Promotional Air Fresheners: A Sweet-Scented Way To Ramp Up Your Marketing

Promotional products are known for captivating all five senses—that’s what makes them so powerful. But when it comes to the sense of smell, nothing compares to promotional air fresheners.

On of our most popular automotive accessories, they colorfully display your logo while emitting refreshingly pleasant scents. (Who doesn’t love the smell of fresh rain or creamy vanilla?) Some custom air fresheners even feature odor-eliminating technology to help neutralize stale smells.

Air fresheners will also fit right into your marketing budget—many are priced at a buck or less. They’re an incredibly cost-effective way to promote your business with both sight and smell, whether your customers dangle them from a rearview mirror, clip onto an air vent or use in their office or home. We recommend pairing them with our car sunshades that keep your car from getting too hot.

While promotional air fresheners are perfect automotive gifts for businesses such as car dealerships, auto repair shops, service stations and car washes, they can work for nearly any company. Here’s why:

  • Promotional air fresheners leave a lasting impression. Our memories are strongly linked to our sense of smell. In fact, people recall smells with 65% accuracy after a year, according to the Sense of Smell Institute. When your customers breathe in the sweet fragrance of your promotional air freshener, your company name comes to mind.
  • Promotional air fresheners are doubly effective. When you customize an air freshener with your logo and company name, it’s a sensory-rich promotion—your message is reinforced with both sight and smell. Other forms of advertising simply can’t compete.
  • Promotional air fresheners are versatile and highly customizable. While many custom air fresheners have traditionally been considered items for the car, your customers can place them anywhere: in a locker, on a desk at the office, in a shared break room or anywhere that could benefit from a light, pleasant aroma. And when it comes to getting your message across, your logo is a bold imprint that can’t be missed, no matter the style you choose.

If you’re ready to refresh your marketing with something new, promotional air fresheners let you touch two senses at once. It’s an unbeatable combination to get your brand noticed.

Check out ePromos’ video for a modern take on the classic promotional air freshener.

Promo know-how tip: Many air fresheners are lightweight enough to include in a mailing to your customers. Or, if you’re exhibiting at a tradeshow, custom air fresheners make an appreciated giveaway.

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