Eco-Friendly Promos

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4 Reasons the Reusable Straw Trend is Here to Stay


Let’s face it, some trends and product launches can be flops – we’re looking at you, Google Glass and Cheetos® Flavored Lip Balm. But, while many organizations may be reluctant to get behind the latest socially-conscious trend – such as ditching plastic straws for reusable ones – it’s clear this shift is here to stay. Equally important is that your business gets on board. Not only is it the right thing to do but, but showing your customers you care, will drive more engagement, more consideration and more conversion from buyers who care, to buyers who will become your ultimate long-term customers and advocates.

So, then, the big question: WHY are reusable straws not just trending but redefining the way millions get their sip on? And why does YOUR business need to get in the mix and offer these sought-after premiums to your employees, customers and vendor partners? Here are 4 good reasons…

#1. You’re Doing THE ENVIRONMENT Some Serious Good

Believe it or not, Americans are using and tossing about 390 to 500 million straws per day. And, despite our most well-meaning efforts, those straws are ending up in not-so-great places – think landfills (where they take 200 years to decompose), water supplies (gross) and oceans (sorry, sea life).

What’s more, because many of these straws are made from polypropylene – not far off from what powers cars – dumping these straws increases greenhouse gases and drives climate change in the wrong direction. So, while it may feel like nothing to toss a plastic straw or two, they do add up fast. And as they do, their impact is felt, literally, for generations. Sip on that!

#2. You’re Doing YOUR TEAM Some Serious Good

Send your team out with a socially-conscious product, one that is on the tip of your clients’ collective tongue and you’re giving them a serious leg-up. Think about it – hand over a perfectly-package reusable straw with a quick, personalized note and nod to why you chose this forward-thinking piece and you’ve got their attention. More importantly, you’re giving that client an opportunity to show off their trendsetting, eco-friendly side, without the heavy lifting. It’s truly a win/win and, really, who doesn’t love that?

#3. You’re Doing YOUR CUSTOMERS’ Customers Some Serious Good

Think about how many times you sip through a straw in a single day. A lot, right? There’s the iced coffee en route to the office; the sparkling H2O you’re sipping desk-side; and the straw popped into your meal time drink order. The list goes on and on, and each straw is, believe it or not, super toxic.

Plastic drinking straws contain phthalates and bisphenol A – AKA “BPA.” BPA exposure has been tied to countless long-term issues including behavioral problems in kids to heightened rates of cancer, heart issues and more. When you brand and share reusable straws, you’re acknowledging these seismic concerns and telling your customers, “WE CARE.”

#4. You’re Doing YOUR Brand Some Serious Good

It’s simple – you want to be the brand that does its part and sets the trends for your team, your clients and beyond. Enter reusable drinking straws. The majority of Americans haven’t yet converted from classic plastic but, given the media buzz, most have heard about the push for a change. In other words, you’ve got a primed market out there, jam packed with people who know there’s an issue but maybe aren’t fully in the loop, or simply, haven’t gotten their hands on a reusable straw just yet.

Our advice? Be the solution and you’ll forge a serious bond personally and professionally – and, of course, you’ll be laying the groundwork to share your branded straw over a quick drink (or two…).

Check out our new collection of reusable straws and set the wheels in motion for your next great promo piece.


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Earth Day Giveaways: 20 Creative Ideas for Earth Day Promotions


Since 1970, Earth Day has celebrated our earth, putting environmental concerns on the front page and raising public awareness about living organisms, the environment and links between pollution and public health.

2018 marks the 48th anniversary of Earth Day, April 22; the date never changes. However, since our earth is changing, Earth Day channels the energy of many individuals and companies to make sure that change is going to be for the better!

Many businesses, like ePromos, wish to use the coverage surrounding the day to launch sustainable and environmentally-friendly initiatives, such as Earth Day giveaways with eco-friendly promotional items.

While we all know that a commitment to sustainability goes beyond going green one day a year, Earth Day is the perfect opportunity to remind customers, coworkers and community of your commitment to the cause through Earth Day promotions. Here are 20 creative Earth Day giveaway ideas for your company to share your concern for the environment.

Inspiring Earth Day giveaway ideas and products for your customers, community, company and coworkers.

 

EARTH DAY GIVEAWAYS FOR YOUR COMPANY

1. Create a team to lead the company’s eco-efforts and determine where you can have the biggest impact for the least amount of money. As a thank you gift for this team’s dedication, and as a great Earth Day giveaway, give them a memorable eco promotional item to save, a globe-shaped bank with your company’s Earth Day Mission imprinted on the bank.

2. Do you have a small team of employees? Consider branding you team members in reflective gear and Adopt-A-Highway! It’s a great time to strengthen relationships within teams while doing something good for the earth – and, the added bonus is that your organization’s name gets exposure within the community!

3. Share your company’s green tactics on social media so your community knows you are eco-aware. For Facebook followers who “like” your Earth Day intelligence, give away a fun and goofy globe pen that reminds “social likes” to keep our planet clean. Online business can share green tips on their website and incorporate their own products and services into those tips.

4. Choose an eco-friendly activity or a project for your company that can be repeated year after year. Lock up the paper coffee mugs for a week or month and replace them with branded mugs they’ll wash and use throughout that time period. Or maybe set up group walks during lunchtime to just smell the fresh air and catch up with co-workers. The point is, get the company to recognize Earth Day and participate in the initiative in some way.

5. Is your company primarily an online one? Add some festive Earth Day elements to the branding on your website and social media profiles for the day or days leading up to Earth Day to show your support.

6. For inside the office: purchase sensor lights for breakrooms and conference rooms and request that your cleaning company use environmentally friendly, non-toxic cleaning supplies. Most importantly for companies: have fun celebrating Earth Day!

EARTH DAY GIVEAWAY IDEAS FOR YOUR CUSTOMERS

7. For considerable exposure and publicity, your company can initiate a “Green Award” for customers making big strides to improve our planet. Highlight their efforts in an Earth Day press release and give them a gift engraved with your logo. Really want to make an impression? This Globe Award is a special one. For the runners up: custom planters to grow their own herbs either at home or at the office.

8. During the week before Earth Day, advertise a brown bag lunch and learn session around how individuals can play a significant role in protecting our world. Your company can also rollout internal recycling programs during this time. Attendees should be presented with a gift of participation. May we suggest a reusable lunch tote!

9. Instead of offering discounts on your products and services, add value to their transaction by offering a gift with purchase. Promote Earth’s wellness using an Earth Day giveaway consisting of seeds and a planter to grow flowers and herbs; a promotional gift that has longevity AND it’s good for the earth.

10. Kids are the perfect Earth Day target audience for your company, and their parents tend to tag along. Looking for a great Earth Day activity for kids? Order these notebooks made of apple peels (they smell like it too!) and invite the children of customers to create a story (with illustrations of course) about Earth Day. Consider also providing logoed crayons and complimentary adult coloring books to say thank you.

11. A simple reminder for customers to unplug appliances will go a long way ecologically speaking. Many individuals don’t know that appliances still draw power, even when not in use. Or, encourage them to use a “smart” power strip that senses when appliances are off and cuts “phantom” or “vampire” energy use. Always encourage customers to get outside! Go for a hike, toss around a beach ball at the pool, or play some disc golf and give them a start with a customized flyer!

EARTH DAY PROMOTION IDEAS FOR YOUR COWORKERS

12. Put collection jars, imprinted with your company’s Earth Day symbol, throughout your office. Proceeds from the jars can be donated to an environmental foundation in honor of Earth Day. Make sure your customer sees one of your donation jars to give them an opportunity to contribute to a great cause.

13. Water is vital and so is your team. Staying hydrated is important, but bottled water is not the answer. Gift your coworkers with compostable mugs, reusable tumblers and sports water bottles to quench their thirst and to save the environment. In addition, consider purchasing a water cooler.

14. A final note for your coworkers: use a recycled sticky note clipped to a recycled pen with your company’s logo to remind them to shut down their computers at the end of the day, turn off the water faucet while scrubbing their hands, refrain from using personal heaters and fans in their offices and turn off workstation lights when not in use.

EARTH DAY ACTIVITY & EVENT IDEAS FOR YOUR COMMUNITY

15. Touch your community in other ways including planting trees, lobbying your local government to increase spending on sidewalks and bike lanes to use for “green” transportation, and publicly challenge other businesses to incorporate eco-friendly business practices. Have them join the endeavor by sending them a Sunflower-in-a-Can. Announce the contest and rules with a full-color imprint right on the can.

16. Connect with the community by sponsoring a recycling drive. This event will give your entire community a chance to properly dispose of old computers, electronics and more.

17. Showcase your commitment to a healthy planet by publishing your paperless policy and handing out a real tree keychain. This simple gesture will let the community know your company is striving to go as paperless as possible. Going totally paperless may not be reasonable, but that doesn’t mean you can’t reduce the amount of paper your company uses by simply using both sides of every sheet of paper.

18. Earth Day 5k races, parades and community cleanup activities – your company’s participation in these events will speak volumes about your commitment to the environment. So, gather your team, give them Earth Day themed apparel and head to the starting line to run or go to the park and pick up trash. Feel free to invite your top customers to join in these efforts. Videotape these adventures and save the footage. For Earth Day, create a video using that footage and share on social media. You could call enough attention to your company to sustain your business for the rest of the year. What a great way to get your brand in front of local customers!

19. Want to really impress your community? Promote your company’s Earth Day promotions on postcards printed on biodegradable seed paper that grows plants. The key is to creatively showcase both your business and your environmental efforts.

20. Your Earth Day efforts don’t have to be expensive to be effective. Giving away cost-conscious items like reusable tote bags, water bottles and plastic bags is always a good idea. ePromos has more ideas to reflect your environmental responsibility. Your company can educate consumers on the impact one can make with earth-aware choices made on a day-to-day basis. Call a Brand Consultant to discover exceptional Earth Day giveaway ideas, fun office tips, merchandise made of recyclable materials and Earth Day items that can be sent in 24 hours.

Earth Day is only one day, yet the challenges of climate change and diminishing natural resources are our responsibility throughout the year. Business owners have a unique opportunity to take a dedicated stance on sustainability and engage others about environmental causes through Earth Day giveaways. Call us, the Promo Know-How People and plan for your company’s Earth Day Promotions now!

Interested in reading more on Earth Day?


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10 Creative Promotional Ideas To Put Into Play This Earth Day


Earth Day

Earth Day is approaching (it’s April 22 every year), and you know what that means: It’s time to green up your marketing. For businesses, promotional ideas for Earth Day are plentiful. You can do something good for the planet and create some good will, all while promoting your company on the greenest day of the year.

By participating in Earth Day, you’ll be joining with more than a billion people in 190 countries that are taking action to make the world a better place. Whether your business is deeply rooted in the eco-friendly movement, or this is your first year to do any kind of Earth Day promotion, we have 10 clever ways your company can get involved this Earth Day. Let’s take a look.

1. Hold a contest.

Get your employees, customers and the local community fired up for your company’s Earth Day contest by announcing it with promotional products. It could be any kind of contest: art, photo, essay, logo design. Create a hashtag for your contest and promote it in social media. The winner scores some awesome eco-friendly swag with your company logo. And depending on the type of contest, you might score a cool new logo or piece of art for your office.

 

custom mug

2. Green-ify the office.

No, we don’t mean unloading a pallet of philodendrons in the break room (though that’s not a bad idea) – we’re talking about greening up the kitchen. Replace Styrofoam and paper cups with reusable custom mugs. You’ll slash expenses in the long run, and staffers will have an eco-friendly way to sip their morning java.

 

 

 

 

 3. Give out green freebies.

For your Earth Day promotion, think green – literally. Check out what kind of Earth Day festivities are happening in your community, and get involved in the action by handing out promotional items in the color du jour: green. Stay true to the theme of the day by having employees in green custom t-shirts doling out the promos.

 

custom notebooks

4. Help out a local school.

Would a team of your employees enjoy reading to a class of young students (bonus points if the book is about Earth Day!) or helping them plant saplings near the playground? Reach out to some schools to see where your help might be needed. Make sure to take some leave-behinds promoting your brand – think recycled pencils or eco-friendly custom notebooks.

 

 

 

5. Swoop in as a sponsor.

Look into the Earth Day marathons, walks and runs that are happening in your hometown. You’ll get some major exposure for your business on banners, t-shirts, and registration bags, and you might be able to set up a booth on-site to promote your brand and hand out promotional products.

 

custom lunch bags

6. Lend a hand at lunchtime.

Give employees custom lunch bags. You’ll be helping them reduce their eco-footprint (no more brown bags) and save money on lunches out, and you’re providing them with a useful gift that’s relevant not just on Earth Day, but every day.

 

 

 

 

7. Seek out co-branding opportunities.

Earth Day is a great time to connect with like-minded local businesses to promote green initiatives. By collaborating with another business (or two or three) on promo items for Earth Day, you’ll be maximizing your marketing budget while reaching new audiences with your marketing message. Here’s an example of a co-branding campaign done right.

 

personalized bookmark

8. Make an impact with a mailing.

Inspire your customers on Earth Day by sending them a mailer with a promotional seed kit or seeded bookmark. Get creative – use the mailers to announce a new product or promotion, a green initiative your company is putting into play, or include tips for living a greener lifestyle.

 

 

 

 

 

 

9. Host a donation drive.

Become a rockstar in the community by turning your business into a drop-off location for items people wish to donate or recycle. On Earth Day, nearly everyone wants to chip in and do something for the planet, so be prepared to handle the scope of the project. Recruit volunteers and get employees involved in organizing recyclable goods and donations. Make it fun – hand out a cool promo item to everyone who drops off a donation, or hold a raffle with bigger promotional prizes.

 

custom golf tees

10. Go green on the green.

Marketing to golfers? Hosting a tournament? Make the switch to eco-friendly golf tees. It’s a simple way to position your brand as environmentally responsible. You have lots of options, too, such as handing out golf tees individually, or tucked inside an imprinted pouch or box.

 

 

 

 

 

Don’t just sit on the sidelines this Earth Day – plan a promotion to get your business involved. Participating in Earth Day – even if you just pick one of the ideas we listed above – demonstrates that your company cares about more than just the bottom line. You’re showing that your business is an active member in the world community, in tune with what’s going on, and intent on making a difference.

Looking for some more ideas? Check out our 20 new ideas for 2018!

 


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3 Reasons Eco-Friendly Promo Products Belong In Your Marketing


For years, marketers have been doling out eco-friendly promo products. They put their logo on anything from organic cotton t-shirts to recycled tote bags to position their brand as a green one and to connect with eco-minded customers.

promotional tote bag

But is it really worth it to go green? What’s the payoff? Here are three reasons to include eco-friendly promo products in your marketing campaigns.

1. They generate hype for your brand.

Eco-minded consumers tend to be some of the most loyal and vocal in the world, and eco-friendly promo items are a way to connect with this influential group. Give them logo items that resonate with them, and they’ll enthusiastically stand behind your brand. They’ll also tout it to their friends and followers, gaining your brand extra exposure.

2. They cut through the clutter.

Marketers have to compete to gain the attention of their target audience. Eco-friendly promo products stand out because they’re directly targeted to recipients. People want to receive promos that are relevant to their interests and lifestyle. For example, a yoga studio would be smart to give away organic cotton tank tops or yoga bags. A juice bar could hand out eco-friendly tumblers or sports bottles. These giveaways align with the brands and help differentiate them.

3. They position your brand in a positive light.

Eco-friendly promo items can increase brand awareness while simultaneously showcasing a commitment to sustainability. Marketers aren’t limited to a handful of organic or recycled options, either. There’s an abundance of unique, innovative green products, from solar-powered tech promos to trendy apparel choices. Take a look at all the eco-friendly promo items you can choose from.

Eco-friendly promo products are a smart addition to any marketing program. They’re also more affordable than you might think – many are priced at under a buck a piece. As with any promotional products, always consider who’s going to receive them. Sometimes it’s helpful to target a small group of loyal customers instead of marketing to the masses with your eco giveaways.

Want to see more eco-friendly marketing ideas? Check out our Pinterest board.

 


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Last-Minute Promotional Ideas For Earth Day


custom water bottleAre you in need of some great, green promotional ideas as an Earth Day Promo? If you find yourself scrambling—Earth Day is Monday, April 22—take a look at these ways your business can celebrate the greenest day of the year.

Go lights out for the day (or longer).

Keep your company dark on Earth Day. Try using daylight only to show employees how simple it is to work by sunlight. Hand out promotional flashlights to mark the occasion and to help employees navigate darker hallways or windowless rooms.

Make an eco-friendly pledge.

Between the disposable cups in the breakroom and the reams of paper you go through each week, maybe your company’s not so green. This Earth Day, make a commitment to leave a smaller eco footprint. Give employees custom water bottles or logo coffee mugs, and distribute eco-friendly promotional notebooks made from recycled paper.

Green up the office.

Spruce up your workspace and present employees with something special by handing out promotional planters. If you’re working with a smaller budget, try promotional seeded paper bookmarks or custom seed packets.

Earth Day is huge—more than 192 countries celebrate it every year. It’s an opportunity for your company to make an eco-friendly statement and get your name out in the world. Plus, there are some cool, unique options when it comes to eco-friendly promotional products. Make sure your business doesn’t miss out.

Promo know-how tip:

Any time you host a company-wide event (on Earth Day or any other time), hand out promotional items with your company name, logo and date to commemorate the event. Talk to our Brand Consultants for ideas that fit your needs and budget.


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Promotional Trend: Eco-Friendly Promotional Products That Capture Attention


Going green is hardly a new trend, but one thing is for sure: This year’s eco-friendly promotional products are fresh, creative and inspiring. They’re not the same old tired ideas—they’re actually new, and we were impressed by the offerings at ASI Orlando.

We spotted several cool options if you’re aiming to promote your business with environmentally responsible items this year. And why wouldn’t you?

More than half (57%) of consumers consider the environmental impact of the products they use, according to an Ipsos poll. Plus, 66% of consumers think companies should support the environment, reveals research from Nielsen.

Ipsos reports that college grads, residents of the Northeast and young adults are the biggest supporters of green products. If you’re targeting these markets, eco-friendly promotional products can have a big impact on your sales.

Here are some trendy promotional ideas from The ASI Show. You can also check out ePromos’ selection of eco-friendly promotional items.

 

custom pint glassesBamboo is popping up everywhere, and now you can put it to work for your brand with bamboo custom tumblers. You win from a green standpoint and a marketing standpoint. These glasses are reusable and made from one of the most eco-friendly materials in the world. We love how each cup is a little different, too, with slight variations in color and texture due to the natural properties of the bamboo.

 

 

 

 

custom bowlsWant something incredibly cool, different and green? You’ll love these hand-crafted custom bowls. They would make a great kitchen promotional item. They’re gorgeous décor (we’d put one in the office), incredibly eco-friendly (they’re made from recycled bicycle spokes), and they’re customizable. Oh, and they’re made by artisans from Noah’s Ark, an organization that provides healthcare, education and housing in India. Our minds? Blown. What a great way to associate your brand with something uniquely eco-conscious and socially responsible.

 

 

 

 

 

custom planting kitsThese custom planting kits are packed with everything your customers need to start a garden: a pot, soil and seed paper. It’s a creative way to send a message about growth, and it’s also great for springtime campaigns and Earth Day promotions.

 

 

 

Promo know-how tip:

Many companies are promoting a green message (and have been for years), so if you want your eco-friendly promotional products to stand out, choose something new and different. Let our Promotions Specialists help.