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Wireless Charging Is Only Getting Hotter: Why this Enduring Trend Makes an Ideal Promo Gift

Looking for the next trend in promotional wireless charging? Consider the distinctive aesthetic of a logo-illuminated wireless charging station.

wireless charging pad being used to charge two devices

The global wireless charging market is poised for continued growth, with expectations to hit over $20 billion within the next three years. This helps explain why Mashable touted the move to rechargeable lithium ion batteries as “one of the great advancements of the 21st century.” Yet the most compelling reason for why wireless charging accessories are the perfect promo item in 2020 is simply how practical they are.

Read on to learn why wireless charging devices are still at the top of our list for best promo items in the new year.

What Makes Wireless Charging a Top Pick?

While there’s certainly a time and place for just-for-fun promo products, an item that has functional use can really boost your brand power. Practical branded gifts tend to stick around a little longer for consumers, which means more overall impressions and more value for your dollar.

As connected as we are to our devices, the way we stay charged is an important consideration. This is good news for brands, because it most likely means recipients will give their promo items plenty of use. In fact, data from ASI on promotional power banks shows a lifetime of 900 impressions or more. You can expect most consumers to use their wireless chargers about once a week for a year (with 40% of consumers extending useage beyond the two-year mark).

Functional promo products leave consumers happier, too. Wireless chargers are a high-quality item that solve a major annoyance – they can be a lifesaver for busy professionals, travelers, or anyone frequenting a space where access to outlets is limited. The Light-Up Duo Wireless Charging Pad is an excellent pick because it’s slim and lightweight, making it portable and easy to use in almost any environment.

Even better, with the ability to work universally across devices, almost any recipient will benefit from the convenience of a wireless charging pad. As a result, every time someone needs to power up their phone or tablet, they’ll be thinking of your brand.

All Eyes on the Light-Up Duo Wireless Charging Pad

There are plenty of excellent wireless charging devices to choose from, but the Light-Up Duo Wireless Charging Pad has grabbed our attention in the new year with its unique presentation of brand info.

Picture your laser-engraved logo illuminated at the center of this sleek wireless charging pad. The bright backlight naturally draws the eye right to your logo or company name against the all-black surface of this trendy tech accessory. The light intensity varies across it for an attention-grabbing effect that’s sure to leave a lasting impression.

The duo feature enables users to easily charge two devices at once, adding maximum value and efficiency to this product.

A Security Boost Worth Noting

A lesser-known benefit of wireless charging devices is the heightened security they afford users. While a compromised charging cable isn’t common, it does happen. When people share cables, especially in public areas (such as charging stations at restaurants, coffee shops, or airports), the risk increases.

Like any technology, wireless charging isn’t totally hacker-proof, but using a wireless charging pad rather than a cord can lower the risk of identity theft or other security disasters.

Want more details about the Light-Up Duo Wireless Charging Pad? Take a look here.

Bring a Glow to 2020

Are you seeking out other light-up promo products this year? In addition to the Light-Up Duo Wireless Charging Pad, make a statement with illuminated logo items such as this sleek Illuminated Light Up Logo Stylus, or a Light Up Logo Double Wall Water Bottle.

Looking for an insiders perspective on unique trends in the promo world? Follow us here.

Interested in keeping up to date on all things ePromos?  Follow us on Facebook, Instagram,Twitter, LinkedIn and Pinterest! 

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Our Most Popular Promo Items – Ranked

At ePromos, we’re all about supplying you, our beloved customers, with high quality promotional products that will delight and appeal to your target audience. We offer a huge range of products (over 15,000 to be exact), and the possibilities within each product? Endless. That’s because our top-notch customization abilities, from color choices, to logos, to artwork, will truly make your product different than any other one out there. With over two decades under our belt, we’ve got the experience to confidently guide you in all your promotional product needs. And we back that up with our famous 110% guarantee.

While we’re extremely proud of our wide product variety, we also realize that so many products can be a bit daunting, especially if you’re new at this! That’s why we’ve created this piece – to help you cut right to the most popular products we carry. There are many benefits to using a popular product for your next promotional giveaway. For starts, these well-loved items, which are practical and functional, reflect well on your brand – they offer the sense that you get what people want and need. The 15 items we’ve collected below are, statistically, our most popular items, so you can rest assured that you’re getting something that’s already sought after. And we’ve aimed to do this in an efficient and convenient way to you. We’ve done all the heavy lifting by creating this list in a way that makes it easy for you to choose from.

Most Popular Promo Items

Ready to learn about today’s most popular promotional products? Keep reading for our top 15 products to meet all your promotional needs!

Product #1 – Drawstring Bags
Drawstring bags make for a smart promotional giveaway for many reasons. For starts, they’re extremely lightweight and easily portable. This means they won’t take up much storage space, and traveling with them is a breeze. On the flip side, they are also easy on the customer since they fold up – much easier to carry around all day at a convention than a ceramic mug, for example. Drawstring bags also provide great visibility for your brand, as they offer a fairly wide space to customize them with your company name, logo, and artwork. A third reason customers’ love them? Their price point. Drawstring bags offer a great bang for your buck.

Drawstring bags are a great promotional gift for any sports-related or fitness event, as many athletes and gym goers opt for this style of bag. It’s also a good choice for a family-friendly event, as both kids and adults will like them, and get good use out of them, too!

Product #2 – Journals
Journals are a highly functional and practical choice for promotional giveaways. We all know journaling is good for us, and yet so many of us simply don’t. Offering folks a –free— journal is a thoughtful way to jumpstart their mindfulness; with any luck, they’ll keep it around long enough to actually fill it up. And each time they pull it out they’ll be reminded of your brand.

Journals are a smart promotional gift for any wellness- or education-related event. They also offer attendees the opportunity to jot down notes from any speakers at the event, or contact information from attendees when networking. They also make great gifts to leave with clients when out visiting them; a nice token of your appreciation for their time.

Product #3 – Adhesive Cell Phone Wallets
At this point, cell phones might as well be our third arm – and that’s not necessarily a bad thing! We spend a lot of time and money on them, and frankly, the love runs deep (just ask anyone who’s just lost or broken theirs…it’s an immediate reaction of panic and heartbreak all at once). Gifting a promotional item that plays to this love, via an accessory for it, is always going to be a winning choice. Enter the adhesive cell phone wallet. They’re perfect for the busy, on-the-go person that likes to travel light; total convenience. And, they’re convenient for you, too, thanks to their compact size and next-to-nothing weight, which makes handing them out a literal light lift.

Because cell phones are so widely used around the globe, by all ages/genders/populations, adhesive cell phone wallets (and any cell phone accessory) truly work as a promotional gift for just about any event.

Product #4 – Wireless Earbuds
When Apple unveiled their wireless earbuds a few years ago, people were aghast. But, like everything Apple, they’re pricey…and, like everything Apple, people want them despite early mixed reviews. The allure of wireless earbuds has only increased since those early days, and with it, their popularity. As a promotional gift, it’s kind of a no-brainer – folks are going to go wild for them.

Wireless earbuds are a great promotional giveaway at a tech or music event. You should also consider them if your target audience is teenagers and/or twenty-somethings.

Product #5 – Tote Bags
Totes bags have always been a popular giveaway, but today they’re perhaps more popular than ever, thanks to the green movement, which among many other things, seeks to ban the use of plastic bags. Tote bags are also wonderfully practical, and like so many of the products in this piece, are lightweight and portable – always a big plus. Also, similar to the drawstring bags mentioned above, tote bags provide wonderful visibility for your unique customization, including your brand name, logo, and artwork.

Tote bags are a great promotional giveaway at any event with a mindfulness towards sustainability or wellness. They are also a great choice at an event geared towards parents, especially those with younger children, as there are never enough hands to carry everything small children seem to need when out and about.

Product #6 – Pens
Pens are a tried and true, popular promotional item. In fact, we bet you likely have a handful yourself laying around your office, home, and even the glove box in your car. From a marketing perspective, they’re kind of genius. They’re inexpensive, come in a ton of different styles and colors, and well, there’s always a reason to keep a pen hanging around.

As for the perfect event to gift a pen? The truth is, you can’t really go wrong with pens! They’re simple, and really, that’s part of their beauty.

Product #7 – Stainless Steel Water Bottles
We mentioned the move towards sustainability above, and stainless steel water bottles fit right in with that growing trend. While many folks gift plastic water bottles, a stainless steel one will always be favored for their high-quality and durability. They’re also much better at keeping beverages cool over long periods of time; a very practical reason to invest in them! They do cost more money than many of the other items mentioned in this piece, but this is precisely why they will be so valued by anyone you gift them to.

Due to the expense of stainless steel water bottles, they make the most sense to give away as gifts to clients and customers during one-on-one meetings, as opposed to an arena-sized conference with hundreds (or thousands) of folks milling about. Of course, you could always use them as prizes at big events (rather than gift them to every single attendee). In this case, they are a great choice for a sports-, fitness-, health/wellness-, or sustainability-related event.

Product #8 – Can Coolers
Can coolers are a fun promotional giveaway, and they serve a lovely purpose – keeping your refreshing canned beverage nice and cold. They’re lightweight, easily portable, super customizable, and offer decent visibility for your logo/artwork. What’s not to like about all of that?

Can coolers are the perfect promotional giveaway for a tailgate, sporting event, festival, music concert, or any other event that’s ready for some fun…and cold beers and drinks. While they’re appropriate for year-round use, they make an especially nice touch for a summer event, when hot weather makes it extra hard to keep drinks cool.

Product #9 – Sunglasses
Like can coolers, sunglasses are a playful promotional product. They’re also stylish (check out our many styles, including aviators and Ray Ban-style options). Sunglasses are also an inexpensive promotional product, allowing you to really get a good bang for your buck.

Sunglasses are a great giveaway at any outdoor event, whether a sports event, concert, festival, 5K run, etc. Keep gifting them out, and watch as the event slowly fills with folks repping your brand.

Product #10 – Logo T-Shirts
T-shirts have long enjoyed a growing popularity over the past few decades. A staple in so many of our closets (and daily lives), it’s hard to imagine a t-shirt not being loved as a promotional giveaway. Just be sure to choose one that’s high-quality (like pre-shrunk, extra soft, etc.) so that folks will get the most wear out of them – walking billboards for your brand.


Logo t-shirts are another one of those universal promotional giveaways — they work in almost every crowd. Just be sure to have an assortment of sizes on hand.

Product #11 – Polo Shirts
Polo shirts are a high quality promotional giveaway. This one is slightly different than others we’ve mentioned in this piece though. With those, we’ve been more externally facing, meaning we’ve offered advice and tips for gifting them to customers. Let us make this caveat – they all make excellent gifts for employees, too. But a polo shirt? That may take the cake as an employee gift. They’re a smart, preppy, and clean cut clothing choice for employees when out on customer visits or at conferences.

Product #12 – Flashlights
Every household should have a flashlight (really, several flashlights!), yet, they aren’t something many folks routinely think of purchasing – kind of like pens, they just seem to ‘appear’. Help keep your clients and customers safe by gifting them a flashlight, which, like a pen, is something they’ll always keep on hand. Flashlights make a smart promotional giveaway for anyone in the security industry.

Product #13 – Reusable Straws
Like single-use plastic bags, plastic straws are getting a lot of buzz lately for the damage they do to the environment, and many folks are pushing to ban them. That said, straws are a kind of wonderful product. Need a compromise? Check out reusable straws. Eco-friendly, lightweight, and portable, they’re a great alternative to a product that’s been damaging the environment for too many decades. They’re definitely a buzz item these days; get your brand on board by purchasing your very own customized ones.

Like other eco-friendly items mentioned in this piece, reusable straws are a great fit at any health, wellness, or sustainability-minded event. They will also fit in nicely at a food and beverage, or cooking event.

Product #14 – Lip Balm
In less than five years, the lip balm industry is expected to reach one billion dollars. That’s a lot of lip balm. It’s no surprise that people are kind of obsessed with it; it’s a staple product in every handbag around the globe. Gifting it as a promotional item is a bit of a no-brainer, as there’s really no such thing as too many lip balms. Endless flavors alongside your customized wrapping will make it a stand out, popular gift at any event.

While lip balm has a universal appeal, it’s an especially thoughtful giveaway at a beauty or wellness event.

Product #15 – Umbrellas
Umbrellas are similar to flashlights – something everyone has sitting around at home and in their car, but isn’t purchased all that regularly. They’re kind of a “necessity” item, if you will, that folks don’t really love spending money on. This makes them a thoughtful promotional item, and something folks will gladly snatch up. Umbrellas provide a large surface area for your customized branding and artwork — a win-win.

Umbrellas are a pretty universal gift — they’ll work at almost any event. Though they can make an extra punch if you gift them in spring time, which is known for showers.

And that concludes are 15 most popular promotional items (you want to be pop-u-lar)! Now if only they could be featured in a new rendition of Wicked. We hope this list has got your wheels turning for your next promotional giveaway. Remember, when it comes to promotional products, the possibilities are nearly endless. Our knowledgeable reps are standing by waiting to help make those ideas into reality – and they’ll guide you each step of the way as necessary. Reach out today!

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Triangular Promotional Pens Give The Ultimate Exposure

If you’ve counted promotional pens out of your marketing mix, we’ve got two words for you: think again. While these classics seem to be everywhere — at trade shows and events, ATM machines, realty offices, fundraisers — there’s a reason.

Because they work.

And promotional pens don’t just work in that, “sign on the line” way. A recent ASI Global Ad Impressions study found that more than half of respondents were more likely to do business with a company who gave them a promo pen. Think about that for a minute.

The right promotional pen is the ultimate impression-maker and the perfect premium to drive engagement and action. Nine in 10 people have at least one promotional pen or other branded writing gear, and 20 percent have collections of 10 or more in rotation.

In short, pens are small but mighty, packing a serious punch — and, despite their high value, even super-durable promotional pens often come in at under $1 per piece.

Really, what could be better?

Before you answer that, consider July’s Product of the Month — we’d argue this is that “better” pen…a triangular pen with a triangular-shaped barrel that instantly helps it stand out from the classic pen crowd. And, given its three brandable sides, it’s easier than ever to get more of your message front-and-center.

Brand any and all sides in full-color — logos, contact information, brand statement, anything. Then pack up a pack-and-go — these pens are totally versatile, totally portable and totally ready to work as hard as you do.

Hand out a bunch at your next event, conference or retreat and you’ll see firsthand what we’ve seen for years — these triangle-shaped pens are actual conversation starters ideal for sparking an instant connection with clients, customers, vendors, employees and others.

Maybe it’s the shape, maybe it’s the finish or maybe it’s the fact that, again, everyone loves a promotional pen, but these tri-ad promotional pens just work. And that’s better for business.

Get in touch to learn more and to start customizing your tri-color ad pen series.

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The PhoneBrella is the Ultimate Promotional Bluetooth Item. Here’s Why…

The PhoneBrella is the Bluetooth® accessory you never knew you always needed. Forget fumbling to find your phone while holding an umbrella. With the PhoneBrella you have a hands-free solution to getting caught in the rain.

Bluetooth technology is an unstoppable force that is fueling both the retail and promotional worlds. Stay connected without being physically connected. Wireless is where it’s at. What better way to show your customers that you are keeping up with the latest trends?Our PhoneBrella

What is a PhoneBrella?

The PhoneBrella is a revolutionary product that features Bluetooth technology built into the handle of an umbrella. What does that mean exactly? Well, quite simply, it means your customers can sync their phones to answer calls or listen to music without struggling to hold both their umbrella and their phone.

How Does it Work?

On the sleek and comfortable handle of the umbrella you will find a large circle button that allows you to pick up and end phone calls. To get started, hold down the circle button until you hear it respond. Next, enable the Bluetooth settings on your phone to pair with the PhoneBrella. When the pairing is successful you will hear the umbrella speaker say “Bluetooth connected.”

The speaker and microphone are built right into the handle of the umbrella. Just like a Bluetooth device for your car, you’ll hear your phone ring from the speaker. To answer the phone call, press the circle button. When the call is over, press the circle button again to end the conversation.

The PhoneBrella also allows you to listen to music through the speaker on the handle. With the two triangular buttons (above and below the circle button) you can easily skip and repeat songs without going back into your phone.

What Else Do I Need to Know?

Aside from its awesome Bluetooth capabilities, the PhoneBrella also features an auto-open and auto-close feauture so you never have to struggle with a stubborn spring again. The large button with up/down arrows toward the top of the handle will release and expand the umbrella, and when you’re done it will also retract and collapse it quickly and efficiently.

When closed, the entire length measures 13.5″ making it easy to fit in a briefcase, purse or backpack. The PhoneBrella currently comes in three colors: black, grey and navy. The nylon canopy offers a 46″ arc for excellent coverage. And the sophisticated retail packaging brings it all together.

Screen print your logo on any panel or add additional imprint areas for maximum visibility.

Why is the PhoneBrella a Must-Have Bluetooth Accessory?

This unique product allows your customers to stay dry and use their phones while keeping one hand free. It’s so unique, in fact, the novelty in and of itself will have people talking about your brand.

The PhoneBrella appeals to a wide range of customers. Golf-related businesses can hand these out at tournaments, as they are sure to come in handy if there should be rain. City commuters using public transportation to get to the office often walk in the rain from subway platforms and train stations. Imagine how freeing it would be to give these customers a hand – literally – with the PhoneBrella. College students who have to walk across campus can also see the value in having this innovative Bluetooth accessory.

To top it all off, the PhoneBrella can actually send a reminder to your customers to take the umbrella whenever there is a high chance of rain! For an additional charge, your PhoneBrella can feature a hangtag for the Rain Alertz app attached to the handle. The hangtag provides instructions for how to download the Rain Alertz app for free using iTunes®, Google Play® or the Windows® Store.

Once downloaded, the customer is prompted to enter a unique code, which can be found on the hangtag. The code is tied to your customized alert message and branded five-day forecast, which will display on their smartphones when the chance of rain is 60% or higher. The alert works off the GPS in the phone so no matter where your customers travel, they will see your logo for a subtle reminder of your brand anytime there is a high chance of rain.

Make the PhoneBrella your newest promotional Bluetooth accessory today! Call us, the Promo Know-How People to incorporate this item into your marketing plan.

Love reading up on our Product of the Month?  Here’s our January issue in case you missed it.

Want to see and experience more promotional product trends for 2019? Check out our album on Facebook, and while you’re at it, follow us on TwitterInstagramLinked In and Pinterest to stay up-to-date with what we’re promoting.

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Statistics Show These Promotional Items Are Most Effective

We’ve always said it—and, more importantly, we’ve always known it: promotional products are central to your customer relationships. More than brand building tools, promos that “speak” your brand cut through the clutter, get noticed, and make a lasting impression. ASI’s Global Ad Impressions Study unpacks the impact, effectiveness and overarching value promotional products bring to the table.

Did you know that 85% of people who have received a branded piece of apparel can recall the advertiser’s name? This stat alone means you absolutely must make apparel a part of your marketing budget this year (and you may want to consider increasing it).  Your customers want these items, use these items and place a high value on these items—and, in turn, on you, your business and your relationship.

Not only that, but the cost – when looking at it on a per impression basis, is so minimal. Have you ever compared the CPI’s of promotional products by category? It’s pretty impressive:Comparing the CPI's of Promotional Products

Let’s explore a few more takeaways from this research:

#1. The Power of the PEN

Don’t dismiss something as simple and ubiquitous as a branded pen. Nearly nine in 10 consumers report have and use promotional pens or other writing instruments, and 20% say they have a least 10. Considering each generates about 3,000 impressions over its nine-month life—and the fact that more than half of people say they’re more likely to do business with brands who share promotional writing tools—the low out-of-pocket cost makes this one a simple, strategic slam dunk.Pen Stats Reported by ASI

#2. Bag it Up

Another must that’s equally simple—and equally loved? Bags. Seventy-three percent of consumers say they own a promotional bag, which they hang on to for close to a year. In that time, these bags generate 3,300 impressions—on a $5 bag, that’s a CPI (cost per impression) of less than $0.005. The icing on the cake? Studies show that 50% of consumers are more likely to do a business with a company that gave them the giveaway. We would imagine that this percentage increases if you find a bag that suites their style, taste and demographic. 50 Percent of Consumers Are More Likely To Do Business With A Company When They Are Given A Promotional Bag

#3. Fit to a “T” (shirt)

Not only do promotional shirts have the same CPI as bags, but they have a very long shelf life—nearly two-thirds of consumers keep branded shirts for more than a year, and close to half hang onto them for two-plus years. Considering 80% of the population owns at least one, that’s some serious bang for your proverbial buck.

One more major shirt perk? Their appeal with the all-important 18- to 34-year-olds. This is the way to go. Millennials in particular can’t get enough of this promotional item—the average 20/30 something owns five branded shirts. Need help determining the right size for a logo on custom t-shirts? Click here.

T-Shirts that cost $7 Have a CPI of 2/10 of a cent per impression!

#4. And if it’s men you’re after…

Consider branded hats and headwear the shirts of the male segment—69% own promotional hats and one in three say they wear theirs weekly, if not more. That’s serious—and that’s leading to more than 3,400 promotional impressions per hat.

Better still, each branded hat creates a meaningful connection with consumers—nearly two in three say they hang onto the ones they receive “because they are attractive.” That’s a powerful statement and an incredible jumping off point for lasting engagement and advocacy.

One-Third of Men Wear Their Promotional Hats Weekly

#5. Power it up!

One of the newest must-have premiums of 2018 was the power bank —and 2019 is already proving this trend is here to stay. That said, just one in three consumers owns a promotional power bank, meaning the market is ripe for yours.

Even if recipients have one already, there’s nothing wrong with having a second (or third…). More than two in five people say they use their promotional power bank at least weekly. That means your will no doubt have a welcome home in their bag, car, desk drawer or carry-on bag. And because the average customer hangs onto their for two years or more, you’re getting tons of engagement for a very low price—bonus.

41 percent of consumers use a power bank once a week or more often

That, though, is just the beginning—and judging from this study, 2020 will be the year of the promotional premium. Get in touch to learn more and see what’s popping to the top of consumers’ must-have list this year, and how you can get ahead of the curve with these cutting-edge essentials.

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Research Says These are the Best Promotional Giveaway Items

We’ve all received promotional products—pens, magnets, branded calendars. But as we travel deeper into the digital world with marketing and advertising following suit, these simple but useful giveaways are being forgotten by marketers. Research still supports that promotional giveaways are an effective way to entice and engage customers. Not convinced? The New York Times spoke to a professor of psychology and advertising, who explained that humans are wired to respond when given something. It’s just part of our cultural make-up and norms—we’re trained to reciprocate when given something. What does that mean for your company? When you give something to a customer, you’re increasing the likelihood of getting something in response, like signing up for your mailing list, or even purchasing a product you’re selling.People Happy After Receiving A Gift

This 2016 study does an amazing job outlining some of the most popular giveaways by asking U.S. consumers which products they currently owned, broken down by gender, location and more. Highlighted promotional products included writing instruments, which are owned by 50% of U.S. consumers, and drinkware, which are owned by 53%! Below, we dive into the research to give you the 5 best promotional items to consider for your next giveaway.

1. USB Flash Drives

45% of U.S. Consumers own a promotional USB drive. Even more impressive? A whopping 91% of users say that they keep them because of their usefulness in their daily lives. For a brand looking to make an impact, what more could you really ask for in a promotional product? The dream is that potential customers keep your giveaway around long enough to not only leave an impression on them, but perhaps those around them. With that in mind, think about the utility of a USB—it’s a great way to transfer digital information. So, while some folks will use it as their personal backup, others will use it to hand off information to someone else, like a colleague or friend, thereby transferring knowledge of your brand forward. USB drives are a perfect item for a corporate-oriented giveaway, including conferences and job fairs.

2. Drinkware

Drinkware includes a variety of potential items, like mugs (great for keeping on an office desk), or to-go tumblers (perfect for traveling business folks and busy parents alike). ASI’s 2016 study found that half of U.S. owners of branded drinkware use it several times every week. That is a ton of opportunity for them to not only use the product, but have your brand become ingrained in memory. If you opt for drinkware are your promotional item, quality should be an important consideration. As the research above points out, people will keep their drinkware around for a while In fact, According to a study by the British Promotional Merchandise Association, 87% of participants who received a free promotional product kept it for over a year, Drinkware is a perfect item to give away when promoting a food or drink product, as well as at sporting (water bottles) or business events (everyone needs a good office mug).

3. T-shirtsT-Shirts Are Loved By Everyone

Ah, the almighty branded t-shirt, owned and loved by 58% of the U.S. population. In fact, every age group studied clocked in at over half (56%-60%) owning logoed t-shirts. Having your brand on a t-shirt is a great way to start conversations, get noticed and make some noise. As promotional giveaways, t-shirts are versatile and work at almost any event you’d like to commemorate including festivals, tech conferences, and more.

4. Bags

In the U.S., branded bags create the most impressions of all promotional products. There are a few reasons to explain this. Unlike a mug or pen, bags are used when out and about to carry items in high-trafficked places. This gives them a fantastic opportunity to be seen, which serves to expand your brand reach. For this reason, it’s especially worth investing in a catchy design and easily recognizable logo to make sure your bag stands out when in a crowd. As for when to hand them out, they work great at conferences and trade shows (perfect option for attendees to carry all the other items they collect while traveling from booth to booth).

5. Lip Balm

Our Full Color Lip Balm Tub - 100 piecesIn the bottom of every purse lays a lip balm—or commonly, a handful of them. The popularity of this simple beauty product has surged over the past few years. In fact, a Marie Claire survey found that half of their readers considered lip balm an essential office item, and the number two item they’d pick for a desert island. That’s some serious lip balm love—making it a perfect promotional product. Like a USB drive, lip balm is small—easily fitting in a pocket or handbag, its unisex, and it’s a $660 million industry. Lip balm is a perfect giveaway item for a convention, as planes are known to cause dry skin for travelers.

When you invest in promotional products, you want to be sure it’s going to be a success with consumers. By choosing one of the best promotional giveaway items listed in this piece, you can feel confident you’ll not only entice potential customers but have a wider reach by using some of the most popular items available. As discussed, each of these products has real staying power, creating value for both the consumer and your brand. And, circling back to the top, offering useful and helpful products to prospective customers means a higher chance for positive brand engagement.

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