Promotional Product Marketing Blog

Learn the best ways to market your brand with the use of promotional marketing products. Our blog gives you the best tips on ordering the right marketing merchandise to increase brand awareness within your target market. From creative marketing ideas to case studies of how others have used promotional items to promote their brand, we give you clear direction in aligning your promotional product campaign with your overall business goals.

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Fitness Trends: 10 New Ways to Workplace Wellness & Promotional Products to...


How can I motivate my office to stay healthy and energized?

Make Your Brand Healthy
Healthy employees are productive employees, so would you agree it is beneficial to improve workplace wellness? Everyone gets bored with their workout regimen. Your employees have probably set their personal fitness goals for the year. To help them reach their goals of healthy living and see the benefit in the workplace, you can re-ignite their goals with your company’s wellness program. One of the best ways to motivate employees to stay healthy is to offer them new ideas on the latest crazes in the fitness world.

American College of Sports Medicine (ACSM) takes a poll each year, surveying fitness professionals around the world to try and determine what the biggest trends will be for the upcoming year. The list doesn’t change fast because strong trends tend to keep growing. Many times, trends from a previous year reappear in the new year.

Here are some innovative fitness trends infused with fitness promotional products to create an exciting and beneficial wellness program for your business:

1. Gather the Troops for A Group Training Session

The more, the merrier. Build muscle, burn calories, and bond with coworkers at group classes and team-based workouts. Competition-based fitness programs add excitement, build camaraderie and make fitness fun. Not only do they provide support from a like-minded group, they provide the challenge of out-cycling, out-rowing and out-stepping coworkers. These classes are inexpensive, motivational and great for different fitness levels. They make fitness social and produce results. How great is that? Kick off your company’s group training efforts with water bottles and cooling towels imprinted with the name of your wellness program. We’ve seen a lot of success with mid-day stretching sessions. These giveaways will be appreciated when used both in and out of the office and also help with your company’s branding.

2. Clear Their Heads

While much of the emphasis for health is on the physical aspects of the body, let’s not forget about mental conditioning. Mental health is an extremely important aspect of overall wellness. Consider working with your local studio to offer discounts at Meditation or mindful yoga classes. For 2,500 years, yoga has been practiced for health and relaxation. There are so many different options: Power Yoga, Yogalates, Bikram, Ashtanga, Vinyas, Kripalu and others. To promote this ancient tradition within your company, provide yoga mats and yoga blocks and consider creating a quiet space at your place of business. Offer your employees a list of meditation apps like Headspace and Stop, Breathe and Think (along with free headphones) and bring peace and tranquility wherever you are.

Employees will know that they can go there at any time throughout the day, should they need the time to cool off.

3. Get the Gloves Ready

Anything that makes exercising fun is bound to be a trend. Consider a boxing class to encourage relieving frustration and staying fit. Jumping rope and throwing punches, like upper cuts and right hooks, make boxing a mix of cardio and strength training which creates endorphins. Your employees will leave laughing, assuming no one took it out of hand, having bonded over boxing.

4. Team coaching

Team coaching is another hot trend for 2018. Take this idea (directly from the fitness gym handbook), and bring this program back to the office. For many employees, getting back into the routine of fitness may be daunting. Volunteer team coaches guide, support and educate beginners on the equipment and help empower employees to go it alone in the gym when they are ready. Provide a Bluetooth Speaker/Award to your company’s team coach as a thank you for their efforts.

5. Pop Pilates

Pop Pilates can be found on the YouTube channel, Blogilates. Fitness guru Cassey Ho is a social-media fitness guru that developed this combination of Pilates, dance and music into a full-body workout. Using only body weight, Pop Pilates sculpts and strengthens muscles in exciting new ways. Ho has three million subscribers to her YouTube channel and provides hours of free exercise content and nutrition advice. Encourage young women to “tune in”. She has a positive “love your body” message and helps individuals find joy in exercise. Everyone can see why Pop Pilates is an emerging fitness trend.

6. Barre Workouts

Barre workouts, with the killer burn and low risk of injury, are becoming one of the trendiest (and most challenging) fitness programs. Using a blend of ballet, Pilates, yoga, light weights, and body weight exercises, barre workouts sculpt lean muscles, increase strength, and improve flexibility in an uplifting atmosphere. Versions of this form of exercise are Xtend Barr, Pure Barre, Barre+Cardio Fusion and Pop Physique. Get hearts pumping and take fitness to a level never thought possible! A traditional t-shirt is the perfect idea to advertise your company’s trending workouts like working the bar and Krav Maga. Wellness program participants that meet challenge goals at Barre could also win logoed yoga tops and yoga pants. This clothing is perfect for the series of specific bodily postures used in this form of exercise and relaxation.

7. Krav Maga

The philosophy of Krav Maga is simple: Your health and your body are worth fighting for. If you’re looking for an amazing and challenging fitness regimen, this fitness is a diverse and comprehensive strengthening and conditioning program that combines Krav Maga combative techniques with intense athletic training. In 1948, Krav Maga was originally adopted by the Israeli Defense Forces as the official method of self-defense. Expect this trend to carry through to next year because it offers a unique combination of strength and stamina training, agility and coordination, speed and explosiveness; mobility and balance; power and mental fortitude.

8. A good ‘ole walk in the park

The easiest way to get all employees to participate in a wellness program is to promote walking at lunch! Encourage them to log their numbers by gifting them a pedometer or a fitbit!

These trends are sure to take your employees to the next level of fitness to feeling great about themselves and what they do, day after day. Call us at ePromos to create your workplace wellness program now!


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Build Your Brand at Any Age with Custom PopSockets


One of the hottest trends in promotional products is the PopSocket. Just in case you don’t know what a PopSocket is, we’ll explain. PopSockets grips are small, plastic contraptions that adhere to the back of your phone and “pop” up to use. They are made of three parts: a decorative disc, a flexible accordion-like stem, and a circular base that sticks on your phone.

Cell phone accessories are like the modern-day billboard. Did you know that the average person makes 8,000 estimated public texts and calls per year? * That’s advertising space seen by 67 times more people than a Super Bowl commercial! Mobile phones are easily one of the most valuable pieces of real-estate for your brand – and PopSockets are one of the fun, new ways to earn that placement.

And, because the PopSocket has so many functions, it’s extremely useful for customers of any age group. If you want a conversation starter at your next tradeshow, fear not. We’ve broken down the uses of custom branded PopSockets for every age group:

Kids (6-8 years)

Small children are not the typical Verizon or T-Mobile customer, and they are probably not your customer base. But if their parents and grandparents are your target audience, gifts for their young kids are a great way to reach them! When phones are used by children to keep them entertained and engaged, your brand will be remembered as one that regularly gives the gift of peace and quiet.

Watching Movies: Kids often require entertainment at restaurants while the adults engage in conversation. Yet they are young, and likely to drop their phone or their parents’ devices in the leftovers! When the PopSocket is extended, it’s the perfect stand to watch movies along with parental instructions of, “Don’t touch the phone.” This will hopefully end any arguments between siblings who want the phone right in front of them.

Gaming: Kids need to make epic moves while gaming. One PopSocket is essential (and a pair of PopSockets are perfect!) for gaming, regardless of the device. Allow children to secure tablets, eReaders, and phones with both hands while playing games and apps.

Tweens (9-12)

Videos: Tweens are less interested in texting and making phone calls and more interested in watching online videos. The PopSocket can be used as a video stand, both vertically and horizontally, no matter where the PopSocket is positioned on the phone. Tweens can watch short clips and entire episodes, without getting [enter snack of choice] on the phone.

Music: Too often, kids leave their earbuds in a snarled mess resembling a series of intricate nautical knots. Two PopSockets make for a convenient earbud-management system your customers (and their kids) will certainly appreciate. When gifting these at your trade show booth or in-store event, show guests how to wrap the cord around the PopSockets so they are wired for sound in a snap…or a “pop”.

Fidget Toy: Very recently, fidget toys have been all the rage for kids of all ages. The PopSocket makes a fun alternative for tweens, who can expel extra energy by flicking, popping, and spinning their way to relaxation. Kid tested, mother approved.

Teens (13-17)

Texting: Focus-group data collected by Pew Research Center last year shows that 80 percent of teens say they communicate with their closest friends by texting…up to 100 texts a day! Think about how many times they wanted to write a one-handed text? Efficient, right? PopSockets can make that happen.

Selfies: PopSockets earned their popularity from being taken with selfies. The newest, must-have gadget provides an easy grip when users expand it like an accordion. This grip makes it easy to take selfies. Look how easy it is for Model Gigi Hadid to take a one-handed selfie!

Photos: “Hey, your thumb is in the way!” We are sure your clients have heard that before. And if not, we’re betting you’ve seen the stray finger on the out edges of photos yourself. A PopSockets grip is not only a fun accessory, it makes holding the phone easier, so photos are better. These tools are little life changers for your customers and brand ambassadors!

Adults

eReaders: PopSockets make reading a book more comfortable to do. When hands get tired of propping up the pages in one position, recipients can remove the PopSocket by pulling slowly on the base, and then reposition and reattach time and time again. Your customers always have the exact grip or stand needed.

Skype: Multi-tasking is essential during any Skype call. Your clients and business partners are taking notes, sending emails, and sipping coffee. They need to be in hands-free mode. The PopSockets mounting device provides the perfect way to see and be seen.

Facebook: With a few minutes during commute to catch up on Facebook, the last thing your customers want to do is drop their phone in the subway or on the bus. A cracked screen is not worth viewing recently uploaded cat videos. Or maybe it is? We doubt it!

Group Photos: Selfie sticks are extremely helpful when taking pictures that need a wider viewpoint. But if taking a group shot, there is not a selfie stick long enough to get everyone in the photo. Introducing the PopSocket as a tripod for a phone: show recipients how to set the scene, set the timer, sit with the group and DONE!

Smartphone Grip:
Adults might like to think of themselves as more responsible than teens or tweens when it comes to respecting property. However, working through a busy crowd while texting or making a simple call could result in a minor collision and the dreaded screen smash. A firm grip is necessary to avoid catastrophes while multitasking, and a Popsockets grip makes it easy.

Laptop Hook: Most of your target audience spend their days in front of a computer – but their phones are always close-at-hand. As many professionals habitually check their phones throughout the day, another great way to use the PopSockets is to expand the socket to hang the smartphone from the corner of the laptop or computer monitor. Now their phone is always in view.

Seniors

Viewing: A favorite pastime for grandmas and grandpas is to view photos that have been sent and saved to their smartphone. Whether using the stand or holding the smartphone with the PopSockets grip, photos can be easily enjoyed. This handy device is especially helpful when scrolling and flipping the device to view photos in portrait and landscape positions.

Facetime: You know who loves Facetime? Relatives and friends who live far away. Nothing is more valuable to your customers than and catching up with a loved one face-to-face. During this special time, their hand is bound to cramp from holding the phone for such an extended period of time. Gift them the PopSockets grip to use as a kickstand, so they can chat away!

Calling: Maintaining a steady grip on such a small device is sometimes difficult for older adults. You don’t want them to drop their phones. A big grip to hold onto will reduce their fear of dropping their expensive phone.

ePromos sells the real PopSockets grips – there are no fakes here! Our products are the same PopSockets you see at retail stores everywhere. We carry single PopSockets or a combo package of a PopSockets and a mount…just like you’ll see in stores. When your company taps into current trends, your business will become cool by association. Products seen on retail shelves have a higher perceived value, so they make a more impressive gift. For certain audiences and industries, it can be the ideal way to set your message apart.

When brand recognition is on the line and perception is key, PopSockets grips are a sure-fire way to make a lasting impression. Consider investing in these promotional products that you’ve seen in shops and stores for your next marketing idea.

*Estimate based on Business Insider, March 22, 2013, “CHART OF THE DAY: Kids Send a Mind-Boggling Number of Texts [3,800] Every Month.”


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Promotional Products Top 10 Trends of 2018


Promotional Products Top 10 Trends of 2018

There’s no better time to re-think your inventory of promotional products than Q1. By this time your business has jumped head first into 2018 and the ride is monumental! Now you’re ready to look at some new ideas in trending promotional products.
Every year, we let our customers know the latest roundup of trends that we predict are going to shine in the year ahead. These styles are based on the expertise of our merchandisers, trending tools and the input of millions of visitors to our website. So, sit back, slip on something ultra violet, and relax because ePromos is showcasing ultramodern developments in the world of promotional products. Here are the top 10 trends that will knock your customers’ moisture-wicking full-color custom socks off!

1. Light-Up Advertising:

Illumination anyone? Surprise your corporate guests with light-up drinkware and some flashy accessories. Visually entice and enlighten event attendees – both literally and figuratively – with novelty giveaways. Brighten your future sales outlook by ensuring visitors stop at your booth during your next fast-paced tradeshow. Light-up advertising is the all-American staple that is getting the bright treatment as luminescence is being paired with glasses, pens, and golf giveaways, as well as fun rings and bracelets for evening affairs.

2. Wireless Tech:

Businesses most likely know that social messaging overtook social media and chatbots are becoming the norm, so businesses cannot afford to ignore social customer service. Businesses also can’t ignore that the world wants Bluetooth technology. We are talking about promotions like Bluetooth keyboards, speakers and fitness trackers.

If you’re giving away wireless earbuds or headphones, make your gift a set and add a fanny pack so smartphones are safely tucked away. Yes, we said fanny pack. One of the most taboo accessory trends of all time is making its comeback and it’s officially cooler than ever. This trend has been spotted on Kendall Jenner, Rihanna and Bella Hadid, proving the revamp is here to stay.

3. Wearable Tech:

Wearables are still dominant in 2018 because you can find a wearable device or accessory fit for any situation and useful in any operation. Wearables are also trending for four more great reasons: First, wearable technology is useful. Next, we can easily monitor our activities with wearable fitness trackers or pedometers. Third, wearables leave us free to go about the day without being tethered. Finally, accessories that hold tech equipment and the technology-based devices are comfortable to wear all day long.

4. Bold Colors:

Take it from us, there is no neutral ground here, the trend statement is clear when it comes to the preferred palette: big, bold hues. You’ll find this bold-colored option in almost every category of products. Just take a look at our tote bags and promotional hats. You’ll find saturated shades of color in our promotional apparel, too. Burst out of your brand in bold colors to grab the attention of your customers. More new colors to look for are seafoam green, plum, and ultraviolet – the color that was voted Pantone color of the year.

5. Marketing for a “Cause”:

If your company supports a charity or if your employees believe in a cause, choose to market your business AND lend your support to a charity as a form of community outreach. Choose a t-shirt, polo shirt or athleisure sportswear to announce your sponsorship. Sell hoodies, blankets and hats, then pledge a certain percentage of proceeds to your company’s charity of choice. The idea is to not just speak your passions, but to broadcast them to the world-or at least to everyone looking at you. We’re proud to carry the Basecamp line, in which a portion of the proceeds from each sale support the Warrior Spirit Retreat, a place where wounded Veterans go to heal.

6. Kitchenware/Housewares:

There is definitely a huge housewares vibe happening right now. What’s more popular than displaying your logo on everyday household items? Grab hold of this trend by expressing your brand on common kitchen items or useful and unique grilling goodies. Feel free to double up on trends by referring to Top Trend #4. Choose a bold-color apron, kitchen utensil or fly swatter!

7. Retro Works & Daring Patterns:

New year, new branding, new trends! And there’s no better way to show your customers that you’re on top of it than by giving away a gift designed with bold patterns. From drinkware with bold designs to eye-catching t-shirts and teamwear, brave new fashions will keep your company unique.
You can’t go wrong with promos that have a retro feel. By retro, we mean nostalgic items that transport your customers back to the 50s, 60s, 70s or (sometimes) the 80s. Popular retro merchandise has a modern use, yet it turns back the clock to a “better time.” Great examples to get your creative juices flowing are rocket launcher pens, metal lunch boxes and old television set keychains. Make sure you see the corporate apparel with a retro theme like bowling shirts or truckers’ caps (recently known as Richardson caps) with cool mesh for a 70’s throwback look.

8. New Twists on Stress Relief:

The fidget trend is not over! Popular toys like the fidget cube and fidget pen continue to bring traffic to convention exhibits. Do you want the newest spin on fidget spinner? The craze right now to work out nervous tension is the fidget flip stick. This new desktop toy will challenge anyone. The idea is to tip over the toy, let it flip and catch it with a finger. Playing with this rollover toy is not only fun, but this recreation can sharpen a person’s focus. Other fidget ideas include the fidget ball and the fidget bottle opener.

9. Safety/Security:

Within the safe and secure promotional products space, it seems weird to speak of trends; however, there are many ideas that we are excited about. We have already started to love the latest reflective products and safety whistles. A loud whistle is extremely reliable because it attracts attention, won’t lose a signal or run out of batteries and is practical for scaring away animals or someone who means harm. We can’t wait to see more of in the coming year. With these cool products and pops of color, these safety and security trends are absolutely sticking around.

10. All-Natural Wellness:

In 2018, the wellness trend continues to grow for the well-being of everyone on the planet. Your customers are probably gravitating toward all types of products they perceive to be more natural. At ePromos, all-natural promotional products are available, and they are thriving. We think all-natural is more than just a trend or a passing fad, it’s clearly more of a movement toward a better lifestyle.

There you have it on the top trending promotional products! ePromos (highly anticipated) predictions are in, and you have the inside look at the biggest trends for 2018. These are trends your company should get behind to start building your brand, so you are the company people are talking about in the year ahead. Give us a call at 844-321-9236.

Love this post? Read about 2018 Tradeshow Floor trends.


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LEEMAN NYC Custom Cell Phone Wallet with Ring Phone Stand and Holder


We’ve seen a trend here at ePromos since the start of the new year. Our customers often come to us asking for a gift that appeals to everyone. “What is nice enough for executives, yet affordable enough for trade shows?” They ask. “What will people actually use?”

The answer we’ve been giving them is our custom Cell Phone Wallet with Ring Phone Stand and Holder. Here’s the rational: Most people don’t leave their home without their cell phone. And, the majority of people don’t leave home without their wallet (although as Mobile Wallets become more accepted across the globe, the need for carrying a traditional wallet is diminishing). Not only does this piece serve as a wallet, it’s ring also serves as a stand and a great hand grip.

custom-cell-phone-wallet-ring-stand

Many only carry their license and business cards , using cash less and keeping credit card info stored in their mobile wallet. If you want your brand to travel everywhere your target audience goes, promotional wallets that attach to any smartphone are a smart promotional product choice.

Some additional questions we’re commonly asked where a cell phone wallet is clearly the answer:

What products will keep my brand close-at-hand for my customers?

Take a look at your phone. You are probably looking at the screen. After all, that’s the “business end” of your smartphone. Now turn your phone over. See all that space? You can put that space to good use and put your brand in the hand of your target audience.

Add your logo, brand messaging or other artwork to this wallet with ring holder and phone stand. A cell phone is prime real estate for advertising your brand.

Will an affordable giveaway be an impressive gift?

For employee recognition, high-end gifts are appropriate; however, if your company has numerous employees, a gift such as this leatherette wallet/holder/phone stand is a more affordable choice. The debossed decoration is subtle, your brand name is there, but it doesn’t intrude on the elegant look of the wallet. This is an ideal giveaway for tradeshows, in the office, for your sales team, or as a party favor!

Which merchandise will appeal to the masses that I can giveaway at an event?


We tell our customers that three-in-one promotional gifts make an interesting giveaway at trade shows, conventions, and other large-scale events. They’re typically affordable enough for large crowds while still being extremely useful.

The ring is handy and the card holder sticks to the back of cell phones, boosting the chances that it will get used and your logo will be seen. People love the convenience of having all their necessities in one place.

What types of gifts look like they are for an executive, yet are affordable?

Made by Leeman™ New York, this stylish, leather-look wallet is great for men and women. Another feature that makes this gift perfect for business partners, CEOs, and top-notch customers is the decoration method that is used for your logo.

Embossing is a printing method that raises the image off the product to give it a 3D effect. The opposite of embossing is debossing. Debossing is the art of stamping or printing, leaving an elegant imprint permanently depressed into the product’s surface. The executive you give this wallet to is sure to be impressed – not only due to its attractiveness, but because this patent-pending product is so unique.

How do I choose the right promotional product for my marketing campaign?

Look to ePromos – we’re the “promo know-how people” and we can help you find the right fit.

Some reasons why we love this product in particular:

Think of the convenience of having 3-gifts-in-1! Customers will have one place for a wallet, a cell phone holder, and a phone stand.

1. The wallet has a single slip pocket to carry customers’ credit card, cash, and driver’s license. You can leave the big wallet at home and carry only one item.
2. The metal ring is a convenient and safe grip that allows users to hold their smartphone more easily. It also prevents the accidental fumble when talking, texting or taking a picture.
3. The ring used to hold the phone with one finger can also serve as a cell phone stand to watch videos, Facetime, Skype or remain hands-free on a phone call.
LEEMAN NYC Custom Cell Phone Wallet w/ Ring Phone StandSKU:10008135

 

Each soft case is uniquely designed for perfection in form and detail. They look stylish and feel natural to use. Easily attach this little promo to the flat back of any smartphone using the removable adhesive back. And worry not – should recipients wish to remove it, the adhesive is residue-free. It’s small enough (3-5/8”x2.5”) to fit on the back of any smartphone and large enough to highlight your logo right below the metal ring.

Additional imprint locations and/or methods may be available. Ask your Brand Consultant for details. The wallet is available in black, navy blue, red, and tan. Shop now, or call us to talk through ways we can help you to customize a LEEMAN NYC cell phone wallet for your company.

Love this post? It’s our Product of the Month pick for February, 2018. Check out January’s here.


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Connect at Trade Shows with Promo Products | ePromos


Mining for new prospects is often the most important goal of trade shows. One of the benefits of exhibiting at an event is you get face-to-face interaction. You can dive in to understand your prospects’ business and what’s in their pipeline from a marketing/events standpoint. As part of those conversations, and even before them, you’ll need a good tactic to initially get attendees to stop at your booth.

Building brand awareness is an important part of trade show exhibiting. So how to do that? One answer is with promotional products, that can help you remain top-of-mind with prospects and loyal customers alike. Did you know that according to PPAI, approximately 82% of people have a more favorable impression of a brand after they receive a promotional item?

Remember, you won’t be the only company handing out freebies at your show. That’s why you want your giveaways to stand out – you want to be the go-to booth for the best promotions. Think about gifts that are:

1) useful;

2) uniquely timeless;

3) space-saving; and,

4) won’t bust your budget.

Useful
Stocking your booth with giveaways that are useful is vital. Free gifts draw people to any booth, but practical gifts, those giveaways your audience will actually use, allow your sales team to easily pitch the usefulness of your company’s products and services. According to ASI, 91% of people in the US keep USB Flash Drives because they are useful.

In the US, 91% keep USB drives because they are useful

Timeless

Outfitting your exhibit with useful gifts, ones that are not the latest gimmick, offer a long shelf life to your giveaways. Go ahead and order the maximum quantity to save money in the long run! Items like bags, cellphone wallets, hand sanitizers, microfiber cleaning cloths and can coolers will always fulfill whatever promotional need you may have in the future. These enduring products are relevant for all seasons of the year.

Choose a product that will easily tie into any of your company’s promotional themes or marketing campaigns. As an example, if your company’s industry is hotel/tourism –  luggage, luggage tags and business card holders easily fall in line with that theme. Depending on your organization’s unique branding or selling points, you’ll find a number of timeless promotional products to fit the bill.

Space-Saving

Each trade show venue gives a vendor a pre-determined amount of booth space. This acreage is valuable! Small space-saving promo products utilize your surface area in an efficient and organized manner. After all, you came to the trade show to sell, not just give away branded merchandise.

Compact promotional products use an appropriate amount of space without distracting from the content that matters most to your company! Our favorites this year: Webcam Covers and Popsockets. With so many people having multiple smartphone devices, these items will surely get used and your brand will be in your customer’s face – literally. Other space-saving swag includes travel-friendly option such as pens, carabiners, note pads, and key chains.

Budget-Conscious

Trade shows are valuable because they give you face-to-face time with your prospects and customers. Impressive, budget-conscious products that capture the right person’s attention are pure gold! ePromos offers a huge selection of  items under $1 that are great staples to use any time.

Tried and True

Now that we’ve discussed the ways trade show items can be classified, let’s explore some options that fall into these categories. Not only are all the items featured below useful, timeless, space-saving and budget conscious, they are also tried and recommended by our customers.

Bags

Bags are a great conversation starter because everyone, and we mean everyone at a trade show, will need a bag to carry all the swag they are collecting. Not only are our custom tote bags a fun way to say, “Thanks for stopping by!”,  but you can ensure your company’s information finds its way back to the attendees’ offices by pre-stuffing the bags with promotional literature.

The tote bag we’ve chosen to highlight is a durable, non-woven bag that comes in colors to match your branding: yellow, burgundy, navy, black, orange, purple, red, reflex blue, white, lime green, pink, hunter green and light “Carolina” blue. We guarantee you will get the most out of your trade show investment when you showcase your brand on the front of a tote bag! Budget-conscious price: as low as $1.15!

Non-Woven Custom Tote Bag

*****Love the Tote Bags, very strong and durable. Right color and very useful. Great hand-out bag. Probably will order again when needed. Evelyn L. from Hartselle, AL

 

Can Coolers

From industry expos, to commercial shows, to corporate events, any kind of promotional incentive is a proven traffic booster for your trade show booth. However, can coolers are fun giveaways that trade show attendees will bring to the next tailgating party or home to a family member. Either way, your brand becomes memorable. And, brand recognition is the name of the game!

This lightweight can cooler is a great insulator with laminated open cell foam. It folds flat for easy storage in a pocket or purse and can be inexpensively mailed to prospects. Choose from 22 colors: black, brown, camouflage, fuchsia, green, hot pink, khaki, light green, navy, lime green, orange, pink, purple, red, royal blue, burnt orange, turquoise, yellow, burgundy, white, light blue and gray. Budget-conscious price: as low as 55 cents!

Budget Folding Custom Can Cooler SKU:8837812

*****Great quality product for a great price. The print is crisp and clean, and it fits a can perfectly. Austin L. from Lincoln, NE

 

Cell Phone Wallets

People don’t go anywhere without their cellphones. Most of us believe we couldn’t live without them. So, what’s the perfect giveaway? A Custom Wallet for Cell Phones.

This slim, silicone pocket attaches to the outside of any mobile device and is perfect for storing a driver’s license, credit cards, hotel key, business cards and cash. These tiny tools will be taken everywhere, which means more visibility for your brand. Just imagine how many times a day your logo will be seen, the possibilities with a cell phone wallet are endless.

This wallet adheres to the back of a cellphone with a strong adhesive that won’t leave marks or residue after being removed. Match your logo to our blue, black, gray, white, lime, orange, pink purple, red, yellow, burgundy, green and navy wallets. Budget-conscious price: as low as 99 cents!

Silicone Adhesive Custom Wallets for Cell Phones SKU:10003951

*****Our clients loved these silicone adhesive wallets for their cellphones. They were very good quality. Worth the money, they were a good value. Cristina J. from Evans, GA

 

Microfiber Cleaning Cloths

Few promotional products are so small, yet so beloved. Our lightweight, inexpensive and attractive cloths will clean every delicate screen made today. Not only are they great for electronic screens, they’ll clean glasses and sunglasses too! Your logo will be visible on the brightly-colored cloth through the clear storage pouch.

This customer favorite is available in 8 colors: khaki, lime, burgundy, green, gray, orange, red and blue.  This practical accessory will give you the advantage of a little extra something and reinforce your brand. Microfiber cloths are not just a trade show-only investment. Stock your whole office with them and hand them out to new hires. Budget-conscious price: as low as 65 cents!

Microfiber Custom Cleaning Cloth w/ Pouch SKU:10008241

*****For our target audience, this cleaning cloth is the best choice for our budget. The pouch looks professional and easily fits in a pocket to remind them of our company later. Christopher K. Breckenridge, MN

 

Hand Sanitizer Spray

Tradeshows involve an insurmountable amount of handshaking. Your giveaway will be used right away at the event, giving your brand immediate credibility. This bestseller promotes overall health along with your business. You can put your full-color logo on the container and wrap the graphics all the way around this hand sanitizer spray.

Sanitizing sprays are more convenient than other sanitizer products such as hand wipes. This spray has .27 ounces of lightly-scented disinfectant effective at eliminating over 99.9% of germs and bacteria. The container, made of durable plastic, easily fits in a pocket or purse and has a convenient pocket clip. Budget-conscious price: as low as 85 cents!

Full Color Promotional Hand Sanitizer Spray - .27 oz. SKU:8837815

*****This product exceeded our expectations. The scent was nice, and the product size was just right. You fit our logo and desired wording perfectly. Bess G. from Loma Linda, CA

 

We hope you found these recommendations useful for solidifying existing affiliations. If you need more ideas or inspiration, contact one of ePromos Brand Consultants. Don’t forget, we are “the promo know-how people”!


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ASI Orlando 2018: Trade Show Floor Trends


We’re back from ASI Orlando, the first show of the new year. It was fun walking this show, as there’s always a high-level of energy in the crowd. Marketers are eager to identify new trends and talk 2017 success stories with their partners. That’s probably the case with many trade shows, but being since this one took place January 2-5, 2018, everyone had resolutions fresh in their minds.

For me, in particular, this meant getting a feel for what trends would be big this season, and making that trend come to life for our avid readers. We’ll briefly explore some of the findings from the show today, and follow up in greater detail when we summarize our findings from the PPAI Expo show in Las Vegas, later this quarter.
 

Most-Seen Color on the floor:

Pantone’s color of the year, ultra violet, which was featured in the New York Times, as a color which “communicates originality, ingenuity and visionary thinking”. Duly noted.

Custom Packaging:

Whether you’re a new company trying to break through the clutter, or an established business thanking your customers, presentation is everything.

Upscale Design:

Two decorating methods, which can be combined, stood out to me as game changers. The Spectrum printing, shown in the stars below as a tone-on-tone, and the Chisel method, where the imprint is cut out, revealing the actual color of the bottle. Full Color Basecamp Tundra Custom Water Bottles - 20 oz. SKU:10006973

Cell Phone Accessories:

Still hot! In 2015 we talked a lot about this, with the focus being on selfie sticks. One of our partners did great with these selfie lights as a giveaway to promote a concert. It was a huge hit. Even more the craze? PopSockets®Cell Phone Custom Selfie Ring Light SKU:10008332

Chip on Board (COB) Lighting:

in lanterns, flashlights and key rings. Significantly brighter, less expensive and lasts longer, this technology is slowly replacing traditional LED.

 

Pocket Aluminum COB Promo Flashlight w/ StrapSKU:10007737

 

Growlers:

They were everywhere! The Craft Beer industry has been increasing, as are visits and experiences around microbreweries. I loved this bottle in particular because it had a drink-easy access cap on the top. Great not only for retail, but also as a giveaway for trips to the beach, tailgating and company events. The 64 oz. holds a six-pack.

Stainless Steel Custom Vacuum Growler - 64 oz.SKU:10008329

 

Augmented Reality:

(technology that superimposes a CGI on a user’s view of the real world): You’d be surprised how many of our partners are dabbling in this. Think of what this means for the future of sales pitches for ad agencies!

Don’t forget, we’re the Promo Know-How People. Call us to bring your ideas to life.