexpected gift, and one that consumers will, if nothing else, hang onto it simply out of curiosity (unlike a pen). It’s an especially great gift for any vacation or outdoorsy oriented business, as a speaker or radio is the perfect addition to a beach day or camping trip. Does your business do podcasts? Giving out portable speakers is a unique way to encourage them to tune into your next one.

Idea #2: Web Cam Covers

As workplaces become more flexible, laptops are the computer of choice and Skye-style webinars the new face-to-face meeting. The downside—the fear of loss of privacy, especially as camera hacking reports continue to pop up. Sticky notes, Band-Aids, tape…they’ve all been used to cover the camera on a computer. And while they work, they’re not an ideal solution. Enter web cam covers, a simple plastic cover that easily slides on and off the camera feature of a laptop. A simple tool that serves a huge purpose and gives peace of mind—watch them practically fly off your table.

Idea #3: Custom Food Containers 

Mugs and water bottles are popular promotional giveaways, and for good reason. They’re practical and useful everyday items that people need. But for all their good, they don’t exactly scream creativity. To make a splash with your next food-related giveaway, consider these unique custom food containers. They’re perfect for on-the-go meals, and even include a fork and removable sauce container that is nested into the lid.

Idea #4: Custom Socks

Apparel is a great giveaway. T-shirts and hats are often popular choices, but socks? They’ve been having a moment for a few years now, for both men and women. Add a quirky touch to your next giveaway by gifting consumers with custom socks. They can be as funky as you want, as ePromos has the ability to fully customize them. Of course, you’ll want to include your company logo or design, but also consider adding a unique twist by including the citys cape or famous landmark where your event is being held—something that makes the socks equal parts souvenir and brand promotion. 

Idea #5: Mini Custom Scented Sachet

From organic food to yoga and essential oils, health and wellness is booming. This makes a wellness-related promotional product a great giveaway, especially for a health-minded crowd. These mini custom scented sachets, which come in a range of scents like vanilla and lavender, are a lovely—and creative— way to bring relaxation to a conference, festival, or other busy event.

We hope these ideas have gotten your creative juices flowing for your next creative promotional giveaway. Don’t hold back either, as the more innovative, the greater chances consumers will not only be interested in your giveaway, but remember your brand, and in turn, become a loyal customer.


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Basecamp Builds a Better Future for Heroes & Their Families


Since day one, ePromos has committed to giving back. From our ePromos for Good campaign to our partnerships with campaigns like Julia’s Cookies and Community Mainstreaming, we’re committed to improving our community at large, and to supporting our customers in the great work they do.

Warrior Spirit Retreat, founded by Dan NevinsThat commitment includes partnering with innovative brands that give back in a big way like Basecamp. Basecamp donates a portion of its proceeds to Warrior Spirit Retreat. This unique nonprofit was started by Basecamp ambassador Dan Nevins, and works to support veterans and their families – people who often have to deal with the invisible wounds of war.

Funds donated to Warrior Spirit Retreat or generated through sales help directly support this mission, with free holistic healing retreats to veterans and their loved ones.

“After losing my legs in combat operations in Iraq, and learning to live with a Traumatic Brain Injury, I found myself struggling to adapt to my new circumstances and integrate back into civilian life,” Dan explains. “I healed well from the physical wounds of war, yet like many returning service members, I failed to acknowledge the impact of the invisible wounds of war, which ultimately destroyed my marriage and negatively impacted basically every relationship I had.”

After nearly a decade of suffering in silence, Dan discovered meditation and yoga, becoming a yoga teacher and working with veterans like himself.

Dan Nevins

“I started offering free retreats for the veteran community, using a curriculum focused on yoga, mindfulness and meditation and tied to the mindfulness based activities of golf, horsemanship and nature,” he says. “Through the retreats, we teach warriors tools and practices to cope with their unseen wounds and show them that true healing is available from within.”

 

When you buy Basecamp promotional products, you’re helping veterans heal and grow

Basecamp’s current collection of promotional products includes a host of outdoor-related essentials designed to help users “Live Bold” – think power banks, water bottles, caps, backpacks, multi-tools, hammocks and more. All products are inspired by Nevin’s own passion for action and adventure – a passion he’s pursued to the fullest, despite losing both legs below the knee in Iraq. To date, Nevin has climbed Uhuru Peak in Tanzania, scaled Machu Picchu and, even, taught yoga at the White House. Most importantly, he’s focused on giving back.

“Our vision is to buy and build a dedicated retreat property in St Augustine, Florida where our warriors can feel welcomed, safe, and completely alive,” Dan says. “Thanks to our partnership with Basecamp we are getting closer to making that goal a reality.”

In 2018 alone, Basecamp profits drove more than $100,000 to Warrior Spirit Retreat – and 2019 is already shaping up to be a record-breaking year. To be part of this epic mission, visit Warrior Spirit Retreat or visit ePromos Basecamp product collection. With each promotional product order you place, you’ll be supporting Warrior Spirit Retreat and their unparalleled efforts to serve our nation’s heroes and their families – true warriors who deserve our unwavering support.