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Transforming Cars into Promos


Here’s a clever laundry detergent campaign that uses a flyer for the detergent brand that says “Reclaim your lost white” along with a shirt bumper sticker. The flyers are placed on dirty white cars with t-shirt shapes drawn in the dust. And it’s not the first time cars have been coopted into a promotional campaign. (via Direct Daily)

ace-t shirt


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