Promotional Product Marketing Blog

Learn the best ways to market your brand with the use of promotional marketing products. Our blog gives you the best tips on ordering the right marketing merchandise to increase brand awareness within your target market. From creative marketing ideas to case studies of how others have used promotional items to promote their brand, we give you clear direction in aligning your promotional product campaign with your overall business goals.


Get This: Our UV Germ-Free Phone Sterilizer Box Comes with a Wireless Charger

AS COVID-19 persists, society is becoming more conscious about germs and preventing them from spreading. Protective equipment like face masks, face shields, and counter barriers, are now part of our daily life as society works to prevent the spread of COVID-19. And so, when brainstorming August’s Product of the Month, we had no doubt that it’d be something you can use to fight off germs—but it’s not what you’re expecting.

Enter our UV Germ-Free Phone Sterilizer Box w/Wireless Charger, a product that’s more effective and more necessary now than ever before. We live in a very tech-driven world, so it’s not a huge surprise there’s a little germ-fighting pod you can use to clean your phone—but it’s still pretty impressive.

Cleaning your electronics is a hassle, especially since you have to be careful using water and other liquid cleaning products that can damage them—and that’s why you need this little sterilizing box in your gadget collection.

Not only does it sanitize your phone, but you can use it to sanitize other things as well. Stick your keys, your jewelry, your earbuds, and even pens into the sterilizing box, and they’ll be 99.9% free of germs in only five minutes. No water, no mess, no damage, and no labor required on your part—it does it all for you.

On top of that, the box charges your phone too—its 15W wireless charging mechanism will power up your phone in no time. The wireless design is super convenient especially since you likely have dozens of electronics to charge and don’t want your countertop littered with tons of wires.

And, when you do need to charge the actual sterilizing box itself, you can use the type c charging cable that’s included.

Another noteworthy feature is this device’s auto shut-off design. When five minutes have passed and your phone is completely sanitized, the box will power down automatically—no need to worry about wasting power. Seriously, what doesn’t this little box do?

When it comes to keeping harmful germs at bay, you can never be too careful—especially during a pandemic. And what better techy gift to fight a pandemic in the 21st century than with this innovative germ-killing gadget?

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Take Branding Even Further With Personalization

Now that people are starting to head back to offices and other workplaces, we’re seeing new trends develop in response to the COVID-19 pandemic. Call it “the new normal.” It’s an expansion of a longstanding practice of personalization, but this time it’s driven by a new sense of purpose.

In addition to taking these 5 actions to ready their workplaces, companies are getting creative about ways to encourage social distancing. Customer-oriented “#KeepThePen” initiatives are the new trend at doctors offices, banks and retail. Organizations are also finding ways to promote a healthier, safer workplace by ordering promotional products personalized with the names of their employees.

Give Them the Tools to Protect Themselves

This laser-engraved triple insulated bottle includes both an event logo and the recipients name.

Promotional products personalized with the names of each of your employees (in a addition to your company logo or a special message) reinforces the fact that that you value them as members of your team. Re-opening your business? Encourage them not to share by equipping them with personalized gifts to help reduce contact and minimize the spread of disease-causing viruses, bacteria, and other contaminants.

Although the value of sharing has been drummed into most of us since childhood, it’s time to shift that approach. Sharing isn’t caring anymore if it’s a way to potentially pass disease-causing particles from our pens or tumblers!

Personalized Products with Names and Logos

The new personalization trend goes far beyond writing implements, but a pen is a great starting point. Choose from a wide variety of pens that can be printed with your logo, an employee’s name, or both. Select ones with twist or click action, or molded rubber grips for added ergonomic comfort.

Our Leeman NYC Tuscany Custom Journal w/ Magnetic Closure
Our Leeman NYC
Tuscany Custom Journal
w/ Magnetic Closure

Consider ordering a blank notebook for a fresh start, too. Choose a classic, high-quality journal with cream pages and an attractive faux leather cover that can be embossed with each employee’s name. It’s a thoughtful touch that lets your valued workforce know how much you appreciate them and their contributions. Or consider a tumbler. Perfect for that mid-morning coffee or tea break, it adds a special touch of recognition and thoughtfulness when it’s also personalized for your workers. No matter what kind of personalization you add, it says to others “Hands off, please! This one’s mine.”

Our Leeman NYC
Gift Set

For a truly thoughtful “welcome back” statement, consider ordering a full personalized set of desktop supplies for each worker, including a cell phone case, coffee mug, or thermos. You can also add safety and protective items such as sanitizing wipes, face masks, or face shields, as well as items to keep your team connected and engaged at times when it’s safer to work from home. We’ll be happy to help you assemble your own gift collection that’s customized to your specific needs.

Prefer to purchase a set rather than a one-off item? Here’s one of our favorites. It’s perfect for the executive who frequently travels for work, this set includes items such as a water-resistant sleeve for a tablet, a soft-cover journal, a stainless steel and faux leather ballpoint executive pen, and a power bank charger.

Personalization Around the Office

You can also consider personalizing keepsake items for employees or clients.

Our Leeman NYC
Drinkware & Journal Ghirardelli Gift Set

For example, here’s a set that includes Ghirardelli® hot chocolate, a double-walled tumbler with plastic liner, a thermos, and a journal—all in their own portable faux leather bin which can be kept and used again and again, for even longer brand exposure.

Why It’s Important to Discourage Sharing

Public health officials have indicated that while direct or face-to-face infection seems to be the most prevalent way the novel coronavirus SARS-CoV-2 is spread, it’s definitely also possible to catch it through fomites.

Fomites are simply objects, or items likely to become a source of infection. Pens, doorknobs, furniture, and even clothing can play this role. Essentially, any time an infection agent (like a viral particle) lands on a surface and doesn’t immediately die or become ineffective, it can potentially be a source of further infection. Then when someone else touches that doorknob or pen, the viral particles can transfer to that person’s hands. If that person touches their face, they risk becoming infected with the virus or other contaminant. This is why one of the best practices for slowing the spread of sickness is to wash our hands often, or, when we can’t, to sanitize.

There’s some uncertainty about how long the novel coronavirus can last on specific materials and surfaces—some, like plastic, have been shown in studies to retain virus particles for up to 3-7 days. While the risk of transmission via surfaces is certainly lower, it makes sense to take precautions and institute new practices that continue to promote health.

Thinking of the ways you can help ease the transition for your employees who are returning to a physical or hybrid workspace this season? Get in touch with our team of Promo Know-How People to discuss personalized products and personal-protective safety items for your organization.


Thermometers: What Every Marketing Campaign Needs

Over the years, thermometers have evolved into a household staple, especially throughout the flu and cold season. And now, they’re even more common thanks to the current COVID-19 pandemic. A lot of businesses are even implementing mandatory temperature checks for all employees before they enter their workplace.

Needless to say, thermometers are a must-have during the COVID-19 pandemic and beyond. People are likely to keep thermometers for a long period of time (since it’s a staple tool), so you’ll also benefit from long-term brand exposure.

We’ve rounded up some thermometer options you can use at your business or at home to keep your employees safe and show them you care.

Contactless Thermometers

touchless thermometer

Perhaps the most sanitary thermometers are the ones equipped with no-touch technology. And not only are they more effective at preventing germs from spreading, but they can also read a temperature in less than two seconds—a feature that comes in handy when taking a squirmy child’s temperature or if you want to get your employees screened quickly so they can get to work.

No-touch thermometers work by measuring the infrared energy that radiates from your forehead, and they’re incredibly accurate. One of our favorites is our Contactless Infrared Thermometer—if someone’s temperature is too high, it beeps instantly to notify you. Its accuracy eliminates any guesswork, so you’ll know for sure who has a fever and who doesn’t. You should definitely have this tool on hand to keep your workplace and your home 100% safe!

You can also try our other Contactless Thermometers. This one provides an instant, accurate temperature reading in less than half a second. How’s that for being efficient?

If you want a no-contact thermometer that’s a bit more compact, try our Slim Infrared No-Contact Thermometer. Its ultra-clear LED display allows you to read the temperature accurately and instantly, and the slim design makes it easy to use.

Brandable Thermometer Options

Looking to add your logo? Our Full-Color Reusable Forehead Thermometer is a wonderful option too. The thermometer is made from reusable paper, and it uses liquid crystals to read the temperature when placed on the forehead. Excellent for a return-to-work kit, a get-well-soon kit or even in a swag bag, this thermometer can read a person’s temperature quickly and accurately in a non-invasive way.

Another great option is our Forehead Thermometer. Imprint your business name or logo on the plastic hinged case, which conveniently carries the thermometer wherever you go.

With a Digital Thermometer you can customize the thermometer’s body color in either red or blue (there are translucent options too), and imprint your company’s name on the clear case.

Still want more? You can browse our entire thermometer inventory here. We’re dedicated to being here for you and your business every day—and especially during this pandemic. Have questions? Feel free to reach out to us and we will help you get the supplies you need to keep your business and your employees safe. Looking for more healthcare products? Here’s a piece to help guide you.


Choosing a Mask Is Not Easy: Adjustability = Comfort

As the COVID-19 pandemic continues, the demand for face masks grows every day—especially since shelter-in-place orders are lifting and people are beginning to gather in public places. So, when brainstorming our Product of the Month for July, there was no question it had to be a face mask—and our 100% Cotton Reusable Face Mask with Adjustable Straps took top billing. Here’s why:

As you may know, governors all over the country are releasing mask mandates in public spaces, meaning citizens are required to wear masks for extended periods of time when commuting, shopping, and working. And if you have to wear a mask daily, you understand how uncomfortable they can be, especially if they don’t fit well around your ears.

Adjustable Fit for Complete Comfort

That’s why our adjustable face mask is an ideal choice for essential workers who require a non-medical mask, those with a medical condition, or those who take public transportation and have to wear a mask for hours at a time.

The adjustable elastic ear loops are equipped with a silicone toggle that allows the wearer to adjust the tension around their ears, creating an extremely customizable, comfortable fit.

Think of your favorite worn-out cotton t-shirt you’ve had for years—these masks have that same super comfy feel. They’re made with three layers of 100% ultra-soft cotton, are very breathable, and even machine washable. And, another “thumbs up”: the sides of these masks gather by your ears to keep them from slip-sliding, while keeping you safe.

Get a Close Up

For an even closer look at the features of these masks, check out this video.

Stay Relevant During the Pandemic

To stay relevant and keep audiences engaged many businesses are selling their very own face masks as a way to keep revenue flowing. If you’re entertaining this idea, you can read more here about other face masks you can customize for your business.

For even further guidance on choosing the perfect face mask for your needs, read our complete mask buying guide here. Then get in touch to learn more and place your order today.


The Benefits of a Local Networking Group

If there’s one lesson we’ve learned over these last three months, it’s that social connection plays a fundamental role in many people’s happiness and success—both personally and professionally. Because of wide-spread shelter-in-place orders, many social outlets and activities have been suspended, and for many, that means isolation from their professional communities as well.

From loss of communication with colleagues, to missing opportunities to grow and connect with a customer base, to missing out on professional development seminars and beyond, the effects of social distancing extend to every corner of the business world and are leaving many professionals feeling defeated and uninspired.

How to Grow Professionally and Stay Connected

Luckily, technology provides a means of connection when we can’t be physically together—and that plays a key part in continuing professional development during these times.

Greta, a wonderful member of our sales team, recently shared how she’s staying connected and honing her skills by meeting virtually with her local Business Network International (BNI) group.

Using BNI Groups to Grow Professionally

Every Thursday, Greta meets with her group (now via Zoom), which is made up of professionals from various industries including mortgage companies, financial institutions, car maintenance, heating and air conditioning, and more.

During each meeting, all members get a chance to pitch new products and services their company is offering, ask for referrals, and potentially sell to other professionals within the BNI group, all in hopes of making new connections and bringing in new business.

Making Connections and Getting New Business

Greta Presenting at BNI

When asked if these meetings open new doors, Greta said, “I didn’t get business at first—people need to gain your trust and get to know you because they’ll be referring their friends to you. But over time, I’ve definitely gained business. I have people ordering from the group, and they’ve referred me to their friends. It’s been a wonderful experience.”

Aside from honing her public speaking skills and perfecting her elevator pitch, Greta mentioned that meeting with her BNI group has also helped her deal more frankly with her customers and provide more valuable service to them.

Providing More Value to Customers

When reflecting on how she’s grown as a salesperson since joining her BNI group, Greta said, “Things happen with orders—we have to get on the phone and help our regular online customers. But with my BNI group, if something goes wrong or they have questions, I’m going to actually see them face-to-face.”

Sometimes, technology creates a barrier that subconsciously minimizes the positive effects of customer service interactions—but Greta says that connecting with her BNI group customers in person helps her see her customers, especially her digital ones, in a new light.

She notes that she’s learned to approach service situations from a more human, empathic standpoint—whether virtual or in person. Not only does this make her a more skillful salesperson, but it increases customer retention too.

Identifying Market Needs

BNI groups are made up of professionals from industries across the board, and Greta noted that consistently communicating with people in different industries is incredibly valuable for her as a salesperson.

These interactions have trained her to identify the common needs and interests that ePromos can fulfill for other companies and professionals. And perhaps most importantly, Greta notes that she’s more confident in her abilities as a salesperson—she uses the insight she’s gained from these industry connections to create razor-sharp sales pitches that are more targeted and effective. In other words, her professional growth is benefitting everybody in the business.

Looking for creative ways to benefit your business? Consider a brand ambassador.

Looking for an insiders perspective on unique trends in the promo world? Follow us here.

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The Benefits of BZK Wipes for Your Brand

Shortly after the COVID-19 pandemic hit the U.S., retail stores and websites were already running out of alcohol-based sanitizing gels and wipes. Manufacturers and retailers are still struggling to meet consumer demand for these products.

However, these formulations aren’t the only ones that can help keep your customers, clients, and employees safe and germ-free. Another substance might be just as effective against disease-causing microorganisms, including bacteria and viruses, and it boasts some sought-after benefits as well. It’s called BZK, and it’s the key ingredient in one of our newest offerings at ePromos.

Benefits of BZK

What Is BZK?

German Nobel Laureate Gerhard Domagk first discovered Benzalkonium chloride, or BZK, in 1935. Soon, researchers recognized its properties as an effective disinfectant and antiseptic and by the mid-1940s, it was being incorporated into U.S. products.

Today, BZK is FDA-approved as an antiseptic and can be found in disinfecting and skin-prep solutions, as well as first-aid and other medical use products. It’s also commonly found in the products below, which you’ve likely heard of and may already be in your medicine cabinet:

  • Antibacterial wipes such as Wet Ones
  • Antiseptic towelettes (ones found in a first aid kit)
  • Some over-the-counter antiseptic nasal sprays
  • Personal hygiene and cosmetic products (such as shampoos, conditioners, body lotions, and ophthalmic solutions)

Advantages of BZK

One of the primary benefits of BZK is it doesn’t dry out human skin, so it can be used in moisturizing formulas. Additionally, when applied to a skin abrasion or scrape, BZK doesn’t sting the way alcohol does. That’s why it’s such a popular choice for first-aid products and disinfectants.

The National Sanitation Foundation rates BZK as NSF E3 Certified for safety, so it’s often used in  in a number of sensitive contexts, including food processing, restaurants, and food manufacturing

BZK contains no volatile organic compounds, or VOCs. These are chemicals off-gassed from solids or liquids. VOCs can cause or contribute to a number of negative health conditions for human beings, including aggravation of asthma; eye, nose and throat irritation; allergic skin reactions; and even damage to the central nervous system.

Is BZK Effective Against Coronavirus and Other Harmful Microorganisms?

BZK is an effective anti-microbial disinfectant. In one NIH study, it was found to have caused a significant reduction of the Staphylococcus aureus bacteria. But, is it effective against the novel coronavirus that causes COVID-19?

According to one expert, Dr. Sidney Bondurant (chief medical officer for Three Kings Corp., a business that manufactures BZK-based products), some BZK products his company has evaluated produce a longer-lasting antibacterial effect than similar alcohol-based products. In fact, BZK might go on killing up to 99.99% of bacteria for up to four hours after use. Alcohol-based rubs and wipes may only give up to ten minutes of protection.

Introducing ePromos Hand Wipes

At ePromos, we’re always on the lookout for the best and most effective promotional products for your brand, and that’s especially true when it comes to health and wellness products, such as disinfecting hand wipes.

These alcohol-free wipes include BZK as an active ingredient at a .13% concentration. They come in a resealable pouch with 15 gently scented wipes, each wipe sized 5.9″ x 7.8″ for convenient portability. A complete ingredient list is printed on the back of each pouch. You can have a full-color imprint of your logo and branding printed on the pouch as well.

Standard production time is currently 15 business days. However, due to extremely high demand, actual delivery dates and lead times may vary, so be sure to check with us when ordering to make sure your product will arrive in time for your needs.

These BZK wipes are the perfect solution to the hand-sanitizing problem, both during this pandemic and beyond. Show your clients, customers, employees, and colleagues how much they are valued by keeping them well. BZK wipes are a safe, effective, and affordable way to stay germ-free on the go.