Promotional Product Marketing Blog

Learn the best ways to market your brand with the use of promotional marketing products. Our blog gives you the best tips on ordering the right marketing merchandise to increase brand awareness within your target market. From creative marketing ideas to case studies of how others have used promotional items to promote their brand, we give you clear direction in aligning your promotional product campaign with your overall business goals.

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The Telecommuting Kit: Consider It a Must-Have for Brands


The Coronavirus (COVID-19) is causing uproars all around the world. Between businesses shutting down, new “shelter in place” orders being released every day, and employees being either out of work or instructed to work from home, daily life is turning upside down.

Many of us are learning quickly that working remotely can be a tough adjustment. Our April Product of the Month kit was created to help recipients settle into their new home office in no time.

A COVID-19 Shutdown Essential: The Telecommuting Kit

For those who are suddenly members of the work-from-home club, which means they’re either a) thoroughly enjoying it and planning to NEVER go back or b) going crazy because home is a distraction and productivity is suffering. Either way, this Telecommuting Kit helps to stay on task (and hopefully prevent mental breakdowns).

Time to Stock Your At-Home Workstation

This kit includes everything needed to keep an at-home workstation fit for productivity during the COVID-19 shutdown, including a mouse pad, stylus pen, a stationery kit, and more. Each item can be customized with your company’s name and logo, so if you’re the manager or boss, these items are the perfect care package as your employees prepare to work remotely.

Packed inside, you’ll find a stationery kit with paper clips, sticky notes, rubber bands, tape, and even a mini stapler to help you knock out that unwelcome stack of paperwork piling up on your dining room table.

It’s also fitted with a “trilogy” stylus, which is a pen, tablet stylus, and highlighter all in one. Talk about the perfect do-it-all tool to keep your at-home workspace neat and tidy—because who wants a million pens rolling around their work surface all day? The barking dogs and your upstairs neighbor’s bass is distracting enough.

Also, it’s time to toss out the make-shift mouse pad you invented out of a magazine or the placemat from your dinner table, because this kit includes a sturdy, professional-looking mouse pad that will keep you on task and distraction-free (no more reading those magazine headlines every time your hand lands back on your mouse).

For those who have children, working from home is even more of a challenge because these new “co-workers” probably don’t understand the concept of personal space. If your clients or employees are suddenly sharing an office with their little ones, they’ll appreciate the microfiber cloth included inside this Telecommute Kit—because fruit roll-up fingerprints aren’t exactly easy to remove from a computer screen. 

Topped off with a four-port USB hub and a braided charging cable, this kit is the ultimate work-from-home-essential to stay plugged in and productive. Also, shopping for office supplies isn’t possible for everyone right now due to the mass shutdowns, so your employees and co-workers would greatly appreciate this compact kit. It’s easy to get overwhelmed as we all adjust to our new “normal,” so treat yourself and your employees to this all-in-one kit to help make the transition to working remotely a bit more seamless.

Interested in getting more ideas with work from home in mind? Click here.

Dealing with a cancelled trade show or event? Here’s how to stay connected this season.


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We’re Going Back to the Basics


Lately it’s all about the trends—what’s cool NOW, or must-haves for 2020. But what about the basics that you’ll always need? Whether you’re a start-up, on-boarding a new team member (remotely or in the office), running an event or re-filling supplies for your office staff, you will always need the basics. Here’s our lineup. It’s short list, legit—products that have more than earned their spot in the promotional premium hall of fame. Let’s start with the office essentials…

The Legendary Sticky Note

Sure, chances are you take notes and jot down numbers directly in your smartphone most of the time. But think about it—when was the last time you couldn’t dig up the sticky note affixed to your computer or office phone?


Exactly.

Those good old fashioned BiC® Sticky Notes aren’t going anywhere fast—for a reason. Invented by accident back in the late 1960s (3M® scientist Spencer Silver accidentally created an adhesive that had a certain “removability characteristic”) and perfected over the years, these office essentials really caught on in the 1980s, when sales went through the roof.

As we move further away from physical paper into the digital sphere, it’s easy to forget about these convenient little notes—but don’t underestimate the power they still have to help you build and run your business. These branded sticky notes are a wonderful, inexpensive promotional item you can hand out at trade shows, use as giveaways, and just keep around the office. We offer full-color, 3″ x 3″ Sticky Notes, adorned with your business name, logo or an inspirational phrase. Whatever it is that you want to portray. The world is your oyster!

The Classic Notebook

From meetings to conferences, to the grocery store and beyond, you can always rely on a classic spiral-bound notebook to help you keep track of every detail (and to keep you from losing your mind). If you’ve scribbled up and down every page of your current notebook and are in search of the perfect replacement, check out our assortment of notebooks, journals and jotters.

They’re the perfect canvas for lists, quick thoughts, meeting notes, and more (or meeting doodles—we don’t judge). Decorate them with your message and gift them to your new employees or your most loyal clients. No matter who the recipient is, they’ll definitely get use out of a practical notebook—and you’ll get brand recognition as an added bonus.

You Can Never Have Enough Pens

Ballpoint pens, gel pens, stylus pens – pens: you always need them, yet they’re always going missing. Needless to say, you can never have enough pens lying around the office, at home, or in your bag. Whether you pass them out to clients as gifts, or you write miles of notes every single day, custom pens are equal parts useful and brand-building. Each promotion pen, in fact, generates about 3,000 impressions over its nine-month life! Embellish them with your logo, choose from a wide variety of colors, and use them in gift bags, at trade shows, and even for yourself or your team at the office!

These office essentials are just the beginning. Let’s also mention the out-of-office essentials your clients can’t live without, starting with…

Lip Balm

Did you know your lips are one of the most sensitive areas of skin on your body? And when it comes to skin cancer, no measure of prevention is too little to consider—and that’s why it’s always a good idea to have an SPF lip balm on hand, even when you’re indoors.

Our various choices of Lip Balm are the perfect way to promote your brand and promote good skincare habits at the same time. Imprint each one in full color, and pass them out to employees, at outdoor promo events, in customer care packages, and more. And the best part? These promotional lip balms come in various flavors such as citrus, coconut, vanilla bean, peppermint, to name a few!

Umbrellas

It goes without saying that an umbrella is essential in everyone’s life—so why not take advantage and use it to promote your brand? Every city restaurant can sell them. Every hotel can use them in rooms and in lobbies. The possibilities are endless for promotional umbrellas. Choose from a wide variety of color combos, sizes and uses.

Umbrellas are the ultimate weather-bearing, brand-building promotional item that’s perfect for giveaways, outdoor events, and client gifts. Our most recent fav? The Inverted Umbrella.

The Perfect Carry-All

Whether it’s to the gym, to the beach, at a trade show or even to work, Drawstring Bags are completely versatile. Their large space provides ample room for belongings of any kind, and their large imprint areas can display logos in one or many colors. There are so many different models to choose from, making them a classic choice where you can’t go wrong.

So, if you’re ready to get back to basics? Call us, the Promo Know-How People to get started.

Dealing with a cancelled trade show or event? Here’s how to stay connected this season.

Looking for an insiders perspective on unique trends in the promo world? Follow us here.

Interested in keeping up to date on all things ePromos?  Follow us on Facebook, Instagram, Twitter, LinkedIn and Pinterest! 


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How to Keep Yourself and Your Team Productive While Working at Home


The novel coronavirus outbreak has upended life as we know it for the time being, impacting everything from schools to sporting teams to where and how we work.

With so many businesses shifting to a remote working policy to help employees, customers, and the public engage in social distancing, many companies are learning how to navigate this new work environment on the fly.

Anyone can set up a laptop at the kitchen table and call it a workspace. However, to stay truly productive and keep your team focused, connected, and motivated while staying healthy, you’ll need a slightly more strategic approach.

Create a Dedicated Work Area and Routine

Have you ever found yourself behind the wheel of your car, pulling into your office or workplace parking lot with no memory of actually getting there? That’s the power of habit, and human beings are especially susceptible to it.

Driving in automatic or habitual mode can be risky, but you can also harness the power of habit for good. One way to take advantage of the innate need for routine is to create a new normal for your work-from-home reality.

Start by designating a work area—an exclusive one, if possible. Arrange furniture, supplies, and your computer and related equipment with a logical workflow in mind. Think about minimizing repeated movements, improving ergonomics, and creating a natural flow for your day-to-day tasks. Add lighting that reduces glare and illuminates your workspace to avoid eye strain, and consider grabbing a pair of Blue Light Blocking Custom Glasses while you’re at it.

Many experts and experienced remote workers suggest treating your at-home workday as if you were going to the office. Shower, dress in work-appropriate clothing, and keep regular work hours. This helps your mind and body recognize the habitual work routine, even in an unfamiliar environment.

However, if you’re more comfortable in relaxed clothing, going this route might also help you stay on task. Decide what works best for you, especially at a time when it’s so important to manage stress.

Think About How You Work

Think of your typical day in the office. From morning coffee to lunch meetings to strategy sessions, most of what you do at work depends on that physical space. Your work computer, your desk layout, your chair, your printer, your phone, office supplies—it all resides in a specific space.

Working from home changes that context, sometimes dramatically. And in some cases, it’s hard to even know what needs to shift to accommodate remote work until you’re ready to complete a specific task. If you suddenly realize you don’t have what you need, it pulls away your time and focus as you find a solution.

That’s why it’s smart to take the time now to consider the actual tasks your remote work will need to accommodate. Think through your workflow and make a list of what you’ll need to get the job done. This may also include things like a WiFi booster to ensure you have a strong connection in your home office.

Keep Your Employees Connected and Motivated

Platforms for communication and project management are crucial for productive remote working. That’s true not just for you and your immediate team but for the employees you manage or interact with across your organization. Keeping everyone up to date on the company’s plans will help minimize fear and anxiety, which will help everyone stay focused on the tasks at hand.

Project and task management apps such as Asana and Trello can keep the team oriented toward objectives, which will then leave you free to manage and direct. A communication app like Slack can help everyone stay connected and feel like they’re still part of the team, even if they’re no longer seeing each other face-to-face.

Consider supplying home-office items to ease the work-from-home transition and make employees’ daily work flow a bit smoother. Bluetooth-enabled Headsets, for example, can be a lifesaver when you need to leave your hands free for taking notes or typing. Or supply your team with a wireless charging pad for their home desks.

Keep in Touch

If you’d like to send something out to your team to help everyone stay connected, get in touch. We have lots of useful branded items in our curated “work from home” collection that can make working from home easier for everyone to manage.

Dealing with a cancelled trade show or event? Here’s how to stay connected this season.

Looking for an insiders perspective on unique trends in the promo world? Follow us here.

Interested in keeping up to date on all things ePromos?  Follow us on Facebook, Instagram,Twitter, LinkedIn and Pinterest! 


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Cancelled Trade Show or Event? Here’s How to Stay Connected this Season



The novel Coronavirus pandemic has caused seismic shifts across industries, closing schools, public events, and much of the spring conference and trade show circuit. As our clients stabilize their emergency operations and protocols, they have already begun to turn to us and ask questions. What happens when events are cancelled? What happens when we can’t visit our customers? What happens when stock runs out, and replacements from overseas are delayed for months? How do we continue to build culture and relationships with a remote workforce?

Here are just a few ideas for keeping up your marketing momentum, including what to do with all those promo products you ordered.

Repurpose Already Purchased Event Products

As events around the country continue to get cancelled, you may wonder what happens if you’ve already ordered branded products. One option: find a new delivery route. A thoughtful promo product that arrives at just the right time can be all you need to make an introduction or build a connection—even from many miles away.
We can help you package these goods with special messaging and ship them right to a recipient’s doorstep. Now a missed face-to-face interaction becomes an opportunity for a memorable connection.

Freshen Up a New Workspace

Working remotely can be a big adjustment. Help create a smooth transition for your customers by sending custom kits filled with a curated collection of branded items perfect for working from home. Here are some of our favorite products that can help your brand sit front and center as a fixture of someone’s home office:

Blue Light Blocking Glasses

Screened devices emit blue light that can result in blurry vision and painfully dry eyes. Blue light can even trigger insomnia, preventing you from getting that great night’s sleep that helps you stay healthy. These glasses are comfortable and durable, protecting your vision during long at-home work sessions.

Wireless Earphones

Working from home presents unique challenges when it comes to staying connected with coworkers and colleagues. With Bluetooth® technology, comfortable headphones free you up while plugging you in to music, meetings, or important calls.

Travel Mugs Without the Travel

With so many options to choose from, we opt for travel mugs to keep that delicious coffee or tea in the mug and safely away from your home keyboard.

One of our personal favorites? This cork-bottom stainless-steel custom tumbler. Comes in black, blue, titanium, silver and white and can be produced in just 5 days!

Our Cork bottom tumblers

Qi Wireless Charging Mouse Pad

This mouse pad is also a Qi charging pad and a phone stand, which results in less clutter and more productivity—not to mention a full charge on your smartphone.

Refillable Phone Sanitizer Spray

Speaking of your smartphone, it’s important to keep it cleaned and disinfected. These refillable spray packs come in a variety of colors but, most importantly, the spray kills germs and bacteria on contact. Looking for other preventive healthcare items? Click here.

Surprise and Delight with Personalization

This is also a perfect time to capture a consumer’s attention with a personalized gift. Consider adding to the excitement of your promo box collection by including an item that features the recipient’s name alongside your branding. Best sellers for personalization include drinkware and calendars.

Prepare for Price Increases

As popular promo items repeatedly go out of stock due to aggressive buying (looking at you, travel hand sanitizer), it’s likely that later this year we’ll see the price of those items increase due to larger demand. Keep this possibility in mind as you make decisions about any promo items you’re planning to order in upcoming seasons.

Continue to Think Long-Term

Disruptions make it easy to lose sight of our long-term strategies. Instead, think about what you can do in the meantime to stay proactive. For example, if you’re struggling to capture clients’ home addresses for product delivery, try going back to the basics with a direct mail or continuity campaign. Or maybe you have your own list of high-value promo items you’d like to stock up on now in order to take advantage of lower prices.

Strengthen Existing Relationships

Consider other ways you can nurture a customer relationship without an in-person exchange this season. Replace phone calls with video chat meetings or touch-based videos when you can. Or show you care by taking a few extra minutes to send a handwritten birthday card to clients. These small, thoughtful actions can go a long way in cultivating loyal brand advocates who will stick around through unexpected challenges.

Ready to get creative about marketing this year and think outside the box? Call us, the Promo Know-How People, to ensure your products make an impact—no matter where they’re going. Stay safe, everyone, and know that we are here for you when you need us.


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Seeing is Believing March’s Product of the Month: Blue Light-Blocking Glasses


Face it—we’re all spending way too much time staring at a screen every day. And, even though it feels like a total necessity, all that time staring and scrolling is wreaking havoc on our vision.

Whether you spend your 9-to-5 glued to a laptop or can’t fall asleep without browsing your social feeds, studies show excessive screen time can cause eye strain and lower melatonin levels. This can immediately lower your sleep quality, leaving you groggy and less-than-your-very-best the next day. If the lack of sleep continues, you’ll likely wind up with some major side effects, including memory issues, trouble focusing and even weight gain.

That said, tossing your screens isn’t a (real) option. So the next best thing? Our March Product of the Month.

If you can’t curb your screen time—or if you’d love to limit the impact of those hours on your eyes—these Blue Light Blocking Glasses are for you. Without getting too physics-fancy, blue light glasses work because the sun, as well as many electronics, emit blue light wavelengths. Our brains associate blue light with daytime—so when we’re faced with those lights, our body literally wakes up and becomes more alert and energized. That’s fine by day when we need a little burst here and there. But at night? Those lights can totally throw off your body’s natural sleep cycle.

Blue light glasses work by blocking and absorbing some of the blue light so a minimal amount reaches your eyes. Some people opt to wear them all day—because, why not?—while others whip out a pair after sundown when they need to keep jamming on that project or just want to scroll social media without worrying about insomnia. Either way, they’re a major vision-reliever and a great way to curb the negative side effects of all that screen time without, you know, quitting your job and going on an iPhone® purge (insert gasp).

When you brand these must-haves, your clients, partners and employees will know you’re in-the-know—and that you care enough to say, “keep scrolling…we’ve got your back.”

Get in touch to learn more about Motivators product of the month and to place your order today.

These branded blue-light-blocking glasses curb the negative effects of your screen time.

Looking for an insiders perspective on unique trends in the promo world? Follow us here.

Interested in keeping up to date on all things ePromos?  Follow us on Facebook, Instagram, Twitter, LinkedIn and Pinterest! 


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Flu Season: Tips on Staying Healthy and Keeping Your Brand Top-of-Mind


This flu season has been no joke. At home, we’re in the midst of what experts are calling one of the worst flu seasons in decades, with 19 million Americans impacted so far. Those warnings paired with the arrival of the coronavirus state-side, and it’s no surprise people are scrambling to get late-season flu shots and figure out how to stay protected from whatever virus is lurking.

The good news? Despite the in-your-face headlines, staying healthy this winter doesn’t mean putting yourself on cold-weather lockdown. By integrating some basic precautions, you can curb your risk—and your customers and employees’ risk—of getting sick this season.

#1. Meet Your New BFF: Travel-Sized Soap Sheets

Aside from washing your hands and getting vaccinated, there are other measures you can take to keep germs under control and reduce your risk of getting sick. If you work in a shared environment or go out in public, it’s especially important to frequently disinfect your hands after touching items in common-use areas such as breakrooms, bathrooms, retail stores, elevators, cafeterias and more.

Finding hand-sanitizer (branded or not-branded) is nearly impossible at the moment if you need it shipped ASAP. Our favorite alternative? These Carry-On Compliant Soap Sheets which can be carried in your purse or briefcase for germ-protection all day long.

image of our soap sheets in their case

Choose blue or clear and brand these hand sheets with your logo —you can hand them out around the office to encourage others to maintain a healthy work environment. Or, send your clients a care package with them tucked inside. No doubt you’ll get a “thank you” call, especially in this climate!

#2. Grab Some Tissues and Antibacterial Wipes

The coronavirus is usually spread through the air via coughs and sneezes, by personal contact, and by touching infected surfaces—so keeping tissues and antibacterial wipes handy is imperative to keep germs at bay. Be sure to have lots of tissues and antibacterial wipes laying around your workplace so employees and clients can easily access them.

Leave a few packs on the front desk, in the break room, in the hallways, on each desk, and in other high-traffic areas to encourage others to disinfect their hands and cover their cough. Our Tissue Packs are perfect for desks, tables, and bathroom counters, and they are customizable with your logo in full color—so you can show you care and stay on brand.

Another item perfect to hand out to everyone in your office, or to clients who pass through, are these adorable Mini Tissue Packets. Plus, these non-alcohol based Hand Sanitizer Wet Wipes should be lying around as well—they’re great at killing germs without drying out your hands, and they work well for surfaces such as counters, doorknobs, elevator buttons, and desks.

#3. Keep the Chill Away

If you or your customers live in a colder state, staying healthy means staying warm. Decrease your chance of getting a cold by properly protecting yourself from the snow and rain. Keeping your chest, head, and feet warm is the best way to shield yourself from sickness-inducing weather.

Bundle up with one of our warm scarves—each one comes in a variety of colors that will match any outfit for multiple occasions. Add your business’ logo and take advantage of campaigning your brand when the clouds and rain roll in!

This acrylic Two-Tone Pom Beanie is a fashionable and functional addition to your commute ensemble, and perfect for snowy weekend adventures. The leatherette patch is a great place to add your logo and a modern way to show off your brand. Our Embroidered Knit Beanie will also do the trick—choose from nine colors, and embroider your company’s name on the front for a perfect combination of promotion and function.

Even the smallest measures of prevention can be impactful when you want to steer clear of sickness. Make sure you cover all your bases with these anti-cold-and-flu products to help keep you, your clients, and your employees safe this season!

Looking for an insider’s perspective on unique trends in the promo world? Follow us here.

Interested in keeping up to date on all things ePromos?  Follow us on facebook, Instagram, Twitter, LinkedIn and Pinterest!