Promotional Product Marketing Blog

Learn the best ways to market your brand with the use of promotional marketing products. Our blog gives you the best tips on ordering the right marketing merchandise to increase brand awareness within your target market. From creative marketing ideas to case studies of how others have used promotional items to promote their brand, we give you clear direction in aligning your promotional product campaign with your overall business goals.

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What to Know about Hosting a Charging Station at Events


Smartphones have become ingrained in everyday life thanks to the numerous and tremendous tasks they perform. But for all their good, there’s one thing most folks would agree needs a mega-facelift: battery life.
We’ve all experienced the sinking feeling that comes when the dreaded “20%” warning flashes across the screen. We’ve all searched high and low for an accessible outlet to camp out at for those few short minutes while getting in a quick recharge. After all, the only thing worse than a dying battery is a dead one. Despite poor battery life being a common complaint of smartphone users, most rarely carry a charger with them, which is why hosting a charging station at your next event is a brilliant marketing move.

What is a charging station?

A charging station is a portable pad, kiosk or furniture with multiple charging outlets for folks to plug into and recharge the batteries for any portable devices. They’re a natural fit for any event, from trade shows and conferences to just about any type of mass group outing, like concerts, sporting events, auctions, and more. If there’s going to be a crowd, there’s going to be tons of smartphones… with quickly depleting batteries (and frustrated attendees).
Below, we discuss some of the important must-knows of hosting a charging station at an event:

Who can host a charging station?

In theory, anyone can host a charging station, but you’ll want to check with the corporate sponsor of the event before assuming it’s okay. Most sponsors welcome the addition of a charging station, as it benefits everyone there. However, at bigger conferences and trade shows, the event will typically have a specific charging station set up, complements of one of the event’s larger business sponsors.

Depending on the style charging station, you may need a larger amount of floor space – especially if you’re bringing a free-standing kiosk or chargeable counter. From a practicality standpoint, these require significant space and access to at least one electrical outlet to plug into. Again, get your sponsor’s blessing before you plan on setting up your own at their event.

What equipment is needed?

Charging stations are wonderfully low-maintenance. They don’t require a ton of equipment at all. In fact, they’re fairly self-sufficient.

As mentioned above, you’ll need to make sure you have easy access to an appropriate power outlet to plug your station into at the event. The specific requirements for voltage may vary, but it’s a relatively safe bet that you’ll only need the common 110 V. If you have a small table or booth, make sure you’ll have outlet space enough for the guests as well as for your team and their set-up!

Should I buy or rent?

You can do either! The choice is up to you. To give you an idea:

On renting: There are plenty of charging station rental companies that are happy to outfit your event for reasonable prices. This is a great option for companies testing out the effectiveness of this offering at events, or who want to use it for their own functions.
Renting is also ideal for those who require assistance, as rentals typically include 24/7 support for any issues that may crop up. Rental fees vary from about $200-800 per day. These fees are based on several items, such as the type of charging station, length of rental, and branding options.

On buying or leasing: On the other hand, if you find yourself constantly renting, it may be time to invest. Having your own saves the hassle of arranging pick-up and drop-off of the equipment. The cost for a charging station vary greatly – you can find prices for as low as $400 all the way up to $6000+. Many sellers offer the option of buying outright or leasing their products, to better fit your marketing budget needs.

What style station should I get?

Before choosing a product type, the first question you should ask is whether users will have to stay with their device to charge it, or whether it can be secured and left for a period of time while charging. There are pros and cons to both, and the station you opt for will depend on your goals for hosting the charging station.

With either option, you can expect improved brand perception and awareness – kudos! But aside from that, are you looking to further engage with attendees, perhaps about a product or service you offer?

If so, you may want to keep them around while their device charges, as it provides a great opportunity to showcase what you’re offering. In this case, you might opt for one of the following charging station types:

• Table with built-in outlet, where you can have a professional, sit-down discussion with attendees while they plug in
• Reception counter, where attendees can charge devices while chatting with your teammates or perusing your company literature
• Display kiosks, where visitors can charge while viewing a slideshow, film, or live demo with your staff on the kiosk’s monitor
• Couches or reclining chairs, where guests can get off their feet while giving their battery some life
• Individual ports or portable charging bays, which can display prominently on a table at your booth for guests to use while reading your material and picking up swag
• A recharge “lounge”, separate from your booth. where guests can plug in while watching, reading, or networking
On the other hand, maybe you prefer to give recipients the freedom to drop off their devices and continue about. In which case, chaining them to a charging station is unnecessary. Allowing attendees to lock up their phones and get back to the event is a win-win for all – they get a charged phone, and you keep their interest on the show/event/etc. In this case, you have just a few options:
• Charging lockers or cabinets, where guests can lock up their devices in an individually secured cubby for as long as needed
• Touch-screen charging kiosks, where attendees can leave their devices and return to pick them up when ready

What if my charging station gets too crowded?

This can be an issue particularly for events that prefer attendees don’t hang around the station waiting for their phones. You’d better believe that folks will line up and wait it out for the chance to plug in!

To avoid this, make sure you have an adequate number of stations available. We recommend one charging port for every 400 people; but depending on the event and the demographic it draws, you may prefer more or less.

If, despite your best efforts, your station is still too crowded, consider a contingency plan. We suggest gifting branded power banks and chargers or during the event, offering them alongside your marketing materials and other swag. Everyone can always use an extra charger! Plus, there’s inherent comfort in having one in-hand, even if it can’t be used at that exact moment.

Folks can relax knowing they’ll be able to power back up as soon as they get to an outlet, which gives them time and peace of mind to talk to you about your business.

What are the benefits of hosting a charging station?

There are a number of reasons why smart brands choose to offer guests a free juice up:

• Increased brand awareness – especially when your charging station is branded with your company name and logo
• Improved brand perception – provided a free charge is a generous act that will ensure users view your brand in a positive light
• Increased foot traffic – according to Veloxity, customers who use cell phone charging stations saw improvements up to 35%
• Boost engagement – folks who need their phone to charge are more likely to stop and strike up a conversation; what’s more, they’ll spend a longer time on average at your booth or table while waiting for their phone to finish powering
• Better retention – “My phone is dying” is a totally acceptable excuse to leave an event early. Charging stations help to keep more attendees at the event or on the exhibition floor for longer – which means more leads for you, and a more enjoyable time for everyone!

How can I make my charging station stand out?

Throw a charging station into the mix of your event and folks will be happy – but why stop there? You can absolutely make your charging station into a destination, especially if you want folks to hang around so you can engage with them.

For instance, create a full-blown ‘café corner’, complete with a coffee bar and light snacks for attendees to enjoy while charging their phones. Comfy seats are another bonus, especially for events that require a lot of standing or walking. Creating a mini café will make your interaction with folks more natural and relaxed, rather than them feeling potentially awkward just standing around – and zipping off as soon as their phone is done charging.
Want more ideas? Check out this piece, which highlights 15 unique charging stations from big brands like Toyota and Lacoste.

Ready to jump onboard and host a charging station at your next event? We thought so! For other trade show necessities – including displays, games, banners, and giveaways – check out our fully customizable selection at ePromos.


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How to Market Your Tourist Destination


Marketing your tourist destination is a unique challenge. After all, what you’re really selling is an experience—one that most folks save up months, if not years, to buy. Further, unlike a product or even a service in some cases, it’s simply not returnable. For these reasons, most people tend to be especially selective when deciding where to travel. The good news? With a smart, strategic marketing plan in place, you can ensure your tourist destination stands out amongst the competition.

There’s plenty of pros and cons to marketing as a tourist destination. Let’s start with the pros. Wherever your business is situated, the surrounding area is typically rife with cafes, bars, shopping, and services. This provides visitors with plenty to see and do with little effort on their behalf to seek these things out. Safety is another concern for a lot of travelers, especially families. Tourist destinations connote a sense of safety simply because they are popular and crowded.

Unfortunately, seasonality is always an issue for tourist destinations. However, by employing clever marketing maneuvers like those below, even seasonality can be overcome. (Quick tip: extend your season with discounts and consider cultivating a niche offseason market with a festival or convention.)
In this piece, ePromos offers some of our best advice for successfully marketing your tourist destination, whether you’re a boutique hotel, quaint bed & breakfast, grand resort, or a public official looking to bring crowds to your dreamy location.

Start with a Strategy

The Internet has made the world wonderfully small in many ways, allowing people access to places they otherwise would never have heard of, let alone considered visiting. What does this mean for you? You’ve got to work even harder to stand out. Developing a clear marketing plan is imperative to making sure your location doesn’t get lost in the overwhelming pile of Google search results.

Before you do anything else, you’ve got to come up with a strategy. This will lead every decision you make going forward. We know, it sounds like a big deal. It is. A clearly defined marketing strategy is the only way to stay on track for the long haul—ensuring each move is targeted at meeting your KPIs and overall business goals. Otherwise, it’s too easy to get side-tracked and veer off course. Not only is this an internal nightmare, you risk confusing, or worse, losing, your customers.

Define Your KPI’s

Your strategy should include how to plan to engage in the best marketing channels for your business. There is a wide range of available channels, from search engine optimization, to email campaigns, to influencer marketing, to traditional print—just to name a few. How do you pick the important ones?

The answer will depend on your specific audience and KPIs.

What advice can we offer? Don’t try to dominate every channel. Instead, set to task mastering a few. As you get comfortable with those, then consider testing out additional efforts. Marketing channels aren’t a one-size-fits-all. Some will even flat out fail you. For this reason, it’s also key to have a short- and long-term strategies with accompanying goals.

The short-term should be made up of tactics you’re fairly confident will work—AKA bring in profit so that you can continue operating. Of course, if you only focus on the short-term, you’ll be shooting your business in the foot by lacking a viable plan for growth over the long-term. Mapping out both versions, which should complement one another, create a roadmap for immediate and future growth.

Creative Ideas for Marketing Your Tourist Destination

Once you have a strategy in place, it’s time to have some fun and get creative. Below, we discuss some key creative marketing ideas to get the word out about your tourist destination. With your strategies and goals mapped out, it should be easy to cherry-pick which ideas work for your business!

1. User-generated Content: Word of mouth is still an old favorite when it comes to getting social buy-in. Why? For most folks, there’s something inherently trustworthy about a real-life review, even if from a total stranger. The motivation to “sell” isn’t there the same way it can feel like it is in other marketing tools. Use this to your advantage. Folks are leaving usable content all over the place—Instagram, Facebook, Twitter, blogs, travel sites… all you have to do is find their content and ask to share it on your own channels. Also, hello! It’s essentially FREE CONTENT for you!

Another great idea for UGC is to partner with influencers who can spread the glory of your destination in enviable Instagram posts and the like. You’re essentially borrowing their fanbase to promote your destination in exchange for a free trip, service or experience. Both local and non-local influencers can be a serious boon to your biz.

2. Cultivate a Tribe: A great place to get user-generated content? Your very own tribe. These are the folks who know why your destination can’t be beat—and they’re happy to wax poetic about it to anyone that will listen. You want these people. Hell, you need them. And they’re out there, even if you don’t realize it yet.
Some businesses identify and grow their tribe a membership or loyalty program. People love perks, no matter how big or small. It feels good to be notice and appreciated—use that to your advantage. A loyal following is worth its weight in gold.

As your tribe grows, encourage word-of-mouth referrals. Like user-generated content, your tribe’s reviews will come off as more trustworthy than a whole arsenal of other marketing tools.

When getting referrals, don’t forget: love is a two-way street. Remind your tribe how much you appreciate them by thanking them publicly or even gifting them promo items. The gift might depend on your destination. For a seaside escape? Branded beach towels, sunglasses, and flip flops are all necessities. Nestled in a winter wonderland? Accessories like scarves, gloves and mittens, and luggage locks are little giveaways that can go a long way in building goodwill and loyalty.

You can gift these items in a number of different ways. Did someone tag you in a raving Instagram post? Thank ‘em and privately message them for their address send out a little promo gift. These random acts of love are guaranteed to floor your tribe. You can also create a clear system with rewards for referrals. For example, one referral or online review gets 10% off the next visit, five gets a thank you gift basket, 10 gets a discount on a one-night stay, gift card, or other more generous repayment.

3. Collaborate: Looking to make a real splash? Strike a partnership with someone with megawatt appeal. Celebrity appearances are a surefire way to get noticed. And ‘celebrity’ doesn’t have to be an actor: it could be a sports hero, someone local from a popular news story, or recognized professional within an industry that complements your own.

If Hollywood isn’t your vibe, you might also consider teaming up with a charity, nonprofit organization, or even a local bar or restaurant for a good cause. The amplified dual-marketing will get you in front of folks you likely wouldn’t capture yourself.

4. Be Where Your Customer Is: And yes, we do mean physically! You’ll want to market your brand wherever your customer considers “home”, as well as at their “home away from home”.

Consider tourists and locals, if both are your customer. For tourists, how can you help them learn more about you while they’re researching their trip at home? On the flight over? Making plans in their hotel room? Don’t just “pray and spray”! So long as you have data on your customers, you likely have a good idea where they call home, and how they learned about your business. And if you don’t have any data, you might want to start there before shelling out for marketing strategies!

For locals, your marketing tactics may be more traditional, but think back to cultivating your tribe—a community from your home base. For example, if your main demographic is older, are those people hanging around local malls and shops? Exercise classes? Activity centers? Consider setting up a table at a local event, printing and promoting traditional coupons, or posting flyers with discounts and information on their daily boards. If your demographic is teenagers and 20-somethings, your best bet for reaching them may be online (check out our Marketing to Millennials piece for some staggering stats). For that age group, you’ll need to be sure you’ve got a killer social media game.

Take it up a notch by having ePromos create a customized logo and other artwork that can be used for a cohesive strategy on social media, like Snapchat filters. Another idea: engage your audience by hosting Twitter chats about travel, or something else that your destination is known for (surfing, eco-tourism, etc.—what makes you stand out?)

5. Become Known for Something Locally: Stand out from the pack by becoming known for something wonderfully unique. It’ll create a buzz that, eventually, will carry itself with little effort from you. A fantastic example is a Philadelphia restaurant, Barclay Prime, which became known for being the home of the $100 cheesesteak. Is it a tad gimmicky? Sure. Did it land them on Letterman, countless news sites, and all over social media? You bet. And guess what? Almost 15 years later it’s still a thing—their thing. It stuck.

Discover what you can or do do well—better than anyone else around—and foster it, promote it, love it like no other. Set a record, or invite customers to attempt to set one at your place. Be the company who did or does that thing. Folks will notice. Then, they’ll get curious. Then, you’ve got them where you want them. Make their trip worth the visit, and they’ll come back with friends.

Marketing your tourist destination can have huge financial benefits, not just for your business, but the local economy. With a comprehensive, creative marketing plan using the tips above, you can guide your way to a successful, well-loved destination for folks across the globe.


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5 Things You Need to Know When You Start a Business


By Jason Robbins, CEO

I’ve learned a great deal in my 20 years with ePromos. I started the company with a clear mission to help customers promote their brands and use modern technology to serve them. I used some of what I learned with my undergraduate and graduate degrees in business, but there was so much that had to be learned on the job.

Here are five key lessons I’ve learned since starting ePromos that I think would be beneficial to any entrepreneur, young or old.

#1 Talent makes or breaks a business.

You can’t build a company alone. Many entrepreneurs (like myself) get out of the gate by brute force. At some point, doing everything yourself starts making things worse. You get stressed, there is little engagement from those who work for you, and you hit a plateau. You can put great processes and systems in place so that operations can run smoothly; however, when you want to grow, adapt or evolve on a strategic objective, you can’t keep the ship running and also invent the next thing.

You need great people to keep the ship sailing, and you need great people to start figuring things out with very little input from you. There is no pride in doing everything yourself. If you want to be a $10 million company, you are going to need some people on your team who have been there.

I learned that it’s best to hire for attitude and train for skill. It’s the attitude that typically gets in the way for people, not their intellect. You can have the smartest person on your team, yet if they have a bad attitude, it can be like a cancer growing in your organization, poisoning it from the inside and costing you big in missed opportunities. Conversely, people with great attitudes take obstacles in stride as part of the journey; they don’t focus on blame and what should be that is not. I am lucky to have a number of great leaders who have been with me from the beginning, who have become managers and adapted to new roles because they have a great attitude. A huge bout of success is due to these types of great attitude players.

#2 Setting fewer goals per quarter leads to a higher success rate.

As a new business (or even an existing business) the list of things to do and new ideas developed daily can run like a ticker tape. For years we tried to manage these ideas while growing and running the day-to-day business. Many times we’d meet and think we were clear on three-five goals, then we’d realize we were working on about 10 goals, and nothing really got finished. Effort was spread so wide that we didn’t accomplish anything meaningful.

You may have heard about leading and lagging indicators… For example, if you want to lose weight, you can’t just weigh yourself and expect change. The lagging indicator is the weight, or, the final success measure. The leading indicators are the calories in and out. If you are taking in more than you are burning each day, for example, you are aware of this and know that the weight won’t drop. You don’t need to wait a month to check in and find that you haven’t made progress. It’s the same thing when running a business. Make sure to define a leading goal, and follow through each step of the way through to completion.

In the past few years we’ve learned two great lessons. The first, is to identify realistic goals with which both the progress and result can be measured. The second is that the recipe for success is having very few goals combined with daily and weekly discipline checks. Stay on top of this and you’ll be very much aware of how things are going along the way. It makes it easier to not lose focus and to re-align when necessary.

#3 Define the what; let your team figure out the how.

When I first started out, not only did I decide what we were going to do, I also would work with my staff to figure out the steps and how we would do it. I was heavy handed and came off as the guy who needed to be the smartest, who needed to do things his way in order for it to be done right.

As a leader, you may feel that you know the best way to tackle a problem. You may want to continuously give great advice,to get involved in all details of a project or process. But that is not your role. Your role is to remove obstacles for the group that is figuring out how to hit the goal. I realized at some point in the development of the company that even though my favorite thing was creative problem solving,  I had to stop. I stopped, but then I started second-guessing. Finally, I realized that while it might take a little longer, my team – the people I hired for their brilliance –  almost always got there (and often times got there faster than I would have). Even better, they did it on their own, freeing me up to continue to lead and set direction and remove other obstacles.

The freedom this method provides to a team also makes a huge difference in engagement. Imagine a company where the boss comes in and tells people how to do things. That isn’t fun for smart, capable people. They want to try. They want you to give them the proverbial video game controller and play themselves vs sitting there watching you or having to follow specific instructions. This is particularly important with Millennials. Give them the freedom to figure out the how, and they will be engaged… otherwise risk bad attitudes and high turnover.

That’s also why lesson #1 is so important: having the right team. Not all employees can run with this freedom. It may be their personality or maybe engrained in previous life experience, but sometimes if you feel you have a good person, you have to explain to them that they are allowed to take chances and have fun trying. It can be a challenge to relinquish control – trust me, I know – but it’s the only way to succeed. It’s really a nice human thing to do. No one should come to work to be told what to do with an attitude. Good morale and ethics are always, always good for business.

#4 There is a target client.

You can’t be all things to all people – no one can – and it’s counterproductive to try. Not everyone will be interested in your product or service, and sometimes you’ll need to establish what market you’re after. It is as much a choice to determine what you are going to be bad at as it is to determine what you are going to good at. “Good at” is the enemy of “Great.” By embracing what types of clients you do not wish to serve, you can better serve and evolve to thrill your target audience.

As a company that started online with Google search providing many of our initial leads, we were forced to be all things to all people. We wanted every sale, and we wanted all customers to be treated with the same love and passion regardless of size. We realized that we couldn’t make a profit if we were going to overserve the smallest customers. We also realized that we couldn’t make a profit even on huge customers if their requirements were too costly to service.

So the biggest lesson here is to find out why your best customers like you and find more like them.

#5 You must accept what you cannot control.

I wasted a lot of energy, resources and time over the years just complaining and worrying. While it’s so logical that we can’t control 99% of what happens, many of us still spend time talking, thinking and expensing energy over things that happened that we can’t change and over things that haven’t happened yet.

How much time are you spending on thinking about something in the past, that is over, that you can’t change? In my experience, business is going to unfold for you, and you can either see things as good and bad or just see things as they are. You can move forward, or you can stop progressing and dwell on the past. I meditate daily, and I’ve developed a skill that helps me be mindful of if I am thinking in the past or future. I continue to meditate because I view mindfulness as a muscle that needs to be exercised.

There is always a silver lining. Accept what you cannot control; learn from what you can. Embracing mistakes will make your company better. Embracing the attitude that mistakes are welcome will help you make the world a better place through your people, through your team. It’s been said that mistakes are just lessons, repeat until learned. At ePromos, we try to learn from our mistakes and move on.

So there you have it… five tidbits from my experience. These past 20 years have been hard work and fun. Best of all, I have grown into a better person. I’m grateful for the opportunity to lead my own team – to help all our wonderful staff build their careers and make their positive contributions on those they impact. I love the promotional products business because it give us a chance to use our creativity and advice to help our clients look their best and make their own impact on the world. We are all interconnected, and I really appreciate that. I look forward to seeing how our ePromos family evolves in the next 20 years and thank everyone for the opportunities they have given me to grow and learn as a leader.

Interested in learning more about our story? Click here.


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THE MOPTOPPER COLLECTION: Bring On The Fun


I’ve been working in the promotional products industry for almost a decade now. It’s such a fun industry to be in; so many great people, so many great ideas and so many fun products to choose from! Our featured collection this month is called MopToppers™ and it’s one of my absolute favorites!

These products are among my favorite for many reasons. First, they make people smile and people are instantly intrigued when they see them. Second, they look (sorry for using this word) A-DORABLE!. And third, they have universal appeal. Everyone from doctors to lawyers to schools to Tradeshow-attendees of all types just love them!

When designing each MopToppers product, the creators put such an emphasis on their attention to detail.  Their famous pen not only has a human body shape and a smiley face, but it also has a necktie-shaped clip. The doctor version  has a stethoscope, and the Breast Cancer Awareness version has a light-pink ribbon. They even have a super-hero version!

So much of successful marketing is choosing a product that ties in properly to your brand and your purpose – and of course is memorable. Consider lightening the mood with these cuties before an intense, stuffy and uncomfortable meeting. Or give them to employees with a message that says something along the lines of “When work feels overwhelming, take a minute to smile”. MopToppers are appropriate at any type of event, really — school functions, trade shows, nonprofit events, bookstores, workplace orientations and community show cases to name a few.

For me though, the main benefit of these face-shaped products is the microfiber screen cleaner, or “hair”. You NEED to try the hair!

Benfits of Cleaning with Microfiber:
  •  Microfibers increase cleaning ability because the net-like structure traps considerably more dirt than other materials and keeps them in the mop top. In addition, the unique surface gets down into the nooks and crannies of your devices efficiently pulling out debris.
  • Microfiber cleaning cloths are hypoallergenic, so they are nice for anyone suffering from allergies.
  • Microfiber cloths are eco-friendly because they don’t require any soap or chemicals to do a great job.
  • Microfibers are reusable and can be used again and again by simply rinsing with warm water to keep them fresh.
  • Microfibers last longer than other cleaning materials because they contain more than 200,000 fibers per square inch of product. That’s tough stuff!
  • Microfibers pick up dust, dirt, pet hair, microparticles and 98 percent of anything else your screens and monitors encounter.
  • Rub a little harder and a MopToppers will remove sticky stuff, accidental spills, scuffs and more.

What’s the secret? Microfiber is made up of nylon and polyester fibers that are considerably smaller than most other fabrics used for creating mops. Each strand is minute, and when they are woven together, they create a fabric packed with tiny pockets that trap dirt and water. When looked at closely, this dense material resembles a net, and the net-like structure is the key to its efficiency.

Did you know that a whopping 89 percent of consumers remember the company who gave them the promotional product? With this in mind, it is easy to see why it’s so important to make great choices when deciding which promo product will represent your company best. Check out our MopTopper Collection and see for your yourself how much fun you’ll have with these!

SideBar: How To Clean MicroFiber

Your MopToppers product is small, but it will do some big cleanup. So, go ahead and clean your “hair” if it gets soiled. Simply rinse in warm (not hot water because the nylon component in microfiber will break down the fibers and ruin their effectiveness). If it’s really dirty, most cleaning detergents can be used, but adding bleach and fabric softener is not recommended. Air dry.

Call us today, your Promo Know-How People and let us work together to find the right products for you.


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Promotional Products Work! #PowerofPromo


Promotional products:

Useful, tangible items imprinted with an advertiser’s name, logo or message. The perfect medium to increase brand awareness, promotional products are an incredibly powerful marketing tool since they allow a brand to connect with consumers by engaging their senses. As one of the only forms of advertising that allows consumers to interact with a brand on a physical level, promotional products often create a more memorable brand experience. Here are just a few (of many) impressive statistics that were highlighted during Promotional Products Work Week. This annual event is created by the Promotional Products Association International (PPAI), and is designed to shed light on the effectiveness of promo items.

Isn’t that amazing? Promotional Products should ALWAYS be a part of your marketing mix.

Pretty cool, right!?! Interested in marketing to millenials? Click here.

Especially their favorites. Mine in particular: favorite pen, favorite bring-your-lunch-to-work bag, favorite t-shirt (for the past 7 years), and favorite umbrella.

They also happen to be surprisingly affordable – and, people love receiving them.

Marketing tips we just couldn’t resist:

Trust us, it’s worth it (pre-show). Looking to connect AT the show? Click here.

This years note-worthy choice to include with your next Direct Marketing campaign: Webcam covers. They can be mounted directly to a post card (without much additional weight), and show that you value your clients privacy.

Still not convinced?

That’s right. People remember promotional items, more so (long-term) than any other form of advertising. That’s because when given a useful item, people connect with that item and remember what’s written on it. Promotional Products really do work. Call us today, The Promo Know-How People and let us show you how to choose the right item to support your brand.

 


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Looking Back at How It All Started: ePromos’ Humble Beginnings


ePromos turns 20 this year! You may be wondering, “how did it all begin?” But the real question is not “how” – it’s “why?”

Jason Robbins, ePromos Founder and CEO, shares his story:

It was May of 1997. At the time I had been working on the product supply side of the industry selling promos to distributors who sold to advertisers. I had seen too many advertisers miss the mark in their choice of promo, either by over or under spending, targeting the wrong market, or just plain choosing bad products that wouldn’t impress their recipients.

I knew that I had 20 hats in my closet, but I liked only one or two of them; I had 20 t-shirts that had been given to me, but I kept wearing just four or five of them. I realized that promo buyers would be wasting time and money if they weren’t at the top of the pile. The Internet was just starting to rev up, and I put down my life savings at the time to build the first website that would show off amazing product, make it easy to browse to see all the possibilities, and be capable of making a complex order process simple for online orders.

In June 1997, in the living room of my apartment on 19th Street in New York City, ePromos was born.

I dove head first into this new adventure armed with only one mission: above all else, my customers would look great. Even if they knew what they wanted, we’d provide other ideas with the goal being to give product that would be used and appreciated (not wasted and left in hotel rooms) – product that would elevate the company in the eyes of the recipient. We would do this with smart people who knew their stuff. We’d call them Brand Consultants, and they would guarantee customer satisfaction…

I’m not just talking about the kind of customer satisfaction that comes from on-time delivery of the correct item with the correct imprint – those elements are and should be expected. I’m talking about the kind of customer satisfaction that goes above and beyond, that puts the right logoed merchandise in the hands of the right people to make the biggest impact for our customers. And an experience that is fun and easy for the buyers. That mission is what drove me to create ePromos, develop a functional and intuitive website, and build a passionate team of consultative, in-house marketers. That’s behind our customer’s loyalty driving our business today.

In April of 1998 epromos.com launched, and that’s really where our story begins.

The expertise of our Brand Consultants and their personal relationships with our customers combined with the wide reach and seamless shopping experience of the web catapulted our business forward. We wanted to merchandise all categories while ensuring high-quality products at a range of price points. This is not an easy feat as there are millions of items we need to choose from in order to provide our online offering of between 12-15k products. We wanted a site that had not too much and not too little – a selection that was just right.

Then and now, customers can easily browse our inventory and have that special, reliable connection to our consultants who are not only great with creative product recommendation but also save time. ePromos was conceived from the idea that promotional products deserve a personal approach, a personal connection. That connection is what is at the heart of our company… and I’m proud to say that heart is what started it all.