Best of 2007: Best German Mountaintop Promotion

This is a pretty crazy promotion done by Mercedes that was a litte bit artsy, a little bit outdoorsy and pretty unique. Basically, at the tops of mountains in Germany they keep log books, called summit books (or, presumably the German equivalent) that people sign once they’ve climbed to the top. Mercedes basically made artists climb to the top of various mountains and hand draw artistic Mercedes ads in the  custom notebooks, incorporating views from the actual hike up the mountain. This high altitude campaign resulted in almost 200 test drives for Mercedes. (via Direct Daily)

summit-book-mercedes ads

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