Promotional Product Marketing Blog

Learn the best ways to market your brand with the use of promotional marketing products. Our blog gives you the best tips on ordering the right marketing merchandise to increase brand awareness within your target market. From creative marketing ideas to case studies of how others have used promotional items to promote their brand, we give you clear direction in aligning your promotional product campaign with your overall business goals.


It Takes a Village—Overcoming Cancer with Help from Family, Friends, and...

In honor of National Breast Cancer Awareness Month this October, we’re sharing Jade’s story and reminding readers 40 and over to schedule their yearly mammogram or arrange other life-saving cancer screenings with their healthcare provider.

Jade Porter is a Senior Brand Manager with ePromos. Learn more about her journey to beat breast cancer and the support she received from her ePromos community along the way.

When Jade Porter was 38, her older sister received a breast cancer diagnosis. Wise to the power of preventative care, Jade immediately scheduled her own mammogram. When it came back clear, she shifted her focus entirely to supporting her sister through her illness. “I just assumed that it was going to be her journey,” Jade recalls, “and I wouldn’t get the same thing.”

A New Job and Her Own Diagnosis

Around the time of her sister’s diagnosis, Jade joined the ePromos community. Her 15 years of promotional product experience made her a valuable team member, but starting a new job meant new insurance. “I hadn’t gotten into the routine of getting a mammogram every year,” she explains. “I turned 40, and I started feeling really tired,” she shares. “That was my only symptom.”

Jade’s doctor immediately realized she was past due for her yearly mammogram. A scan revealed Stage II breast cancer on one side, with concern it had already begun to spread to the other.

Road to Recovery

Because Jade’s cancer had already started to spread, her treatment plan was aggressive and immediate. “I got diagnosed on a Tuesday and I started chemotherapy on a Thursday,” Jade says. After five months of chemotherapy and a few unexpected complications, she had only a four-week break before her double mastectomy. After that, she completed five weeks of radiation, which was then followed by four reconstructive surgeries. Jade describes the experience as “one year fighting the cancer, and then the next year was about fixing everything that broke in the process.”

It certainly hasn’t been easy. An allergy to one of her chemotherapy medications severely damaged Jade’s tear ducts, and despite two corrective surgeries, the issue has not been completely resolved. In addition, because Jade’s cancer is hormone-fed, she’s on a ten-year hormone treatment plan, which comes with its own side effects.

Still, Jade is bolstered by remaining cancer-free. “I’m four years clear this August,” she explains, “so that’s great.”

Support at Work and Home

Through it all, Jade notes she’s been fortunate to have consistent help and support from her family, friends, and work community.

At the time of her diagnosis, Jade was juggling a full parenting load in addition to her job. She and her husband each have one child from previous marriages and one son together. With a high schooler and a six-year-old in the house, their days were busy and full. But, Jade says, her husband was on it. “He was able to take quite a bit of time off and really step in to help.”

She also has a huge network of friends that swooped in to offer their assistance, including from a distance. “Some of them even flew in,” Jade recalls. “They stayed for a couple of days at a time and just helped with whatever I needed.”

Jade kept working through chemotherapy, which she credits in large part to help from a flexible and hands-on team. At the time of her diagnosis, Jade had only been with ePromos for about a year, but her work community stepped in seamlessly. 

Her sales assistant at the time, Laura, jumped right in and took charge of anything Jade couldn’t handle herself. “She was interacting with my clients directly…at times she was really doing my job as well as her own,” Jade says. When Jade had to be out for longer stretches, ePromos sales colleagues John and Paula also stepped in to help. The situation called for a community effort, which left a lasting, meaningful impression on Jade.

A Valuable Lesson—and a Cautionary Tale

Jade says her biggest takeaway from the experience is that getting a mammogram every year is essential, “Don’t let it slide,” she cautions, “that’s really important.” She points out that if she had gotten her mammogram a year earlier, she may have caught the cancer in Stage I and had less of a treatment ordeal. “If you delay a diagnosis and it does progress, the survival rates start to decline.”

She also points to confusion some have about the BRCA gene, also known as the breast cancer gene. Many women may learn they don’t have the BRCA mutation and feel a false sense of security. But, according to The National Breast Cancer Foundation, less than 10% of people diagnosed with breast cancer have a BRCA mutation.

Jade has also found that her cancer experience has helped her to decide what’s important and essential in her life. “I tend to streamline a lot more,” she says. “I’m more thoughtful in what I choose to do.”

This article was written in an effort to spread awareness and inspire others to see that challenges can in fact be overcome. Looking for some more inspiration? Kelly tells us all about her visual impairment and her experience with her guide dog, Robin.

Consider thinking outside the box to spread awareness. We always love innovative ideas, like this one, to really get people talking (and checking). Browse our breast cancer awareness theme here.


Back to School: Must-Have Safety Items for Students, Teachers, and School Staff...

2020 Back to School

As students return to in-person classes, masks are being added to school supply lists, and schools are scrambling to create a safer learning environment by incorporating healthcare and PPE items into their standard protocol.

Meeting simultaneous needs for safety and education in response to COVID-19 will require creative solutions and broad infrastructural support, but in the short-term, schools can prepare with PPE and other health and safety items for students, teachers, and staff.

Consider the following items to increase safety and help ease some of the added stress accompanying the start of your in-person school year, whenever that may be.

First, the basics

ePromos offers a wide variety of health and safety products that can promote a safer return to school, including thermometers (including no touch thermometers), germ-free tools, health guides, PPE kits and protective equipment such as disposable gloves, masks and hand sanitizers. Let’s explore some of these categories in more detail:

Face masks and shields

Looking to stock up on masks for students or teachers? We’ve got you covered! We offer high-quality, FDA-approved disposable masks in a variety of colors. You can show off your school spirit with pride while practicing safer learning. Grab a package for the whole class with no worry about washing and reusing.

Schools looking for reusable fabric masks have plenty of options, too, many of which are available to customize with your school logo or custom art. Our newest addition is this 5-Day Back-to-School Youth Mask Kit. Packaged in a reflective drawstring backpack, it contains five different colored 2-ply cotton masks so children can wear a different colored mask each school day!

Our Youth mask kit

We know choosing a mask is not easy (check out this piece on adjustability = comfort for one of our top recommendations, or our mask guide for some additional guidance.We also offer reusable masks anti-fog windows, which are ideal for supporting non-verbal communication while staying safe.

As an accompaniment to masks, consider the addition of a face shield, which can be printed with your school’s logo as well.

Sanitizers and cleaning products

There’s no question cleanliness is an even larger priority than usual this back-to-school season. We can cover all your hand sanitizer needs with our automatic hand sanitizer stand, which is perfect for the classroom, hallways, media centers and libraries.

Convenient-sized 8 ounce hand sanitizer bottles , which can be completely customized with school branding, have been extremely popular since they are the perfect size for students and/or teachers to have and keep at their desks.

hand sanitizer with caribeaner

Promotional sanitizer wipes and a travel hand sanitizer (which can be clipped onto backpacks) are great PTA, PTSA or PTO fundraiser options that come in handy in the classroom, lunchroom, playground, and on the bus. Here are some of the benefits of BZK wipes.

Let’s not forget the benefit of good old-fashioned soap! Studies have shown hand washing with soap is effective at stopping the spread of COVID-19, so consider stocking up on branded soap or offering a cleansing gift set as a welcome-back gifts for hard-working teachers and staff.

The Power of Kits

With gifts in mind, kits are a fun and popular choice. When it comes to PPE, the right branded kit can be a great way to get everything a student, teacher, or school employee needs as they return to the classroom.

In addition to our youth mask kit, Our On-The-Go Wellness Kit features a reusable cotton mask, a disposable mask, vinyl gloves, antibacterial wipes, and hand sanitizer, all in a reusable pouch. The Protection-On-The-Go Kit comes in a branded waist pack for easy carrying, especially for younger students, and includes hand sanitizer gel, nitrile gloves, a non-woven face mask, and a stylus pen for touch-free screen use.

Our on-the-go kit

We offer a variety of other kit options, and our knowledgeable team can also help you build a custom solution that meets your specific requirements for the new school year.

More PTA Fundraiser Ideas

We also offer unique products and solutions you may not have thought of, such as customizable headbands that can keep masks from slipping, custom ear-saver mask holders, and lanyard mask holders. Parents love these items since they provide added comfort, help students keep track of their personal-use items, and avoid touching their faces unnecessarily throughout the day. Another cute idea to give to elementary incoming students is a coloring book to help them learn about germs and the importance of good hygiene practices.

Germ free coloring book and mask holder

We see how hard teachers, staff, administrators, and families are working toward a safer return to school this season, and we hope some of these PPE items and other products can help ease the strain of this unprecedented time.

We also realize the needs and requirements of specific schools, districts, and students will vary widely. If your school needs a product that isn’t listed here, please contact us – the ideas above are just a snapshot of what we can offer, and our expert team is ready to talk through how we can help make this a safe school year.


BRANDSTORMING: A Virtual Client Showcase

This year has been one for the books. So many things have changed—the way we work, how we educate our kids, and how we vacation—just to name a few. One thing that has not changed is the value of a true connection.

Less facetime means it is more important than ever to connect with your clients, through more creative ways. Luckily for brands, connections need not happen in person. We’ve found that quality, unique or trendy products sent to clients during this time have been extremely well-received and appreciated, with clients sharing more and more photos on social than ever before.

With that being said, while ePromos is no stranger to hosting in-person events, on August 4th, we hosted our first-ever, interactive and exclusively virtual showcase aptly called… Brandstorming.

ePromos Brandstorming Virtual Showcase

This was an epic opportunity for our clients to gain insights, intel and info on the latest trends and must-tries dominating the branding universe. Registered participants had a chance to see front and center our innovative products and brandable essentials while sneaking a peek at what’s new and notable – and, of course, to score some amazing prizes from the ePromos team.

So, what did we cover? Here are just a few of the themes you missed: 

#1. Staying Fit AND Enjoying Nature

We all know the benefits of regular exercise on our physical and mental health. Now that people are working from home more, they can and should engage in exercise when possible. The experts at Penn Medicine recommend scheduling your exercise and using what you have at home to support your workout. For most people, that’s not typically much. Why not incorporate fitness gear into your programs this year? Here are just a few of the many items mentioned:

Our Square Foldable Yoga Mat. Unlike regular mats, this one can be folded to fit perfectly into your go-to tote or purse. Same product, different shape means you’ll get people talking. We’re also loving our Core Slider set (so much fun), which comes in a set of two that can be used either on a carpet or a hard floor:

For your mid-day swim: Our Dripz Waterproof (yes, waterproof!) earbuds – so you can jam out while you get your Michael Phelps on:

#2. Keep The Pen

Most people learned that sharing is caring when they were in pre-school, but we are now having to unlearn that lesson when it comes to germs. One of the easiest ways to do that is to tell customers to #KeepThePen to decrease the risk of spreading COVID-19. This presents a great branding opportunity in addition to a safer option for clients and employees. ePromos has a large selection of pens that write beautifully, and show off your brand name, logo, or colors in a way that’s memorable and safe. Here are a few options we didn’t want you to miss:

The Illuminated Javelin, Our Ombre Soft Touch and the Max Glide

#3: Working from Home Until Further Notice

Seems as if for too many of us non-essential workers, this is our new normal. Establishing the proper workspace is key here, not only for productivity but also for privacy.

We’re loving this privacy webcam combopack, which comes with a microphone jack to prevent people from listening to your conversations, in addition to a slide webcam cover. Available in black or white.

For the ultimate noise-canceling headphones, which for many are essential to drown out kids, pets (even spouses!) while you are trying to knock out a project are these Wrapsody™ Wireless Headphones. Beautiful in full color, and on-trend in our tone-on-tone option, with additional name personalization available as well.

Another notable and unique must-have: The Moniclip™ Phone Holder. Named the ultimate multi-tasker, it clips to the side of either a monitor or a laptop, so that your phone can stay eye level, even while charging. It allows for a beautiful full-color imprint on a dome, so recipients will be sure to have your brand front and center.

And, our personal favorite (since lunch is often taken at our desks and we find ourselves snacking all day long): The Crumbee™. This teeny little vacuum can sit on your client’s desk, stay in their car, or be taken anywhere. It’s a complete buzz-worthy game changer that we’re selling off the shelves!

#4: Bringing Your Brand into the Kitchen

With so many restaurants closed, and families being home now more than ever, people have begun to unlock and explore their hidden culinary talents.

We love recommending kitchen items for clients since they are so useful and well-received. Here are two of our favorites that are off the beaten path:

The Jarby, which is used to get the very last spoonful of your favorite condiments out of a jar, and oven mitts. Oven mitts are such a simple and everyday staple in one’s home, yet such an under-rated opportunity for year-after-year exposure. We’re digging this frosted silicone one (which is great for both righties and lefties) and for opening jars!

#5: Always Loved: Made in the USA

All companies feel good about purchasing products made in the USA. It fuels our economy (especially during a pandemic) and gives us a sense of camaraderie for our beautiful country.

The first item worth highlighting in this category: Coolies for everything.

Join the slim can revolution (because White Claw is “it” these days and you’ll want to keep them cold):

They’re even available for ice pops. Yes, you heard that right.

And of course, we can’t go even a few hours without talking masks. This USA-Made one is a great option for any brand since it’s completely customizable for a fantastic design to sport your logo. Love the idea of promoting The US of A? Here’s an American flag stock design, which is always a hit.

Like we said, this is just a snapshot of what was covered in our virtual showcase, and we sure wouldn’t want to spoil it for you! Interested in seeing more — and getting to meet some of our team? Here it is:

We’re always available to help put together any of your promotional marketing products that keep your clients safe, healthy, happy, while keeping your brand top of mind.

Contact us, the Promo Know-How People to talk through your next promotion or idea! Interested in reading more tips to engage virtually? Here are four creative ways to do it..

Looking for an insider’s perspective on unique trends in the promo world? Follow us here.

Interested in keeping up to date on all things ePromos?  Follow us on Facebook, Instagram, Twitter, LinkedIn and Pinterest!


Get This: Our UV Germ-Free Phone Sterilizer Box Comes with a Wireless Charger

AS COVID-19 persists, society is becoming more conscious about germs and preventing them from spreading. Protective equipment like face masks, face shields, and counter barriers, are now part of our daily life as society works to prevent the spread of COVID-19. And so, when brainstorming August’s Product of the Month, we had no doubt that it’d be something you can use to fight off germs—but it’s not what you’re expecting.

Enter our UV Germ-Free Phone Sterilizer Box w/Wireless Charger, a product that’s more effective and more necessary now than ever before. We live in a very tech-driven world, so it’s not a huge surprise there’s a little germ-fighting pod you can use to clean your phone—but it’s still pretty impressive.

Cleaning your electronics is a hassle, especially since you have to be careful using water and other liquid cleaning products that can damage them—and that’s why you need this little sterilizing box in your gadget collection.

Not only does it sanitize your phone, but you can use it to sanitize other things as well. Stick your keys, your jewelry, your earbuds, and even pens into the sterilizing box, and they’ll be 99.9% free of germs in only five minutes. No water, no mess, no damage, and no labor required on your part—it does it all for you.

On top of that, the box charges your phone too—its 15W wireless charging mechanism will power up your phone in no time. The wireless design is super convenient especially since you likely have dozens of electronics to charge and don’t want your countertop littered with tons of wires.

And, when you do need to charge the actual sterilizing box itself, you can use the type c charging cable that’s included.

Another noteworthy feature is this device’s auto shut-off design. When five minutes have passed and your phone is completely sanitized, the box will power down automatically—no need to worry about wasting power. Seriously, what doesn’t this little box do?

When it comes to keeping harmful germs at bay, you can never be too careful—especially during a pandemic. And what better techy gift to fight a pandemic in the 21st century than with this innovative germ-killing gadget?

Looking for an insiders perspective on unique trends in the promo world? Follow us here.

Interested in keeping up to date on all things ePromos?  Follow us on Facebook, Instagram, Twitter, LinkedIn and Pinterest!


Take Branding Even Further With Personalization

Now that people are starting to head back to offices and other workplaces, we’re seeing new trends develop in response to the COVID-19 pandemic. Call it “the new normal.” It’s an expansion of a longstanding practice of personalization, but this time it’s driven by a new sense of purpose.

In addition to taking these 5 actions to ready their workplaces, companies are getting creative about ways to encourage social distancing. Customer-oriented “#KeepThePen” initiatives are the new trend at doctors offices, banks and retail. Organizations are also finding ways to promote a healthier, safer workplace by ordering promotional products personalized with the names of their employees.

Give Them the Tools to Protect Themselves

This laser-engraved triple insulated bottle includes both an event logo and the recipients name.

Promotional products personalized with the names of each of your employees (in a addition to your company logo or a special message) reinforces the fact that that you value them as members of your team. Re-opening your business? Encourage them not to share by equipping them with personalized gifts to help reduce contact and minimize the spread of disease-causing viruses, bacteria, and other contaminants.

Although the value of sharing has been drummed into most of us since childhood, it’s time to shift that approach. Sharing isn’t caring anymore if it’s a way to potentially pass disease-causing particles from our pens or tumblers!

Personalized Products with Names and Logos

The new personalization trend goes far beyond writing implements, but a pen is a great starting point. Choose from a wide variety of pens that can be printed with your logo, an employee’s name, or both. Select ones with twist or click action, or molded rubber grips for added ergonomic comfort.

Our Leeman NYC Tuscany Custom Journal w/ Magnetic Closure
Our Leeman NYC
Tuscany Custom Journal
w/ Magnetic Closure

Consider ordering a blank notebook for a fresh start, too. Choose a classic, high-quality journal with cream pages and an attractive faux leather cover that can be embossed with each employee’s name. It’s a thoughtful touch that lets your valued workforce know how much you appreciate them and their contributions. Or consider a tumbler. Perfect for that mid-morning coffee or tea break, it adds a special touch of recognition and thoughtfulness when it’s also personalized for your workers. No matter what kind of personalization you add, it says to others “Hands off, please! This one’s mine.”

Our Leeman NYC
Gift Set

For a truly thoughtful “welcome back” statement, consider ordering a full personalized set of desktop supplies for each worker, including a cell phone case, coffee mug, or thermos. You can also add safety and protective items such as sanitizing wipes, face masks, or face shields, as well as items to keep your team connected and engaged at times when it’s safer to work from home. We’ll be happy to help you assemble your own gift collection that’s customized to your specific needs.

Prefer to purchase a set rather than a one-off item? Here’s one of our favorites. It’s perfect for the executive who frequently travels for work, this set includes items such as a water-resistant sleeve for a tablet, a soft-cover journal, a stainless steel and faux leather ballpoint executive pen, and a power bank charger.

Personalization Around the Office

You can also consider personalizing keepsake items for employees or clients.

Our Leeman NYC
Drinkware & Journal Ghirardelli Gift Set

For example, here’s a set that includes Ghirardelli® hot chocolate, a double-walled tumbler with plastic liner, a thermos, and a journal—all in their own portable faux leather bin which can be kept and used again and again, for even longer brand exposure.

Why It’s Important to Discourage Sharing

Public health officials have indicated that while direct or face-to-face infection seems to be the most prevalent way the novel coronavirus SARS-CoV-2 is spread, it’s definitely also possible to catch it through fomites.

Fomites are simply objects, or items likely to become a source of infection. Pens, doorknobs, furniture, and even clothing can play this role. Essentially, any time an infection agent (like a viral particle) lands on a surface and doesn’t immediately die or become ineffective, it can potentially be a source of further infection. Then when someone else touches that doorknob or pen, the viral particles can transfer to that person’s hands. If that person touches their face, they risk becoming infected with the virus or other contaminant. This is why one of the best practices for slowing the spread of sickness is to wash our hands often, or, when we can’t, to sanitize.

There’s some uncertainty about how long the novel coronavirus can last on specific materials and surfaces—some, like plastic, have been shown in studies to retain virus particles for up to 3-7 days. While the risk of transmission via surfaces is certainly lower, it makes sense to take precautions and institute new practices that continue to promote health.

Thinking of the ways you can help ease the transition for your employees who are returning to a physical or hybrid workspace this season? Get in touch with our team of Promo Know-How People to discuss personalized products and personal-protective safety items for your organization.


Thermometers: What Every Marketing Campaign Needs

Over the years, thermometers have evolved into a household staple, especially throughout the flu and cold season. And now, they’re even more common thanks to the current COVID-19 pandemic. A lot of businesses are even implementing mandatory temperature checks for all employees before they enter their workplace.

Needless to say, thermometers are a must-have during the COVID-19 pandemic and beyond. People are likely to keep thermometers for a long period of time (since it’s a staple tool), so you’ll also benefit from long-term brand exposure.

We’ve rounded up some thermometer options you can use at your business or at home to keep your employees safe and show them you care.

Contactless Thermometers

touchless thermometer

Perhaps the most sanitary thermometers are the ones equipped with no-touch technology. And not only are they more effective at preventing germs from spreading, but they can also read a temperature in less than two seconds—a feature that comes in handy when taking a squirmy child’s temperature or if you want to get your employees screened quickly so they can get to work.

No-touch thermometers work by measuring the infrared energy that radiates from your forehead, and they’re incredibly accurate. One of our favorites is our Contactless Infrared Thermometer—if someone’s temperature is too high, it beeps instantly to notify you. Its accuracy eliminates any guesswork, so you’ll know for sure who has a fever and who doesn’t. You should definitely have this tool on hand to keep your workplace and your home 100% safe!

You can also try our other Contactless Thermometers. This one provides an instant, accurate temperature reading in less than half a second. How’s that for being efficient?

If you want a no-contact thermometer that’s a bit more compact, try our Slim Infrared No-Contact Thermometer. Its ultra-clear LED display allows you to read the temperature accurately and instantly, and the slim design makes it easy to use.

Brandable Thermometer Options

Looking to add your logo? Our Full-Color Reusable Forehead Thermometer is a wonderful option too. The thermometer is made from reusable paper, and it uses liquid crystals to read the temperature when placed on the forehead. Excellent for a return-to-work kit, a get-well-soon kit or even in a swag bag, this thermometer can read a person’s temperature quickly and accurately in a non-invasive way.

Another great option is our Forehead Thermometer. Imprint your business name or logo on the plastic hinged case, which conveniently carries the thermometer wherever you go.

With a Digital Thermometer you can customize the thermometer’s body color in either red or blue (there are translucent options too), and imprint your company’s name on the clear case.

Still want more? You can browse our entire thermometer inventory here. We’re dedicated to being here for you and your business every day—and especially during this pandemic. Have questions? Feel free to reach out to us and we will help you get the supplies you need to keep your business and your employees safe. Looking for more healthcare products? Here’s a piece to help guide you.