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Research Shows These Promotional Items Work Best


We’ve always said it—and, more importantly, we’ve always known it: promotional products are central to your customer relationships. More than brand building tools, promos that “speak” your brand cut through the clutter, get noticed, and make a lasting impression. ASI’s Global Ad Impressions Study unpacks the impact, effectiveness and overarching value promotional products bring to the table.

Did you know that 85% of people who have received a branded piece of apparel can recall the advertiser’s name? This stat alone means you absolutely must make apparel a part of your marketing budget this year (and you may want to consider increasing it).  Your customers want these items, use these items and place a high value on these items—and, in turn, on you, your business and your relationship.

Let’s explore a few more takeaways from this research:

#1. The Power of the PEN

Don’t dismiss something as simple and ubiquitous as a branded pen. Nearly nine in 10 consumers report have and use promotional pens or other writing instruments, and 20% say they have a least 10. Considering each generates about 3,000 impressions over its nine-month life—and the fact that more than half of people say they’re more likely to do business with brands who share promotional writing tools—the low out-of-pocket cost makes this one a simple, strategic slam dunk.Pen Stats Reported by ASI

#2. Bag it Up

Another must that’s equally simple—and equally loved? Bags. Seventy-three percent of consumers say they own a promotional bag, which they hang on to for close to a year. In that time, these bags generate 3,300 impressions—on a $5 bag, that’s a CPI (cost per impression) of less than $0.005. The icing on the cake? Studies show that 50% of consumers are more likely to do a business with a company that gave them the giveaway. We would imagine that this percentage increases if you find a bag that suites their style, taste and demographic. 50 Percent of Consumers Are More Likely To Do Business With A Company When They Are Given A Promotional Bag

#3. Fit to a “T” (shirt)

Not only do promotional shirts have the same CPI as bags, but they have a very long shelf life—nearly two-thirds of consumers keep branded shirts for more than a year, and close to half hang onto them for two-plus years. Considering 80% of the population owns at least one, that’s some serious bang for your proverbial buck.

One more major shirt perk? Their appeal with the all-important 18- to 34-year-olds. This is the way to go. Millennials in particular can’t get enough of this promotional item—the average 20/30 something owns five branded shirts. Need help determining the right size for a logo on custom t-shirts? Click here.

T-Shirts that cost $7 Have a CPI of 2/10 of a cent per impression!

#4. And if it’s men you’re after…

Consider branded hats and headwear the shirts of the male segment—69% own promotional hats and one in three say they wear theirs weekly, if not more. That’s serious—and that’s leading to more than 3,400 promotional impressions per hat.

Better still, each branded hat creates a meaningful connection with consumers—nearly two in three say they hang onto the ones they receive “because they are attractive.” That’s a powerful statement and an incredible jumping off point for lasting engagement and advocacy.

One-Third of Men Wear Their Promotional Hats Weekly

#5. Power it up!

One of the newest must-have premiums of 2018 was the power bank —and 2019 is already proving this trend is here to stay. That said, just one in three consumers owns a promotional power bank, meaningful the market is ripe for yours.

Even if recipients have one already, there’s nothing wrong with having a second (or third…). More than two in five people say they use their promotional power bank at least weekly. That means your will no doubt have a welcome home in their bag, car, desk drawer or carry-on bag. And because the average customer hangs onto their for two years or more, you’re getting tons of engagement for a very low price—bonus.

41 percent of consumers use a power bank once a week or more often

That, though, is just the beginning—and judging from this study, 2019 will be the year of the promotional premium. Get in touch to learn more and see what’s popping to the top of consumers’ must-have list this year, and how you can get ahead of the curve with these cutting-edge essentials.


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2017 Geek Gadget Gift Guide


With the holidays fast approaching, you might start wondering, “What’s the best gift to give?” Whether you’re shopping for your customers, employees, prospects, family or friends, you want something they’ll love. Finding the perfect gift can take time, so it’s never too early to start looking.

The holidays are also a great time to wow your clients with something impressive! The right promotional gift can help you delight employees, strengthen business ties, or find new prospects. Use the season to spread good cheer, even as you celebrate your brand.

In today’s digital world, we’re all at least a little bit of a “tech geek.” This holiday season, surprise your tech-savvy market with promotional gifts they’ll love. We offer solutions for everyone from the picky tech geek who knows about everything to the nerd who always has the latest gizmo. Looking for something for a promotional giveaway? We have ideas for that too! Get gifts everyone will love at prices perfect for every marketing budget. Browse our top five tech picks that will make gift-giving fun again!

1. PopSockets

Number 1 on our Geek Gadget list is PopSockets. These multi-functional gifts are sure to impress any techie in your life. Not only are Popsockets a handy grip for all types of devices, they double as a media stand, allowing users to multitask in “hands-free” mode. You can also use these nifty gadgets to store your earbuds tangle-free. PopSockets make sharing easy! Put them under your favorite device to slide it across the table to someone else.

But be careful: playing with PopSockets is addictive! They are great stress busters and fun to fiddle with. Made from  polycarbonate, TPU and polyurethane, these promo items are easy to wash or clean. They even help protect your phone! The design acts as a barrier if your customers mistakenly put their phone on a wet vanity. Each PopSocket comes with PopTek Technology. A reusable adhesive pad uses residue-free gel to pair with a phone. You read that correctly! The pad is reusable and the gel leaves no sticky residue.

2. Security Slide Action Webcam Covers

Have a computer geek who cares about security? Surprise them with a Security Slide Action Webcam Cover. These tiny devices slide open and closed to cover the camera on any computer. Gift recipients with that extra peace of mind and privacy. These hot holiday apparatuses will definitely show customers that you care about their safety. Our Webcam Cover is made of durable plastic, and the strong adhesive makes sure it stays on.

3. Bluetooth Noise Canceling Headphones

There’s a lot of commotion and a lot of chatter all around us. Whether you’re outside or working in an office, everyone wants just a little peace and quiet. Our ePromos’ Bluetooth Noise Canceling Headphones offer a moment of serenity. Impress your elite customers with something they can use everyday. These headphones reduce ambient noise and give the wearer a quiet environment.

The sound quality is dynamic stereo sound with 10 hours of play time.  These headphones also have an integrated microphone with volume control  buttons. Compatible with most audio devices, including cellphones, users can take a call hands-free from up to 30 feet away! Each pair of premium promotion headphones comes with a zippered travel case. Inside, a mesh pocket keeps your charging and audio cords tangle free. We ship these headphones pre-packaged in a gift box, making them the perfect item for year-end giving!

4. Toddy Gear® Cell Phone Wallet and Cleaning Cloth

Sometimes it’s hard to figure out what to buy everyone on your list. So, take the worries out of this decision-making process with something almost everyone will love: the Toddy Gear® Cell Phone Wallet and Cleaning Cloth. Toddy Gear® is the next level of cool in tech world. Keep a cleaning cloth always within reach, thanks to a removable wallet that rests on the back of your phone. Remove and reattach the microfiber cloth easily, keeping any phone screen sparkling clean.  The silicone cell phone wallet attaches to your phone with strong 3M self-adhesive. The wallet uses an adhesive that can stick to any surface, without creating a sticky mess. Promotional phone wallets are perfect for holding credit cards, IDs, business cards, and more!

5. Bluetooth Speaker Knit Beanie

This final brand reminder made our Top 5 List because “baby it’s cold outside” this time of year. If you’re looking for something trendy to give out at your holiday party this year, the Bluetooth Speaker Knit Beanie might be it! This tech-savvy headwear seems to do it all. Yes, it’s a warm hat. But, it also has built-in Bluetooth technology that transmits up to 32 feet. This allows you to listen the game or walk to work with your playlist. It’s impressive six-eight hours of playback time will not let you down! And your embroidered logo will add an additional touch of sophistication.

All of these Geek Gadgets are an affordable way to carry your message out into the community you serve. If you’re still looking for some ideas, consider browsing our corporate gift selection by price, theme, industry, or even by color. These gifts will help ensure your company’s name stays top of mind long after the holidays are over.


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Promo Product of the Month: Tremblant Jackets | ePromos


The Tremblant Jacket:
Our Custom Athletic Apparel Pick for September

Athleisure fashion with warmth plus many extras!

Athleisure is the latest buzzword in the fashion industry, but it just may be more than a buzzword. Athleisure is here to stay because the gym-to-office trend is versatile, comfortable and great looking. Your logo will be seen in more places than ever before: at the gym, office, mall and even at lunch. It is now totally acceptable to wear your athletic-inspired outfit all day, every day because it perfectly fits your busy and active lifestyle!

If you want a jacket that’s an athletic combination of warmth and coziness with eye-catching details, the Tremblant Jacket is a wonderful example of the athleisure look as it easily transitions from the work place to after work activities. This jacket is comfortable like a best-loved sweater, plus its great functional features include a zippered upper chest pocket with ample and secure storage for accessories, thumb exits in the sleeves, two zipper hand side pockets and an audio port and cord guide for earbuds. The design includes a drop tail, when the hem length of the garment is longer in the back, for added coverage.

Looking for Personalized Athletic Wear? Look No Further than Tremblant Jackets

This retail-inspired athleisure wear is designed with a stand-up collar, zip front and inner yoke and neck tape. Additional attributes include contrasting-color cover stitching on the front and back plus contrasting binding on the collar, sleeve cuffs, and body hem.

The Tremblant Jacket is made of 9-ounce, 100% polyester sweater knit with a brushed back. The inner lining is 100% polyester brushed tricot knit. For additional comfort, the two side pocket bags and inner zipper flaps are also soft tricot knit.

Available colors include metro blue heather, light gray heather, and black smoke heather. This logo athletic jacket comes in many sizes: S, M, L, XL, 2XL, 3XL, 4XL, 5XL and in both men’s and women’s styles, so that your entire group can feel “part of the team”.

How did this great jacket get its name? Mont-Tremblant is a municipality in the Canadian province of Québec, set within the majestic Laurentian Mountains, northwest of Montréal. This warm and versatile sporting jacket would be great at any park while hiking on the forested trails, canoeing on the lakes, or enjoying winter activities.

Add your embroidered logo on the 4”x4” imprint area of this sweater-like jacket and wait for all the positive comments about your brand while at open houses, cold-weather sporting events and more!

It pays to use promotional products because they can work for any brand. Choose the right custom athletic clothing for your business and “you’re ready to go!” Businesses can set themselves apart from their competitors by using the Tremblant Jacket for any campaign – to drive tradeshow traffic or to boost brand awareness. Browse all the colors and choose the one to get your logo in front of your target audience, make your brand known in the community, create a new customer base and show loyal customers your appreciation. That’s powerful stuff! At ePromos, we are passionate about our work – we take pride in establishing more successful businesses.

 

 

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